プログラマティック広告の世界市場：市場規模 - メディアタイプ別、デバイス別、企業規模別、エンドユーザー別、地域別展望、競合戦略、セグメント別予測（～2032年）

世界のプログラマティック広告の市場規模は、2032年までに530億4,000万米ドルに達し、CAGRで21.8%の成長が予測されています。

プログラマティック広告プラットフォームの市場は、スマートフォンの普及と産業のデジタル化の進展により拡大しています。現在多くの企業や広告代理店が、プログラマティック広告を非常に成功したマーケティングツール、ダイナミックマーケティングチャネルとして活用しています。

当レポートでは、世界のプログラマティック広告市場について調査し、市場力学、市場変数と展望、メディアタイプ・デバイス・企業規模・エンドユーザー・地域別の市場分析、企業プロファイル等に関する情報を提供しています。

目次

第1章 イントロダクション

• 調査範囲
• 市場セグメント分析

第2章 調査手法

• 調査データソース
• 市場規模の推定
• データの三角測量

第3章 エグゼクティブサマリー

第4章 市場力学

• 促進要因、抑制要因、機会、課題の分析
  • 促進要因
  • 抑制要因
  • 機会
  • 課題
• 世界のプログラマティック広告市場におけるCOVID-19の影響

第5章 市場変数と展望

• SWOT分析
  • 強み
  • 弱み
  • 機会
  • 脅威
• PESTEL分析
  • 政治情勢
  • 経済情勢
  • 社会情勢
  • 技術情勢
  • 環境情勢
  • 法的情勢
• ポーターのファイブフォース分析
  • 供給企業の交渉力
  • 買い手の交渉力
  • 代替品の脅威
  • 新規参入者の脅威
  • 競合企業間の敵対関係
• ヒートマップ分析

第6章 世界のプログラマティック広告市場：メディアタイプ別、2019年～2032年（100万米ドル）

• オーディオ広告
• DOOH
• デジタルディスプレイ
• ソーシャル広告
• 動画広告

第7章 世界のプログラマティック広告市場：デバイス別、2019年～2032年（100万米ドル）

• モバイル
• デスクトップ

第8章 世界のプログラマティック広告市場：企業規模別、2019年～2032年（100万米ドル）

• 中小企業
• 大企業

第9章 世界のプログラマティック広告市場：エンドユーザー別、2019年～2032年（100万米ドル）

• 教育
• メディア・エンターテイメント
• 小売
• トラベル

第10章 世界のプログラマティック広告市場：地域別、2019年～2032年（100万米ドル）

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国
  • その他のアジア太平洋
• 南米
  • ブラジル
  • アルゼンチン
  • その他の南米
• 中東・アフリカ
  • サウジアラビア王国
  • アラブ首長国連邦
  • その他の中東・アフリカ

第11章 企業プロファイル

• Adobe Systems, Inc.
  • 企業概要
  • 財務見通し
  • 製品概要
  • 最近の開発
• Verizon Communications Inc
• Alphabet Inc.
• Tencent Holdings Ltd.
• Magnite Inc.
• Amazon.com Inc.
• AT&T Inc.
• Alibaba Group Holdings Ltd.
• ECHO Marketing, Inc.
• Roku Inc.

Global Programmatic Advertising Market Overview:

According to SPER Market Research, the Global Programmatic Advertising Market is estimated to reach USD 53.04 billion by 2032 with a CAGR of 21.8%.

The sale of programmatic advertising services by companies (organisations, sole proprietors, and partnerships) that use automated technology for purchasing and selling advertising spots makes up the programmatic advertising industry. Both advertising effectiveness and targeting precision are to be increased by programmatic advertising. Human discussions are replaced with machine learning and AI optimization.

