市場調査レポート

商品コード

1678054

ハードティー市場規模、シェア、成長分析：アルコール度数別、フレーバー別、流通チャネル別、地域別 - 産業予測 2025～2032年

Hard Tea Market Size, Share, and Growth Analysis, By ABV (Alcohol by Volume) (2%-5%, More than 5.1%), By Flavor (Lemon, Raspberry), By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日: 2025年03月05日
発行: SkyQuest
ページ情報: 英文 198 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

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概要
目次

概要

サンプル依頼リストに入れる

ハードティー市場規模は2023年に25億6,000万米ドルとなり、予測期間（2025-2032年）のCAGRは23.8%で、2024年の31億7,000万米ドルから2032年には174億9,000万米ドルに成長する見通しです。

お茶とアルコールをブレンドしたハードティー市場は、特に北米とアジア太平洋地域で顕著な成長を遂げています。伝統的なビールやカクテルに代わるこの爽やかな飲料は、多様なフレーバーやアルコール度数を特徴とし、より軽い選択肢として販売され、革新的な飲料を求める消費者にアピールしています。この動向に拍車をかけている要因としては、低カロリー・低糖質の選択肢に対する需要の高まりや、ユニークなアルコール飲料に対する若年消費者の関心の高さが挙げられます。飲料業界におけるプレミアム化の動向は、ハードティーの魅力をさらに高め、市場の牽引力強化につながっています。ハードティーは、プレパッケージとDIYレシピの両方で利用可能であるため、多様な消費者層から持続的な人気を得ることができそうです。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

The Boston Beer Company（USA）
Pabst Brewing Company（USA）
Constellation Brands, Inc.（USA）
Molson Coors Beverage Company（USA）
Heineken N.V.（Netherlands）
Diageo plc（UK）
AB InBev（Belgium）
Mark Anthony Brands International（Canada）
Asahi Group Holdings, Ltd.（Japan）
Suntory Holdings Limited（Japan）
Carlsberg Group（Denmark）
Kirin Holdings Company, Limited（Japan）
Brown-Forman Corporation（USA）
Pernod Ricard（France）
BrewDog plc（UK）
Red Bull GmbH（Austria）
PepsiCo, Inc.（USA）
Coca-Cola Company（USA）

結論と提言

Product Code: SQMIG30G2010

Hard Tea Market size was valued at USD 2.56 billion in 2023 and is poised to grow from USD 3.17 billion in 2024 to USD 17.49 billion by 2032, growing at a CAGR of 23.8% during the forecast period (2025-2032).

The hard tea market, blending tea and alcohol, has witnessed notable growth, particularly in North America and the Asia Pacific region. This refreshing alternative to traditional beers and cocktails features diverse flavors, alcohol levels, and is marketed as a lighter option, appealing to consumers seeking innovative beverages. Factors fueling this trend include the rising demand for low-calorie and low-sugar options, alongside a significant interest from younger consumers in unique alcoholic drinks. The premiumization trend in the beverage industry further enhances the appeal of hard tea, leading to increased market traction. With availability in both pre-packaged formats and DIY recipes, hard tea looks poised for sustained popularity among diverse consumer segments.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hard Tea market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hard Tea Market Segments Analysis

Global Hard Tea Market is segmented by ABV (Alcohol by Volume), Flavor, Distribution Channel and region. Based on ABV (Alcohol by Volume), the market is segmented into 2%-5% and More than 5.1%. Based on Flavor, the market is segmented into Lemon, Raspberry, Peach and Orange. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Hard Tea Market

The hard tea market is significantly propelled by the rising demand for low-calorie and low-sugar alcoholic drinks. As individuals become increasingly health-conscious, they seek out alcoholic options that offer fewer calories and less sugar when compared to conventional beverages. Hard tea, which combines the flavors of tea, natural sweeteners, and alcohol, is perceived as a healthier choice than traditional beer or cocktails. This trend is especially prominent in North America, where health and wellness considerations play a crucial role in influencing consumer preferences and reshaping the landscape of the alcoholic beverage industry.

Restraints in the Hard Tea Market

A significant challenge for the hard tea market is the intense competition posed by other alcoholic beverage segments, including beer, wine, and spirits. Although hard tea has seen notable growth recently, it struggles to gain market share from these well-established categories. Furthermore, the premium costs associated with sourcing natural tea and flavorings can hinder companies from pricing their products competitively. This creates obstacles for new market entrants, making it harder for them to establish themselves and expand their presence. Consequently, these factors may restrict the overall growth potential of the hard tea segment in the broader beverage market.

Market Trends of the Hard Tea Market

A prominent market trend in the global hard tea market is the surging demand for natural and organic ingredients, as health-conscious consumers increasingly seek beverages that embody wellness without artificial additives. This consumer shift towards transparency in sourcing and ingredient integrity is compelling brands to reformulate their hard teas, emphasizing lower calorie counts and sustainable practices. Moreover, the explosion of e-commerce channels has revolutionized distribution, allowing companies to cater to a broader demographic while enhancing consumer convenience. As brands align their offerings with these preferences, the hard tea segment is poised for significant growth, appealing to a generation that prioritizes health and environmental responsibility.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Regulatory Landscape
Customer & Buying Criteria Analysis

Global Hard Tea Market Size by ABV (Alcohol by Volume) & CAGR (2025-2032)

Market Overview
2%-5%
More than 5.1%

Global Hard Tea Market Size by Flavor & CAGR (2025-2032)

Market Overview
Lemon
Raspberry
Peach
Orange

Global Hard Tea Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Supermarket/Hypermarket
Online

Global Hard Tea Market Size & CAGR (2025-2032)

North America (ABV (Alcohol by Volume), Flavor, Distribution Channel)
- US
- Canada
Europe (ABV (Alcohol by Volume), Flavor, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (ABV (Alcohol by Volume), Flavor, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (ABV (Alcohol by Volume), Flavor, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (ABV (Alcohol by Volume), Flavor, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

The Boston Beer Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pabst Brewing Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Molson Coors Beverage Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heineken N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AB InBev (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mark Anthony Brands International (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Suntory Holdings Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carlsberg Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kirin Holdings Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brown-Forman Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pernod Ricard (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BrewDog plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Red Bull GmbH (Austria)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PepsiCo, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coca-Cola Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

ハードティー市場規模、シェア、成長分析：アルコール度数別、フレーバー別、流通チャネル別、地域別 - 産業予測 2025～2032年

Hard Tea Market Size, Share, and Growth Analysis, By ABV (Alcohol by Volume) (2%-5%, More than 5.1%), By Flavor (Lemon, Raspberry), By Distribution Channel, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

ハードティー市場規模：アルコール度数別 & CAGR（2025-2032）

ハードティー市場規模：フレーバー別& CAGR（2025-2032）

ハードティー市場規模：流通チャネル別& CAGR（2025-2032）

ハードティー市場規模：地域別& CAGR（2025-2032）