茶の市場規模、シェア、成長分析：タイプ別、形態別、カテゴリ別、流通チャネル別、地域別 - 産業予測 2025～2032年

茶の世界市場規模は2023年に215億米ドルと評価され、2024年の228億5,000万米ドルから2032年には372億6,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは6.3％で成長する見通しです。

国際的な茶市場は活況を呈しており、健康上のメリットや風味の多様性に対する消費者の意識の高まりに後押しされた継続的な成長とイノベーションを特徴としています。ユニークな体験を求める消費者の需要を反映して、プレミアムティーやスペシャルティティーへのシフトが顕著です。アジア、特に中国とインドが依然として生産と消費の中心である一方、アフリカや中南米などの新興地域も世界市場に大きく貢献しつつあります。ハーブティーやスペシャリティティーの人気の高まりは健康志向の動向と一致しており、特に欧米市場では抗酸化作用のある緑茶が支持を集めています。さらに、利便性という要因が、忙しい消費者に対応したすぐに飲める（RTD）茶製品を促進しています。eコマースは、様々な茶製品へのアクセスを向上させ、世界な取引を促進し、新しい市場機会を開いています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ

茶市場規模：タイプ別

• 市場概要
• 紅茶
• 緑茶
• ウーロン茶
• ハーブティー
• その他

茶市場規模：形態別

• 市場概要
• ルーズリーフ
• ティーバッグ
• その他

茶市場規模：カテゴリ別

• 市場概要
• オーガニック
• 従来型

茶市場規模：流通チャネル別

• 市場概要
• ハイパーマーケットとスーパーマーケット
• コンビニエンスストア
• 専門店
• オンライン

茶市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Unilever（United Kingdom）
• Tata Consumer Products（India）
• Associated British Foods（United Kingdom）
• The Republic of Tea（United States）
• Numi, Inc.（United States）
• Bigelow Tea Company（United States）
• Tetley（India）
• Vahdam Teas（India）
• Harney & Sons（United States）
• Lipton（United Kingdom）
• Twinings（United Kingdom）
• Dilmah（Sri Lanka）
• Celestial Seasonings（United States）
• PG Tips（United Kingdom）
• Yorkshire Tea（United Kingdom）
• Teekanne（Germany）
• Teavana（United States）
• Harrods Tea（United Kingdom）
• Tazo Tea（United States）
• Numi Organic Tea（United States）

結論と提言

Global Tea Market size was valued at USD 21.5 billion in 2023 and is poised to grow from USD 22.85 billion in 2024 to USD 37.26 billion by 2032, growing at a CAGR of 6.3% during the forecast period (2025-2032).

The international tea market is thriving, characterized by continuous growth and innovation driven by increasing consumer awareness of health benefits and flavor diversity. There's a notable shift towards premium and specialty teas, reflecting consumer demand for unique experiences. While Asia, particularly China and India, remains central to production and consumption, emerging regions like Africa and South America are becoming significant contributors to the global market. The rising popularity of herbal and specialty teas aligns with health-conscious trends, with green tea gaining traction for its antioxidant properties, especially in Western markets. Moreover, the convenience factor is promoting ready-to-drink (RTD) tea products, catering to busy consumers. E-commerce has enhanced accessibility to varied tea offerings, fostering global trade and opening new market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Tea Market Segments Analysis

Global Tea Market is segmented by Type, Form, Category, Distribution Channel and region. Based on Type, the market is segmented into Black, Green, Oolong, Herbal and Others. Based on Form, the market is segmented into Loose Leaf, Tea Bags and Others. Based on Category, the market is segmented into Organic and Conventional. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Convenience Stores, Specialty Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Tea Market

A significant factor propelling the global tea market is the growing awareness among consumers regarding the health benefits associated with tea consumption. Particularly, green and herbal teas are viewed as healthier alternatives to sugary beverages such as sodas. Tea is abundant in antioxidants and offers various health advantages, including enhanced cardiovascular health, support for weight management, and a lowered risk of chronic diseases. As more individuals focus on health and wellness, the demand for tea as a natural and nutritious beverage is expected to rise. This trend highlights the shift toward healthier lifestyle choices among consumers worldwide.

Restraints in the Global Tea Market

The global tea market faces significant constraints due to climate change, which poses a considerable threat to tea cultivation. This industry relies heavily on specific climatic conditions, meaning that changes in temperature and precipitation patterns directly impact both yields and quality. Issues such as prolonged droughts, unpredictable weather, and a rise in pests and diseases can severely hinder production capabilities. Additionally, sustainability concerns surrounding land usage, water consumption, and pesticide residues may negatively affect the industry's reputation and limit access to markets with stringent regulations. Consequently, the tea industry must confront these sustainability challenges to thrive in a changing environment.

Market Trends of the Global Tea Market

The global tea market is experiencing a significant trend toward the increasing demand for specialty teas, driven by a growing consumer preference for unique and premium varieties. As health-consciousness rises, consumers are gravitating towards herbal, organic, artisanal blends, and single-origin teas that promise distinctive flavors and health benefits. This shift reflects a broader trend within the market, where discerning customers are willing to explore diverse categories, elevating the experience of tea consumption to new heights. The surge in interest for specialty teas is reshaping marketing strategies and product offerings, offering substantial opportunities for brands to innovate and connect with a more sophisticated consumer base.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies

Global Tea Market Size by Type & CAGR (2025-2032)

• Market Overview
• Black
• Green
• Oolong
• Herbal
• Others

Global Tea Market Size by Form & CAGR (2025-2032)

• Market Overview
• Loose Leaf
• Tea Bags
• Others

Global Tea Market Size by Category & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Tea Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Convenience Stores
• Specialty Stores
• Online

Global Tea Market Size & CAGR (2025-2032)

• North America (Type, Form, Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Form, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Associated British Foods (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Republic of Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bigelow Tea Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tetley (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vahdam Teas (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harney & Sons (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lipton (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twinings (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dilmah (Sri Lanka)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celestial Seasonings (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PG Tips (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yorkshire Tea (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teekanne (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teavana (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harrods Tea (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tazo Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Numi Organic Tea (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations