市場調査レポート

商品コード

1798018

ボトル入り飲料水の2032年までの市場予測：製品タイプ、包装タイプ、流通チャネル、容量タイプ、エンドユーザー、地域別の世界分析

Bottled Water Hydration Market Forecasts to 2032 - Global Analysis By Product Type, Packaging Type, Distribution Channel, Capacity Type, End User and By Geography

出版日: 2025年08月07日
発行: Stratistics Market Research Consulting
ページ情報: 英文 200+ Pages
納期: 2～3営業日

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概要
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概要

サンプル依頼リストに入れる

Stratistics MRCによると、ボトル入り飲料水の世界市場は2025年に2,987億905万米ドルを占め、予測期間中にCAGR 9.0％で成長し、2032年には5,460億5,182万米ドルに達すると予測されています。

ボトル入り飲料水による飲料水は、密封されたボトルに詰められた水を飲むことで体内の水分レベルを回復させる行為であり、安全性、携帯性、利便性を提供します。旅行、運動、日常活動など、さまざまな状況にある人々に手軽な飲料水源を提供します。適切な体液バランスを維持し、体温を調節し、脱水のリスクを軽減するボトル入り飲料水は、水道水の水質が不確かな場所では特に価値があります。

国際ボトル入り飲料水協会の調査によると、2023年の米国におけるボトル入り飲料水の消費量は159億4,000万ガロンに達し、8年連続で最も消費量の多いパッケージ飲料としての地位を固めました。

健康意識と嗜好の高まり

健康意識は世界的に高まっており、消費者はウェルネス・ルーティンの一環として飲料水を優先するようになっています。ボトル入り飲料水は、砂糖入り飲料や炭酸飲料に代わる、よりクリーンで安全な飲料として認識されており、予防衛生の動向と一致しています。フィットネス文化や食生活の変化は、純粋でミネラル豊富な飲料水オプションへの需要を強めています。マーケティング・キャンペーンでは現在、解毒や代謝の改善など、水の摂取による健康上のメリットが強調されています。特に都市部の人々は、機能的な利点を追加することを約束するプレミアム・ボトル入り飲料水ブランドに引き寄せられつつあります。このような嗜好の高まりが、ボトル入り飲料水業界全体で、パッケージング、ブランディング、製品の差別化におけるイノベーションを促進しています。

高い生産・流通コスト

ボトル入り飲料水業界は、調達、精製、包装の要件により、大きなコスト圧力に直面しています。高度なろ過技術や品質管理システムは、特にプレミアムウォーターやミネラルウォーターのバリエーションにおいて、運営経費を増加させる。流通ロジスチクス、特にコールドチェーン管理と長距離輸送は、さらにコストを押し上げます。水利権や環境パッケージング義務などの規制遵守は、複雑さと経済的負担を増大させる。小規模な企業は、こうした資本集約的な要求のために規模拡大に苦戦することが多く、市場参入や競争が制限されます。その結果、消費者の価格に対する敏感さが、コスト意識の高い地域での成長を妨げることになります。

可処分所得の増加

特に新興国における可処分所得の増加は、ボトル入り飲料水の消費者層を拡大しています。ライフスタイルが進化するにつれて、利便性、安全性、認知された健康上のメリットにお金を払う消費者が増えています。フレーバーウォーター、アルカリイオン水、ビタミン強化水などのプレミアムセグメントは、富裕層の支持を集めています。都市化と中流階級の人口増加がTier2およびTier3都市での需要を牽引しています。小売の拡大やeコマース・プラットフォームによって、ボトル入り飲料水はあらゆる所得層にとってより身近なものとなっています。このような経済的高揚は、ブランドの多様化と市場浸透のための肥沃な土壌を生み出しています。

他のパッケージ飲料との競合

ボトル入り飲料水は、ジュース、エナジードリンク、すぐに飲めるお茶など、さまざまなパッケージ飲料と直接競合しています。こうした代替飲料は、風味、機能性、嗜好性を提供することが多く、若年層や動向重視の消費者を惹きつけています。飲料大手による積極的なマーケティングは、ボトル入り飲料水の健康志向の魅力を覆い隠してしまう可能性があります。植物性飲料や低カロリー飲料の技術革新は、消費者の嗜好と棚スペースのダイナミクスを再構築しています。価格競争と販促バンドルは、小売環境での競合をさらに激化させています。このような混雑した状況において、ボトル入り飲料水ブランドは、持続可能性、純度、ライフスタイルのポジショニングを通じて差別化を図ることが課題となっています。

