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乳製品ベース飲料市場の2030年までの予測:製品タイプ別、包装タイプ別、流通チャネル別、地域別の世界分析Dairy-Based Beverages Market Forecasts to 2030 - Global Analysis By Product Type, By Packaging Type, Distribution Channel and By Geography |
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乳製品ベース飲料市場の2030年までの予測:製品タイプ別、包装タイプ別、流通チャネル別、地域別の世界分析 |
出版日: 2024年04月04日
発行: Stratistics Market Research Consulting
ページ情報: 英文 200+ Pages
納期: 2~3営業日
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Stratistics MRCによると、世界の乳製品ベース飲料市場は2023年に442億米ドルを占め、予測期間中のCAGRは6.6%で成長し、2030年には691億米ドルに達する見込みです。
乳製品ベース飲料は、牛乳や乳製品を原料とする液体飲料です。これらの飲料には、ミルクセーキ、ヨーグルト飲料、フレーバーミルク、スムージーなど幅広い製品が含まれます。カルシウム、タンパク質、ビタミンなどの必須栄養素を含む栄養価の高い飲料として人気があります。乳製品をベースにした飲料は様々な風味と食感を提供し、多様な消費者の嗜好に応え、リフレッシュと栄養補給の選択肢として消費に役立っています。
乳製品ベース飲料の健康効果に対する消費者の意識の高まり
乳製品ベース飲料に関連する健康上の利点に対する消費者の意識の高まりは、市場の主要な促進要因となっています。乳製品は、カルシウム、タンパク質、ビタミン、ミネラルなど、全身の健康維持に不可欠な栄養素を豊富に含んでいます。さらに、骨の健康促進、筋肉の成長、体重管理における乳製品摂取の役割を強調する調査により、健康志向の消費者の間で乳製品ベース飲料の需要が増加しています。消費者が栄養価の高い飲料の選択肢を優先するため、この動向は引き続き市場の成長を促進すると予想されます。
乳糖不耐症とアレルギーに関する懸念
世界人口のかなりの部分が乳糖不耐症または乳製品アレルギーのため、消費者層が限定されています。この制限は、乳製品ベース飲料メーカーの市場浸透と収益の可能性を妨げます。さらに、消費者の間でこのような問題に対する意識が高まっているため、植物由来の乳代替品など、乳製品以外の代替品を求めるようになっています。その結果、乳製品ベース飲料メーカーは多様な食生活の嗜好や健康への配慮に応えるという課題に直面しています。
機能性・栄養強化乳製品ベース飲料の開発
消費者は、基本的な栄養だけでなく、その他の健康上のメリットを提供する飲料を求めるようになっています。機能性・栄養強化乳製品ベース飲料は、ビタミン、ミネラル、プロバイオティクス、タンパク質強化などの成分を取り入れることで、この需要に対応しています。これらの飲料は必須栄養素を提供するだけでなく、消化の改善、免疫サポート、エネルギーレベルの向上など、特定の健康促進特性も提供します。この動向を利用することで、乳製品ベース飲料メーカーは製品を差別化し、健康志向の消費者を引き付け、市場成長を促進することができます。
健康関連の論争と否定的認識
健康関連の論争と否定的な認識は、乳製品ベース飲料市場にとって大きな脅威となります。乳糖不耐症、アレルギー、飽和脂肪酸含有量、酪農が環境に与える影響といった問題に対する懸念は、消費者の乳製品購入意欲を削ぐ可能性があります。さらに、乳製品の消費と心血管疾患やある種のがんなどの健康問題との潜在的な関連性をめぐる議論が続いており、消費者の信頼をさらに損なう可能性があります。
COVID-19の流行は、乳製品ベース飲料市場にプラスとマイナスの両方の影響を与えています。パンデミックによって健康モニタリングやフィットネスに対する意識が高まる一方で、製造、サプライチェーン、ヘルスケアサービスの混乱が市場成長の妨げとなった。しかし、ヘルスケアシステムが回復し、パンデミック後の予防医療や遠隔患者モニタリングに再び注目が集まるにつれて、市場は回復すると予想されます。
予測期間中、乳製品ベース飲料分野が最大となる見込み
予測期間中、乳製品ベース飲料分野が乳製品ベース飲料市場を独占する見通しです。この優位性は、伝統的な牛乳が主食飲料として広く普及していること、さまざまな料理用途に汎用性があること、カルシウム、タンパク質、ビタミンなどの固有の栄養的利点があることなど、いくつかの要因によるものと考えられます。加えて、フレーバーミルクや強化ミルクなど、同分野の継続的な技術革新と、便利で栄養価の高い乳製品を求める消費者のニーズの高まりが、同分野の市場リーダーシップをさらに後押ししています。
テトラパック・セグメントは予測期間中最も高いCAGRが見込まれる
乳製品ベース飲料市場では、テトラパック・セグメントが予測期間中に最も高い成長率を示すと予測されます。この成長の要因としては、テトラパックが提供する利便性と携帯性が、外出先での飲料オプションを求める消費者にアピールしていることなどが挙げられます。さらに、先進パッケージング技術の進歩により、テトラパック入り乳製品ベース飲料の保存性が向上し、メーカーと消費者の両方からの人気が高まっています。
アジア太平洋地域は人口が急増し、都市化が進み、可処分所得が増加しているため、乳製品をベースとする飲料市場において優位性を維持するものと思われます。さらに、食生活の嗜好の変化、健康志向の高まり、中間層の急増も市場の拡大に寄与しています。さらに、乳製品インフラ、製品イノベーション、流通ネットワークへの継続的な投資が、世界の乳製品ベース飲料市場におけるアジア太平洋地域の主導的地位をさらに強固なものにしています。
欧州は、健康的で便利な飲料オプションに対する消費者需要の増加と乳製品への嗜好の高まりにより、乳製品ベース飲料市場で急成長を遂げようとしており、これが市場拡大の原動力となっています。さらに、同地域の強力な乳業インフラ、厳格な品質基準、製品配合と包装技術の革新が市場成長に寄与しています。さらに、可処分所得の増加と消費者のライフスタイルの変化が乳製品ベース飲料の消費に拍車をかけており、欧州を市場の主要成長地域として位置づけています。
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.
According to Stratistics MRC, the Global Dairy-Based Beverages Market is accounted for $44.2 billion in 2023 and is expected to reach $69.1 billion by 2030 growing at a CAGR of 6.6% during the forecast period. Dairy-based beverages are liquid refreshments derived from milk or milk products. These beverages encompass a wide range of products, including milkshakes, yogurt drinks, flavored milk, and smoothies. They are popular for their nutritional value, providing essential nutrients such as calcium, protein, and vitamins. Dairy-based beverages offer various flavors and textures, catering to diverse consumer preferences and serving as refreshing and nourishing options for consumption.
Growing consumer awareness of health benefits associated with dairy-based beverages
Growing consumer awareness of the health benefits associated with dairy-based beverages serves as a key driver in the market. Dairy products are rich sources of essential nutrients such as calcium, protein, vitamins, and minerals, which are vital for maintaining overall health. Additionally, research highlighting the role of dairy consumption in promoting bone health, muscle growth, and weight management has led to increased demand for dairy-based beverages among health-conscious consumers. This trend is expected to continue driving market growth as consumers prioritize nutritious beverage options.
Concerns regarding lactose intolerance and allergies
A considerable portion of the global population is lactose-intolerant or allergic to dairy products, leading to a restricted consumer base. This limitation hampers market penetration and revenue potential for dairy beverage manufacturers. Additionally, the rising awareness of these issues among consumers has prompted them to seek alternative non-dairy options, such as plant-based milk substitutes. As a result, dairy-based beverage companies face challenges catering to diverse dietary preferences and health considerations.
Development of functional and fortified dairy beverages
Consumers are increasingly seeking beverages that offer additional health benefits beyond basic nutrition. Functional and fortified dairy drinks cater to this demand by incorporating ingredients like vitamins, minerals, probiotics, and protein enhancements. These beverages provide essential nutrients but also offer specific health-promoting properties such as improved digestion, immune support, and enhanced energy levels. Capitalizing on this trend allows dairy beverage manufacturers to differentiate their products, attract health-conscious consumers, and drive market growth.
Health-related controversies and negative perceptions
Health-related controversies and negative perceptions pose a significant threat to the dairy-based beverages market. Concerns regarding issues such as lactose intolerance, allergies, saturated fat content, and the environmental impacts of dairy farming can deter consumers from purchasing these products. Additionally, ongoing debates surrounding the potential links between dairy consumption and health issues like cardiovascular disease and certain types of cancer can further erode consumer confidence.
The COVID-19 pandemic has both positively and negatively impacted the Dairy-Based Beverages market. While there has been increased awareness of health monitoring and fitness due to the pandemic, disruptions in manufacturing, supply chains, and healthcare services have hindered market growth. However, the market is expected to rebound as healthcare systems recover, and there is a renewed focus on preventive healthcare and remote patient monitoring post-pandemic.
The milk beverages segment is expected to be the largest during the forecast period
The milk beverages segment is poised to dominate the dairy-based beverages market during the forecast period. This dominance can be attributed to several factors, including the widespread popularity of traditional milk as a staple beverage, its versatility in various culinary applications, and its inherent nutritional benefits such as calcium, protein, and vitamins. Additionally, the segment's continued innovation with flavored and fortified milk varieties, coupled with growing consumer demand for convenient and nutritious dairy options, further propels its market leadership.
The tetra packs segment is expected to have the highest CAGR during the forecast period
The tetra packs segment is projected to experience the highest growth rate during the forecast period in the dairy-based beverages market. This growth can be attributed to several factors, including the convenience and portability offered by tetra packs, which appeal to consumers seeking on-the-go beverage options. Additionally, advancements in packaging technology have enhanced the shelf life and preservation of dairy-based beverages in tetra packs, driving their popularity among both manufacturers and consumers.
Asia Pacific is positioned to sustain its dominance in the dairy-based beverages market due to the region's large and rapidly growing population, coupled with increasing urbanization and rising disposable incomes, which drive robust demand for dairy products. Additionally, changing dietary preferences, growing health consciousness, and a burgeoning middle class contribute to the market's expansion. Moreover, ongoing investments in dairy infrastructure, product innovation, and distribution networks further strengthen Asia Pacific's leading position in the global dairy-based beverages market.
Europe is poised for rapid growth in the dairy-based beverages market due to increasing consumer demand for healthy and convenient beverage options, coupled with a growing preference for dairy products, which is driving market expansion. Additionally, the region's strong dairy industry infrastructure, stringent quality standards, and innovation in product formulations and packaging techniques contribute to market growth. Furthermore, rising disposable incomes and changing consumer lifestyles are fueling the consumption of dairy-based beverages, positioning Europe as a key growth region in the market.
Key players in the market
Some of the key players in Dairy-Based Beverages Market include Agropur Cooperative, Arla Foods Amba, Chobani, LLC, Danone S.A., Dean Foods Company, Fonterra Co-operative Group Limited, FrieslandCampina N.V., General Mills, Inc., Grupo LALA, S.A.B. de C.V., ITC Ltd, Meiji Holdings Co., Ltd., Mengniu Dairy Co., Ltd., Mother Dairy Fruit and Vegetable Pvt. Ltd., Nestle S.A., PepsiCo, Inc., Suntory Holdings Limited, The Coca-Cola Company, The Kraft Heinz Company, Unilever PLC, Varun Beverages, Yakult Honsha Co., Ltd. and Yili Group.
In March 2024, Varun Beverages, leading bottler of beverage major PepsiCo, is expanding its production capacities in the juices and value-added dairy products segments in 2024, according to the latest annual report of the company. Besides, Varun Beverages Ltd (VBL) is strengthening its distribution network and chilling infrastructure, which is essential to enhance presence in the existing and under-penetrated markets, its promoter & Non-Executive Chairman Ravi Jaipuria told shareholders.
In April 2023, India's leading milk and milk Product Company, Mother Dairy Fruit and Vegetable Pvt. Ltd has announced that it is releasing 15 new products for the summer of 2023. According to the company and its food developers, the new products were developed on the basis of consumer insights. These new products were aimed at tapping into indulgence and the consumer's evolving consumption pattern. The new products include ready-to-consume Custard, 2 Cold Coffees and over 10 Ice Cream variants. In addition, the company has enriched its Nutrifit Curd offering with Vitamins A & D.