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市場調査レポート
商品コード
1314472

プログラマティック広告市場：デバイスタイプ（デスクトップ、モバイル）、メディアタイプ（音声広告、デジタルディスプレイ、DOOH）、プラットフォームタイプ別- 世界予測2023-2030年

Programmatic Advertising Market by Device Type (Desktop, Mobile), Media Type (Audio Ads, Digital Display, DOOH), Platform Type - Cumulative Impact of COVID-19, Russia Ukraine Conflict, and High Inflation - Global Forecast 2023-2030
出版日: | 発行: 360iResearch | ページ情報: 英文 188 Pages | 納期: 即日から翌営業日

● お客様のご希望に応じて、既存データの加工や未掲載情報（例：国別セグメント）の追加などの対応が可能です。　 詳細はお問い合わせください。

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
プログラマティック広告市場：デバイスタイプ（デスクトップ、モバイル）、メディアタイプ（音声広告、デジタルディスプレイ、DOOH）、プラットフォームタイプ別- 世界予測2023-2030年
出版日: 2023年06月12日
発行: 360iResearch
ページ情報: 英文 188 Pages
納期: 即日から翌営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 図表
  • 目次
概要

プログラマティック広告の世界市場は、2023年に40億5,959万米ドル、CAGR12.13%で大きく成長し、2030年には90億6,080万米ドルに達すると予測されています。

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスは世界のプログラマティック広告市場を評価するために不可欠です。事業戦略と製品満足度の主要指標を調査することで、ベンダーの包括的な評価を提供し、ユーザーは特定のニーズに基づいた情報をもとに意思決定を行うことができます。この高度な分析により、ベンダーは成功の度合いが異なる4つの象限に整理されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析では、特定の市場領域におけるベンダーの現状を洞察することができます。全体的な収益、顧客基盤、その他の主要指標に対するベンダーの貢献度を比較することで、企業が市場シェアを争う際に、自社の業績や直面している状況をより深く理解することができます。また、本分析では、調査した基準年において、特定のセクターがどの程度競合しているのか、蓄積、断片化の優位性、合併の特徴についても明らかにしています。

本レポートは、以下のポイントに関する洞察を提供します：

1.市場の浸透度：主要企業が提供する市場に関する包括的な情報を提供します。

2.市場の発展：有利な新興市場に関する詳細情報を提供し、市場の成熟セグメントにおける浸透度を分析します。

3.市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細情報を提供します。

4.市場の動向：COVID-19、ロシア・ウクライナ紛争、高インフレの累積的な影響を包括的に理解することができます。

5.競合の評価と情報：主要企業の市場シェア、戦略、製品、認証、規制状況、特許状況、製造能力を網羅的に評価します。

6.製品開発およびイノベーション：将来技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような質問にお答えします：

1.プログラマティック広告の世界市場規模および予測は？

2.予測期間中、世界のプログラマティック広告市場を形成するCOVID-19の阻害要因と影響は？

3.プログラマティック広告の世界市場において予測期間中に投資すべき製品/セグメント/アプリケーション/分野は？

4.プログラマティック広告の世界市場における競争戦略は？

5.プログラマティック広告の世界市場における技術動向と規制の枠組みは？

6.プログラマティック広告の世界市場における主要ベンダーの市場シェアは？

7.プログラマティック広告の世界市場への参入には、どのような形態や戦略的な動きが適していると考えられるか？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • ソーシャルメディアサービスの人気の高まり
      • 企業によるプログラマティック広告の需要の高まり
      • 消費者によるモバイルデバイスの使用の増加
    • 抑制要因
      • 業界の複雑さによる透明性の欠如
    • 機会
      • 公的および非公開会社による投資の増加
      • 新興国からの需要の増加
    • 課題
      • 自動化によるデジタル広告における詐欺のリスク
  • 市場動向
  • COVID-19の累積的な影響
  • ロシア・ウクライナ紛争の累積的影響
  • 高インフレの累積的影響
  • ポーターのファイブフォース分析
  • バリューチェーンとクリティカルパス分析
  • 規制の枠組み
  • 顧客のカスタマイズ

第6章 プログラマティック広告市場デバイスタイプ別

  • デスクトップ
  • モバイル

第7章 プログラマティック広告市場メディアタイプ別

  • オーディオ広告
  • デジタルディスプレイ
  • ドーオー
  • ソーシャル広告
  • 動画広告

第8章 プログラマティック広告市場プラットフォームの種類別

  • 自動保証
  • プライベートマーケットプレースを保証
  • リアルタイム購入
  • 無制限の定額料金

第9章 南北アメリカのプログラマティック広告市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第10章 アジア太平洋地域のプログラマティック広告市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第11章 欧州・中東・アフリカのプログラマティック広告市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第12章 競合情勢

  • FPNVポジショニングマトリクス
  • 市場シェア分析：主要企業別
  • 競合シナリオ分析：主要企業別

第13章 掲載企業一覧

第14章 付録

  • ディスカッションガイド
  • ライセンスと価格について
図表

LIST OF FIGURES

  • FIGURE 1. PROGRAMMATIC ADVERTISING MARKET RESEARCH PROCESS
  • FIGURE 2. PROGRAMMATIC ADVERTISING MARKET SIZE, 2022 VS 2030
  • FIGURE 3. PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2022 VS 2030 (%)
  • FIGURE 5. PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2022 VS 2030 (%)
  • FIGURE 6. PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2022 VS 2030 (%)
  • FIGURE 7. PROGRAMMATIC ADVERTISING MARKET SIZE, BY REGION, 2022 VS 2030 (%)
  • FIGURE 8. PROGRAMMATIC ADVERTISING MARKET DYNAMICS
  • FIGURE 9. PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 10. PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 11. PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 13. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 14. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 15. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 16. PROGRAMMATIC ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2022
  • FIGURE 17. PROGRAMMATIC ADVERTISING MARKET SHARE, BY KEY PLAYER, 2022

LIST OF TABLES

  • TABLE 1. PROGRAMMATIC ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2022
  • TABLE 3. PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 5. PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 6. PROGRAMMATIC ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 7. PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. PROGRAMMATIC ADVERTISING MARKET SIZE, BY DIGITAL DISPLAY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. PROGRAMMATIC ADVERTISING MARKET SIZE, BY DOOH, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. PROGRAMMATIC ADVERTISING MARKET SIZE, BY SOCIAL ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 14. PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMATED GUARANTEED, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. PROGRAMMATIC ADVERTISING MARKET SIZE, BY PRIVATE MARKETPLACE GUARANTEED, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. PROGRAMMATIC ADVERTISING MARKET SIZE, BY REAL TIME BUYING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. PROGRAMMATIC ADVERTISING MARKET SIZE, BY UNRESERVED FIXED-RATE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 19. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 20. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 22. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 23. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 25. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 26. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 27. BRAZIL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 28. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 29. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 30. CANADA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 32. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 33. MEXICO PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 34. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 35. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 36. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 37. UNITED STATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 38. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 39. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 40. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 41. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 42. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 43. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 44. AUSTRALIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 45. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 46. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 47. CHINA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 48. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 49. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 50. INDIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 52. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 53. INDONESIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 54. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 55. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 56. JAPAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 58. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 59. MALAYSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 61. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 62. PHILIPPINES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. SINGAPORE PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 64. SINGAPORE PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 65. SINGAPORE PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 67. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 68. SOUTH KOREA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 69. TAIWAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 70. TAIWAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 71. TAIWAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 73. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 74. THAILAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. VIETNAM PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 76. VIETNAM PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 77. VIETNAM PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 79. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 82. DENMARK PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 83. DENMARK PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. DENMARK PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 85. EGYPT PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 86. EGYPT PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 87. EGYPT PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. FINLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 89. FINLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 90. FINLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 91. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 92. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 93. FRANCE PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 95. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 96. GERMANY PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. ISRAEL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 98. ISRAEL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 99. ISRAEL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 101. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 102. ITALY PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 103. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 104. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 105. NETHERLANDS PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. NIGERIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 107. NIGERIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 108. NIGERIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 109. NORWAY PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 110. NORWAY PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 111. NORWAY PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 112. POLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 113. POLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 114. POLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 115. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 116. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 117. QATAR PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 118. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 119. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 120. RUSSIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 121. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 122. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 123. SAUDI ARABIA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 124. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 125. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 126. SOUTH AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 127. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 128. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 129. SPAIN PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 130. SWEDEN PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 131. SWEDEN PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 132. SWEDEN PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 133. SWITZERLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 134. SWITZERLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 135. SWITZERLAND PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 136. TURKEY PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 137. TURKEY PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 138. TURKEY PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 139. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 140. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 141. UNITED ARAB EMIRATES PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 142. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
  • TABLE 143. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA TYPE, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED KINGDOM PROGRAMMATIC ADVERTISING MARKET SIZE, BY PLATFORM TYPE, 2018-2030 (USD MILLION)
  • TABLE 145. PROGRAMMATIC ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2022
  • TABLE 146. PROGRAMMATIC ADVERTISING MARKET SHARE, BY KEY PLAYER, 2022
  • TABLE 147. PROGRAMMATIC ADVERTISING MARKET LICENSE & PRICING
目次
Product Code: MRR-0355054AC4AB

The Global Programmatic Advertising Market is forecasted to grow significantly, with a projected USD 4,059.59 million in 2023 at a CAGR of 12.13% and expected to reach a staggering USD 9,060.80 million by 2030.

The Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and High Inflation is expected to have significant long-term effects on the Global Programmatic Advertising Market. The ongoing research considers the changes in consumer behavior, supply chain disruptions, and government interventions caused by the pandemic. Similarly, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine Conflict and its potential implications for demand-supply balances, pressure on pricing variants, and import/export and trading. Additionally, the report addresses the impact of High Inflation on the global economy and details fiscal policies measuring and reducing its effects on demand, supply, cash flow, and currency exchange.

Market Segmentation & Coverage:

This research report categorizes the Global Programmatic Advertising Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Device Type, market is studied across Desktop and Mobile. The Desktop is projected to witness significant market share during forecast period.

Based on Media Type, market is studied across Audio Ads, Digital Display, DOOH, Social Ads, and Video Ads. The Social Ads is projected to witness significant market share during forecast period.

Based on Platform Type, market is studied across Automated Guaranteed, Private Marketplace Guaranteed, Real Time Buying, and Unreserved Fixed-Rate. The Private Marketplace Guaranteed is projected to witness significant market share during forecast period.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 38.74% in 2022, followed by Europe, Middle East & Africa.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Global Programmatic Advertising Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in a particular market space. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players

2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets

3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments

4. Market Trends: Provides comprehensive understanding of the Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and the High Inflation

5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players

6. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Programmatic Advertising Market?

2. What are the inhibiting factors and impact of COVID-19 shaping the Global Programmatic Advertising Market during the forecast period?

3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Programmatic Advertising Market?

4. What is the competitive strategic window for opportunities in the Global Programmatic Advertising Market?

5. What are the technology trends and regulatory frameworks in the Global Programmatic Advertising Market?

6. What is the market share of the leading vendors in the Global Programmatic Advertising Market?

7. What modes and strategic moves are considered suitable for entering the Global Programmatic Advertising Market?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Limitations
  • 1.7. Assumptions
  • 1.8. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

  • 4.1. Introduction
  • 4.2. Programmatic Advertising Market, by Device Type, 2022 vs 2030
  • 4.3. Programmatic Advertising Market, by Media Type, 2022 vs 2030
  • 4.4. Programmatic Advertising Market, by Platform Type, 2022 vs 2030
  • 4.5. Programmatic Advertising Market, by Region, 2022 vs 2030

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Growing popularity of social media services
      • 5.1.1.2. Rising demand for programmatic advertising by companies
      • 5.1.1.3. Increasing use of mobile devices among consumers
    • 5.1.2. Restraints
      • 5.1.2.1. Lack of transparency because of complexity in the industry
    • 5.1.3. Opportunities
      • 5.1.3.1. Growing investment by public and private companies
      • 5.1.3.2. Increasing demand from the emerging economies
    • 5.1.4. Challenges
      • 5.1.4.1. Risk of fraud in digital advertising due to automation
  • 5.2. Market Trends
  • 5.3. Cumulative Impact of COVID-19
  • 5.4. Cumulative Impact of Russia-Ukraine Conflict
  • 5.5. Cumulative Impact of High Inflation
  • 5.6. Porter's Five Forces Analysis
    • 5.6.1. Threat of New Entrants
    • 5.6.2. Threat of Substitutes
    • 5.6.3. Bargaining Power of Customers
    • 5.6.4. Bargaining Power of Suppliers
    • 5.6.5. Industry Rivalry
  • 5.7. Value Chain & Critical Path Analysis
  • 5.8. Regulatory Framework
  • 5.9. Client Customization

6. Programmatic Advertising Market, by Device Type

  • 6.1. Introduction
  • 6.2. Desktop
  • 6.3. Mobile

7. Programmatic Advertising Market, by Media Type

  • 7.1. Introduction
  • 7.2. Audio Ads
  • 7.3. Digital Display
  • 7.4. DOOH
  • 7.5. Social Ads
  • 7.6. Video Ads

8. Programmatic Advertising Market, by Platform Type

  • 8.1. Introduction
  • 8.2. Automated Guaranteed
  • 8.3. Private Marketplace Guaranteed
  • 8.4. Real Time Buying
  • 8.5. Unreserved Fixed-Rate

9. Americas Programmatic Advertising Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Programmatic Advertising Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Programmatic Advertising Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. FPNV Positioning Matrix
  • 12.2. Market Share Analysis, By Key Player
  • 12.3. Competitive Scenario Analysis, By Key Player

13. List of Company Mentioned

14. Appendix

  • 14.1. Discussion Guide
  • 14.2. License & Pricing