COVID-19の影響：

パンデミックは衛生と免疫の健康に対する意識を高め、安全で密封された飲料水オプションへの需要を押し上げました。水道水の安全性や公衆への暴露に対する懸念から、ボトル入り飲料水の家庭での消費が増加しました。パニック的な買い占めや備蓄行動により、特に都心部では一時的に売上が急増しました。しかし、サプライチェーンの混乱と労働力不足は、生産と流通の効率に影響を与えました。この危機はまた、オンライン食料品プラットフォームが主要な販売チャネルとなるなど、デジタルの普及を加速させました。

予測期間中、スチルウォーターセグメントが最大となる見込み

スチルウォーター分野は、その幅広い魅力と手頃な価格により、予測期間中最大の市場シェアを占めると予想されます。消費者は、スチルウォーターを毎日の必需品と見なしており、小売店や施設の両方のチャネルで定番となっています。ブランドは、持続可能性の向上とコスト削減のため、環境に優しいパッケージングと現地調達に投資しています。スチルウォーターはまた、機能性飲料やフレーバー飲料に比べ、広く入手可能で規制上のハードルが低いという利点もあります。これらの要素を総合すると、ボトル入り飲料水市場でスチルウォーターは圧倒的な強さを誇っています。

予測期間中、CAGRが最も高いのは家庭用消費者セグメントです。

予測期間中、健康意識の高まりとライフスタイルの変化により、家庭用消費者セグメントが最も高い成長率を示すと予測されます。遠隔地での仕事や在宅勤務が、ボトル入り飲料水の家庭内消費を増加させています。親は安全への懸念と利便性から、子供用のボトル入り飲料水を選ぶようになっています。定期購入モデルや大量購入オプションが都市部の家庭で人気を集めています。eコマース・プラットフォームはアクセスを合理化し、個別配送サービスを提供しています。このセグメントの成長は、健康中心で家庭での消費パターンを求める広範な動向を反映しています。

最大のシェアを占める地域：

予測期間中、急速な都市化と人口増加により、アジア太平洋地域が最大の市場シェアを占めると予想されます。中国、インド、インドネシアなどの国々では、水道水の水質に対する懸念の中で、清潔な飲料水に対する需要が高まっています。中流階級の人口拡大が、パッケージ化された飲料水ソリューションの需要を促進しています。安全な水へのアクセスと衛生を促進する政府の取り組みは、ボトル入り飲料水の採用を間接的に支援しています。小売インフラの改善と積極的なブランドマーケティングは、知名度と入手可能性を高めています。この地域の多様な消費者基盤は、大衆市場向けと高級ボトル入り飲料水ブランドの両方に十分な機会を提供しています。

CAGRが最も高い地域：

予測期間中、北米地域が最も高いCAGRを示すと予想されるが、これは強い健康動向とプレミアム化のためです。消費者は糖分の多い飲料からクリーンラベルの飲料水オプションへとますますシフトしています。アルミボトルや植物由来のプラスチックなど、パッケージングの革新は環境意識の高いバイヤーの共感を呼んでいます。ビタミン、電解質、アダプトゲンなどを配合した機能性ウォーター製品は、フィットネスやウェルネスのコミュニティで人気を集めています。小売業者は、特にコンビニエンスストアや健康志向の店舗で、ボトル入り飲料水の棚スペースを拡大しています。この勢いは、主流とニッチ両方のボトル入り飲料水セグメントで力強い成長を促しています。

無料カスタマイズサービス：

本レポートをご購読のお客様には、以下の無料カスタマイズオプションのいずれかをご利用いただけます：

企業プロファイル
- 追加市場プレーヤーの包括的プロファイリング（3社まで）
- 主要企業のSWOT分析（3社まで）
地域セグメンテーション
- 顧客の関心に応じた主要国の市場推計・予測・CAGR（注：フィージビリティチェックによる）
競合ベンチマーキング
- 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

北米
- 米国
- カナダ
- メキシコ
欧州
- ドイツ
- 英国
- イタリア
- フランス
- スペイン
- その他欧州
アジア太平洋
- 日本
- 中国
- インド
- オーストラリア
- ニュージーランド
- 韓国
- その他アジア太平洋地域
南米
- アルゼンチン
- ブラジル
- チリ
- その他南米
中東・アフリカ
- サウジアラビア
- アラブ首長国連邦
- カタール
- 南アフリカ
- その他中東とアフリカ

第11章主な発展

契約、パートナーシップ、コラボレーション、ジョイントベンチャー
買収と合併
新製品発売
事業拡大
その他の主要戦略

第12章企業プロファイリング

Nestle
Suntory Holdings
The Coca-Cola Company
Tata Consumer Products
PepsiCo
China Resources Holding Ltd.
Danone
National Beverage Corp.
FIJI Water Company LLC
Keurig Dr Pepper
Voss
Primo Water Corporation
Gerolsteiner Brunnen
Nongfu Spring
Bisleri International

図表

List of Tables

Table 1 Global Bottled Water Hydration Market Outlook, By Region (2024-2032) ($MN)
Table 2 Global Bottled Water Hydration Market Outlook, By Product Type (2024-2032) ($MN)
Table 3 Global Bottled Water Hydration Market Outlook, By Still Water (2024-2032) ($MN)
Table 4 Global Bottled Water Hydration Market Outlook, By Sparkling Water (2024-2032) ($MN)
Table 5 Global Bottled Water Hydration Market Outlook, By Flavored Water (2024-2032) ($MN)
Table 6 Global Bottled Water Hydration Market Outlook, By Functional Water (2024-2032) ($MN)
Table 7 Global Bottled Water Hydration Market Outlook, By Mineral & Spring Water (2024-2032) ($MN)
Table 8 Global Bottled Water Hydration Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 9 Global Bottled Water Hydration Market Outlook, By Packaging Type (2024-2032) ($MN)
Table 10 Global Bottled Water Hydration Market Outlook, By PET Bottles (2024-2032) ($MN)
Table 11 Global Bottled Water Hydration Market Outlook, By Cans & Cartons (2024-2032) ($MN)
Table 12 Global Bottled Water Hydration Market Outlook, By Glass Bottles (2024-2032) ($MN)
Table 13 Global Bottled Water Hydration Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 14 Global Bottled Water Hydration Market Outlook, By Off Trade (2024-2032) ($MN)
Table 15 Global Bottled Water Hydration Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
Table 16 Global Bottled Water Hydration Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 17 Global Bottled Water Hydration Market Outlook, By Online Retail (2024-2032) ($MN)
Table 18 Global Bottled Water Hydration Market Outlook, By On Trade (2024-2032) ($MN)
Table 19 Global Bottled Water Hydration Market Outlook, By Capacity Type (2024-2032) ($MN)
Table 20 Global Bottled Water Hydration Market Outlook, By 5 Gallon (2024-2032) ($MN)
Table 21 Global Bottled Water Hydration Market Outlook, By 3 Gallon (2024-2032) ($MN)
Table 22 Global Bottled Water Hydration Market Outlook, By End User (2024-2032) ($MN)
Table 23 Global Bottled Water Hydration Market Outlook, By Household Consumers (2024-2032) ($MN)
Table 24 Global Bottled Water Hydration Market Outlook, By Institutional Buyers (2024-2032) ($MN)
Table 25 Global Bottled Water Hydration Market Outlook, By Hospitality & Tourism (2024-2032) ($MN)
Table 26 Global Bottled Water Hydration Market Outlook, By Other End Users (2024-2032) ($MN)
Table 27 North America Bottled Water Hydration Market Outlook, By Country (2024-2032) ($MN)
Table 28 North America Bottled Water Hydration Market Outlook, By Product Type (2024-2032) ($MN)
Table 29 North America Bottled Water Hydration Market Outlook, By Still Water (2024-2032) ($MN)
Table 30 North America Bottled Water Hydration Market Outlook, By Sparkling Water (2024-2032) ($MN)
Table 31 North America Bottled Water Hydration Market Outlook, By Flavored Water (2024-2032) ($MN)
Table 32 North America Bottled Water Hydration Market Outlook, By Functional Water (2024-2032) ($MN)
Table 33 North America Bottled Water Hydration Market Outlook, By Mineral & Spring Water (2024-2032) ($MN)
Table 34 North America Bottled Water Hydration Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 35 North America Bottled Water Hydration Market Outlook, By Packaging Type (2024-2032) ($MN)
Table 36 North America Bottled Water Hydration Market Outlook, By PET Bottles (2024-2032) ($MN)
Table 37 North America Bottled Water Hydration Market Outlook, By Cans & Cartons (2024-2032) ($MN)
Table 38 North America Bottled Water Hydration Market Outlook, By Glass Bottles (2024-2032) ($MN)
Table 39 North America Bottled Water Hydration Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 40 North America Bottled Water Hydration Market Outlook, By Off Trade (2024-2032) ($MN)
Table 41 North America Bottled Water Hydration Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
Table 42 North America Bottled Water Hydration Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 43 North America Bottled Water Hydration Market Outlook, By Online Retail (2024-2032) ($MN)
Table 44 North America Bottled Water Hydration Market Outlook, By On Trade (2024-2032) ($MN)
Table 45 North America Bottled Water Hydration Market Outlook, By Capacity Type (2024-2032) ($MN)
Table 46 North America Bottled Water Hydration Market Outlook, By 5 Gallon (2024-2032) ($MN)
Table 47 North America Bottled Water Hydration Market Outlook, By 3 Gallon (2024-2032) ($MN)
Table 48 North America Bottled Water Hydration Market Outlook, By End User (2024-2032) ($MN)
Table 49 North America Bottled Water Hydration Market Outlook, By Household Consumers (2024-2032) ($MN)
Table 50 North America Bottled Water Hydration Market Outlook, By Institutional Buyers (2024-2032) ($MN)
Table 51 North America Bottled Water Hydration Market Outlook, By Hospitality & Tourism (2024-2032) ($MN)
Table 52 North America Bottled Water Hydration Market Outlook, By Other End Users (2024-2032) ($MN)
Table 53 Europe Bottled Water Hydration Market Outlook, By Country (2024-2032) ($MN)
Table 54 Europe Bottled Water Hydration Market Outlook, By Product Type (2024-2032) ($MN)
Table 55 Europe Bottled Water Hydration Market Outlook, By Still Water (2024-2032) ($MN)
Table 56 Europe Bottled Water Hydration Market Outlook, By Sparkling Water (2024-2032) ($MN)
Table 57 Europe Bottled Water Hydration Market Outlook, By Flavored Water (2024-2032) ($MN)
Table 58 Europe Bottled Water Hydration Market Outlook, By Functional Water (2024-2032) ($MN)
Table 59 Europe Bottled Water Hydration Market Outlook, By Mineral & Spring Water (2024-2032) ($MN)
Table 60 Europe Bottled Water Hydration Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 61 Europe Bottled Water Hydration Market Outlook, By Packaging Type (2024-2032) ($MN)
Table 62 Europe Bottled Water Hydration Market Outlook, By PET Bottles (2024-2032) ($MN)
Table 63 Europe Bottled Water Hydration Market Outlook, By Cans & Cartons (2024-2032) ($MN)
Table 64 Europe Bottled Water Hydration Market Outlook, By Glass Bottles (2024-2032) ($MN)
Table 65 Europe Bottled Water Hydration Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 66 Europe Bottled Water Hydration Market Outlook, By Off Trade (2024-2032) ($MN)
Table 67 Europe Bottled Water Hydration Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
Table 68 Europe Bottled Water Hydration Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 69 Europe Bottled Water Hydration Market Outlook, By Online Retail (2024-2032) ($MN)
Table 70 Europe Bottled Water Hydration Market Outlook, By On Trade (2024-2032) ($MN)
Table 71 Europe Bottled Water Hydration Market Outlook, By Capacity Type (2024-2032) ($MN)
Table 72 Europe Bottled Water Hydration Market Outlook, By 5 Gallon (2024-2032) ($MN)
Table 73 Europe Bottled Water Hydration Market Outlook, By 3 Gallon (2024-2032) ($MN)
Table 74 Europe Bottled Water Hydration Market Outlook, By End User (2024-2032) ($MN)
Table 75 Europe Bottled Water Hydration Market Outlook, By Household Consumers (2024-2032) ($MN)
Table 76 Europe Bottled Water Hydration Market Outlook, By Institutional Buyers (2024-2032) ($MN)
Table 77 Europe Bottled Water Hydration Market Outlook, By Hospitality & Tourism (2024-2032) ($MN)
Table 78 Europe Bottled Water Hydration Market Outlook, By Other End Users (2024-2032) ($MN)
Table 79 Asia Pacific Bottled Water Hydration Market Outlook, By Country (2024-2032) ($MN)
Table 80 Asia Pacific Bottled Water Hydration Market Outlook, By Product Type (2024-2032) ($MN)
Table 81 Asia Pacific Bottled Water Hydration Market Outlook, By Still Water (2024-2032) ($MN)
Table 82 Asia Pacific Bottled Water Hydration Market Outlook, By Sparkling Water (2024-2032) ($MN)
Table 83 Asia Pacific Bottled Water Hydration Market Outlook, By Flavored Water (2024-2032) ($MN)
Table 84 Asia Pacific Bottled Water Hydration Market Outlook, By Functional Water (2024-2032) ($MN)
Table 85 Asia Pacific Bottled Water Hydration Market Outlook, By Mineral & Spring Water (2024-2032) ($MN)
Table 86 Asia Pacific Bottled Water Hydration Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 87 Asia Pacific Bottled Water Hydration Market Outlook, By Packaging Type (2024-2032) ($MN)
Table 88 Asia Pacific Bottled Water Hydration Market Outlook, By PET Bottles (2024-2032) ($MN)
Table 89 Asia Pacific Bottled Water Hydration Market Outlook, By Cans & Cartons (2024-2032) ($MN)
Table 90 Asia Pacific Bottled Water Hydration Market Outlook, By Glass Bottles (2024-2032) ($MN)
Table 91 Asia Pacific Bottled Water Hydration Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 92 Asia Pacific Bottled Water Hydration Market Outlook, By Off Trade (2024-2032) ($MN)
Table 93 Asia Pacific Bottled Water Hydration Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
Table 94 Asia Pacific Bottled Water Hydration Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 95 Asia Pacific Bottled Water Hydration Market Outlook, By Online Retail (2024-2032) ($MN)
Table 96 Asia Pacific Bottled Water Hydration Market Outlook, By On Trade (2024-2032) ($MN)
Table 97 Asia Pacific Bottled Water Hydration Market Outlook, By Capacity Type (2024-2032) ($MN)
Table 98 Asia Pacific Bottled Water Hydration Market Outlook, By 5 Gallon (2024-2032) ($MN)
Table 99 Asia Pacific Bottled Water Hydration Market Outlook, By 3 Gallon (2024-2032) ($MN)
Table 100 Asia Pacific Bottled Water Hydration Market Outlook, By End User (2024-2032) ($MN)
Table 101 Asia Pacific Bottled Water Hydration Market Outlook, By Household Consumers (2024-2032) ($MN)
Table 102 Asia Pacific Bottled Water Hydration Market Outlook, By Institutional Buyers (2024-2032) ($MN)
Table 103 Asia Pacific Bottled Water Hydration Market Outlook, By Hospitality & Tourism (2024-2032) ($MN)
Table 104 Asia Pacific Bottled Water Hydration Market Outlook, By Other End Users (2024-2032) ($MN)
Table 105 South America Bottled Water Hydration Market Outlook, By Country (2024-2032) ($MN)
Table 106 South America Bottled Water Hydration Market Outlook, By Product Type (2024-2032) ($MN)
Table 107 South America Bottled Water Hydration Market Outlook, By Still Water (2024-2032) ($MN)
Table 108 South America Bottled Water Hydration Market Outlook, By Sparkling Water (2024-2032) ($MN)
Table 109 South America Bottled Water Hydration Market Outlook, By Flavored Water (2024-2032) ($MN)
Table 110 South America Bottled Water Hydration Market Outlook, By Functional Water (2024-2032) ($MN)
Table 111 South America Bottled Water Hydration Market Outlook, By Mineral & Spring Water (2024-2032) ($MN)
Table 112 South America Bottled Water Hydration Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 113 South America Bottled Water Hydration Market Outlook, By Packaging Type (2024-2032) ($MN)
Table 114 South America Bottled Water Hydration Market Outlook, By PET Bottles (2024-2032) ($MN)
Table 115 South America Bottled Water Hydration Market Outlook, By Cans & Cartons (2024-2032) ($MN)
Table 116 South America Bottled Water Hydration Market Outlook, By Glass Bottles (2024-2032) ($MN)
Table 117 South America Bottled Water Hydration Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 118 South America Bottled Water Hydration Market Outlook, By Off Trade (2024-2032) ($MN)
Table 119 South America Bottled Water Hydration Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
Table 120 South America Bottled Water Hydration Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 121 South America Bottled Water Hydration Market Outlook, By Online Retail (2024-2032) ($MN)
Table 122 South America Bottled Water Hydration Market Outlook, By On Trade (2024-2032) ($MN)
Table 123 South America Bottled Water Hydration Market Outlook, By Capacity Type (2024-2032) ($MN)
Table 124 South America Bottled Water Hydration Market Outlook, By 5 Gallon (2024-2032) ($MN)
Table 125 South America Bottled Water Hydration Market Outlook, By 3 Gallon (2024-2032) ($MN)
Table 126 South America Bottled Water Hydration Market Outlook, By End User (2024-2032) ($MN)
Table 127 South America Bottled Water Hydration Market Outlook, By Household Consumers (2024-2032) ($MN)
Table 128 South America Bottled Water Hydration Market Outlook, By Institutional Buyers (2024-2032) ($MN)
Table 129 South America Bottled Water Hydration Market Outlook, By Hospitality & Tourism (2024-2032) ($MN)
Table 130 South America Bottled Water Hydration Market Outlook, By Other End Users (2024-2032) ($MN)
Table 131 Middle East & Africa Bottled Water Hydration Market Outlook, By Country (2024-2032) ($MN)
Table 132 Middle East & Africa Bottled Water Hydration Market Outlook, By Product Type (2024-2032) ($MN)
Table 133 Middle East & Africa Bottled Water Hydration Market Outlook, By Still Water (2024-2032) ($MN)
Table 134 Middle East & Africa Bottled Water Hydration Market Outlook, By Sparkling Water (2024-2032) ($MN)
Table 135 Middle East & Africa Bottled Water Hydration Market Outlook, By Flavored Water (2024-2032) ($MN)
Table 136 Middle East & Africa Bottled Water Hydration Market Outlook, By Functional Water (2024-2032) ($MN)
Table 137 Middle East & Africa Bottled Water Hydration Market Outlook, By Mineral & Spring Water (2024-2032) ($MN)
Table 138 Middle East & Africa Bottled Water Hydration Market Outlook, By Other Product Types (2024-2032) ($MN)
Table 139 Middle East & Africa Bottled Water Hydration Market Outlook, By Packaging Type (2024-2032) ($MN)
Table 140 Middle East & Africa Bottled Water Hydration Market Outlook, By PET Bottles (2024-2032) ($MN)
Table 141 Middle East & Africa Bottled Water Hydration Market Outlook, By Cans & Cartons (2024-2032) ($MN)
Table 142 Middle East & Africa Bottled Water Hydration Market Outlook, By Glass Bottles (2024-2032) ($MN)
Table 143 Middle East & Africa Bottled Water Hydration Market Outlook, By Distribution Channel (2024-2032) ($MN)
Table 144 Middle East & Africa Bottled Water Hydration Market Outlook, By Off Trade (2024-2032) ($MN)
Table 145 Middle East & Africa Bottled Water Hydration Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
Table 146 Middle East & Africa Bottled Water Hydration Market Outlook, By Convenience Stores (2024-2032) ($MN)
Table 147 Middle East & Africa Bottled Water Hydration Market Outlook, By Online Retail (2024-2032) ($MN)
Table 148 Middle East & Africa Bottled Water Hydration Market Outlook, By On Trade (2024-2032) ($MN)
Table 149 Middle East & Africa Bottled Water Hydration Market Outlook, By Capacity Type (2024-2032) ($MN)
Table 150 Middle East & Africa Bottled Water Hydration Market Outlook, By 5 Gallon (2024-2032) ($MN)
Table 151 Middle East & Africa Bottled Water Hydration Market Outlook, By 3 Gallon (2024-2032) ($MN)
Table 152 Middle East & Africa Bottled Water Hydration Market Outlook, By End User (2024-2032) ($MN)
Table 153 Middle East & Africa Bottled Water Hydration Market Outlook, By Household Consumers (2024-2032) ($MN)
Table 154 Middle East & Africa Bottled Water Hydration Market Outlook, By Institutional Buyers (2024-2032) ($MN)
Table 155 Middle East & Africa Bottled Water Hydration Market Outlook, By Hospitality & Tourism (2024-2032) ($MN)
Table 156 Middle East & Africa Bottled Water Hydration Market Outlook, By Other End Users (2024-2032) ($MN)

