プログラマティックディスプレイ広告の世界市場規模、シェア、業界動向分析レポートタイプ別（プライベートマーケットプレイス、リアルタイム入札、自動保証）、業種別、広告フォーマット別、地域別展望・予測、2022～2028年

プログラマティックディスプレイ広告の世界市場規模は、2028年までに2兆7,727億米ドルに達すると予測され、予測期間中のCAGRは31.9%の市場成長率で上昇すると予想されています。

大幅に強化された最先端技術の出現により、この市場はより想像力豊かで競争力があり、要求が厳しくなっています。デジタル広告の競争環境において、より効率的なフレームワークやアプローチが開発されました。数多くの広告代理店が、オンラインネットワーキングとマーケティング戦略を通じて、望ましい結果と収益を達成するためにそれらを使用しています。

デジタル広告分野は、現在、消費者、広告会社、広告主が日常業務を遂行し、アイテムを購入し、これらのものに投資するための最も費用対効果の高い方法です。デジタルマーケティングの高速な進歩は、デジタルユーザーの情報をサポートする可能性がある様々な方法を介して正しい情報を変換するのに役立ちます。自動化されたプロモーション媒体の財務投資に対する限界利益を高めるために、企業はオンラインイニシアチブの効果と収益性を高めていくでしょう。

COVID-19影響度分析

COVID-19の流行は、プログラマティックディスプレイ広告市場の開拓に影響を与えなかっています。しかしながら、COVID-19の経済的影響により広告予算を削減した企業もありました。しかし、ソーシャルメディアのトラフィックが増加したことにより、期間中、オンラインオーディエンスとつながり、高いブランド認知度を維持するユニークな機会が生まれました。また、コロナウイルスの急速な流行により、世界中の政府が公共の場所、学校、国境を閉鎖したため、多くの企業やマーケティング担当者がオンラインマーケティング戦略を変更することができました。

市場成長要因

スマートデバイスの普及とデジタルマーケティングの関連性

スマートフォンで高速インターネットが利用できるようになったため、スマートフォンの利用が急速に増加し、消費者がさまざまなブランドや販売者と接する方法がここ数年で大きく変化しています。このため、プログラマティック・ディスプレイ広告のようなオンライン広告ソリューションやサービスの市場が活性化すると予想されます。ブランドは、スマートフォン広告を通じて消費者の興味を理解し、それを後押しすることが不可欠になっています。スマートフォンは、企業が自社製品に興味を持つ消費者と交流するためのリアルタイムなマーケティング機会を提供します。

デジタル化の進展がプログラマティック広告のプラットフォーム開発を支える

予測期間中、様々なエンドユーザーのビジネスが急速にデジタル化され、プログラマティックディスプレイ広告市場に有利な機会が生まれると予想されています。クライアントやその顧客がデータを共有するためにデジタル機器を導入することは、プログラマティック広告の基盤となり、近い将来、市場の拡大を刺激すると予想されます。また、デジタル化によって、建設、ヘルスケアなど、デジタルマーケティング戦略を取り入れてソーシャルメディアサイトの活用に注力する他の業界にも道が開かれました。

市場の抑制要因

プログラマティック広告市場における有資格者の不足について

デジタルプラットフォーム上でプログラマティックディスプレイ広告を作成するための新しいテクノロジーツールを採用しようとしない広告・マーケティング組織の姿勢が、市場の拡大を妨げています。また、多くの国でスマートデバイスの導入が制限されていることが、特定地域のデジタル化と市場全体の拡大の両方を制限しています。基礎的な分野では、離職率の高さが人的資源管理コストを増加させる可能性があります。また、企業の長期戦略に直接影響を与えることもあります。

広告フォーマットの展望

広告フォーマットに基づいて、プログラマティックディスプレイ広告市場は、オンラインビデオ、オンラインディスプレイ、モバイルビデオ、モバイルディスプレイに区分されます。2021年、プログラマティックディスプレイ広告市場では、オンラインビデオ分野が最も高い収益シェアを占めています。スマートテレビ、OTT（オーバー・ザ・トップ）ビデオ、ソーシャル広告の進歩により、この急増はFacebook、Twitter、TikTok、Snapchatなどのプログラマティックビデオ広告プラットフォームによって影響を受けています。また、非常に汎用性の高い広告スタイルとして、ビデオフォーマットがあります。このことは、動画がますます人気を集めている理由や、マーケターがより独創的な手法で超パーソナライズされた広告メッセージを作成している理由を説明しているかもしれません。

タイプ別展望

タイプ別に見ると、プログラマティックディスプレイ広告市場は、プライベートマーケットプレース、リアルタイムビッディング、自動保証に細分化されます。2021年、プログラマティックディスプレイ広告市場で最大の収益シェアを予測したのは、プライベートマーケティングセグメントでした。プライベートマーケットプレイス広告の在庫と利用は、従来の直接販売とプログラマティック広告のギャップを埋めるものとして、広告主の人気を集めています。また、プライベートマーケットプレース（PMP）パートナーシップは、広告主にオープンマーケットのボリュームと広告品質の利点を提供します。

業界別展望

バーティカルベースで、プログラマティックディスプレイ広告市場は、自動車、製造、ヘルスケア、政府、IT＆テレコム、BFSI、その他に二分されます。2021年、プログラマティックディスプレイ広告市場では、IT＆テレコム分野が有望な成長率を調達しています。プログラマティックDOOHは、よりシンプルで適応性の高い調達戦略により、通信事業者が際立つことができるようになりました。また、マーケティング担当者は、オーディエンスデータとターゲティングを利用して、適切なタイミングで適切な人々にリーチすることができ、効果的なキャンペーンを実現することができます。通信事業者のマーケティングは、プログラマティックDOOHによって、より関連性が高く、魅力的で、定量的なものとなっています。

地域別展望

地域別に見ると、プログラマティックディスプレイ広告市場は、北米、欧州、アジア太平洋、LAMEAで分析されています。北米地域は、2021年に最大の収益シェアを獲得し、プログラマティックディスプレイ広告市場をリードしました。これは、多くの企業がそこでプログラマティックディスプレイ広告のソリューションを提供しているためです。予測期間を通じて、この地域におけるプログラマティックディスプレイ広告技術のニーズは、広告ソリューションの重要なメーカーの存在によって促進されると予測されます。

市場参入企業がとる主な戦略は、「パートナーシップ」です。カーディナルマトリックスに示された分析に基づき、Google LLCはプログラマティックディスプレイ広告市場の先駆者です。Verizon Communications, Inc.、Samsung Electronics Co., Ltd.、LG Electronicsなどの企業は、プログラマティックディスプレイ広告市場における主要なイノベーターです。

目次

第1章 市場の範囲と調査手法

• 市場の定義
• 目的
• 市場の範囲
• セグメンテーション
  • プログラマティックディスプレイ広告の世界市場、タイプ別
  • プログラマティックディスプレイ広告の世界市場、業界別
  • プログラマティックディスプレイ広告の世界市場、広告フォーマット別
  • プログラマティックディスプレイ広告の世界市場、地域別
• 調査手法

第2章 市場の概要

• イントロダクションです
  • 概要
    • 市場の構成とシナリオ
• 市場に影響を与える主要因
  • 市場促進要因
  • 市場抑制要因

第3章 競合分析-世界

• KBVカーディナルマトリックス
• 最近の業界全体の戦略的展開
  • パートナーシップ、コラボレーション、および契約
  • 製品発売と製品拡大
  • 買収と合併
• 主要成功戦略
  • 主要なリーディングストラテジー：パーセンテージ分布（2018-2022）
  • 主要な戦略的動き：（パートナーシップ、コラボレーション、契約：2019年、6月～2023年、1月）主要なプレーヤー

第4章 プログラマティックディスプレイ広告の世界市場：タイプ別

• プライベートマーケットプレースの世界市場：地域別
• リアルタイム入札の世界市場：地域別
• 自動保証の世界市場：地域別

第5章 プログラマティックディスプレイ広告の世界市場：業界別

• BFSIの世界市場：地域別
• テレコム＆ITの世界市場：地域別
• 自動車の世界市場：地域別
• ヘルスケアの世界市場：地域別
• 製造業の世界市場：地域別
• 官公庁の世界市場：地域別
• 世界のその他の市場：地域別

第6章 プログラマティックディスプレイ広告の世界市場：広告フォーマット別

• オンラインビデオの世界市場：地域別
• オンラインディスプレイの世界市場：地域別
• モバイルビデオの世界市場：地域別
• モバイルディスプレイの世界市場：地域別

第7章 プログラマティックディスプレイ広告の世界市場：地域別

• 北米
  • 北米のプログラマティックディスプレイ広告市場：国別一覧
    • 米国
    • カナダ
    • メキシコ
    • その他北米地域
• 欧州
  • 欧州プログラマティックディスプレイ広告市場：国別
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • イタリア
    • その他欧州
• アジア太平洋地域
  • アジア太平洋のプログラマティックディスプレイ広告市場：国別一覧
    • 中国
    • 日本
    • インド
    • 韓国
    • シンガポール
    • マレーシア
    • その他アジア太平洋地域
• LAMEA
  • LAMEAのプログラマティックディスプレイ広告の市場：国別
    • ブラジル
    • アルゼンチン
    • UAE
    • サウジアラビア
    • 南アフリカ
    • ナイジェリア
    • LAMEAの残りの地域

第8章 企業プロファイル

• LG Electronics（LG Corporation）
• Samsung Electronics Co., Ltd.（Samsung Group）
• Google LLC（Alphabet, Inc.）
• Magnite, Inc.
• Verizon Communications, Inc.
• Integral Ad Science Holding Corp
• IPONWEB Limited（Criteo S.A.）
• Connexity, Inc.（Taboola.com Ltd）
• Adobe, Inc.
• BasisTech LLC

LIST OF TABLES

• TABLE 1 Global Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 2 Global Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 3 Partnerships, Collaborations and Agreements- Programmatic Display Advertising Market
• TABLE 4 Product Launches And Product Expansions- Programmatic Display Advertising Market
• TABLE 5 Acquisition and Mergers- Programmatic Display Advertising Market
• TABLE 6 Global Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 7 Global Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 8 Global Private Marketplaces Market by Region, 2018 - 2021, USD Million
• TABLE 9 Global Private Marketplaces Market by Region, 2022 - 2028, USD Million
• TABLE 10 Global Real time Bidding Market by Region, 2018 - 2021, USD Million
• TABLE 11 Global Real time Bidding Market by Region, 2022 - 2028, USD Million
• TABLE 12 Global Automated Guaranteed Market by Region, 2018 - 2021, USD Million
• TABLE 13 Global Automated Guaranteed Market by Region, 2022 - 2028, USD Million
• TABLE 14 Global Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 15 Global Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 16 Global BFSI Market by Region, 2018 - 2021, USD Million
• TABLE 17 Global BFSI Market by Region, 2022 - 2028, USD Million
• TABLE 18 Global Telecom & IT Market by Region, 2018 - 2021, USD Million
• TABLE 19 Global Telecom & IT Market by Region, 2022 - 2028, USD Million
• TABLE 20 Global Automotive Market by Region, 2018 - 2021, USD Million
• TABLE 21 Global Automotive Market by Region, 2022 - 2028, USD Million
• TABLE 22 Global Healthcare Market by Region, 2018 - 2021, USD Million
• TABLE 23 Global Healthcare Market by Region, 2022 - 2028, USD Million
• TABLE 24 Global Manufacturing Market by Region, 2018 - 2021, USD Million
• TABLE 25 Global Manufacturing Market by Region, 2022 - 2028, USD Million
• TABLE 26 Global Government Market by Region, 2018 - 2021, USD Million
• TABLE 27 Global Government Market by Region, 2022 - 2028, USD Million
• TABLE 28 Global Others Market by Region, 2018 - 2021, USD Million
• TABLE 29 Global Others Market by Region, 2022 - 2028, USD Million
• TABLE 30 Global Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 31 Global Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 32 Global Online Video Market by Region, 2018 - 2021, USD Million
• TABLE 33 Global Online Video Market by Region, 2022 - 2028, USD Million
• TABLE 34 Global Online Display Market by Region, 2018 - 2021, USD Million
• TABLE 35 Global Online Display Market by Region, 2022 - 2028, USD Million
• TABLE 36 Global Mobile Video Market by Region, 2018 - 2021, USD Million
• TABLE 37 Global Mobile Video Market by Region, 2022 - 2028, USD Million
• TABLE 38 Global Mobile Display Market by Region, 2018 - 2021, USD Million
• TABLE 39 Global Mobile Display Market by Region, 2022 - 2028, USD Million
• TABLE 40 Global Programmatic Display Advertising Market by Region, 2018 - 2021, USD Million
• TABLE 41 Global Programmatic Display Advertising Market by Region, 2022 - 2028, USD Million
• TABLE 42 North America Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 43 North America Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 44 North America Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 45 North America Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 46 North America Private Marketplaces Market by Country, 2018 - 2021, USD Million
• TABLE 47 North America Private Marketplaces Market by Country, 2022 - 2028, USD Million
• TABLE 48 North America Real time Bidding Market by Country, 2018 - 2021, USD Million
• TABLE 49 North America Real time Bidding Market by Country, 2022 - 2028, USD Million
• TABLE 50 North America Automated Guaranteed Market by Country, 2018 - 2021, USD Million
• TABLE 51 North America Automated Guaranteed Market by Country, 2022 - 2028, USD Million
• TABLE 52 North America Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 53 North America Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 54 North America BFSI Market by Country, 2018 - 2021, USD Million
• TABLE 55 North America BFSI Market by Country, 2022 - 2028, USD Million
• TABLE 56 North America Telecom & IT Market by Country, 2018 - 2021, USD Million
• TABLE 57 North America Telecom & IT Market by Country, 2022 - 2028, USD Million
• TABLE 58 North America Automotive Market by Country, 2018 - 2021, USD Million
• TABLE 59 North America Automotive Market by Country, 2022 - 2028, USD Million
• TABLE 60 North America Healthcare Market by Country, 2018 - 2021, USD Million
• TABLE 61 North America Healthcare Market by Country, 2022 - 2028, USD Million
• TABLE 62 North America Manufacturing Market by Country, 2018 - 2021, USD Million
• TABLE 63 North America Manufacturing Market by Country, 2022 - 2028, USD Million
• TABLE 64 North America Government Market by Country, 2018 - 2021, USD Million
• TABLE 65 North America Government Market by Country, 2022 - 2028, USD Million
• TABLE 66 North America Others Market by Country, 2018 - 2021, USD Million
• TABLE 67 North America Others Market by Country, 2022 - 2028, USD Million
• TABLE 68 North America Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 69 North America Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 70 North America Online Video Market by Country, 2018 - 2021, USD Million
• TABLE 71 North America Online Video Market by Country, 2022 - 2028, USD Million
• TABLE 72 North America Online Display Market by Country, 2018 - 2021, USD Million
• TABLE 73 North America Online Display Market by Country, 2022 - 2028, USD Million
• TABLE 74 North America Mobile Video Market by Country, 2018 - 2021, USD Million
• TABLE 75 North America Mobile Video Market by Country, 2022 - 2028, USD Million
• TABLE 76 North America Mobile Display Market by Country, 2018 - 2021, USD Million
• TABLE 77 North America Mobile Display Market by Country, 2022 - 2028, USD Million
• TABLE 78 North America Programmatic Display Advertising Market by Country, 2018 - 2021, USD Million
• TABLE 79 North America Programmatic Display Advertising Market by Country, 2022 - 2028, USD Million
• TABLE 80 US Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 81 US Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 82 US Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 83 US Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 84 US Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 85 US Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 86 US Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 87 US Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 88 Canada Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 89 Canada Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 90 Canada Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 91 Canada Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 92 Canada Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 93 Canada Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 94 Canada Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 95 Canada Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 96 Mexico Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 97 Mexico Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 98 Mexico Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 99 Mexico Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 100 Mexico Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 101 Mexico Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 102 Mexico Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 103 Mexico Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 104 Rest of North America Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 105 Rest of North America Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 106 Rest of North America Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 107 Rest of North America Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 108 Rest of North America Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 109 Rest of North America Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 110 Rest of North America Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 111 Rest of North America Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 112 Europe Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 113 Europe Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 114 Europe Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 115 Europe Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 116 Europe Private Marketplaces Market by Country, 2018 - 2021, USD Million
• TABLE 117 Europe Private Marketplaces Market by Country, 2022 - 2028, USD Million
• TABLE 118 Europe Real time Bidding Market by Country, 2018 - 2021, USD Million
• TABLE 119 Europe Real time Bidding Market by Country, 2022 - 2028, USD Million
• TABLE 120 Europe Automated Guaranteed Market by Country, 2018 - 2021, USD Million
• TABLE 121 Europe Automated Guaranteed Market by Country, 2022 - 2028, USD Million
• TABLE 122 Europe Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 123 Europe Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 124 Europe BFSI Market by Country, 2018 - 2021, USD Million
• TABLE 125 Europe BFSI Market by Country, 2022 - 2028, USD Million
• TABLE 126 Europe Telecom & IT Market by Country, 2018 - 2021, USD Million
• TABLE 127 Europe Telecom & IT Market by Country, 2022 - 2028, USD Million
• TABLE 128 Europe Automotive Market by Country, 2018 - 2021, USD Million
• TABLE 129 Europe Automotive Market by Country, 2022 - 2028, USD Million
• TABLE 130 Europe Healthcare Market by Country, 2018 - 2021, USD Million
• TABLE 131 Europe Healthcare Market by Country, 2022 - 2028, USD Million
• TABLE 132 Europe Manufacturing Market by Country, 2018 - 2021, USD Million
• TABLE 133 Europe Manufacturing Market by Country, 2022 - 2028, USD Million
• TABLE 134 Europe Government Market by Country, 2018 - 2021, USD Million
• TABLE 135 Europe Government Market by Country, 2022 - 2028, USD Million
• TABLE 136 Europe Others Market by Country, 2018 - 2021, USD Million
• TABLE 137 Europe Others Market by Country, 2022 - 2028, USD Million
• TABLE 138 Europe Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 139 Europe Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 140 Europe Online Video Market by Country, 2018 - 2021, USD Million
• TABLE 141 Europe Online Video Market by Country, 2022 - 2028, USD Million
• TABLE 142 Europe Online Display Market by Country, 2018 - 2021, USD Million
• TABLE 143 Europe Online Display Market by Country, 2022 - 2028, USD Million
• TABLE 144 Europe Mobile Video Market by Country, 2018 - 2021, USD Million
• TABLE 145 Europe Mobile Video Market by Country, 2022 - 2028, USD Million
• TABLE 146 Europe Mobile Display Market by Country, 2018 - 2021, USD Million
• TABLE 147 Europe Mobile Display Market by Country, 2022 - 2028, USD Million
• TABLE 148 Europe Programmatic Display Advertising Market by Country, 2018 - 2021, USD Million
• TABLE 149 Europe Programmatic Display Advertising Market by Country, 2022 - 2028, USD Million
• TABLE 150 Germany Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 151 Germany Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 152 Germany Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 153 Germany Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 154 Germany Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 155 Germany Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 156 Germany Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 157 Germany Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 158 UK Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 159 UK Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 160 UK Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 161 UK Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 162 UK Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 163 UK Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 164 UK Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 165 UK Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 166 France Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 167 France Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 168 France Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 169 France Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 170 France Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 171 France Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 172 France Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 173 France Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 174 Russia Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 175 Russia Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 176 Russia Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 177 Russia Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 178 Russia Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 179 Russia Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 180 Russia Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 181 Russia Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 182 Spain Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 183 Spain Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 184 Spain Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 185 Spain Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 186 Spain Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 187 Spain Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 188 Spain Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 189 Spain Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 190 Italy Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 191 Italy Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 192 Italy Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 193 Italy Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 194 Italy Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 195 Italy Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 196 Italy Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 197 Italy Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 198 Rest of Europe Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 199 Rest of Europe Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 200 Rest of Europe Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 201 Rest of Europe Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 202 Rest of Europe Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 203 Rest of Europe Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 204 Rest of Europe Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 205 Rest of Europe Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 206 Asia Pacific Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 207 Asia Pacific Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 208 Asia Pacific Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 209 Asia Pacific Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 210 Asia Pacific Private Marketplaces Market by Country, 2018 - 2021, USD Million
• TABLE 211 Asia Pacific Private Marketplaces Market by Country, 2022 - 2028, USD Million
• TABLE 212 Asia Pacific Real time Bidding Market by Country, 2018 - 2021, USD Million
• TABLE 213 Asia Pacific Real time Bidding Market by Country, 2022 - 2028, USD Million
• TABLE 214 Asia Pacific Automated Guaranteed Market by Country, 2018 - 2021, USD Million
• TABLE 215 Asia Pacific Automated Guaranteed Market by Country, 2022 - 2028, USD Million
• TABLE 216 Asia Pacific Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 217 Asia Pacific Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 218 Asia Pacific BFSI Market by Country, 2018 - 2021, USD Million
• TABLE 219 Asia Pacific BFSI Market by Country, 2022 - 2028, USD Million
• TABLE 220 Asia Pacific Telecom & IT Market by Country, 2018 - 2021, USD Million
• TABLE 221 Asia Pacific Telecom & IT Market by Country, 2022 - 2028, USD Million
• TABLE 222 Asia Pacific Automotive Market by Country, 2018 - 2021, USD Million
• TABLE 223 Asia Pacific Automotive Market by Country, 2022 - 2028, USD Million
• TABLE 224 Asia Pacific Healthcare Market by Country, 2018 - 2021, USD Million
• TABLE 225 Asia Pacific Healthcare Market by Country, 2022 - 2028, USD Million
• TABLE 226 Asia Pacific Manufacturing Market by Country, 2018 - 2021, USD Million
• TABLE 227 Asia Pacific Manufacturing Market by Country, 2022 - 2028, USD Million
• TABLE 228 Asia Pacific Government Market by Country, 2018 - 2021, USD Million
• TABLE 229 Asia Pacific Government Market by Country, 2022 - 2028, USD Million
• TABLE 230 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
• TABLE 231 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
• TABLE 232 Asia Pacific Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 233 Asia Pacific Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 234 Asia Pacific Online Video Market by Country, 2018 - 2021, USD Million
• TABLE 235 Asia Pacific Online Video Market by Country, 2022 - 2028, USD Million
• TABLE 236 Asia Pacific Online Display Market by Country, 2018 - 2021, USD Million
• TABLE 237 Asia Pacific Online Display Market by Country, 2022 - 2028, USD Million
• TABLE 238 Asia Pacific Mobile Video Market by Country, 2018 - 2021, USD Million
• TABLE 239 Asia Pacific Mobile Video Market by Country, 2022 - 2028, USD Million
• TABLE 240 Asia Pacific Mobile Display Market by Country, 2018 - 2021, USD Million
• TABLE 241 Asia Pacific Mobile Display Market by Country, 2022 - 2028, USD Million
• TABLE 242 Asia Pacific Programmatic Display Advertising Market by Country, 2018 - 2021, USD Million
• TABLE 243 Asia Pacific Programmatic Display Advertising Market by Country, 2022 - 2028, USD Million
• TABLE 244 China Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 245 China Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 246 China Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 247 China Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 248 China Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 249 China Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 250 China Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 251 China Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 252 Japan Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 253 Japan Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 254 Japan Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 255 Japan Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 256 Japan Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 257 Japan Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 258 Japan Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 259 Japan Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 260 India Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 261 India Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 262 India Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 263 India Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 264 India Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 265 India Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 266 India Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 267 India Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 268 South Korea Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 269 South Korea Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 270 South Korea Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 271 South Korea Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 272 South Korea Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 273 South Korea Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 274 South Korea Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 275 South Korea Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 276 Singapore Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 277 Singapore Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 278 Singapore Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 279 Singapore Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 280 Singapore Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 281 Singapore Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 282 Singapore Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 283 Singapore Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 284 Malaysia Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 285 Malaysia Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 286 Malaysia Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 287 Malaysia Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 288 Malaysia Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 289 Malaysia Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 290 Malaysia Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 291 Malaysia Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million

• TABLE 292 Rest of Asia Pacific Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 293 Rest of Asia Pacific Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 294 Rest of Asia Pacific Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 295 Rest of Asia Pacific Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 296 Rest of Asia Pacific Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 297 Rest of Asia Pacific Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 298 Rest of Asia Pacific Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 299 Rest of Asia Pacific Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 300 LAMEA Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 301 LAMEA Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 302 LAMEA Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 303 LAMEA Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 304 LAMEA Private Marketplaces Market by Country, 2018 - 2021, USD Million
• TABLE 305 LAMEA Private Marketplaces Market by Country, 2022 - 2028, USD Million
• TABLE 306 LAMEA Real time Bidding Market by Country, 2018 - 2021, USD Million
• TABLE 307 LAMEA Real time Bidding Market by Country, 2022 - 2028, USD Million
• TABLE 308 LAMEA Automated Guaranteed Market by Country, 2018 - 2021, USD Million
• TABLE 309 LAMEA Automated Guaranteed Market by Country, 2022 - 2028, USD Million
• TABLE 310 LAMEA Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 311 LAMEA Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 312 LAMEA BFSI Market by Country, 2018 - 2021, USD Million
• TABLE 313 LAMEA BFSI Market by Country, 2022 - 2028, USD Million
• TABLE 314 LAMEA Telecom & IT Market by Country, 2018 - 2021, USD Million
• TABLE 315 LAMEA Telecom & IT Market by Country, 2022 - 2028, USD Million
• TABLE 316 LAMEA Automotive Market by Country, 2018 - 2021, USD Million
• TABLE 317 LAMEA Automotive Market by Country, 2022 - 2028, USD Million
• TABLE 318 LAMEA Healthcare Market by Country, 2018 - 2021, USD Million
• TABLE 319 LAMEA Healthcare Market by Country, 2022 - 2028, USD Million
• TABLE 320 LAMEA Manufacturing Market by Country, 2018 - 2021, USD Million
• TABLE 321 LAMEA Manufacturing Market by Country, 2022 - 2028, USD Million
• TABLE 322 LAMEA Government Market by Country, 2018 - 2021, USD Million
• TABLE 323 LAMEA Government Market by Country, 2022 - 2028, USD Million
• TABLE 324 LAMEA Others Market by Country, 2018 - 2021, USD Million
• TABLE 325 LAMEA Others Market by Country, 2022 - 2028, USD Million
• TABLE 326 LAMEA Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 327 LAMEA Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 328 LAMEA Online Video Market by Country, 2018 - 2021, USD Million
• TABLE 329 LAMEA Online Video Market by Country, 2022 - 2028, USD Million
• TABLE 330 LAMEA Online Display Market by Country, 2018 - 2021, USD Million
• TABLE 331 LAMEA Online Display Market by Country, 2022 - 2028, USD Million
• TABLE 332 LAMEA Mobile Video Market by Country, 2018 - 2021, USD Million
• TABLE 333 LAMEA Mobile Video Market by Country, 2022 - 2028, USD Million
• TABLE 334 LAMEA Mobile Display Market by Country, 2018 - 2021, USD Million
• TABLE 335 LAMEA Mobile Display Market by Country, 2022 - 2028, USD Million
• TABLE 336 LAMEA Programmatic Display Advertising Market by Country, 2018 - 2021, USD Million
• TABLE 337 LAMEA Programmatic Display Advertising Market by Country, 2022 - 2028, USD Million
• TABLE 338 Brazil Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 339 Brazil Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 340 Brazil Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 341 Brazil Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 342 Brazil Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 343 Brazil Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 344 Brazil Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 345 Brazil Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 346 Argentina Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 347 Argentina Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 348 Argentina Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 349 Argentina Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 350 Argentina Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 351 Argentina Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 352 Argentina Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 353 Argentina Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 354 UAE Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 355 UAE Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 356 UAE Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 357 UAE Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 358 UAE Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 359 UAE Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 360 UAE Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 361 UAE Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 362 Saudi Arabia Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 363 Saudi Arabia Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 364 Saudi Arabia Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 365 Saudi Arabia Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 366 Saudi Arabia Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 367 Saudi Arabia Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 368 Saudi Arabia Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 369 Saudi Arabia Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 370 South Africa Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 371 South Africa Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 372 South Africa Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 373 South Africa Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 374 South Africa Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 375 South Africa Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 376 South Africa Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 377 South Africa Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 378 Nigeria Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 379 Nigeria Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 380 Nigeria Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 381 Nigeria Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 382 Nigeria Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 383 Nigeria Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 384 Nigeria Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 385 Nigeria Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 386 Rest of LAMEA Programmatic Display Advertising Market, 2018 - 2021, USD Million
• TABLE 387 Rest of LAMEA Programmatic Display Advertising Market, 2022 - 2028, USD Million
• TABLE 388 Rest of LAMEA Programmatic Display Advertising Market by Type, 2018 - 2021, USD Million
• TABLE 389 Rest of LAMEA Programmatic Display Advertising Market by Type, 2022 - 2028, USD Million
• TABLE 390 Rest of LAMEA Programmatic Display Advertising Market by Vertical, 2018 - 2021, USD Million
• TABLE 391 Rest of LAMEA Programmatic Display Advertising Market by Vertical, 2022 - 2028, USD Million
• TABLE 392 Rest of LAMEA Programmatic Display Advertising Market by Ad Format, 2018 - 2021, USD Million
• TABLE 393 Rest of LAMEA Programmatic Display Advertising Market by Ad Format, 2022 - 2028, USD Million
• TABLE 394 Key information - LG Electronics, Inc.
• TABLE 395 Key Information - Samsung Electronics Co., Ltd.
• TABLE 396 Key Information - Google LLC
• TABLE 397 Key Information - Magnite, Inc.
• TABLE 398 key information - Verizon Communications, Inc.
• TABLE 399 Key Information - Integral Ad Science Holding Corp.
• TABLE 400 Key Information - IPONWEB Limited
• TABLE 401 Key Information - Connexity, Inc.
• TABLE 402 Key Information - Adobe, Inc.
• TABLE 403 Key Information -BasisTech LLC

List of Figures

• FIG 1 Methodology for the research
• FIG 2 KBV Cardinal Matrix
• FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
• FIG 4 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun - 2023, Jan) Leading Players
• FIG 5 Global Programmatic Display Advertising Market Share by Type, 2021
• FIG 6 Global Programmatic Display Advertising Market Share by Type, 2028
• FIG 7 Global Programmatic Display Advertising Market by Type, 2018 - 2028, USD Million
• FIG 8 Global Programmatic Display Advertising Market Share by Vertical, 2021
• FIG 9 Global Programmatic Display Advertising Market Share by Vertical, 2028
• FIG 10 Global Programmatic Display Advertising Market by Vertical, 2018 - 2028, USD Million
• FIG 11 Global Programmatic Display Advertising Market Share by Ad Format, 2021
• FIG 12 Global Programmatic Display Advertising Market Share by Ad Format, 2028
• FIG 13 Global Programmatic Display Advertising Market by Ad Format, 2018 - 2028, USD Million
• FIG 14 Global Programmatic Display Advertising Market Share by Region, 2021
• FIG 15 Global Programmatic Display Advertising Market Share by Region, 2028
• FIG 16 Global Programmatic Display Advertising Market by Region, 2018 - 2028, USD Million
• FIG 17 Swot analysis: LG Corporation
• FIG 18 SWOT Analysis: Samsung Electronics CO. Ltd.
• FIG 19 SWOT Analysis: Alphabet Inc. (Google LLC)
• FIG 20 Recent strategies and developments: Magnite, Inc.
• FIG 21 Recent strategies and developments: Verizon Communications, Inc.

The Global Programmatic Display Advertising Market size is expected to reach $2772.7 billion by 2028, rising at a market growth of 31.9% CAGR during the forecast period.

Programmatic display advertising uses automated tools for the real-time bidding-based acquisition and sale of desktop display, video, and mobile advertisements. Also, by employing essential indicators based on audience preferences, companies may target specific audiences and demographics using programmatic display advertising services. Algorithms and software fuel targeted advertising efforts.

Programmatic display advertising is time-saving because it requires less labor to complete transactions, establish pricing, and do other operational tasks. Online advertising has grown more tailored, and engagement-driven as mobile technology and digital media have developed. In addition, advertising companies have been encouraged by the emergence of digital marketing systems to design a system that can help with ad automation.

As a result of the advent of vastly enhanced and cutting-edge technology, this market is getting more imaginative, competitive, and demanding. More efficient frameworks and approaches have been developed in the competitive climate of digital advertising. Numerous ad agencies use them to attain the desired results and revenues via online networking and marketing strategies.

The digital advertising sector is presently the most cost-effective way for consumers, ad companies, and advertisers to carry out everyday tasks, buy items, and invest in these things. Fast advancements in digital marketing help to convert correct information via a variety of methods that may support information for digital users. To boost the marginal return on financial investment of automated promotional media, businesses will continue to enhance the effectiveness and profitability of online initiatives.

COVID-19 Impact Analysis

The COVID-19 pandemic has had no impact on the development of the programmatic display advertising market. Nonetheless, some firms cut their advertising budget due to the economic impact of COVID-19; however, the increase in social media traffic created unique chances for connecting with online audiences and maintaining a high brand awareness during the period. In addition, the rapid spread of the coronavirus pandemic prompted governments around the world to close public areas, schools, and borders, allowing many firms and marketers to change their online marketing strategy.

Market Growth Factors

Increasing use of smart devices and the relevance of digital marketing

Due to the increased accessibility of high-speed internet on smartphones, the use of smartphones has increased quickly, and the way that consumers interact with different brands or sellers has changed significantly over the past few years. This is expected to fuel the market for online advertising solutions and services like programmatic display advertising. It has become essential for brands to understand consumers' interests through smartphone advertisements and encourage them. Smartphones provide real-time marketing opportunities for businesses to interact with consumers interested in their products.

Increasing digitalization to support the development of platforms for programmatic advertising

Over the projection period, the rapid digitalization of various end-user business verticals is anticipated to create lucrative opportunities for the programmatic display advertising market. The deployment of the digital equipment by clients or their customers to share data provides a foundation for programmatic advertising, which is expected to stimulate market expansion in the near future. In addition, Digitization has prepared the path for other industries, including construction, healthcare, and others, which will focus capitalizing on social media sites by incorporating digital marketing strategies.

Market Restraining Factors

The lack of qualified workers in the programmatic advertising market

Advertising and marketing organizations' unwillingness to adopt new technology tools to create programmatic display advertisements on digital platforms hinders the market's expansion. In addition, the restricted adoption of smart devices in a number of countries restricts both the digitalization of specific regions and the expansion of the market as a whole. In fundamental sectors, high turnover rates might increase human resource management costs. It can also have a direct impact on the long-term strategy of a company.

Ad Format Outlook

Based on Ad format, the programmatic display advertising market is segmented into online video, online display, mobile video, and mobile display. In 2021, the online video segment held the highest revenue share in the programmatic display advertising market. With advancements in smart Televisions, over-the-top (OTT) video and social advertising, this surge has been impacted by programmatic video advertising platforms such as Facebook, Twitter, TikTok, and Snapchat. Another very versatile ad style is the video format. This might explain why they are becoming more and more popular and why marketers are using more inventive techniques to create hyper-personalized ad messages.

Type Outlook

By type, the programmatic display advertising market is fragmented into private marketplaces, real time bidding and automated guaranteed. In 2021, the private marketing segment projected the largest revenue share in the programmatic display advertising market. Private marketplace advertising inventories and usage are gaining popularity with advertisers as they bridge the gap between traditional direct sales versus programmatic advertising. In addition, private marketplace (PMP) partnerships offer advertisers the open market's volume and ad quality benefits.

Vertical Outlook

On the basis of verticals, the programmatic display advertising market is bifurcated into automotive, manufacturing, healthcare, government, IT & telecom, BFSI and others. In 2021, the IT & telecom segment procured a promising growth rate in the programmatic display advertising market. With a more simplified and adaptable procurement strategy, programmatic DOOH has made it simpler for telecommunications businesses to stand out. Also, marketers may reach the appropriate people at the right time using audience data and targeting, resulting in an effective campaign. Telecom marketing is more relevant, engaging, and quantifiable due to programmatic DOOH.

Regional Outlook

Region wise, the programmatic display advertising market is analyzed across North America, Europe, Asia Pacific and LAMEA. The North America region led the programmatic display advertising market by generating maximum revenue share in 2021. This is because many companies are offering programmatic display advertising solutions there. Throughout the projected period, the need for programmatic display advertising technology in the area is anticipated to be driven by the presence of significant manufacturers of advertising solutions.

The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Google LLC is the forerunner in the Programmatic Display Advertising Market. Companies such as Verizon Communications, Inc., Samsung Electronics Co., Ltd., and LG Electronics are some of the key innovators in Programmatic Display Advertising Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)

Recent Strategies Deployed in Programmatic Display Advertising Market

Partnerships, Collaborations and Agreements:

Jan-2023: Samsung came into partnership with Sprinklr, a US-based provider of enterprise software. The partnership involves cashing on Sprinklr's platform to deliver data and content to 30+ digital and social channels. Further, this partnership enables Samsung to meet its clients rising expectations.

Oct-2022: Magnite came into partnership with Fox Corporation, a US-based mass media company. Through this partnership, the companies intend to develop tailor-made technology solutions that smoothen the whole buying mechanism and further allow advertisers to create a single comprehensive and easy-to-use plan to provide private marketplace (PMP) across the FOX portfolio.

Oct-2022: Verizon partnered with Reset Digital, a US-based provider of the Neuro-Programmatic platform. Reset Digital's science and technology-based approach enables Verizon to reach broader and more diverse customers.

May-2022: Magnite teamed up with Mirriad, a UK-based video technology company. The collaboration involves Mirriad designing ad inventory available for sale on Magnite's platform.

Sep-2021: Samsung Ads, part of Samsung Electronics teamed up with The Trade Desk, a US-based company operating in the media and information services industry. The Trade Desk's platform enables marketers to get access to connected TV (CTV) inventory on Samsung Smart TV. Additionally, this collaboration expands Samsung Ads' brand reach.

Feb-2021: LG Electronics partnered with SpotX, a global video advertising platform. The partnership involves SpotX serving as a supply-side platform across the US, Latin America, and the EMEA region, and also furnishing LG with demand facilitation services. This partnership enables LG to deliver media buyers with the latest options to unlock highly engaged audiences.

Sep-2020: Verizon extended its partnership with Broadsign, a Canada-based provider of software services. The partnership involves integrating Verizon's programmatic DSP with Broadsign's reach programmatic DOOH DSP, thereby allowing Verizon's users to easily access Broadsign's programmatic DOOH (pDOOH) inventory. Further, the partnership demonstrates Verizon's expansion towards DOOH.

Acquisitions and Mergers:

Aug-2021: Integral Ad Science (IAS) acquired Publica, a US-based operator of the Connected TV (CTV) advertising platform. The addition of Publica advances IAS' growth to provide publishers with tools.

Jul-2021: Magnite acquired SpringServe, a US-based developer of a customer engagement platform. The acquisition of SpringServe makes Magnite in a better position to fulfill the needs of CTV publishers.

Apr-2021: Magnite took over SpotX, a New Zealand-based developer of video ad serving platform. The addition of SpotX strengthens the company's capabilities and further makes Magnite the largest independent CTV and video advertising platform.

Jan-2021: LG took over Alphonso, a US-based developer of television data and measurement platform. The addition of Alphonso is an important part of LG's strategy. Moreover, this acquisition enables LG to better take care of the needs of its clients by delivering more tailor-made services and content to its customers.

Jan-2021: Integral Ad Science (IAS) took over Amino Payments, a US-based provider of programmatic advertising transparency. The addition of Amino aligns with IAS's commitment to providing full-fledged programmatic transparency solutions intended for marketers.

Product Launches and Expansions:

May-2021: Verizon introduced a full funnel Digital Out-of-Home (DOOH) product suite. The new product provides DOOH advertisers with a comprehensive product that provides campaign planning, executing, and measurement, all in the same platform.

Scope of the Study

Market Segments covered in the Report:

By Type

• Private Marketplaces
• Real time Bidding
• Automated Guaranteed

By Vertical

• BFSI
• Telecom & IT
• Automotive
• Healthcare
• Manufacturing
• Government
• Others

By Ad Format

• Online Video
• Online Display
• Mobile Video
• Mobile Display

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

• Adobe, Inc.
• Google LLC (Alphabet, Inc.)
• LG Electronics (LG Corporation)
• Samsung Electronics Co., Ltd. (Samsung Group)
• Verizon Communications, Inc.
• BasisTech LLC
• Connexity, Inc. (Taboola.com Ltd)
• Integral Ad Science Holding Corp.
• Magnite, Inc.
• IPONWEB Limited (Criteo S.A.)

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Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Programmatic Display Advertising Market, by Type
  • 1.4.2 Global Programmatic Display Advertising Market, by Vertical
  • 1.4.3 Global Programmatic Display Advertising Market, by Ad Format
  • 1.4.4 Global Programmatic Display Advertising Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market Overview

• 2.1 Introduction
  • 2.1.1 Overview
    • 2.1.1.1 Market Composition & Scenario
• 2.2 Key Factors Impacting the Market
  • 2.2.1 Market Drivers
  • 2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global

• 3.1 KBV Cardinal Matrix
• 3.2 Recent Industry Wide Strategic Developments
  • 3.2.1 Partnerships, Collaborations and Agreements
  • 3.2.2 Product Launches and Product Expansions
  • 3.2.3 Acquisition and Mergers
• 3.3 Top Winning Strategies
  • 3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
  • 3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun - 2023, Jan) Leading Players

Chapter 4. Global Programmatic Display Advertising Market by Type

• 4.1 Global Private Marketplaces Market by Region
• 4.2 Global Real time Bidding Market by Region
• 4.3 Global Automated Guaranteed Market by Region

Chapter 5. Global Programmatic Display Advertising Market by Vertical

• 5.1 Global BFSI Market by Region
• 5.2 Global Telecom & IT Market by Region
• 5.3 Global Automotive Market by Region
• 5.4 Global Healthcare Market by Region
• 5.5 Global Manufacturing Market by Region
• 5.6 Global Government Market by Region
• 5.7 Global Others Market by Region

Chapter 6. Global Programmatic Display Advertising Market by Ad Format

• 6.1 Global Online Video Market by Region
• 6.2 Global Online Display Market by Region
• 6.3 Global Mobile Video Market by Region
• 6.4 Global Mobile Display Market by Region

Chapter 7. Global Programmatic Display Advertising Market by Region

• 7.1 North America Programmatic Display Advertising Market
  • 7.1.1 North America Programmatic Display Advertising Market by Type
    • 7.1.1.1 North America Private Marketplaces Market by Country
    • 7.1.1.2 North America Real time Bidding Market by Country
    • 7.1.1.3 North America Automated Guaranteed Market by Country
  • 7.1.2 North America Programmatic Display Advertising Market by Vertical
    • 7.1.2.1 North America BFSI Market by Country
    • 7.1.2.2 North America Telecom & IT Market by Country
    • 7.1.2.3 North America Automotive Market by Country
    • 7.1.2.4 North America Healthcare Market by Country
    • 7.1.2.5 North America Manufacturing Market by Country
    • 7.1.2.6 North America Government Market by Country
    • 7.1.2.7 North America Others Market by Country
  • 7.1.3 North America Programmatic Display Advertising Market by Ad Format
    • 7.1.3.1 North America Online Video Market by Country
    • 7.1.3.2 North America Online Display Market by Country
    • 7.1.3.3 North America Mobile Video Market by Country
    • 7.1.3.4 North America Mobile Display Market by Country
  • 7.1.4 North America Programmatic Display Advertising Market by Country
    • 7.1.4.1 US Programmatic Display Advertising Market
      • 7.1.4.1.1 US Programmatic Display Advertising Market by Type
      • 7.1.4.1.2 US Programmatic Display Advertising Market by Vertical
      • 7.1.4.1.3 US Programmatic Display Advertising Market by Ad Format
    • 7.1.4.2 Canada Programmatic Display Advertising Market
      • 7.1.4.2.1 Canada Programmatic Display Advertising Market by Type
      • 7.1.4.2.2 Canada Programmatic Display Advertising Market by Vertical
      • 7.1.4.2.3 Canada Programmatic Display Advertising Market by Ad Format
    • 7.1.4.3 Mexico Programmatic Display Advertising Market
      • 7.1.4.3.1 Mexico Programmatic Display Advertising Market by Type
      • 7.1.4.3.2 Mexico Programmatic Display Advertising Market by Vertical
      • 7.1.4.3.3 Mexico Programmatic Display Advertising Market by Ad Format
    • 7.1.4.4 Rest of North America Programmatic Display Advertising Market
      • 7.1.4.4.1 Rest of North America Programmatic Display Advertising Market by Type
      • 7.1.4.4.2 Rest of North America Programmatic Display Advertising Market by Vertical
      • 7.1.4.4.3 Rest of North America Programmatic Display Advertising Market by Ad Format
• 7.2 Europe Programmatic Display Advertising Market
  • 7.2.1 Europe Programmatic Display Advertising Market by Type
    • 7.2.1.1 Europe Private Marketplaces Market by Country
    • 7.2.1.2 Europe Real time Bidding Market by Country
    • 7.2.1.3 Europe Automated Guaranteed Market by Country
  • 7.2.2 Europe Programmatic Display Advertising Market by Vertical
    • 7.2.2.1 Europe BFSI Market by Country
    • 7.2.2.2 Europe Telecom & IT Market by Country
    • 7.2.2.3 Europe Automotive Market by Country
    • 7.2.2.4 Europe Healthcare Market by Country
    • 7.2.2.5 Europe Manufacturing Market by Country
    • 7.2.2.6 Europe Government Market by Country
    • 7.2.2.7 Europe Others Market by Country
  • 7.2.3 Europe Programmatic Display Advertising Market by Ad Format
    • 7.2.3.1 Europe Online Video Market by Country
    • 7.2.3.2 Europe Online Display Market by Country
    • 7.2.3.3 Europe Mobile Video Market by Country
    • 7.2.3.4 Europe Mobile Display Market by Country
  • 7.2.4 Europe Programmatic Display Advertising Market by Country
    • 7.2.4.1 Germany Programmatic Display Advertising Market
      • 7.2.4.1.1 Germany Programmatic Display Advertising Market by Type
      • 7.2.4.1.2 Germany Programmatic Display Advertising Market by Vertical
      • 7.2.4.1.3 Germany Programmatic Display Advertising Market by Ad Format
    • 7.2.4.2 UK Programmatic Display Advertising Market
      • 7.2.4.2.1 UK Programmatic Display Advertising Market by Type
      • 7.2.4.2.2 UK Programmatic Display Advertising Market by Vertical
      • 7.2.4.2.3 UK Programmatic Display Advertising Market by Ad Format
    • 7.2.4.3 France Programmatic Display Advertising Market
      • 7.2.4.3.1 France Programmatic Display Advertising Market by Type
      • 7.2.4.3.2 France Programmatic Display Advertising Market by Vertical
      • 7.2.4.3.3 France Programmatic Display Advertising Market by Ad Format
    • 7.2.4.4 Russia Programmatic Display Advertising Market
      • 7.2.4.4.1 Russia Programmatic Display Advertising Market by Type
      • 7.2.4.4.2 Russia Programmatic Display Advertising Market by Vertical
      • 7.2.4.4.3 Russia Programmatic Display Advertising Market by Ad Format
    • 7.2.4.5 Spain Programmatic Display Advertising Market
      • 7.2.4.5.1 Spain Programmatic Display Advertising Market by Type
      • 7.2.4.5.2 Spain Programmatic Display Advertising Market by Vertical
      • 7.2.4.5.3 Spain Programmatic Display Advertising Market by Ad Format
    • 7.2.4.6 Italy Programmatic Display Advertising Market
      • 7.2.4.6.1 Italy Programmatic Display Advertising Market by Type
      • 7.2.4.6.2 Italy Programmatic Display Advertising Market by Vertical
      • 7.2.4.6.3 Italy Programmatic Display Advertising Market by Ad Format
    • 7.2.4.7 Rest of Europe Programmatic Display Advertising Market
      • 7.2.4.7.1 Rest of Europe Programmatic Display Advertising Market by Type
      • 7.2.4.7.2 Rest of Europe Programmatic Display Advertising Market by Vertical
      • 7.2.4.7.3 Rest of Europe Programmatic Display Advertising Market by Ad Format
• 7.3 Asia Pacific Programmatic Display Advertising Market
  • 7.3.1 Asia Pacific Programmatic Display Advertising Market by Type
    • 7.3.1.1 Asia Pacific Private Marketplaces Market by Country
    • 7.3.1.2 Asia Pacific Real time Bidding Market by Country
    • 7.3.1.3 Asia Pacific Automated Guaranteed Market by Country
  • 7.3.2 Asia Pacific Programmatic Display Advertising Market by Vertical
    • 7.3.2.1 Asia Pacific BFSI Market by Country
    • 7.3.2.2 Asia Pacific Telecom & IT Market by Country
    • 7.3.2.3 Asia Pacific Automotive Market by Country
    • 7.3.2.4 Asia Pacific Healthcare Market by Country
    • 7.3.2.5 Asia Pacific Manufacturing Market by Country
    • 7.3.2.6 Asia Pacific Government Market by Country
    • 7.3.2.7 Asia Pacific Others Market by Country
  • 7.3.3 Asia Pacific Programmatic Display Advertising Market by Ad Format
    • 7.3.3.1 Asia Pacific Online Video Market by Country
    • 7.3.3.2 Asia Pacific Online Display Market by Country
    • 7.3.3.3 Asia Pacific Mobile Video Market by Country
    • 7.3.3.4 Asia Pacific Mobile Display Market by Country
  • 7.3.4 Asia Pacific Programmatic Display Advertising Market by Country
    • 7.3.4.1 China Programmatic Display Advertising Market
      • 7.3.4.1.1 China Programmatic Display Advertising Market by Type
      • 7.3.4.1.2 China Programmatic Display Advertising Market by Vertical
      • 7.3.4.1.3 China Programmatic Display Advertising Market by Ad Format
    • 7.3.4.2 Japan Programmatic Display Advertising Market
      • 7.3.4.2.1 Japan Programmatic Display Advertising Market by Type
      • 7.3.4.2.2 Japan Programmatic Display Advertising Market by Vertical
      • 7.3.4.2.3 Japan Programmatic Display Advertising Market by Ad Format
    • 7.3.4.3 India Programmatic Display Advertising Market
      • 7.3.4.3.1 India Programmatic Display Advertising Market by Type
      • 7.3.4.3.2 India Programmatic Display Advertising Market by Vertical
      • 7.3.4.3.3 India Programmatic Display Advertising Market by Ad Format
    • 7.3.4.4 South Korea Programmatic Display Advertising Market
      • 7.3.4.4.1 South Korea Programmatic Display Advertising Market by Type
      • 7.3.4.4.2 South Korea Programmatic Display Advertising Market by Vertical
      • 7.3.4.4.3 South Korea Programmatic Display Advertising Market by Ad Format
    • 7.3.4.5 Singapore Programmatic Display Advertising Market
      • 7.3.4.5.1 Singapore Programmatic Display Advertising Market by Type
      • 7.3.4.5.2 Singapore Programmatic Display Advertising Market by Vertical
      • 7.3.4.5.3 Singapore Programmatic Display Advertising Market by Ad Format
    • 7.3.4.6 Malaysia Programmatic Display Advertising Market
      • 7.3.4.6.1 Malaysia Programmatic Display Advertising Market by Type
      • 7.3.4.6.2 Malaysia Programmatic Display Advertising Market by Vertical
      • 7.3.4.6.3 Malaysia Programmatic Display Advertising Market by Ad Format
    • 7.3.4.7 Rest of Asia Pacific Programmatic Display Advertising Market
      • 7.3.4.7.1 Rest of Asia Pacific Programmatic Display Advertising Market by Type
      • 7.3.4.7.2 Rest of Asia Pacific Programmatic Display Advertising Market by Vertical
      • 7.3.4.7.3 Rest of Asia Pacific Programmatic Display Advertising Market by Ad Format
• 7.4 LAMEA Programmatic Display Advertising Market
  • 7.4.1 LAMEA Programmatic Display Advertising Market by Type
    • 7.4.1.1 LAMEA Private Marketplaces Market by Country
    • 7.4.1.2 LAMEA Real time Bidding Market by Country
    • 7.4.1.3 LAMEA Automated Guaranteed Market by Country
  • 7.4.2 LAMEA Programmatic Display Advertising Market by Vertical
    • 7.4.2.1 LAMEA BFSI Market by Country
    • 7.4.2.2 LAMEA Telecom & IT Market by Country
    • 7.4.2.3 LAMEA Automotive Market by Country
    • 7.4.2.4 LAMEA Healthcare Market by Country
    • 7.4.2.5 LAMEA Manufacturing Market by Country
    • 7.4.2.6 LAMEA Government Market by Country
    • 7.4.2.7 LAMEA Others Market by Country
  • 7.4.3 LAMEA Programmatic Display Advertising Market by Ad Format
    • 7.4.3.1 LAMEA Online Video Market by Country
    • 7.4.3.2 LAMEA Online Display Market by Country
    • 7.4.3.3 LAMEA Mobile Video Market by Country
    • 7.4.3.4 LAMEA Mobile Display Market by Country
  • 7.4.4 LAMEA Programmatic Display Advertising Market by Country
    • 7.4.4.1 Brazil Programmatic Display Advertising Market
      • 7.4.4.1.1 Brazil Programmatic Display Advertising Market by Type
      • 7.4.4.1.2 Brazil Programmatic Display Advertising Market by Vertical
      • 7.4.4.1.3 Brazil Programmatic Display Advertising Market by Ad Format
    • 7.4.4.2 Argentina Programmatic Display Advertising Market
      • 7.4.4.2.1 Argentina Programmatic Display Advertising Market by Type
      • 7.4.4.2.2 Argentina Programmatic Display Advertising Market by Vertical
      • 7.4.4.2.3 Argentina Programmatic Display Advertising Market by Ad Format
    • 7.4.4.3 UAE Programmatic Display Advertising Market
      • 7.4.4.3.1 UAE Programmatic Display Advertising Market by Type
      • 7.4.4.3.2 UAE Programmatic Display Advertising Market by Vertical
      • 7.4.4.3.3 UAE Programmatic Display Advertising Market by Ad Format
    • 7.4.4.4 Saudi Arabia Programmatic Display Advertising Market
      • 7.4.4.4.1 Saudi Arabia Programmatic Display Advertising Market by Type
      • 7.4.4.4.2 Saudi Arabia Programmatic Display Advertising Market by Vertical
      • 7.4.4.4.3 Saudi Arabia Programmatic Display Advertising Market by Ad Format
    • 7.4.4.5 South Africa Programmatic Display Advertising Market
      • 7.4.4.5.1 South Africa Programmatic Display Advertising Market by Type
      • 7.4.4.5.2 South Africa Programmatic Display Advertising Market by Vertical
      • 7.4.4.5.3 South Africa Programmatic Display Advertising Market by Ad Format
    • 7.4.4.6 Nigeria Programmatic Display Advertising Market
      • 7.4.4.6.1 Nigeria Programmatic Display Advertising Market by Type
      • 7.4.4.6.2 Nigeria Programmatic Display Advertising Market by Vertical
      • 7.4.4.6.3 Nigeria Programmatic Display Advertising Market by Ad Format
    • 7.4.4.7 Rest of LAMEA Programmatic Display Advertising Market
      • 7.4.4.7.1 Rest of LAMEA Programmatic Display Advertising Market by Type
      • 7.4.4.7.2 Rest of LAMEA Programmatic Display Advertising Market by Vertical
      • 7.4.4.7.3 Rest of LAMEA Programmatic Display Advertising Market by Ad Format

Chapter 8. Company Profiles

• 8.1 LG Electronics (LG Corporation)
  • 8.1.1 Company Overview
  • 8.1.2 Financial Analysis
  • 8.1.3 Regional & Segmental Analysis
  • 8.1.4 Research & Development Expenses
  • 8.1.5 Recent strategies and developments:
    • 8.1.5.1 Partnerships, Collaborations, and Agreements:
    • 8.1.5.2 Acquisition and Mergers:
  • 8.1.6 SWOT Analysis
• 8.2 Samsung Electronics Co., Ltd. (Samsung Group)
  • 8.2.1 Company Overview
  • 8.2.2 Financial Analysis
  • 8.2.3 Segmental and Regional Analysis
  • 8.2.4 Research & Development Expense
  • 8.2.5 Recent strategies and developments:
    • 8.2.5.1 Partnerships, Collaborations, and Agreements:
  • 8.2.6 SWOT Analysis
• 8.3 Google LLC (Alphabet, Inc.)
  • 8.3.1 Company Overview
  • 8.3.2 Financial Analysis
  • 8.3.3 Segmental and Regional Analysis
  • 8.3.4 Research & Development Expense
  • 8.3.5 SWOT Analysis
• 8.4 Magnite, Inc.
  • 8.4.1 Company Overview
  • 8.4.2 Financial Analysis
  • 8.4.3 Regional Analysis
  • 8.4.4 Recent strategies and developments:
    • 8.4.4.1 Partnerships, Collaborations, and Agreements:
    • 8.4.4.2 Acquisition and Mergers:
• 8.5 Verizon Communications, Inc.
  • 8.5.1 Company Overview
  • 8.5.2 Financial Analysis
  • 8.5.3 Segmental Analysis
  • 8.5.4 Recent strategies and developments:
    • 8.5.4.1 Partnerships, Collaborations, and Agreements:
    • 8.5.4.2 Product Launches and Product Expansions:
• 8.6 Integral Ad Science Holding Corp.
  • 8.6.1 Company Overview
  • 8.6.2 Financial Analysis
  • 8.6.3 Regional Analysis
  • 8.6.4 Recent strategies and developments:
    • 8.6.4.1 Acquisition and Mergers:
• 8.7 IPONWEB Limited (Criteo S.A.)
  • 8.7.1 Company Overview
  • 8.7.2 Financial Analysis
  • 8.7.3 Segmental and Regional Analysis
  • 8.7.4 Research & Development Expenses
  • 8.7.5 Recent strategies and developments:
    • 8.7.5.1 Partnerships, Collaborations, and Agreements:
• 8.8 Connexity, Inc. (Taboola.com Ltd)
  • 8.8.1 Company Overview
  • 8.8.2 Financial Analysis
  • 8.8.3 Regional Analysis
  • 8.8.4 Research & Development Expenses
• 8.9 Adobe, Inc.
  • 8.9.1 Company Overview
  • 8.9.2 Financial Analysis
  • 8.9.3 Segmental and Regional Analysis
  • 8.9.4 Research & Development Expense
• 8.10. BasisTech LLC
  • 8.10.1 Company Overview