紅茶市場：タイプ、包装、流通チャネル別-2025～2030年世界予測

紅茶市場は、2023年に234億6,000万米ドルと評価され、2024年には248億1,000万米ドルに達すると予測され、CAGR 6.18%で成長し、2030年には357億2,000万米ドルに達すると予測されています。

紅茶市場には、主にカメリア・シネンシス（Camellia sinensis）植物に由来する幅広い製品が含まれ、紅茶、緑茶、ウーロン茶、白茶などの紅茶品種や、実際の紅茶植物に由来しない一連のハーブティーが含まれます。紅茶の必要性は、その文化的、薬用、食用としての意義に深く根ざしており、世界中で定番となっています。その用途は、伝統的消費から、レディトゥドリンク製剤、サプリメント、さらにはパーソナルケア製品への現代的な注入にまで及んでいます。紅茶の最終用途には、一般家庭、外食産業、健康とウェルネスを重視する産業などが含まれます。主要市場影響要因としては、健康とウェルネスに対する消費者の傾向の高まりが挙げられ、抗酸化特性と関連する健康上の利点により紅茶の需要が高まっています。さらに、フレーバー・プロファイルやパッケージングの革新、持続可能性への取り組みが、潜在的なビジネス機会をもたらしています。環境に優しいパッケージングを活用したり、低カフェインブレンドやアダプトジェニック植物など、新たな健康動向に対応した新しい紅茶を探求したりすることは、企業にとって推奨される可能性があります。しかし、紅茶市場は、気候要因による原料コストの変動や、コーヒーやエナジードリンクなど他の飲料との市場競争といった課題に直面しています。健康強調表示に関する規制の複雑さもハードルとなっています。このような課題にもかかわらず、技術革新が必要とされるセグメントには、生分解性パッケージの開拓、より優れた栄養素保持のための紅茶抽出技術の向上、若年層を対象としたデジタルマーケティング戦略などがあります。多様な紅茶品種の健康効果や新しい醸造技術に関する調査は、成長と差別化のための強力な機会を意味します。市場の本質的な性質はダイナミックであり、消費者の嗜好の変化、技術の進歩、世界のサプライチェーンの力学によって形成されます。そのため、消費者の動向や規制状況について機敏に情報を収集することは、市場参入企業にとって、この進化するセクターの成長を維持・促進する上で極めて重要です。

市場力学：急速に進化する紅茶市場の主要市場洞察を公開

紅茶市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 世界の紅茶と紅茶製品の消費拡大
  • ハーブティーや機能性ティーの人気の高まり
  • シングルユースと従来型の紅茶バッグの入手可能性
• 市場抑制要因
  • 紅茶のコスト変動
• 市場機会
  • 革新的なアロマティーの採用
  • 紅茶製造施設の大規模な投資と拡大
• 市場課題
  • 紅茶の過剰摂取に伴う悪影響

ポーターのファイブフォース：紅茶市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、紅茶市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：紅茶市場における外部からの影響の把握

外部マクロ環境要因は、紅茶市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：紅茶市場における競合情勢の把握

紅茶市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：紅茶市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、紅茶市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：紅茶市場における成功への道筋を描く

紅茶市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 世界中で紅茶と紅茶製品の消費が増加
    • ハーブティーや機能性茶の人気が高まっている
    • 使い捨てバッグと従来の紅茶バッグの入手可能性
  • 抑制要因
    • 紅茶の変動コスト
  • 機会
    • 革新的で香り豊かな茶の採用
    • 紅茶製造施設への多額の投資と拡大
  • 課題
    • 紅茶の過剰摂取に伴う悪影響
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 紅茶市場：タイプ別

• イントロダクション
• 紅茶
• フルーツ/ハーブティー
• 緑茶
• ウーロン茶

第7章 紅茶市場：包装別

• イントロダクション
• アルミ缶
• ルースティー
• 板紙
• プラスチック容器
• 紅茶バッグ

第8章 紅茶市場：流通チャネル別

• イントロダクション
• オフライン
  • コンビニエンスストア
  • 専門店
  • スーパーマーケット/ハイパーマーケット
• オンライン

第9章 南北アメリカの紅茶市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋の紅茶市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの紅茶市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Akbar Brothers Pvt Ltd
• Apeejay Surrendra Group
• Associated British Foods plc
• BARRY'S TEA
• Bettys & Taylors Group Ltd.
• Caraway Tea Company
• Custom Co-Pak
• DavidsTea Inc.
• Fukujuen Co Ltd
• Godrej Group
• Guangzhou Runming Food Technology Co., Ltd
• HAIN CELESTIAL GROUP, INC
• Harris Freeman & Co., Inc.
• ITO EN（North America）Inc.
• M. M. Ispahani Limited
• Marvel Tea
• Mcleod Russel India limited by Williamson Magor & Co. Limited
• Mighty Leaf Tea Company by Peet's Coffee & Tea
• Nestle S.A.
• Numi Inc
• RC Bigelow Inc
• SUGIMOTO SEICHA USA INC.
• Tata Consumer Products Limited
• Tazo Tea Company by Hindustan Unilever Limited
• The Republic of Tea, Inc
• Tim Hortons Restaurants International GmbH

LIST OF FIGURES

• FIGURE 1. TEA MARKET RESEARCH PROCESS
• FIGURE 2. TEA MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL TEA MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL TEA MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL TEA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL TEA MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL TEA MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL TEA MARKET SIZE, BY PACKAGING, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL TEA MARKET SIZE, BY PACKAGING, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS TEA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS TEA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES TEA MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES TEA MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC TEA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC TEA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA TEA MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA TEA MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. TEA MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. TEA MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. TEA MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL TEA MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL TEA MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL TEA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. TEA MARKET DYNAMICS
• TABLE 7. GLOBAL TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL TEA MARKET SIZE, BY BLACK TEA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL TEA MARKET SIZE, BY FRUIT/HERBAL TEA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL TEA MARKET SIZE, BY GREEN TEA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL TEA MARKET SIZE, BY OOLONG TEA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL TEA MARKET SIZE, BY ALUMINUM TINS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL TEA MARKET SIZE, BY LOOSE TEA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL TEA MARKET SIZE, BY PAPERBOARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL TEA MARKET SIZE, BY PLASTIC CONTAINERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL TEA MARKET SIZE, BY TEA BAGS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL TEA MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL TEA MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL TEA MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL TEA MARKET SIZE, BY SUPERMARKETS/ HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL TEA MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS TEA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 32. ARGENTINA TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. ARGENTINA TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 36. BRAZIL TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. BRAZIL TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 38. CANADA TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 39. CANADA TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 40. CANADA TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. CANADA TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 43. MEXICO TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 44. MEXICO TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. MEXICO TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 48. UNITED STATES TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. UNITED STATES TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 50. UNITED STATES TEA MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 53. ASIA-PACIFIC TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. ASIA-PACIFIC TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 55. ASIA-PACIFIC TEA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. AUSTRALIA TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 58. AUSTRALIA TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. AUSTRALIA TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 60. CHINA TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. CHINA TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 62. CHINA TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. CHINA TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 64. INDIA TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. INDIA TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 66. INDIA TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. INDIA TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 68. INDONESIA TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. INDONESIA TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 70. INDONESIA TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. INDONESIA TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 72. JAPAN TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. JAPAN TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 74. JAPAN TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. JAPAN TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 76. MALAYSIA TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. MALAYSIA TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 78. MALAYSIA TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. MALAYSIA TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 80. PHILIPPINES TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. PHILIPPINES TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 82. PHILIPPINES TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. PHILIPPINES TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 84. SINGAPORE TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. SINGAPORE TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 86. SINGAPORE TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. SINGAPORE TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH KOREA TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH KOREA TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH KOREA TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. SOUTH KOREA TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 92. TAIWAN TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. TAIWAN TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 94. TAIWAN TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. TAIWAN TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 96. THAILAND TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. THAILAND TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 98. THAILAND TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. THAILAND TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 100. VIETNAM TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. VIETNAM TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 102. VIETNAM TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 103. VIETNAM TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 106. EUROPE, MIDDLE EAST & AFRICA TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. EUROPE, MIDDLE EAST & AFRICA TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 108. EUROPE, MIDDLE EAST & AFRICA TEA MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 109. DENMARK TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 110. DENMARK TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 111. DENMARK TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. DENMARK TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 113. EGYPT TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 114. EGYPT TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 115. EGYPT TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. EGYPT TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 117. FINLAND TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. FINLAND TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 119. FINLAND TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. FINLAND TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 121. FRANCE TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. FRANCE TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 123. FRANCE TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. FRANCE TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 125. GERMANY TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 126. GERMANY TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 127. GERMANY TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. GERMANY TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 129. ISRAEL TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. ISRAEL TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 131. ISRAEL TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. ISRAEL TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 133. ITALY TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 134. ITALY TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 135. ITALY TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. ITALY TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 137. NETHERLANDS TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 138. NETHERLANDS TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 139. NETHERLANDS TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. NETHERLANDS TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 141. NIGERIA TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. NIGERIA TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 143. NIGERIA TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. NIGERIA TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 145. NORWAY TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 146. NORWAY TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 147. NORWAY TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 148. NORWAY TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 149. POLAND TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 150. POLAND TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 151. POLAND TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 152. POLAND TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 153. QATAR TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 154. QATAR TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 155. QATAR TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 156. QATAR TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 157. RUSSIA TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 158. RUSSIA TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 159. RUSSIA TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 160. RUSSIA TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 162. SAUDI ARABIA TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 163. SAUDI ARABIA TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 164. SAUDI ARABIA TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 166. SOUTH AFRICA TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 167. SOUTH AFRICA TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 168. SOUTH AFRICA TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 169. SPAIN TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 170. SPAIN TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 171. SPAIN TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 172. SPAIN TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 173. SWEDEN TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 174. SWEDEN TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 175. SWEDEN TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 176. SWEDEN TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 177. SWITZERLAND TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 178. SWITZERLAND TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 179. SWITZERLAND TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 180. SWITZERLAND TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 181. TURKEY TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 182. TURKEY TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 183. TURKEY TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 184. TURKEY TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 186. UNITED ARAB EMIRATES TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 187. UNITED ARAB EMIRATES TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 188. UNITED ARAB EMIRATES TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM TEA MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 190. UNITED KINGDOM TEA MARKET SIZE, BY PACKAGING, 2018-2030 (USD MILLION)
• TABLE 191. UNITED KINGDOM TEA MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 192. UNITED KINGDOM TEA MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 193. TEA MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 194. TEA MARKET, FPNV POSITIONING MATRIX, 2023

The Tea Market was valued at USD 23.46 billion in 2023, expected to reach USD 24.81 billion in 2024, and is projected to grow at a CAGR of 6.18%, to USD 35.72 billion by 2030.

The tea market encompasses a wide range of products derived primarily from the Camellia sinensis plant, encompassing varieties such as black, green, oolong, and white tea, as well as an array of herbal teas not from the actual tea plant. The necessity of tea is deeply rooted in its cultural, medicinal, and dietary significance, making it a staple worldwide. Its application spans from traditional consumption to modern infusions in ready-to-drink preparations, supplements, and even personal care products. The end-use scope of tea includes households, foodservice establishments, and industries focused on health and wellness. Key market influencers include the rising consumer inclination towards health and wellness, bolstering the demand for tea due to its antioxidant properties and associated health benefits. Additionally, innovations in flavor profiles and packaging, along with sustainability efforts, have opened potential opportunities. Potential recommendations for businesses include leveraging eco-friendly packaging and exploring new tea infusions that cater to emerging health trends, such as low-caffeine blends or adaptogenic botanicals. However, the tea market faces challenges like fluctuating raw material costs due to climatic factors and market competition from other beverages like coffee and energy drinks. Regulatory complexities concerning health claims also pose hurdles. Despite these challenges, areas primed for innovation include developing biodegradable packaging, enhancing tea extraction techniques for better nutrient retention, and digital marketing strategies targeting younger demographics. Research into the health benefits of diverse tea varieties and novel brewing technologies signifies robust opportunities for growth and differentiation. The market's intrinsic nature is dynamic, shaped by shifts in consumer preferences, technological advancements, and global supply chain dynamics. Consequently, staying agile and informed on consumer trends and regulatory landscapes is crucial for market participants to sustain and nourish growth in this evolving sector.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Tea Market

The Tea Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing consumption of tea and tea products worldwide
  • Growing popularity of herbal and functional teas
  • Availability of single-use and conventional tea bags
• Market Restraints
  • Fluctuating cost of tea
• Market Opportunities
  • Introduction of innovative and aromatic teas
  • Significant investments and expansion of tea manufacturing facilities
• Market Challenges
  • Adverse effects associated with overconsumption of tea

Porter's Five Forces: A Strategic Tool for Navigating the Tea Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Tea Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Tea Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Tea Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Tea Market

A detailed market share analysis in the Tea Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Tea Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Tea Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Tea Market

A strategic analysis of the Tea Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Tea Market, highlighting leading vendors and their innovative profiles. These include Akbar Brothers Pvt Ltd, Apeejay Surrendra Group, Associated British Foods plc, BARRY'S TEA, Bettys & Taylors Group Ltd., Caraway Tea Company, Custom Co-Pak, DavidsTea Inc., Fukujuen Co Ltd, Godrej Group, Guangzhou Runming Food Technology Co., Ltd, HAIN CELESTIAL GROUP, INC, Harris Freeman & Co., Inc., ITO EN (North America) Inc., M. M. Ispahani Limited, Marvel Tea, Mcleod Russel India limited by Williamson Magor & Co. Limited, Mighty Leaf Tea Company by Peet's Coffee & Tea, Nestle S.A., Numi Inc, RC Bigelow Inc, SUGIMOTO SEICHA USA INC., Tata Consumer Products Limited, Tazo Tea Company by Hindustan Unilever Limited, The Republic of Tea, Inc, and Tim Hortons Restaurants International GmbH.

Market Segmentation & Coverage

This research report categorizes the Tea Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Black Tea, Fruit/Herbal Tea, Green Tea, and Oolong Tea.
• Based on Packaging, market is studied across Aluminum Tins, Loose Tea, Paperboards, Plastic Containers, and Tea Bags.
• Based on Distribution Channel, market is studied across Offline and Online. The Offline is further studied across Convenience Stores, Specialty Stores, and Supermarkets/ Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing consumption of tea and tea products worldwide
    • 5.1.1.2. Growing popularity of herbal and functional teas
    • 5.1.1.3. Availability of single-use and conventional tea bags
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuating cost of tea
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of innovative and aromatic teas
    • 5.1.3.2. Significant investments and expansion of tea manufacturing facilities
  • 5.1.4. Challenges
    • 5.1.4.1. Adverse effects associated with overconsumption of tea
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Tea Market, by Type

• 6.1. Introduction
• 6.2. Black Tea
• 6.3. Fruit/Herbal Tea
• 6.4. Green Tea
• 6.5. Oolong Tea

7. Tea Market, by Packaging

• 7.1. Introduction
• 7.2. Aluminum Tins
• 7.3. Loose Tea
• 7.4. Paperboards
• 7.5. Plastic Containers
• 7.6. Tea Bags

8. Tea Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline
  • 8.2.1. Convenience Stores
  • 8.2.2. Specialty Stores
  • 8.2.3. Supermarkets/ Hypermarkets
• 8.3. Online

9. Americas Tea Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Tea Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Tea Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Akbar Brothers Pvt Ltd
• 2. Apeejay Surrendra Group
• 3. Associated British Foods plc
• 4. BARRY'S TEA
• 5. Bettys & Taylors Group Ltd.
• 6. Caraway Tea Company
• 7. Custom Co-Pak
• 8. DavidsTea Inc.
• 9. Fukujuen Co Ltd
• 10. Godrej Group
• 11. Guangzhou Runming Food Technology Co., Ltd
• 12. HAIN CELESTIAL GROUP, INC
• 13. Harris Freeman & Co., Inc.
• 14. ITO EN (North America) Inc.
• 15. M. M. Ispahani Limited
• 16. Marvel Tea
• 17. Mcleod Russel India limited by Williamson Magor & Co. Limited
• 18. Mighty Leaf Tea Company by Peet's Coffee & Tea
• 19. Nestle S.A.
• 20. Numi Inc
• 21. RC Bigelow Inc
• 22. SUGIMOTO SEICHA USA INC.
• 23. Tata Consumer Products Limited
• 24. Tazo Tea Company by Hindustan Unilever Limited
• 25. The Republic of Tea, Inc
• 26. Tim Hortons Restaurants International GmbH