Product Code: SMRC30388

According to Stratistics MRC, the Global Bottled Water Hydration Market is accounted for $298709.05 million in 2025 and is expected to reach $546051.82 million by 2032 growing at a CAGR of 9.0% during the forecast period. Bottled water hydration is the act of restoring the body's fluid levels by drinking water packaged in sealed bottles, offering safety, portability, and convenience. It provides an easy source of hydration for people in diverse situations such as travel, exercise, or everyday activities. By helping maintain proper fluid balance, regulating body temperature, and reducing dehydration risks, bottled water is especially valuable where tap water quality may be uncertain.

According to a survey by the International Bottled Water Association, in 2023, bottled water consumption in the U.S. reached 15.94 billion gallons, solidifying its position as the most consumed packaged beverage for the eighth year in a row.

Market Dynamics:

Driver:

Rising health awareness and preference

Health consciousness is surging globally, with consumers increasingly prioritizing hydration as part of their wellness routines. Bottled water is perceived as a cleaner, safer alternative to sugary or carbonated beverages, aligning with trends in preventive health. Fitness culture and dietary shifts are reinforcing the demand for pure, mineral-rich hydration options. Marketing campaigns now emphasize the health benefits of water consumption, including detoxification and improved metabolism. Urban populations, in particular, are gravitating toward premium bottled water brands that promise added functional benefits. This growing preference is fueling innovation in packaging, branding, and product differentiation across the bottled water landscape.

Restraint:

High production and distribution costs

The bottled water industry faces significant cost pressures due to sourcing, purification, and packaging requirements. Advanced filtration technologies and quality control systems add to operational expenses, especially for premium and mineral water variants. Distribution logistics-particularly cold chain management and long-distance transport-further inflate costs. Regulatory compliance, including water rights and environmental packaging mandates, adds complexity and financial burden. Smaller players often struggle to scale due to these capital-intensive demands, limiting market entry and competition. As a result, price sensitivity among consumers can hinder growth in cost-conscious regions.

Opportunity:

Rising disposable incomes

Increasing disposable incomes, especially in emerging economies, are expanding the consumer base for bottled water. As lifestyles evolve, more consumers are willing to pay for convenience, safety, and perceived health benefits. Premium segments such as flavored, alkaline, and vitamin-enriched water are gaining traction among affluent demographics. Urbanization and rising middle-class populations are driving demand in tier-2 and tier-3 cities. Retail expansion and e-commerce platforms are making bottled water more accessible across income brackets. This economic uplift is creating fertile ground for brand diversification and market penetration.

Threat:

Competition from other packaged beverages

Bottled water competes directly with a wide array of packaged drinks, including juices, energy drinks, and ready-to-drink teas. These alternatives often offer flavor, functional benefits, or indulgence, attracting younger and trend-driven consumers. Aggressive marketing by beverage giants can overshadow bottled water's health-centric appeal. Innovations in plant-based and low-calorie drinks are reshaping consumer preferences and shelf space dynamics. Price wars and promotional bundling further intensify competition in retail environments. This crowded landscape challenges bottled water brands to differentiate through sustainability, purity, and lifestyle positioning.

Covid-19 Impact:

The pandemic heightened awareness around hygiene and immune health, boosting demand for safe, sealed hydration options. Bottled water saw increased consumption in households due to concerns over tap water safety and public exposure. Panic buying and stockpiling behaviors temporarily spiked sales, especially in urban centers. However, supply chain disruptions and labor shortages affected production and distribution efficiency. The crisis also accelerated digital adoption, with online grocery platforms becoming key sales channels.

The still water segment is expected to be the largest during the forecast period

The still water segment is expected to account for the largest market share during the forecast period, driven by its broad appeal and affordability. Consumers view still water as a daily essential, making it a staple across both retail and institutional channels. Brands are investing in eco-friendly packaging and localized sourcing to enhance sustainability and reduce costs. Still water also benefits from widespread availability and minimal regulatory hurdles compared to functional or flavoured variants. These factors collectively position it as the dominant force in the bottled water market.

The household consumers segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the household consumers segment is predicted to witness the highest growth rate, fuelled by rising health awareness and lifestyle shifts. Remote work and home-based routines have increased in-home consumption of bottled water. Parents are opting for bottled water for children due to safety concerns and convenience. Subscription models and bulk purchasing options are gaining popularity among urban households. E-commerce platforms are streamlining access and offering personalized delivery services. This segment's growth reflects a broader trend toward health-centric, home-based consumption patterns.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization and population growth. Countries like China, India, and Indonesia are witnessing rising demand for clean drinking water amid concerns over tap water quality. Expanding middle-class populations are fueling demand for packaged hydration solutions. Government initiatives promoting safe water access and hygiene are indirectly supporting bottled water adoption. Retail infrastructure improvements and aggressive brand marketing are boosting visibility and availability. The region's diverse consumer base offers ample opportunities for both mass-market and premium bottled water brands.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong health trends and premiumization. Consumers are increasingly shifting away from sugary beverages toward clean-label hydration options. Innovations in packaging, such as aluminum bottles and plant-based plastics, are resonating with eco-conscious buyers. Functional water products-infused with vitamins, electrolytes, or adaptogens-are gaining traction across fitness and wellness communities. Retailers are expanding shelf space for bottled water, especially in convenience and health-focused stores. This momentum is driving robust growth across both mainstream and niche bottled water segments.

Key players in the market

Some of the key players in Bottled Water Hydration Market include Nestle, Suntory Holdings, The Coca-Cola Company, Tata Consumer Products, PepsiCo, China Resources Holding Ltd., Danone, National Beverage Corp., FIJI Water Company LLC, Keurig Dr Pepper, Voss, Primo Water Corporation, Gerolsteiner Brunnen, Nongfu Spring, and Bisleri International.

Key Developments:

In July 2025, Nestle launched Milo Pro. With three times more protein than traditional Milo drinks, Milo Pro can be conveniently enjoyed on the go by those looking to fuel their passion for sports and adventure. Recently launched in Indonesia, Milo Pro will be rolled out across Southeast Asia next year.

In June 2025, Suntory Group announced the launch of its unique next-generation environmental program, Suntory Mizuiku- education program for nature and water, in Australia. This unique program is designed to educate children on the importance and value of water. In partnership with environmental non-governmental organization Earthwatch Institute Australia (Earthwatch), Suntory's Mizuiku program will be offered to primary school students.

In September 2024, Tata Consumer Products Limited (TCPL) has received approval from the NCLT for the merger of its wholly owned subsidiaries- Tata Consumer Soulfull Pvt Ltd., NourishCo Beverages Ltd. and Tata SmartFoodz Ltd. with TCPL. This is in line with the Company's focus on simplifying and streamlining the business. This consolidation of legal entity structure will unlock efficiencies and synergies.

Product Types Covered:

Still Water
Sparkling Water
Flavored Water
Functional Water
Mineral & Spring Water
Other Product Types

Packaging Types Covered:

PET Bottles
Cans & Cartons
Glass Bottles

Distribution Channels Covered:

Off-Trade
On-Trade

Capacity Types Covered:

5 Gallon
3 Gallon

End Users Covered:

Household Consumers
Institutional Buyers
Hospitality & Tourism
Other End Users

Regions Covered:

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
South America
- Argentina
- Brazil
- Chile
- Rest of South America
Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa

What our report offers:

Market share assessments for the regional and country-level segments
Strategic recommendations for the new entrants
Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
Strategic recommendations in key business segments based on the market estimations
Competitive landscaping mapping the key common trends
Company profiling with detailed strategies, financials, and recent developments
Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

1 Executive Summary

2 Preface

2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions

3 Market Trend Analysis

3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Product Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Impact of Covid-19

4 Porters Five Force Analysis

4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Bottled Water Hydration Market, By Product Type

5.1 Introduction
5.2 Still Water
5.3 Sparkling Water
5.4 Flavored Water
5.5 Functional Water
5.6 Mineral & Spring Water
5.7 Other Product Types

6 Global Bottled Water Hydration Market, By Packaging Type

6.1 Introduction
6.2 PET Bottles
6.3 Cans & Cartons
6.4 Glass Bottles

7 Global Bottled Water Hydration Market, By Distribution Channel

7.1 Introduction
7.2 Off Trade
- 7.2.1 Supermarkets & Hypermarkets
- 7.2.2 Convenience Stores
- 7.2.3 Online Retail
7.3 On Trade

8 Global Bottled Water Hydration Market, By Capacity Type

8.1 Introduction
8.2 5 Gallon
8.3 3 Gallon

9 Global Bottled Water Hydration Market, By End User

9.1 Introduction
9.2 Household Consumers
9.3 Institutional Buyers
9.4 Hospitality & Tourism
9.5 Other End Users

10 Global Bottled Water Hydration Market, By Geography

10.1 Introduction
10.2 North America
- 10.2.1 US
- 10.2.2 Canada
- 10.2.3 Mexico
10.3 Europe
- 10.3.1 Germany
- 10.3.2 UK
- 10.3.3 Italy
- 10.3.4 France
- 10.3.5 Spain
- 10.3.6 Rest of Europe
10.4 Asia Pacific
- 10.4.1 Japan
- 10.4.2 China
- 10.4.3 India
- 10.4.4 Australia
- 10.4.5 New Zealand
- 10.4.6 South Korea
- 10.4.7 Rest of Asia Pacific
10.5 South America
- 10.5.1 Argentina
- 10.5.2 Brazil
- 10.5.3 Chile
- 10.5.4 Rest of South America
10.6 Middle East & Africa
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 Qatar
- 10.6.4 South Africa
- 10.6.5 Rest of Middle East & Africa

11 Key Developments

11.1 Agreements, Partnerships, Collaborations and Joint Ventures
11.2 Acquisitions & Mergers
11.3 New Product Launch
11.4 Expansions
11.5 Other Key Strategies

12 Company Profiling

12.1 Nestle
12.2 Suntory Holdings
12.3 The Coca-Cola Company
12.4 Tata Consumer Products
12.5 PepsiCo
12.6 China Resources Holding Ltd.
12.7 Danone
12.8 National Beverage Corp.
12.9 FIJI Water Company LLC
12.10 Keurig Dr Pepper
12.11 Voss
12.12 Primo Water Corporation
12.13 Gerolsteiner Brunnen
12.14 Nongfu Spring
12.15 Bisleri International

ボトル入り飲料水の2032年までの市場予測：製品タイプ、包装タイプ、流通チャネル、容量タイプ、エンドユーザー、地域別の世界分析

Bottled Water Hydration Market Forecasts to 2032 - Global Analysis By Product Type, Packaging Type, Distribution Channel, Capacity Type, End User and By Geography

COVID-19の影響：

最大のシェアを占める地域：

CAGRが最も高い地域：

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目次

第1章 エグゼクティブサマリー

第2章 序文

第3章 市場動向分析

第4章 ポーターのファイブフォース分析

第5章 世界のボトル入り飲料水市場：製品タイプ別

第6章 世界のボトル入り飲料水市場：包装タイプ別

第7章 世界のボトル入り飲料水市場：流通チャネル別

第8章 世界のボトル入り飲料水市場：容量タイプ別

第9章 世界のボトル入り飲料水市場：エンドユーザー別

第10章 世界のボトル入り飲料水市場：地域別

第11章 主な発展

第12章 企業プロファイリング