The principal media formats that make use of programmatic advertising include audio, DOOH, digital display, social, and video. The automated buying, selling, and delivering of audio advertisements is referred to as "audio ads." Digital radio, podcasts, audio books, and streaming music services all have audio advertisements. For SMBS (small and medium-sized businesses) and major corporations, these advertisements are seen on desktop and mobile devices. Education, media and entertainment, retail and travel are the four end consumers of programmatic advertising.

The market for programmatic advertising platforms is expanding as a result of the rising popularity of smartphones and the industry's growing digitization. Both of these factors are supporting the market's expansion for programmatic advertising platforms. Additionally, programmatic advertising is a fantastic way for creators of mobile apps to make money. A number of companies and advertising agencies now use programmatic advertising as a highly successful marketing tool and dynamic marketing channel. The ability to more accurately tailor advertisements based on customer wants is one of programmatic advertising's key benefits.

Impact of COVID-19 on the Global Programmatic Advertising Market

Nearly every business has been impacted by the unmatched worldwide public health emergency known as COVID-19, and the long-term impacts are expected to have an influence on industry growth throughout the course of the forecast period. In order to assure the inclusion of underlying COVID-19 concerns and potential future directions, our continuous study expands upon our research approach. The paper provides information on COVID-19 taking into account changes in consumer demand and behaviour, buying habits, supply chain rerouting, dynamics of contemporary market forces, and significant government initiatives. Insights, analyses, projections, and forecasts are provided in the updated study, which takes the market impact of COVID-19 into account.

Scope of the Report:

• Market size available for years: 2019-2032

• Base year considered: 2021

• Forecast period: 2022-2032

• Segments covered: By Media Type, By Device, By Enterprise Size, By End User

• Geographies covered: North America, Europe, Asia Pacific, Latin America, Middle East and Africa

• Companies Covered: Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite Inc., Amazon.com Inc., AT&T Inc., Alibaba Group Holdings Ltd., ECHO Marketing, Inc., Roku Inc.

Global Programmatic Advertising Market Segmentation:

• By Media Type: Based on the Media Type, Global Programmatic Advertising Market is segmented as; Audio Ads, DOOH, Digital Display, Social Ads, Video Ads.

• By Device: Based on the Device, Global Programmatic Advertising Market is segmented as; Mobile, Desktop.

• By Enterprise Size: Based on the Enterprise Size, Global Programmatic Advertising Market is segmented as; SMBs, Large Enterprises.

• By End User: Based on the End User, Global Programmatic Advertising Market is segmented as; Education, Media and Entertainment, Retail, Travel.

• By Region: The programmatic advertising market's largest region is North America. During the projected period, Asia-Pacific is anticipated to have the fastest growth in the global market for programmatic advertising. Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa are the regions covered in the worldwide programmatic advertising market study.

Table of Contents

1. Introduction

• 1.1. Scope of the report
• 1.2. Market segment analysis

2. Research Methodology

• 2.1 Research data source
  • 2.1.1 Secondary data
  • 2.1.2 Primary data
  • 2.1.3 SPER's internal database
  • 2.1.4 Premium insight from KOL's
• 2.2 Market size estimation
  • 2.2.1 Top-down and Bottom-up approach
• 2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

• 4.1. Driver, Restraint, Opportunity and Challenges analysis
  • 4.1.1 Drivers
  • 4.1.2 Restraints
  • 4.1.3 Opportunities
  • 4.1.4 Challenges
• 4.2. COVID-19 Impacts of the Global Programmatic Advertising Market

5. Market variables and outlook

• 5.1. SWOT analysis
  • 5.1.1 Strengths
  • 5.1.2 Weaknesses
  • 5.1.3 Opportunities
  • 5.1.4 Threats
• 5.2. PESTEL analysis
  • 5.2.1 Political landscape
  • 5.2.2 Economic landscape
  • 5.2.3 Social landscape
  • 5.2.4 Technological landscape
  • 5.2.5 Environmental landscape
  • 5.2.6 Legal landscape
• 5.3. PORTER'S five forces analysis
  • 5.3.1 Bargaining power of suppliers
  • 5.3.2 Bargaining power of Buyers
  • 5.3.3 Threat of Substitute
  • 5.3.4 Threat of new entrant
  • 5.3.5 Competitive rivalry
• 5.4. Heat map analysis

