デフォルト表紙
市場調査レポート
商品コード
1073176

プログラマティック広告の世界市場 (2022年):オークションタイプ・ディスプレイタイプ・地域・国別の分析・予測・COVID-19の影響 (2022-2027年)

Global Programmatic Advertising Market - Analysis By Auction Type, Display Type, By Region, By Country (2022 Edition): Market Insights and Forecast with Impact of COVID-19 (2022-2027)

出版日: | 発行: Azoth Analytics | ページ情報: 英文 220 Pages | 納期: 即納可能 即納可能とは

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プログラマティック広告の世界市場 (2022年):オークションタイプ・ディスプレイタイプ・地域・国別の分析・予測・COVID-19の影響 (2022-2027年)
出版日: 2022年04月30日
発行: Azoth Analytics
ページ情報: 英文 220 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のプログラマティック広告の市場規模は2021年に1,367億4,000万米ドルの規模を示しています。スマートフォン市場の成長や、産業のデジタル化の進展が同市場の拡大に寄与しています。

地域別では、南北アメリカ地域が2021年に最大のシェアを示しています。予測期間中はアジア太平洋地域が最大の成長率を示す見通しです。同地域の成長は、インフラの整備、スマートフォンの普及、多国籍企業の進出によって促進されています。また、アジア太平洋地域の新興国では、都市化の進展とオンラインショッピングへの欲求の高まりも成長を後押ししています。

当レポートでは、世界のプログラマティック広告の市場を調査し、市場および製品の概要、市場成長への各種影響因子の分析、市場規模の推移・予測、各種区分・地域/主要国別の内訳、競合環境、市場シェア、主要企業のプロファイルなどをまとめています。

目次

第1章 調査範囲・調査手法

第2章 戦略的推奨事項

第3章 世界のプログラマティック広告市場:製品概要

第4章 世界のプログラマティック広告市場の分析

  • 市場規模
  • COVID-19の影響
  • 世界のプログラマティック広告市場

第5章 世界のプログラマティック広告市場:オークションタイプ別

  • 競合シナリオ
  • 市場規模・予測:公開オークション
  • 市場規模・予測:在庫予約型固定単価取引
  • 市場規模・予測:招待制オークション
  • 市場規模・予測:余剰在庫分固定単価取引

第6章 世界のプログラマティック広告市場:ディスプレイタイプ別

  • 競合シナリオ
  • 市場規模・予測:アプリ
  • 市場規模・予測:ウェブ

第7章 世界のプログラマティック広告市場:地域分析

第8章 南北アメリカのプログラマティック広告市場の分析

第9章 欧州のプログラマティック広告市場の分析

第10章 アジア太平洋のプログラマティック広告市場の分析

第11章 中東・アフリカのプログラマティック広告市場の分析

第12章 世界のプログラマティック広告市場:市場力学

  • 市場促進要因
  • 市場抑制要因
  • 市場動向

第13章 市場の魅力

  • 市場魅力チャート:オークションタイプ別
  • 市場魅力チャート:ディスプレイタイプ別
  • 市場魅力チャート:地域別

第14章 競合情勢

  • 主要な世界の企業の市場シェア
  • SWOT分析
  • ポーターファイブフォース分析

第15章 世界のプログラマティック広告市場:近年の動向・M&A

第16章 企業プロファイル (事業内容・財務分析・事業戦略)

  • ECHO Marketing, Inc.
  • Adobe Systems, Inc.
  • Verizon Communications Inc.
  • Alphabet Inc.
  • Tencent Holdings Ltd.
  • Magnite, Inc.
  • Amazon.com Inc.
  • AT&T Inc.
  • Roku Inc.
  • Alibaba Group Holdings Ltd.

第17章 当社について

図表

List of Figures

List of Figures

  • Figure 1: Number of Smartphone Users Worldwide (2017-2020) (in billions)
  • Figure 2: Smartphone Penetration Rate Worldwide (2017-2020) (in %)
  • Figure 3: Internet Users Distribution in the World (2021)
  • Figure 4: Growth In Digital Advertising Spending Worldwide 2019-2022E, By Format, % YoY
  • Figure 5: Increase in time spent on a mobile device due to COVID-19 as of Q2 2020
  • Figure 6: Global Mobile Advertising Spending, 2017-2018, by country, in billions
  • Figure 7: Twitter Users Worldwide, 2019-2024E, (in millions, % change and % of Internet Users)
  • Figure 8: Global Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 9: Digital Ad Spending Worldwide, 2020-2025E (in USD Billions)
  • Figure 10: Number of smartphone users from 2016 to 2021 (in USD Millions)
  • Figure 11: Global Programmatic Advertising Market- By Auction Type Market Share, 2021 & 2027
  • Figure 12: Global Programmatic Advertising Market- By Open Auction, By Value (USD Billion), 2017-2027
  • Figure 13: Global Programmatic Advertising Market- By Automated Guaranteed, By Value (USD Billion), 2017-2027
  • Figure 14: Global Programmatic Advertising Market- By Invitation-only, By Value (USD Billion), 2017-2027
  • Figure 15: Global Programmatic Advertising Market- By Unreserved Fixed-rate, By Value (USD Billion), 2017-2027
  • Figure 16: Global Programmatic Advertising Market- By Display Type Market Share, 2021 & 2027
  • Figure 17: Global Programmatic Advertising Market- By App, By Value (USD Billion), 2017-2027
  • Figure 18: Global Programmatic Advertising Market- By Web, By Value (USD Billion), 2017-2027
  • Figure 19: Global Programmatic Advertising Market- By Region Market Share, 2021 & 2027
  • Figure 20: Programmatic Spend in North America (in USD Billions), 2019, 2023
  • Figure 21: North America Digital Spend, in %, 2019
  • Figure 22: North America Programmatic Spend, by Format
  • Figure 23: North America Programmatic Adoption, by Country, 2019
  • Figure 24: Americas Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 25: App Downloads in Americas, By Segment, 2021 (in millions)
  • Figure 26: Americas Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 27: Americas Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 28: Market Opportunity Chart of Americas Programmatic Advertising Market- By Country, By Value (Year-2027)
  • Figure 29: Americas Programmatic Advertising Market- By Country Market Share, 2021 & 2027
  • Figure 30: United States Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 31: Social Media platforms U.S. Adults Currently Use, March 2021 (% of Respondents)
  • Figure 32: Average Time Spent in the U.S., By Platform, 2018-2022E (Minutes Per Day Among Population)
  • Figure 33: % of U.S. Adults Who Say They Do Not Use Broadband At Home But Own Smartphones
  • Figure 34: US Programmatic Digital Display Ad Spending, 2019-2022 (In USD Billions)
  • Figure 35: US Ad Spending on Select Media, 2020 (in USD Billion)
  • Figure 36: United states Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 37: United states Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 38: Canada Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 39: Canadian Programmatic Digital Display Ad Spending, 2016-2021 (in billions of Canadian dollar)
  • Figure 40: Mobile Ad Spending in Canada, by format, 2020, (in USD Millions)
  • Figure 41: Traditional vs Digital Ad spending, 2019-2024E (in billion Canadian dollars)
  • Figure 42: Canada Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 43: Canada Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 44: Brazil Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 45: Programmatic Inventory Sales for Brazil by Marketplace Type, 2018
  • Figure 46: Digital Ad Spending in Latin America, 2018-2023E (in Billion. % change, % of Total Media Ad Spending)
  • Figure 47: Brazil Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 48: Brazil Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 49: Europe Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 50: EMEA Programmatic Spend Adoption (%) 2019, 2023
