表紙：スペシャルティ茶市場の市場規模、シェア、成長分析：タイプ別、流通チャネル別、用途別、地域別 - 2025年～2032年の産業予測

市場調査レポート

商品コード

1796473

スペシャルティ茶市場の市場規模、シェア、成長分析：タイプ別、流通チャネル別、用途別、地域別 - 2025年～2032年の産業予測

Specialty Tea Market Size, Share, and Growth Analysis, By Type (Herbal Tea, Green Tea), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores), By Application, By Region - Industry Forecast 2025-2032

出版日: 2025年08月21日
発行: SkyQuest
ページ情報: 英文 181 Pages
納期: 3～5営業日

価格

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概要
目次

概要

サンプル依頼リストに入れる

スペシャルティ茶の世界市場規模は2023年に60億米ドルと評価され、2024年の63億6,000万米ドルから2032年には101億4,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは6.0％で成長する見通しです。

世界のスペシャルティ茶市場は、プレミアムで高品質なオプションやユニークなフレーバーに対する消費者の嗜好のシフトに後押しされ、力強い成長を遂げています。可処分所得の増加に伴い、伝統的なコモディティ茶から職人技やシングルオリジン品種への移行が顕著になっています。ハーブティーや緑茶など、お茶の種類に関連する健康効果に対する意識の高まりが需要をさらに後押しし、消費者はプレミアムで健康的、かつ体験的な飲料を求めています。カフェ文化や「サードウェーブ」コーヒームーブメントの影響も、このセグメントを形成しています。しかし、従来の紅茶に比べて高価格帯であること、気候変動の影響を受けやすい複雑なサプライチェーンであること、スペシャルティ茶の定義が標準化されておらず、他のプレミアム飲料カテゴリーからの競合圧力がある中で消費者の混乱を招いていることなどの課題も残っています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022年～2024年）

主要企業プロファイル

Unilever（T2, Pukka Herbs）（United Kingdom）
Associated British Foods（Twinings）（United Kingdom）
Tata Consumer Products（Teapigs）（India）
Starbucks Corporation（Teavana）（United States）
Harney & Sons（United States）
DAVIDsTEA（Canada）
The Republic of Tea（United States）
R.C. Bigelow, Inc.（United States）
Numi, Inc.（United States）
Yogi Tea（United States）
Kusmi Tea（France）
Mariage Freres（France）
Lupicia（Japan）
Dilmah Ceylon Tea Company PLC（Sri Lanka）
Vahdam Teas（India）

結論と提言

Product Code: SQMIG30I2553

Global Specialty Tea Market size was valued at USD 6.0 billion in 2023 and is poised to grow from USD 6.36 billion in 2024 to USD 10.14 billion by 2032, growing at a CAGR of 6.0% during the forecast period (2025-2032).

The global specialty tea market is experiencing robust growth, propelled by a shift in consumer preferences towards premium, high-quality options and unique flavors. As disposable incomes rise, there is a noticeable transition from traditional commodity teas to artisanal and single-origin varieties. Increased awareness of the health benefits linked to tea types such as herbal and green varieties further drives demand, with consumers seeking premium, healthy, and experiential beverages. Influences from cafe culture and the "third wave" coffee movement are also shaping this segment. However, challenges persist, including higher price points compared to conventional tea, a complex supply chain vulnerable to climate change, and a lack of standardized definitions for specialty tea, leading to consumer confusion amid competitive pressures from other premium beverage categories.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Specialty Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Specialty Tea Market Segments Analysis

Global Specialty Tea Market is segmented by Type, Distribution Channel, Application and region. Based on Type, the market is segmented into Herbal Tea, Green Tea, Black Tea, Oolong Tea, White Tea and Pu-erh Tea. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Specialty Stores, Online Retail and Foodservice. Based on Application, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Specialty Tea Market

The demand for beverages that provide health benefits is driving growth in the global specialty tea market. As consumers become more health-conscious, they are turning to specialty teas like green tea, renowned for its high antioxidant levels, as well as herbal teas known for their calming properties. This shift is largely influenced by the increasing focus on health and wellness, leading individuals to seek alternatives to sugary drinks. As a result, there is a growing preference for natural and healthier beverage options, further propelling interest in specialty teas within the global marketplace.

Restraints in the Global Specialty Tea Market

The Global Specialty Tea market faces a significant constraint due to the premium pricing of specialty teas compared to standard tea bags. This elevated cost can deter potential consumers, particularly in developing economies where affordability is a key concern. As a result, market adoption is limited, creating challenges for growth. Additionally, during periods of economic downturn when consumers are more likely to cut back on discretionary spending, the higher expense of specialty teas can further restrict their market appeal. This financial barrier may hinder the expansion and accessibility of specialty teas in various regions worldwide.

Market Trends of the Global Specialty Tea Market

The global specialty tea market is increasingly shaped by a focus on sustainability and ethical sourcing, reflecting a shift in consumer values. As awareness of environmental and social issues grows, brands are prioritizing certifications such as Fair Trade and organic credentials to appeal to discerning consumers. This commitment to transparency in the supply chain serves as a crucial differentiator, with consumers actively seeking products that align with their ethical convictions. Consequently, companies that effectively communicate their sustainability initiatives and responsible sourcing practices are gaining a competitive edge, driving innovation and growth in the specialty tea sector.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer Buying Behavior Analysis

Global Specialty Tea Market Size by Type & CAGR (2025-2032)

Market Overview
Herbal Tea
Green Tea
Black Tea
Oolong Tea
White Tea
Pu-erh Tea

Global Specialty Tea Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Supermarkets/Hypermarkets
Specialty Stores
Online Retail
Foodservice

Global Specialty Tea Market Size by Application & CAGR (2025-2032)

Market Overview
Residential
Commercial
- Hotels
- Restaurants
- Cafes

Global Specialty Tea Market Size & CAGR (2025-2032)

North America (Type, Distribution Channel, Application)
- US
- Canada
Europe (Type, Distribution Channel, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Type, Distribution Channel, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Type, Distribution Channel, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Type, Distribution Channel, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Unilever (T2, Pukka Herbs) (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Associated British Foods (Twinings) (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tata Consumer Products (Teapigs) (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Starbucks Corporation (Teavana) (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harney & Sons (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
DAVIDsTEA (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Republic of Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
R.C. Bigelow, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Numi, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Yogi Tea (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kusmi Tea (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mariage Freres (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lupicia (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dilmah Ceylon Tea Company PLC (Sri Lanka)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vahdam Teas (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

スペシャルティ茶市場の市場規模、シェア、成長分析：タイプ別、流通チャネル別、用途別、地域別 - 2025年～2032年の産業予測

Specialty Tea Market Size, Share, and Growth Analysis, By Type (Herbal Tea, Green Tea), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores), By Application, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

スペシャルティ茶市場規模：タイプ別& CAGR（2025年～2032年）

スペシャルティ茶市場規模：流通チャネル別& CAGR（2025年～2032年）

スペシャルティ茶市場規模：用途別& CAGR（2025年～2032年）

スペシャルティ茶市場規模& CAGR（2025年～2032年）