6. Global Programmatic Advertising Market, By Media Type, 2019-2032 (USD Million)

• 6.1 Audio Ads
• 6.2 DOOH
• 6.3 Digital Display
• 6.4 Social Ads
• 6.5 Video Ads

7. Global Programmatic Advertising Market, By Device, 2019-2032 (USD Million)

• 7.1 Mobile
• 7.2 Desktop

8. Global Programmatic Advertising Market, By Enterprise Size, 2019-2032 (USD Million)

• 8.1 SMBs
• 8.2 Large Enterprises

9. Global Programmatic Advertising Market, By End User, 2019-2032 (USD Million)

• 9.1 Education
• 9.2 Media and Entertainment
• 9.3 Retail
• 9.4 Travel

10. Global Programmatic Advertising Market, By Region, 2019-2032 (USD Million)

• 10.1 North America
  • 10.1.1. United States
  • 10.1.2. Canada
  • 10.1.3. Mexico
• 10.2 Europe
  • 10.2.1. Germany
  • 10.2.2. United Kingdom
  • 10.2.3. France
  • 10.2.4. Italy
  • 10.2.5. Spain
  • 10.2.6. Rest of Europe
• 10.3 Asia-Pacific
  • 10.3.1. China
  • 10.3.2. Japan
  • 10.3.3. India
  • 10.3.4. Australia
  • 10.3.5. South Korea
  • 10.3.6. Rest of Asia-Pacific
• 10.4 South America
  • 10.4.1. Brazil
  • 10.4.2. Argentina
  • 10.4.3. Rest of South America
• 10.5 Middle East & Africa
  • 10.5.1. Kingdom of Saudi Arabia
  • 10.5.2. United Arab Emirates
  • 10.5.3. Rest of Middle East & Africa

11. Company Profiles

• 11.1 Adobe Systems, Inc.
  • 11.1.1. Company details
  • 11.1.2. Financial outlook
  • 11.1.3. Product summary
  • 11.1.4. Recent developments
• 11.2 Verizon Communications Inc
  • 11.2.1. Company details
  • 11.2.2. Financial outlook
  • 11.2.3. Product summary
  • 11.2.4. Recent developments
• 11.3 Alphabet Inc.
  • 11.3.1. Company details
  • 11.3.2. Financial outlook
  • 11.3.3. Product summary
  • 11.3.4. Recent developments
• 11.4 Tencent Holdings Ltd.
  • 11.4.1. Company details
  • 11.4.2. Financial outlook
  • 11.4.3. Product summary
  • 11.4.4. Recent developments
• 11.5 Magnite Inc.
  • 11.5.1. Company details
  • 11.5.2. Financial outlook
  • 11.5.3. Product summary
  • 11.5.4. Recent developments
• 11.6 Amazon.com Inc.
  • 11.6.1. Company details
  • 11.6.2. Financial outlook
  • 11.6.3. Product summary
  • 11.6.4. Recent developments
• 11.7 AT&T Inc.
  • 11.7.1. Company details
  • 11.7.2. Financial outlook
  • 11.7.3. Product summary
  • 11.7.4. Recent developments
• 11.8 Alibaba Group Holdings Ltd.
  • 11.8.1. Company details
  • 11.8.2. Financial outlook
  • 11.8.3. Product summary
  • 11.8.4. Recent developments
• 11.9 ECHO Marketing, Inc.
  • 11.9.1. Company details
  • 11.9.2. Financial outlook
  • 11.9.3. Product summary
  • 11.9.4. Recent developments
• 11.10 Roku Inc.
  • 11.10.1. Company details
  • 11.10.2. Financial outlook
  • 11.10.3. Product summary
  • 11.10.4. Recent developments