  • Figure 51: EMEA Programmatic Spend by Country 2019 (USD M)
  • Figure 52: EMEA Programmatic Spend, by Format
  • Figure 53: EMEA Programmatic Spend by Device In %, 2019,2023
  • Figure 54: Europe Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 55: Europe Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 56: Market Opportunity Chart of Europe Programmatic Advertising Market- By Country, By Value (Year-2027)
  • Figure 57: Europe Programmatic Advertising Market- By Country Market Share, 2021 & 2027
  • Figure 58: United Kingdom Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 59: UK Top Programmatic Industries, 2019 (% Spend Share)
  • Figure 60: UK Top Programmatic Advertisers, 2019 (% Spend Share)
  • Figure 61: Digital Ad Spending in United Kingdom, 2018-2023E (in Billions of Pound, % change, % of Total Media Ad Spending)
  • Figure 62: United Kingdom Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 63: United Kingdom Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 64: Germany Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 65: Programmatic Digital Ad Spending in Germany, 2016-2020 (in Millions of Euro, % change, % of Total Digital Display Ad Spending)
  • Figure 66: Digital Ad Spending growth in Germany, By End User, 2019-2023E (% Change)
  • Figure 67: Germany Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 68: Germany Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 69: France Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 70: France Advertising Spending, 2020
  • Figure 71: Programmatic Digital Ad Spending in France, 2016-2021 (in Billions of Euro, % change, % of Total Digital Display Ad Spending)
  • Figure 72: France Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 73: France Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 74: Italy Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 75: Digital Ad Spending in Italy, 2016-2020 (in Billions of USD, % change)
  • Figure 76: Italy Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 77: Italy Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 78: Asia-Pacific Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 79: APAC Programmatic Spend Adoption (%) 2019, 2023
  • Figure 80: APAC Programmatic Spend by Country 2019 (USD M)
  • Figure 81: APAC Programmatic Spend, by Format
  • Figure 82: APAC Programmatic Spend by Device In %, 2019,2023
  • Figure 83: Share of Mobile Time Spent Programmatic In Asia-Pacific, By Country, Sep. 2017
  • Figure 84: Social Media Display Types Used For Mobile Marketing In APAC, 2019 & 2020
  • Figure 85: Asia-Pacific Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 86: Asia-Pacific Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 87: Market Opportunity Chart of Asia-Pacific Programmatic Advertising Market- By Country, By Value (Year-2027)
  • Figure 88: Asia-Pacific Programmatic Advertising Market- By Country Market Share, 2021 & 2027
  • Figure 89: China Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 90: Search Engine Market Share in China, 2020
  • Figure 91: Digital Ad Spending in China, 2019-2024E (in USD Billions)
  • Figure 92: China Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 93: China Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 94: Japan Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 95: Average Cost-Per-Install by App Category in Japan, 2018-2019 (in Dollars)
  • Figure 96: Digital Ad Spending in Japan, 2019-2023E (in Billions of USD, % change)
  • Figure 97: Japan Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 98: Japan Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 99: Australia Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 100: Most Used Social Media Apps in Australia (% of Internet Users)
  • Figure 101: Programmatic Spend and Share in Digital Advertising, Australia, 2016-2021 (in Billion USD, % Share)
  • Figure 102: Australia Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 103: Australia Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 104: South Korea Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 105: Facebook and YouTube are leading the growth of video ads in Korea (Won Bn)
  • Figure 106: All Publishers Apps vs Game Focus, 2022
  • Figure 107: South Korea Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 108: South Korea Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 109: Middle East and Africa Programmatic Advertising Market Size, By Value, 2017-2027 (USD Billion)
  • Figure 110: Programmatic Advertising Spend Share by device, 2020
  • Figure 111: Middle East and Africa Programmatic Advertising Market- By Auction Type, By Value (USD Billion), 2017-2027
  • Figure 112: Middle East and Africa Programmatic Advertising Market- By Display Type, By Value (USD Billion), 2017-2027
  • Figure 113: Market Attractiveness Chart of Global Programmatic Advertising Market- By Auction Type (Year-2027)
  • Figure 114: Market Attractiveness Chart of Global Programmatic Advertising Market- By Display Type (Year-2027)
  • Figure 115: Market Attractiveness Chart of Global Programmatic Advertising Market- By Region (Year-2027)
  • Figure 116: Global Programmatic Advertising company market share (%), 2021
  • Figure 117: ECHO Marketing, Inc. Annual Sales Revenue, 2017-2021 (USD Million)
  • Figure 118: ECHO Marketing, Inc. Net Income/ Loss, 2017-2021 (USD Million)
  • Figure 119: Adobe Systems, Inc. Annual Sales Revenue, 2017-2021 (USD Million)
  • Figure 120: Adobe Systems, Inc. Net Income, 2017-2021 (USD Million)
  • Figure 121: Adobe Systems, Inc. Sales Revenue, By Business Segment (%), FY2021
  • Figure 122: Adobe Systems, Inc. Sales Revenue, By Geographical Segment (%), FY2021
  • Figure 123: Verizon Communications Inc. Annual Sales Revenue, 2017-2021 (USD Million)
  • Figure 124: Verizon Communications Inc. Net Income, 2017-2021 (USD Million)
  • Figure 125: Verizon Communications Inc. Sales Revenue, By Business Segment (%), FY2021
  • Figure 126: Verizon Communications Inc. Sales Revenue, By Business Segment (%), FY2020
  • Figure 127: Alphabet Inc. Annual Sales Revenue, 2017-2021 (USD Million)
  • Figure 128: Alphabet Inc. Net Income, 2017-2021 (USD Million)
  • Figure 129: Alphabet Inc. Sales Revenue, By Business Segment (%), FY2021
  • Figure 130: Alphabet Inc. Sales Revenue, By Geographical Segment (%), FY2021
  • Figure 131: Tencent Holdings Ltd. Annual Sales Revenue, 2017-2021 (USD Million)
  • Figure 132: Tencent Holdings Ltd. Net Income, 2017-2021 (USD Million)
  • Figure 133: Tencent Holdings Ltd. Sales Revenue, By Business Segment (%), FY2021
  • Figure 134: Tencent Holdings Ltd. Sales Revenue, By Geographical Segment (%), FY2020
  • Figure 135: Magnite, Inc. Annual Sales Revenue, 2017-2021 (USD Million)
  • Figure 136: Magnite, Inc. Net Income/Loss, 2017-2021 (USD Million)
  • Figure 137: Magnite, Inc. Sales Revenue, By Business Segment (%), FY2021
  • Figure 138: Magnite, Inc. Sales Revenue, By Geographical Segment (%), FY2021
  • Figure 139: Amazon.com Inc. Annual Sales Revenue, 2017-2021 (USD Million)
  • Figure 140: Amazon.com Inc. Net Income, 2017-2021 (USD Million)
  • Figure 141: Amazon.com Inc. Sales Revenue, By Business Segment (%), FY2021
  • Figure 142: Amazon.com Inc. Sales Revenue, By Geographical Segment (%), FY2021
  • Figure 143: AT&T Inc. Annual Sales Revenue, 2017-2021 (USD Million)
  • Figure 144: AT&T Inc. Net Income/ Loss, 2017-2021 (USD Million)
  • Figure 145: AT&T Inc. Sales Revenue, By Business Segment (%), FY2021
  • Figure 146: AT&T Inc. Sales Revenue, By Geographical Segment (%), FY2021
  • Figure 147: Roku Inc. Annual Sales Revenue, 2017-2021 (USD Million)
  • Figure 148: Roku Inc. Net Income, 2017-2021 (USD Million)
  • Figure 149: Roku Inc. Sales Revenue, By Business Segment (%), FY2021
  • Figure 150: Roku Inc. Sales Revenue, By Business Segment (%), FY2020
  • Figure 151: Alibaba Group Holdings Ltd. Annual Sales Revenue, 2017-2021 (USD Million)
  • Figure 152: Alibaba Group Holdings Ltd. Net Income, 2017-2021 (USD Million)
  • Figure 153: Alibaba Group Holdings Ltd. Sales Revenue, By Business Segment (%), FY2021
  • Figure 154: Alibaba Group Holdings Ltd. Sales Revenue, By Business Segment (%), FY2020

List of Tables

  • Table A: US Mobile Ad Revenue by company in, 2016-2019
  • Table B: Programmatic spend (CAD M) in Canada
  • Table C: Programmatic spend by type of deal (CAD M)
  • Table D: Programmatic spend (Pound M)
  • Table E: Programmatic spend by type of deal (Pound M)
  • Table F: List of most popular SSPs and DSP in Germany
  • Table G: Programmatic spend (Euro M)
  • Table H: Programmatic spend by type of deal (Euro M)
  • Table I: Top Websites and SSPs in Italy
  • Table J: Most Popular Chinese Apps with their Western Equivalents
  • Table K: Top App Stores For Mobile In China, 2021
  • Table L: Top Websites and SSPs in Australia
  • Table M: Top MEA Ad Networks and Mobile SSPs
  • Table N: Top Websites and SSPs in MEA
目次

Executive Summary

According to the research report published by Azoth Analytics in April 2022, the Global Programmatic Advertising Market was valued at USD 136.74 Billion in the year 2021. For many businesses and advertising agencies, programmatic advertising has evolved into a dynamic marketing channel. One of the most significant advantages of programmatic advertising is that it allows businesses to tailor advertisements to the specific needs of their customers.

The increasing growth of the smartphone market is contributing to the expansion of the programmatic advertising platform market, as is the increasing digitalization of industry, which is assisting in the growth of the programmatic advertising platform market. Furthermore, programmatic advertising is an excellent way for mobile app developers to generate revenue. Programmatic advertising has evolved into an extremely effective marketing tool and developed into a dynamic marketing channel for a variety of businesses and advertising agencies. One of the most significant advantages of Programmatic advertising is that it allows businesses to more precisely adapt adverts based on client needs.

The Azoth Analytics research report titled 'Global Programmatic Advertising Market' has analysed and segmented the Programmatic Advertising Market by Value (USD Billion). The report has also further analysed the Programmatic Advertising Market By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate), By Display Type (App, Web), By Region (Americas, Europe, Asia-Pacific, MEA) and By Country (United States, Canada, Brazil, United Kingdom, Germany, France, Italy, China, Japan, Australia, South Korea) for the period of 2017-2027.

Americas is estimated to hold the maximum share in the global Programmatic Advertising Market in 2021. During the forecast period, Asia-Pacific is set to be the fastest-growing regional market. Furthermore, the region's market growth is being fueled by growing infrastructure, widespread smartphone usage, and the expansion of multinational businesses. Growing urbanization and an increase in the desire for online shopping in Asia Pacific's emerging nations have also boosted the region's market growth.

Scope of the Report

  • The report presents the analysis of the Programmatic Advertising Market for the historical period of 2017-2021 and the forecast period of 2022-2027
  • The report analyses the Programmatic Advertising Market By value (USD Billion)
  • The report analyses the Programmatic Advertising Market By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
  • The report analyses the Programmatic Advertising Market By Display Type (App, Web)
  • The Global Programmatic Advertising Market has been analysed by Countries (United States, Canada, Brazil, United Kingdom, Germany, France, Italy, China, Japan, Australia, South Korea)
  • The key insights of the report have been presented through the frameworks of SWOT and Porter's Five Forces Analysis. Also, the attractiveness of the market has been presented by region, By Auction Type, By Display Type
  • Also, the major opportunities, trends, drivers and challenges of the industry has been analysed in the report.
  • The report tracks competitive developments, strategies, mergers and acquisitions, new product development. The companies analysed in the report include - ECHO Marketing, Inc., Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite, Inc., Amazon.com Inc., AT&T Inc., Roku Inc., Alibaba Group Holdings Ltd.

Key Target Audience

  • Programmatic Advertising Market Industry Publishers/ Advertisers
  • Consulting and Advisory Firms
  • Financial and Non-Financial Corporates, Retailers etc.
  • Government and Policy Makers
  • Regulatory Authorities

Table of Contents

1. Report Scope and Methodology

  • 1.1 Scope of the Report
  • 1.2 Research Methodology
  • 1.3 Executive Summary

2. Strategic Recommendations

3. Global Programmatic Advertising Market: Product Overview

4. Global Programmatic Advertising Market: An Analysis

  • 4.1 Market Size, By Value, 2017-2027
  • 4.2 Impact of COVID-19 on Programmatic Advertising Market
  • 4.3 Global Programmatic Advertising Market

5. Global Programmatic Advertising Market By Auction Type

  • 5.1 Competitive Scenario of Global Programmatic Advertising Market: By Auction Type (2021 & 2027)
  • 5.2 By Open Auction - Market Size and Forecast (2017-2027)
  • 5.3 By Automated Guaranteed - Market Size and Forecast (2017-2027)
  • 5.4 By Invitation-only - Market Size and Forecast (2017-2027)
  • 5.4 By Unreserved Fixed-rate - Market Size and Forecast (2017-2027)

6. Global Programmatic Advertising Market By Display Type

  • 6.1 Competitive Scenario of Global Programmatic Advertising Market: By Display Type (2021 & 2027)
  • 6.2 By App - Market Size and Forecast (2017-2027)
  • 6.3 By Web - Market Size and Forecast (2017-2027)

7. Global Programmatic Advertising Market: Regional Analysis

7. Competitive Scenario of Global Programmatic Advertising Market: By Region (2021 & 2027)

8. Americas Programmatic Advertising Market: An Analysis (2017-2027)

  • 8.1 Americas Programmatic Advertising Market by value: Size and Forecast (2017-2027)
  • 8.2 Americas Programmatic Advertising Market: Prominent Companies
  • 8.4 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
  • 8.5 Market Segmentation By Display Type (App, Web)
  • 8.6 Americas Programmatic Advertising Market: Country Analysis
  • 8.7 Market Opportunity Chart of Americas Programmatic Advertising Market - By Country, By Value (Year-2027)
  • 8.8 Competitive Scenario of Americas Programmatic Advertising Market - By Country (2021 & 2027)
  • 8.9 United States Programmatic Advertising Market: Size and Forecast (2017-2027)
  • 8.10 United States Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
  • 8.11 United States Programmatic Advertising Market Segmentation By Display Type (2017-2027)
  • 8.12 Canada Programmatic Advertising Market: Size and Forecast (2017-2027)
  • 8.13 Canada Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
  • 8.14 Canada Programmatic Advertising Market Segmentation By Display Type (2017-2027)
  • 8.15 Brazil Programmatic Advertising Market: Size and Forecast (2017-2027)
  • 8.16 Brazil Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
  • 8.17 Brazil Programmatic Advertising Market Segmentation By Display Type (2017-2027)

9. Europe Programmatic Advertising Market: An Analysis (2017-2027)

  • 9.1 Europe Programmatic Advertising Market by value: Size and Forecast (2017-2027)
  • 9.2 Europe Programmatic Advertising Market: Prominent Companies
  • 9.3 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
  • 9.4 Market Segmentation By Display Type (App, Web)
  • 9.5 Europe Programmatic Advertising Market: Country Analysis
  • 9.6 Market Opportunity Chart of Europe Programmatic Advertising Market - By Country, By Value (Year-2027)
  • 9.7 Competitive Scenario of Europe Programmatic Advertising Market - By Country (2021 & 2027)
  • 9.8 United Kingdom Programmatic Advertising Market: Size and Forecast (2017-2027)
  • 9.9 United Kingdom Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
  • 9.10 United Kingdom Programmatic Advertising Market Segmentation By Display Type (2017-2027)
  • 9.11 Germany Programmatic Advertising Market: Size and Forecast (2017-2027)
  • 9.12 Germany Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
  • 9.13 Germany Programmatic Advertising Market Segmentation By Display Type (2017-2027)
  • 9.14 France Programmatic Advertising Market: Size and Forecast (2017-2027)
  • 9.15 France Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
  • 9.16 France Programmatic Advertising Market Segmentation By Display Type (2017-2027)
  • 9.17 Italy Programmatic Advertising Market: Size and Forecast (2017-2027)
  • 9.18 Italy Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
  • 9.19 Italy Programmatic Advertising Market Segmentation By Display Type (2017-2027)

10. Asia-Pacific Programmatic Advertising Market: An Analysis (2017-2027)

  • 10.1 Asia-Pacific Programmatic Advertising Market by value: Size and Forecast (2017-2027)
  • 10.2 Asia-Pacific Programmatic Advertising Market: Prominent Companies
  • 10.3 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
  • 10.4 Market Segmentation By Display Type (App, Web)
  • 10.5 Asia-Pacific Programmatic Advertising Market: Country Analysis
  • 10.6 Market Opportunity Chart of Asia-Pacific Programmatic Advertising Market - By Country, By Value (Year-2027)
  • 10.7 Competitive Scenario of Asia-Pacific Programmatic Advertising Market - By Country (2021 & 2027)
  • 10.8 China Programmatic Advertising Market: Size and Forecast (2017-2027)
  • 10.9 China Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
  • 10.10 China Programmatic Advertising Market Segmentation By Display Type (2017-2027)
  • 10.11 Japan Programmatic Advertising Market: Size and Forecast (2017-2027)
  • 10.12 Japan Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
  • 10.13 Japan Programmatic Advertising Market Segmentation By Display Type (2017-2027)
  • 10.14 Australia Programmatic Advertising Market: Size and Forecast (2017-2027)
  • 10.15 Australia Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
  • 10.16 Australia Programmatic Advertising Market Segmentation By Display Type (2017-2027)
  • 10.17 South Korea Programmatic Advertising Market: Size and Forecast (2017-2027)
  • 10.18 South Korea Programmatic Advertising Market Segmentation By Auction Type (2017-2027)
  • 10.19 South Korea Programmatic Advertising Market Segmentation By Display Type (2017-2027)

11. Middle East and Africa Programmatic Advertising Market: An Analysis (2017-2027)

  • 11.1 Middle East and Africa Programmatic Advertising Market by value: Size and Forecast (2017-2027)
  • 11.4 Market Segmentation By Auction Type (Open Auction, Automated Guaranteed, Invitation-only, Unreserved Fixed-rate)
  • 11.5 Market Segmentation By Display Type (App, Web)

12. Global Programmatic Advertising Market Dynamics

  • 12.1 Global Programmatic Advertising Market Drivers
  • 12.2 Global Programmatic Advertising Market Restraints
  • 12.3 Global Programmatic Advertising Market Trends

13. Market Attractiveness

  • 13.1 Market Attractiveness Chart of Global Programmatic Advertising Market - By Auction Type (Year 2027)
  • 13.2 Market Attractiveness Chart of Global Programmatic Advertising Market - By Display Type (Year 2027)
  • 13.3 Market Attractiveness Chart of Global Programmatic Advertising Market - By Region (Year 2027)

14. Competitive Landscape

  • 14.1 Market Share of Leading Global Companies
  • 14.2 SWOT Analysis - Global Programmatic Advertising Market
  • 14.3 Porter Five Force Analysis - Global Programmatic Advertising Market

15. Global Programmatic Advertising Market: Recent Developments, Merger & Acquisitions

16. Company Profiles (Business Description, Financial Analysis, Business Strategy)

  • 16.1 ECHO Marketing, Inc.
  • 16.2 Adobe Systems, Inc.
  • 16.3 Verizon Communications Inc.
  • 16.4 Alphabet Inc.
  • 16.5 Tencent Holdings Ltd.
  • 16.6 Magnite, Inc.
  • 16.7 Amazon.com Inc.
  • 16.8 AT&T Inc.
  • 16.9 Roku Inc.
  • 16.10 Alibaba Group Holdings Ltd.

17. About Us