ラグビーアパレルの市場規模、シェア、成長分析：タイプ別、エンドユーザー別、流通チャネル別、地域別 - 産業予測 2025～2032年

2023年のラグビーアパレル市場規模は12億7,280万米ドルで、2024年の14億517万米ドルから2032年には31億86万米ドルに成長し、予測期間（2025～2032年）のCAGRは10.4%で推移する見通しです。

海外のラグビーウェア市場は、スポーツの人気上昇とアスレジャーのトレンドの高まりによって、スポーツアパレル産業の重要なセグメントとなっています。この市場には、プレーヤーや愛好家向けに作られたジャージ、ショーツ、ソックス、防具など、さまざまなアパレルが含まれます。主な成長要因としては、ラグビー・ワールドカップなどのイベントによる世界の関心の高まりや、ラグビーがオリンピックに採用されたことで、ラグビーの魅力が大幅に高まったことが挙げられます。さらに、eコマースの台頭により、消費者がラグビーグッズをオンラインで簡単に購入できるようになり、アクセス性が向上しました。著名なチームや選手とのスポンサーシップ契約は知名度をさらに高め、ラグビーアパレルをスタイリッシュで機能的な日常のワードローブとして位置づけています。これらの要素の組み合わせが、市場を前進させています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 特許分析

ラグビーアパレル市場規模：タイプ別

• 市場概要
• アッパーウェア
• ボトムウェア
• ソックス

ラグビーアパレル市場規模：エンドユーザー別

• 市場概要
• 男性
• 女性
• キッズ

ラグビーアパレル市場規模：流通チャネル別

• 市場概要
• オンライン
• オフライン

ラグビーアパレル市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Adidas AG（Germany）
• Nike Inc.（USA）
• Decathlon SA（France）
• Gilburt Rugby（UK）
• MACRON SPA（Italy）
• Olympus Rugby（UK）
• O'Neills Irish International Sports Co. Ltd.（Ireland）
• Under Armour, Inc.（USA）
• PUMA SE（Germany）
• Mizuno Corporation（Japan）
• BLK Sport（Australia）
• Grays of Cambridge Ltd（UK）
• Iconix Brand UK Ltd（UK）
• Newell Brands Inc.（USA）
• Pentland Brands（UK）
• Asics Corporation（Japan）

結論と推奨事項

Rugby Apparel Market size was valued at USD 1272.8 million in 2023 and is poised to grow from USD 1405.17 million in 2024 to USD 3100.86 million by 2032, growing at a CAGR of 10.4% during the forecast period (2025-2032).

The international rugby clothing market is a crucial segment of the sports apparel industry, driven by the sport's increasing popularity and the growing trend of athleisure. This market encompasses a variety of apparel, including jerseys, shorts, socks, and protective gear tailored for players and enthusiasts alike. Key growth factors include heightened global interest from events like the Rugby World Cup, as well as rugby's inclusion in the Olympics, which have significantly boosted its appeal. Additionally, the rise of e-commerce has improved accessibility, allowing consumers to easily purchase rugby merchandise online. Sponsorship deals with prominent teams and players further enhance visibility, positioning rugby apparel as both stylish and functional in everyday wardrobes. The combination of these elements is propelling the market forward.

Top-down and bottom-up approaches were used to estimate and validate the size of the Rugby Apparel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Rugby Apparel Market Segments Analysis

Global Rugby Apparel Market is segmented by Type, End User, Distribution Channel and region. Based on Type, the market is segmented into Upper Wear, Bottom Wear and Socks. Based on End User, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Rugby Apparel Market

The increasing appeal of rugby as a recreational sport in regions outside its traditional strongholds, particularly in North America and Asia, has significantly heightened the demand for rugby apparel. As more individuals take an interest in both playing and watching rugby, there is a corresponding rise in the need for specialized clothing and gear, including jerseys, shorts, cleats, and various rugby-specific accessories. This growing enthusiasm for the sport is driving the expansion of the rugby apparel market, creating opportunities for manufacturers and retailers to cater to the evolving preferences of a broader audience drawn to the excitement of rugby.

Restraints in the Rugby Apparel Market

The rugby apparel market faces significant restraints due to various economic factors such as recessions, variations in consumer disposable income, and foreign exchange rates. Economic downturns often lead consumers to cut back on discretionary purchases, including sports attire, which can hinder market growth. Moreover, fluctuations in currency rates can influence the pricing of imported rugby apparel, further affecting consumer affordability and purchasing decisions. As a result, these external economic pressures can create challenges for the industry, restricting its potential expansion and impacting overall sales within the rugby apparel segment.

Market Trends of the Rugby Apparel Market

The Rugby Apparel market is experiencing significant growth as the sport's popularity expands beyond traditional strongholds like the UK, New Zealand, and South Africa. Emerging markets in Asia and the Americas are showing increased interest, fueled by the sport's inclusion in the Olympics and the rise of international competitions. This surge in engagement is driving a heightened demand for rugby apparel, including jerseys, shorts, and accessories. As more fans and players participate actively, brands are capitalizing on this trend by enhancing product offerings and marketing strategies, thus positioning Rugby Apparel as a key player in the global sports apparel market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Rugby Apparel Market Size by Type & CAGR (2025-2032)

• Market Overview
• Upper Wear
• Bottom Wear
• Socks

Global Rugby Apparel Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Rugby Apparel Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Rugby Apparel Market Size & CAGR (2025-2032)

• North America (Type, End User, Distribution Channel)
  • US
  • Canada
• Europe (Type, End User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, End User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, End User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, End User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Decathlon SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gilburt Rugby (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MACRON SPA (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olympus Rugby (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• O'Neills Irish International Sports Co. Ltd. (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PUMA SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizuno Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BLK Sport (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grays of Cambridge Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Iconix Brand UK Ltd (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pentland Brands (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asics Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations