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リアルタイム入札（RTB）の世界市場レポート 2024年

Real Time Bidding (RTB) Global Market Report 2024
出版日: 受注後更新 | 発行: The Business Research Company | ページ情報: 英文 200 Pages | 納期: 2～10営業日

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リアルタイム入札（RTB）の世界市場レポート 2024年
出版日: 受注後更新
発行: The Business Research Company
ページ情報: 英文 200 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 目次
概要

リアルタイム入札（RTB）の市場規模は近年急激に拡大しています。2023年の133億8,000万米ドルから2024年には168億1,000万米ドルへと、CAGR 25.6％で拡大します。過去の期間に観察された成長は、デジタル広告の拡大、ターゲット広告の需要の増加、AdTechとプログラマティック広告の進歩、視聴者セグメンテーション機能の強化、モバイル広告の台頭などの要因に起因することができます。

eコマースの成長軌道は、リアルタイム入札（RTB）市場の拡大に大きく寄与するものと思われます。オンライン上で商品やサービスを売買するeコマースは、リアルタイム入札（RTB）活動の中心的存在となっています。eコマース事業者が広告掲載のためにリアルタイムで入札を行うことで、潜在的な顧客に対する可視性が確保されます。2023年第2四半期、eコマースは前年同期比7.5%増となり、全売上高の15.4%に貢献しました。このeコマース活動の急増が、リアルタイム入札（RTB）市場の成長の原動力となっています。

2023年のリアルタイム入札（RTB）市場で最大の地域は北米でした。アジア太平洋は予測期間中に最も急成長する地域となる見込みです。リアルタイム入札（RTB）市場レポートの対象地域は、アジア太平洋、西欧、東欧、北米、南米、中東・アフリカです。

目次

第1章 エグゼクティブサマリー

第2章 リアルタイム入札（RTB）市場の特徴

第3章 リアルタイム入札（RTB）市場の動向と戦略

第4章 リアルタイム入札（RTB）市場- マクロ経済シナリオ

  • 高インフレが市場に与える影響
  • ウクライナ・ロシア戦争が市場に与える影響
  • COVID-19による市場への影響

第5章 世界のリアルタイム入札（RTB）市場規模と成長

  • 市場促進要因・市場抑制要因
    • 市場促進要因
    • 市場抑制要因
  • 市場規模と成長実績、2018～2023年
  • 市場規模と成長予測、2023～2028年、2033F

第6章 リアルタイム入札（RTB）市場セグメンテーション

  • 世界のリアルタイム入札（RTB）市場、広告フォーマット別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • RTB画像
  • RTBビデオ
  • 世界のリアルタイム入札（RTB）市場、オークション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • 公開オークション
  • 招待オークション
  • 世界のリアルタイム入札（RTB）市場、アプリケーション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • メディア・エンターテインメント
  • ゲーム
  • 小売・eコマース
  • 旅行・ラグジュアリー
  • モバイルアプリ
  • その他

第7章 リアルタイム入札（RTB）市場の地域別・国別分析

  • 世界のリアルタイム入札（RTB）市場、地域別、実績および予測、2018-2023、2023-2028F、2033F
  • 世界のリアルタイム入札（RTB）市場、国別、実績および予測、2018-2023、2023-2028F、2033F

第8章 アジア太平洋のリアルタイム入札（RTB）市場

  • 概要
  • 地域情報、COVID-19症の影響、市場情報、背景情報、政府の取り組み、規制、規制機関、主要団体、課税額、法人税構造、投資、主要企業
  • 広告フォーマット別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • オークション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • アプリケーション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第9章 中国のリアルタイム入札（RTB）市場

第10章 インドのリアルタイム入札（RTB）市場

第11章 日本のリアルタイム入札（RTB）市場

第12章 オーストラリアのリアルタイム入札（RTB）市場

第13章 インドネシアのリアルタイム入札（RTB）市場

第14章 韓国のリアルタイム入札（RTB）市場

第15章 西欧のリアルタイム入札（RTB）市場

  • 概要
  • 広告フォーマット別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • オークション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • アプリケーション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第16章 英国のリアルタイム入札（RTB）市場

第17章 ドイツのリアルタイム入札（RTB）市場

第18章 フランスのリアルタイム入札（RTB）市場

第19章 イタリアのリアルタイム入札（RTB）市場

第20章 スペインのリアルタイム入札（RTB）市場

第21章 東欧のリアルタイム入札（RTB）市場

  • 概要
  • 広告フォーマット別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • オークション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • アプリケーション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第22章 ロシアのリアルタイム入札（RTB）市場

第23章 北米のリアルタイム入札（RTB）市場

  • 概要
  • 広告フォーマット別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • オークション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • アプリケーション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第24章 米国のリアルタイム入札（RTB）市場

第25章 カナダのリアルタイム入札（RTB）市場

第26章 南米のリアルタイム入札（RTB）市場

  • 概要
  • 広告フォーマット別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • オークション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • アプリケーション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第27章 ブラジルのリアルタイム入札（RTB）市場

第28章 中東のリアルタイム入札（RTB）市場

  • 概要
  • 広告フォーマット別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • オークション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • アプリケーション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第29章 アフリカのリアルタイム入札（RTB）市場

  • 概要
  • 広告フォーマット別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • オークション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F
  • アプリケーション別セグメンテーション、実績および予測、2018-2023、2023-2028F、2033F

第30章 リアルタイム入札（RTB）市場の競合情勢と企業プロファイル

  • リアルタイム入札（RTB）市場の競合情勢
  • リアルタイム入札（RTB）市場の企業プロファイル
    • Google LLC
    • Facebook Inc.
    • Adobe Inc.
    • PubMatic Inc.
    • Smaato Inc.

第31章 世界のリアルタイム入札（RTB）市場の競合ベンチマーキング

第32章 世界のリアルタイム入札（RTB）市場の競合ダッシュボード

第33章 リアルタイム入札（RTB）市場における主要な合併と買収

第34章 リアルタイム入札（RTB）市場の将来展望と可能性分析

第35章 付録

目次
Product Code: r10547

“Real Time Bidding (RTB) Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on real time bidding (rtb) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for real time bidding (rtb)? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The real time bidding (rtb) market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

  • 1) By Ad Format: RTB Image; RTB Video
  • 2) By Auction: Open Auction; Invited Auction
  • 3) By Applications: Media And Entertainment; Games; Retail And E-Commerce; Travel And Luxury; Mobile Apps; Other Applications
  • Companies Mentioned: Google LLC; Facebook Inc.; Adobe Inc.; PubMatic Inc.; Smaato Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Real-time bidding (RTB) is a process in digital advertising where ad inventory is bought and sold through instantaneous auctions between authorized buyers. This allows buyers to evaluate and bid on each available impression, facilitating the sale of premium ad spots that are in high demand. Publishers use RTB to manage potential buyers and efficiently allocate advertising space.

Real-time bidding encompasses various ad formats, with RTB image and RTB video being prominent examples. RTB image involves programmatic trading where the ad inventory on publishers' websites is instantly auctioned to advertisers, displaying stock images across the internet. RTB enables the running of multiple stock image ads on diverse platforms, including websites and apps, making it popular among advertisers. Auctions in real-time bidding can take different forms, including open auctions and invited auctions. Real-time bidding finds applications in various industries, including media and entertainment, games, retail and e-commerce, travel and luxury, mobile apps, among others.

The real time bidding market research report is one of a series of new reports from The Business Research Company that provides real time bidding market statistics, including real time bidding industry global market size, regional shares, competitors with a real time bidding market share, detailed real time bidding market segments, market trends and opportunities, and any further data you may need to thrive in the real time bidding industry. This real-time bidding market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The real time bidding (rtb) market size has grown exponentially in recent years. It will grow from $13. 38 billion in 2023 to $16. 81 billion in 2024 at a compound annual growth rate (CAGR) of 25. 6%. The growth observed in the historical period can be attributed to factors such as the expansion of digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, and the rise of mobile advertising.

The real time bidding (rtb) market size is expected to see exponential growth in the next few years. It will grow to $41. 48 billion in 2028 at a compound annual growth rate (CAGR) of 25. 3%. The anticipated growth in the forecast period can be attributed to factors such as the expansion of Connected TV (CTV) advertising, an emphasis on privacy-compliant advertising solutions, the growing importance of data-driven decision-making in ad buying, increased adoption of header bidding, and the growing popularity of IoT (Internet of Things) and BYOD (Bring Your Own Device). Major trends expected in the forecast period include integration with artificial intelligence for ad optimization, the implementation of first-price auctions in real-time bidding (RTB), server-side header bidding, unified auctions for multiple ad formats, and a focus on contextual and brand-safe advertising.

The anticipated growth of the real-time bidding (RTB) market is closely linked to the increasing number of smartphone users. With smartphones serving as integrated devices with computing capabilities, web browsing functionalities, and the ability to run applications, they have become indispensable tools for marketers utilizing real-time bidding. The global smartphone user base reached 6. 65 billion in 2022, representing 83. 37% of the world's population. This prevalence enables RTB marketers to engage with their audience in real-time, employing location and context-based targeting strategies. Notably, 91. 16% of the global population, equivalent to 7. 26 billion people, own either a smartphone or a feature phone, underscoring the influential role of smartphone users in driving the growth of the real-time bidding market.

The upward trajectory of e-commerce is poised to contribute significantly to the expansion of the real-time bidding market. E-commerce, involving online buying and selling of goods and services, has become a focal point for real-time bidding activities. The ability of e-commerce businesses to bid in real-time for ad placements ensures visibility to potential customers. In the second quarter of 2023, e-commerce experienced a 7. 5% increase compared to the same period in 2022, contributing to 15. 4% of all sales. This surge in e-commerce activities is a driving force behind the growth of the real-time bidding market.

A notable trend in the real-time bidding market is the emphasis on technological innovations. Key market players are introducing cutting-edge technologies, such as a live charter bidding platform that operates on data and instant communication, to fortify their market position. For instance, Aerobid, a Poland-based company, introduced a live charter bidding platform designed to facilitate near-instantaneous flight requests and bookings for brokers and operators. Leveraging data and instant communication, this platform enables quick and transparent bookings, enhancing efficiency in the bidding process.

Major companies in the real-time bidding market are investing in innovative technological products to enhance their market profitability. The introduction of Real-Time Bidding for programmatic outdoor media by JCDecaux Group, a France-based media company, exemplifies this trend. This technology provides a seamless and transparent ecosystem for advertisers, agencies, and media buyers, allowing them to access impression-level attributes specific to their target audience and optimize outdoor campaigns in real-time. The integration of programmatic technology enhances the effectiveness of outdoor advertising campaigns.

In December 2021, Discovery Inc., an American mass media company, acquired the assets, techniques, and intellectual property of ZEDO, an advertising technology company based in the US and India. This acquisition bolsters Discovery's global direct-to-consumer (DTC) platforms by incorporating key ad technology platform capabilities, including supply-side platform (SSP) and real-time bidding (RTB). The acquisition aims to enhance the consumer experience and drive monetization, enabling Discovery's ad solutions to innovate more rapidly.

Major companies operating in the in the real time bidding (rtb) market report are Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., AppNexus Inc., Rubicon Project LLC, AdRoll Inc., Rocket Fuel Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., BrightRoll Inc., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.

North America was the largest region in the real time bidding market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (rtb) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the real time bidding (rtb) market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The real-time bidding (RTB) market consists of revenues earned by entities by providing private marketplaces and open exchanges. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Table of Contents

1. Executive Summary

2. Real Time Bidding (RTB) Market Characteristics

3. Real Time Bidding (RTB) Market Trends And Strategies

4. Real Time Bidding (RTB) Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Real Time Bidding (RTB) Market Size and Growth

  • 5.1. Global Real Time Bidding (RTB) Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Real Time Bidding (RTB) Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Real Time Bidding (RTB) Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Real Time Bidding (RTB) Market Segmentation

  • 6.1. Global Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • RTB Image
  • RTB Video
  • 6.2. Global Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Open Auction
  • Invited Auction
  • 6.3. Global Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Media And Entertainment
  • Games
  • Retail And E-Commerce
  • Travel And Luxury
  • Mobile Apps
  • Other Applications

7. Real Time Bidding (RTB) Market Regional And Country Analysis

  • 7.1. Global Real Time Bidding (RTB) Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Real Time Bidding (RTB) Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Real Time Bidding (RTB) Market

  • 8.1. Asia-Pacific Real Time Bidding (RTB) Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8. 4. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Real Time Bidding (RTB) Market

  • 9.1. China Real Time Bidding (RTB) Market Overview
  • 9.2. China Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9. 4. China Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Real Time Bidding (RTB) Market

  • 10.1. India Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Real Time Bidding (RTB) Market

  • 11.1. Japan Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.2. Japan Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Real Time Bidding (RTB) Market

  • 12.1. Australia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Real Time Bidding (RTB) Market

  • 13.1. Indonesia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Real Time Bidding (RTB) Market

  • 14.1. South Korea Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.2. South Korea Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Real Time Bidding (RTB) Market

  • 15.1. Western Europe Real Time Bidding (RTB) Market Overview
  • 15.2. Western Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15. 4. Western Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Real Time Bidding (RTB) Market

  • 16.1. UK Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Real Time Bidding (RTB) Market

  • 17.1. Germany Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Real Time Bidding (RTB) Market

  • 18. 5. France Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18. 6. France Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18. 7. France Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Real Time Bidding (RTB) Market

  • 19. 9. Italy Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.10. Italy Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.11. Italy Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Real Time Bidding (RTB) Market

  • 20.13. Spain Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.14. Spain Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.15. Spain Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Real Time Bidding (RTB) Market

  • 21.1. Eastern Europe Real Time Bidding (RTB) Market Overview
  • 21.2. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21. 4. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Real Time Bidding (RTB) Market

  • 22.1. Russia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Real Time Bidding (RTB) Market

  • 23.1. North America Real Time Bidding (RTB) Market Overview
  • 23.2. North America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23. 4. North America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Real Time Bidding (RTB) Market

  • 24.1. USA Real Time Bidding (RTB) Market Overview
  • 24.2. USA Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24. 4. USA Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Real Time Bidding (RTB) Market

  • 25.1. Canada Real Time Bidding (RTB) Market Overview
  • 25.2. Canada Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25. 4. Canada Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Real Time Bidding (RTB) Market

  • 26.1. South America Real Time Bidding (RTB) Market Overview
  • 26.2. South America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26. 4. South America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Real Time Bidding (RTB) Market

  • 27.1. Brazil Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Real Time Bidding (RTB) Market

  • 28.1. Middle East Real Time Bidding (RTB) Market Overview
  • 28.2. Middle East Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28. 4. Middle East Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Real Time Bidding (RTB) Market

  • 29.1. Africa Real Time Bidding (RTB) Market Overview
  • 29.2. Africa Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29. 4. Africa Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Real Time Bidding (RTB) Market Competitive Landscape And Company Profiles

  • 30.1. Real Time Bidding (RTB) Market Competitive Landscape
  • 30.2. Real Time Bidding (RTB) Market Company Profiles
    • 30.2.1. Google LLC
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1. 4. Financial Performance
    • 30.2.2. Facebook Inc.
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2. 4. Financial Performance
    • 30.2.3. Adobe Inc.
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3. 4. Financial Performance
    • 30.2. 4. PubMatic Inc.
      • 30.2. 4.1. Overview
      • 30.2. 4.2. Products and Services
      • 30.2. 4.3. Strategy
      • 30.2. 4. 4. Financial Performance
    • 30.2. 5. Smaato Inc.
      • 30.2. 5.1. Overview
      • 30.2. 5.2. Products and Services
      • 30.2. 5.3. Strategy
      • 30.2. 5. 4. Financial Performance

31. Global Real Time Bidding (RTB) Market Competitive Benchmarking

32. Global Real Time Bidding (RTB) Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Real Time Bidding (RTB) Market

34. Real Time Bidding (RTB) Market Future Outlook and Potential Analysis

  • 34.1 Real Time Bidding (RTB) Market In 2028 - Countries Offering Most New Opportunities
  • 34.2 Real Time Bidding (RTB) Market In 2028 - Segments Offering Most New Opportunities
  • 34. 3 Real Time Bidding (RTB) Market In 2028 - Growth Strategies
    • 34.3.1 Market Trend Based Strategies
    • 34.3.2 Competitor Strategies

35. Appendix

  • 35.1. Abbreviations
  • 35.2. Currencies
  • 35.3. Historic And Forecast Inflation Rates
  • 35. 4. Research Inquiries
  • 35. 5. The Business Research Company
  • 35. 6. Copyright And Disclaimer