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プログラマティック広告の世界市場レポート 2024

Programmatic Advertising Global Market Report 2024
出版日: 受注後更新 | 発行: The Business Research Company | ページ情報: 英文 200 Pages | 納期: 2～10営業日

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プログラマティック広告の世界市場レポート 2024
出版日: 受注後更新
発行: The Business Research Company
ページ情報: 英文 200 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 目次
概要

プログラマティック広告の市場規模は、今後数年間で急激に成長すると予想されています。 2028年には22.6%の年間複合成長率（CAGR）で281億2,000万米ドルに成長すると予想されます。予測期間中に予想される成長は、コンテクスチュアルターゲティングの利用増加、プライバシーに準拠したソリューションの採用、プログラマティックオーディオ広告の台頭、ヘッダー入札の進化、およびユニファイド IDソリューションの導入によるものと考えられます。予測期間中に予想される主な動向には、ファーストパーティデータの活用、リアルタイム入札（RTB）の強化、クロスチャネルキャンペーン管理の統合、ダイナミッククリエイティブ最適化（DCO）の採用、サプライパス最適化（SPO）の導入などが含まれます。

モバイル業界の大幅な成長は、プログラマティック広告市場の拡大に大きく貢献すると予想されます。世界人口の増加、技術の進歩、インターネットの普及などの要因により、モバイル産業の発展が促進されています。インターネットとモバイルデバイスは、何百万人もの人々にとってユビキタスな情報源となり、家庭、学校、仕事など、生活のさまざまな側面に影響を与えています。成長するモバイル市場と技術の進歩により、自動化が促進され、データ品質が向上し、より洗練されたソフトウェアアプリケーションでデータが構造化され、最小限の運用コストで適切なユーザーをターゲットにすることで、プログラマティック広告の価値が高まります。英国に本拠を置くGSM協会が2022年2月に発行した「モバイル・エコノミー2022」レポートによると、世界のモバイル・インターネット加入者数は2021年の42億人から2025年までに50億人に達し、2025年までに人口の60％に達すると予測されています。したがって、急成長するモバイル市場は、プログラマティック広告市場の成長を促進する態勢が整っています。

小売業界での需要の高まりにより、プログラマティック広告市場の成長がさらに促進されると予想されます。最終消費者への商品やサービスの販売を含む小売業界は、人口統計、行動、興味に基づく正確なターゲティング、リアルタイムの最適化、クロスデバイスのターゲティング、広告詐欺の防止、俊敏性、広告予算の柔軟性と効率的な割り当て。一例として、英国国家統計局（ONS）の2023年 7月の報告書では、2023年 6月の小売売上高が0.7%増加すると予測されています。この小売部門内の需要の急増は、プログラマティック広告市場の成長を推進する重要な原動力です。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 マクロ経済シナリオ

  • 高インフレが市場に与える影響
  • ウクライナ・ロシア戦争が市場に与える影響
  • COVID-19による市場への影響

第5章 世界市場規模と成長

  • 世界の市場促進要因と抑制要因
    • 市場促進要因
    • 市場抑制要因
  • 世界の市場規模実績と成長、2018年～2023年
  • 世界の市場規模予測と成長、2023年～2028年、2033年

第6章 市場セグメンテーション

  • 世界のプログラマティック広告市場、メディアタイプ別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
  • オーディオ広告
  • DOOH
  • デジタルディスプレイ
  • ソーシャル広告
  • 動画広告
  • 世界のプログラマティック広告市場、デバイス別セグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
  • 携帯
  • デスクトップ
  • 世界のプログラマティック広告市場、企業規模別セグメンテーション、実績および予測、2018-2023年、2023-2028年、2033年
  • 中小企業
  • 大企業
  • 世界のプログラマティック広告市場、エンドユーザー別のセグメンテーション、実績および予測、2018-2023、2023-2028年、2033年
  • 教育
  • メディアとエンターテイメント
  • 小売り
  • 旅行

第7章 地域および国の分析

  • 世界のプログラマティック広告市場、地域別、実績および予測、2018-2023年、2023-2028年、2033年
  • 世界のプログラマティック広告市場、国別、実績および予測、2018-2023年、2023-2028年、2033年

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

  • プログラマティック広告市場の競合情勢
  • プログラマティック広告市場の企業プロファイル
    • Adobe Advertising Cloud
    • AdReady Inc.
    • NextRoll Inc
    • Magnite Inc
    • Baidu Inc

第31章 その他の主要および革新的な企業

  • Google Ad Manager
  • The Trade Desk Inc.
  • MediaMath Inc
  • XandrInc
  • Criteo SA
  • Verizon Media Ventures Inc.
  • HABIB EXCHANGE CO.
  • PubMatic Inc
  • OpenX Software Ltd.
  • Outbrain Inc.
  • Taboola Inc.
  • SpotX Inc.
  • Sizmek Inc
  • Roku Inc
  • Quantcast Corporation

第32章 競合ベンチマーキング

第33章 競合ダッシュボード

第34章 主要な合併と買収

第35章 将来の見通しと可能性の分析

第36章 付録

目次
Product Code: r15954

Programmatic advertising involves the automated buying and selling of advertising spaces. This method is designed to enhance advertising efficiency and targeting accuracy by utilizing machine learning and AI optimization to replace human negotiations.

Programmatic advertising utilizes different media types, including audio ads, DOOH (digital out-of-home), digital display, social ads, and video ads. Audio ads involve the automated buying, selling, and delivery of audio content, encompassing digital radio, podcasts, audio articles, and streaming music services. These ads are viewed on mobile and desktop platforms, catering to both small and medium-sized businesses (SMBS) and large enterprises. Programmatic advertising serves end-users in education, media and entertainment, retail, and travel industries.

The programmatic advertising market research report is one of a series of new reports from The Business Research Company that provides programmatic advertising market statistics, including programmatic advertising industry global market size, regional shares, competitors with a programmatic advertising market share, detailed programmatic advertising market segments, market trends and opportunities, and any further data you may need to thrive in the programmatic advertising industry. This programmatic advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The programmatic advertising market size has grown exponentially in recent years. It will grow from $9.75 billion in 2023 to $12.46 billion in 2024 at a compound annual growth rate (CAGR) of 27.8%. The growth observed in the historic period can be attributed to several factors, including the adoption of data-driven targeting, the implementation of automation for increased efficiency, audience segmentation strategies, the enforcement of brand safety measures, and the prominence of video and mobile advertising.

The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $28.12 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The anticipated growth in the forecast period can be credited to the increased utilization of contextual targeting, the adoption of privacy-compliant solutions, the rise of programmatic audio advertising, the evolution of header bidding, and the implementation of unified ID solutions. Key trends expected in the forecast period encompass the utilization of first-party data, enhancements in real-time bidding (RTB), the integration of cross-channel campaign management, the adoption of dynamic creative optimization (DCO), and the implementation of supply path optimization (SPO).

The substantial growth of the mobile industry is anticipated to make a significant contribution to the expansion of the programmatic advertising market. Factors such as the increasing global population, technological advancements, and widespread internet usage are fostering the development of the mobile industry. The internet and mobile devices have become ubiquitous sources of information for millions of people, impacting various aspects of life, including home, school, and work. The growing mobile market, coupled with technological advancements, will boost programmatic advertising by facilitating automation, enhancing data quality, and structuring data in more sophisticated software applications to target the appropriate users at the lowest operational cost. As per The Mobile Economy 2022 report published in February 2022 by the UK-based GSM Association, the global number of mobile internet subscribers is projected to reach 5 billion by 2025, up from 4.2 billion in 2021, representing 60% of the population by 2025 compared to 53% in 2021. Thus, the burgeoning mobile market is poised to drive the growth of the programmatic advertising market.

The rising demand in the retail industry is expected to further propel the growth of the programmatic advertising market. The retail industry, encompassing the sale of goods and services to end consumers, stands to benefit from programmatic advertising's capabilities, including precise targeting based on demographics, behaviors, and interests, real-time optimization, cross-device targeting, ad fraud prevention, agility, flexibility, and efficient allocation of advertising budgets. As an example, a July 2023 report from the UK's Office for National Statistics (ONS) projected a 0.7% increase in retail sales for June 2023. This surge in demand within the retail sector is a key driver propelling the growth of the programmatic advertising market.

The adoption of next-generation technologies is a prominent trend in the programmatic advertising market, driving advancements in areas such as data science, artificial intelligence (AI), machine learning (ML), text Application Programming Interface (API), and Customer Relationship Management (CRM) software. These advanced programmatic advertising solutions, incorporating cutting-edge technologies, bring about comprehensive engagement, enhanced optimization, and increased automation. Major players in the programmatic advertising market are strategically focusing on delivering technologically advanced solutions to attract more customers and fortify their market positions. For example, PandoLogic, a US-based software company, offers pandoIQ, an advanced programmatic job advertising solution for enterprise recruitment. The pandoIQ platform utilizes algorithms based on sophisticated data science, machine learning, and artificial intelligence to intelligently automate and optimize the job advertising process. By eliminating manual processes, data silos, and inefficiencies, it optimizes spending to acquire high-quality candidates more efficiently.

Collaborations and partnerships are another strategic approach adopted by major companies in the programmatic advertising market to develop new products and reinforce their market presence. Such collaborations foster innovation, harness complementary expertise, and expedite the development and commercialization of advanced solutions by combining resources and capabilities. In October 2023, Maplebear Inc., a US-based delivery company, partnered with The Trade Desk Inc., a US-based technology company operating a demand-side platform (DSP) for digital advertising. This collaboration enables Consumer Packaged Goods (CPG) advertisers to reach audiences ready for a purchase, enhancing the data-driven nature of their media buys on The Trade Desk platform. Leveraging category-based purchase data from Instacart, companies can create expansive, highly motivated audiences that accurately reflect the shopping habits of Instacart's Marketplace customers. CPG brand partners gain the ability to reach a broader audience beyond the Instacart platform by placing advertising online and through other media channels using The Trade Desk's demand-side platform. The collaboration aims to provide innovative avenues for marketers to reach large audiences and encourage purchases.

In October 2021, Grove Inc., a US-based innovator in hemp, health, and wellness, acquired Interactive Offers for an undisclosed amount. This strategic move allowed Grove to establish a robust market presence in the programmatic advertising industry and incorporate a unique in-house advertising platform to scale its current and future offerings. Interactive Offers, a US-based programmatic advertising company, contributed to Grove's expansion into this dynamic market.

Major companies operating in the programmatic advertising market report are Adobe Advertising Cloud, AdReady Inc., NextRoll Inc., Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., XandrInc., Criteo S.A., Verizon Media Ventures Inc., HABIB EXCHANGE CO., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Sizmek Inc., Roku Inc., Quantcast Corporation, IgnitionOne Inc., Adform A/S, Kochava Inc., Centro Basis Technologies Inc., SmartyAds Inc., Viant Technology LLC, Mediaocean LLC, Zeta Global Holdinngs Corp, Beeswax Corporation, LiveRamp Holdings Inc., Amobee Inc

North America was the largest region in the programmatic advertising market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the programmatic advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The programmatic advertising market includes revenues earned by entities by providing native ads, audience insights, 3rd party data, optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Programmatic Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on programmatic advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

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  • Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for programmatic advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The programmatic advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Media Type: Audio Ads; DOOH; Digital Display; Social Ads; Video Ads
  • 2) By Device: Mobile; Desktop
  • 3) By Enterprise Size: SMBs; Large Enterprises
  • 4) By End User: Education; Media And Entertainment; Retail; Travel
  • Companies Mentioned: Adobe Advertising Cloud; AdReady Inc.; NextRoll Inc; Magnite Inc; Baidu Inc
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Programmatic Advertising Market Characteristics

3. Programmatic Advertising Market Trends And Strategies

4. Programmatic Advertising Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Programmatic Advertising Market Size and Growth

  • 5.1. Global Programmatic Advertising Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Programmatic Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Programmatic Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Programmatic Advertising Market Segmentation

  • 6.1. Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Audio Ads
  • DOOH
  • Digital Display
  • Social Ads
  • Video Ads
  • 6.2. Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Mobile
  • Desktop
  • 6.3. Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • SMBs
  • Large Enterprises
  • 6.4. Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Education
  • Media And Entertainment
  • Retail
  • Travel

7. Programmatic Advertising Market Regional And Country Analysis

  • 7.1. Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Programmatic Advertising Market

  • 8.1. Asia-Pacific Programmatic Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Programmatic Advertising Market

  • 9.1. China Programmatic Advertising Market Overview
  • 9.2. China Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Programmatic Advertising Market

  • 10.1. India Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Programmatic Advertising Market

  • 11.1. Japan Programmatic Advertising Market Overview
  • 11.2. Japan Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Programmatic Advertising Market

  • 12.1. Australia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Programmatic Advertising Market

  • 13.1. Indonesia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Programmatic Advertising Market

  • 14.1. South Korea Programmatic Advertising Market Overview
  • 14.2. South Korea Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Programmatic Advertising Market

  • 15.1. Western Europe Programmatic Advertising Market Overview
  • 15.2. Western Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Programmatic Advertising Market

  • 16.1. UK Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Programmatic Advertising Market

  • 17.1. Germany Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Programmatic Advertising Market

  • 18.1. France Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Programmatic Advertising Market

  • 19.1. Italy Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Programmatic Advertising Market

  • 20.1. Spain Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Programmatic Advertising Market

  • 21.1. Eastern Europe Programmatic Advertising Market Overview
  • 21.2. Eastern Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Programmatic Advertising Market

  • 22.1. Russia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Programmatic Advertising Market

  • 23.1. North America Programmatic Advertising Market Overview
  • 23.2. North America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Programmatic Advertising Market

  • 24.1. USA Programmatic Advertising Market Overview
  • 24.2. USA Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Programmatic Advertising Market

  • 25.1. Canada Programmatic Advertising Market Overview
  • 25.2. Canada Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Programmatic Advertising Market

  • 26.1. South America Programmatic Advertising Market Overview
  • 26.2. South America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Programmatic Advertising Market

  • 27.1. Brazil Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Programmatic Advertising Market

  • 28.1. Middle East Programmatic Advertising Market Overview
  • 28.2. Middle East Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Programmatic Advertising Market

  • 29.1. Africa Programmatic Advertising Market Overview
  • 29.2. Africa Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Programmatic Advertising Market Competitive Landscape And Company Profiles

  • 30.1. Programmatic Advertising Market Competitive Landscape
  • 30.2. Programmatic Advertising Market Company Profiles
    • 30.2.1. Adobe Advertising Cloud
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. AdReady Inc.
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. NextRoll Inc
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Magnite Inc
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Baidu Inc
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Programmatic Advertising Market Other Major And Innovative Companies

  • 31.1. Google Ad Manager
  • 31.2. The Trade Desk Inc.
  • 31.3. MediaMath Inc
  • 31.4. XandrInc
  • 31.5. Criteo S.A.
  • 31.6. Verizon Media Ventures Inc.
  • 31.7. HABIB EXCHANGE CO.
  • 31.8. PubMatic Inc
  • 31.9. OpenX Software Ltd.
  • 31.10. Outbrain Inc.
  • 31.11. Taboola Inc.
  • 31.12. SpotX Inc.
  • 31.13. Sizmek Inc
  • 31.14. Roku Inc
  • 31.15. Quantcast Corporation

32. Global Programmatic Advertising Market Competitive Benchmarking

33. Global Programmatic Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Programmatic Advertising Market

35. Programmatic Advertising Market Future Outlook and Potential Analysis

  • 35.1 Programmatic Advertising Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Programmatic Advertising Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Programmatic Advertising Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer