バーチャルツアーソフトウェアの市場規模・シェア・成長分析 (プラットフォームの種類別、展開方式別、機能別、用途別、エンドユーザーの種類別、地域別)：産業予測 (2025～2032年)

世界のバーチャルツアーソフトウェアの市場規模は、2023年に31億2,000万米ドルと評価され、2024年の36億2,000万米ドルから2032年には117億6,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは15.89％で成長する見通しです。

仮想体験に対する需要の高まりが、不動産、観光、教育、小売などさまざまな業界におけるバーチャルツアーソフトウェアの成長を後押ししています。3Dレンダリング、人工知能、仮想現実 (VR) などの強化された機能は、組織の運営方法や顧客との関わり方に革命をもたらしています。顧客エンゲージメント資産のデジタル変革がバーチャルツアーソフトウェア市場の拡大を促進しており、企業は消費者とつながる革新的な方法を模索しています。ライブガイドツアー、360°ビュー、バーチャルステージングなどの機能により、この業界は進化を続けています。バーチャルツアープラットフォームの拡張性と双方向性により、パーソナライズされたデジタル体験が可能になり、複数のチャネルで視聴者のエンゲージメントが高まります。企業はこのテクノロジーを採用することで、顧客へのオンデマンド・アクセスを提供しながら、国際的なリーチを拡大し、物理的インフラ費用を削減する動きが加速しています。

目次

イントロダクション

• 分析目的
• 市場範囲
• 定義

分析手法

• 情報調達
• 二次・一次データの手法
• 市場規模予測
• 市場の想定と制約

エグゼクティブサマリー

• 市場の概要と展望
• 需給動向の分析
• セグメント別の機会分析

市場力学と展望

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーター分析

市場の主な考察

• 主な成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場魅力度指数 (2024年)
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術分析
• ケーススタディ
• 顧客と購買基準の分析

世界のバーチャルツアーソフトウェアの市場規模・CAGR：プラットフォームの種類別 (2025～2032年)

• 市場概要
• クラウドベース
• オンプレミス

世界のバーチャルツアーソフトウェアの市場規模・CAGR：展開方式別 (2025～2032年)

• 市場概要
• セルフホスト
• 管理

世界のバーチャルツアーソフトウェアの市場規模・CAGR：機能別 (2025～2032年)

• 市場概要
• 360度バーチャルツアー
• 高解像度画像合成
• インタラクティブ機能
• 仮想現実（VR）サポート
• 拡張現実（AR）統合

世界のバーチャルツアーソフトウェアの市場規模・CAGR：用途別 (2025～2032年)

• 市場概要
• 不動産
• ホスピタリティ
• 小売業
• 教育
• 医療

世界のバーチャルツアーソフトウェアの市場規模・CAGR：エンドユーザーの種類別 (2025～2032年)

• 市場概要
• プロの写真家
• 不動産業者
• 事業主
• 教育機関
• 医療提供者

世界のバーチャルツアーソフトウェアの市場規模・CAGR (2025～2032年)

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州
• アジア太平洋
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情勢

• 上位5社の比較
• 主要企業の市場ポジショニング (2024年)
• 主要企業が採用した戦略
• 市場の近年の動向
• 主要企業の市場シェア (2024年)
• 主要企業のプロファイル
  • 企業概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較 (2022～2024年)

主要企業プロファイル

• 360 Degree Tours
• Airbnb
• HomeAway
• Real Estate Photography
• VRBO
• Panoramas
• Virtual Walkthrough
• Guided Tours
• Zillow
• 3D Virtual Tour

結論と提言

Global Virtual Tour Software Market size was valued at USD 3.12 billion in 2023 and is poised to grow from USD 3.62 billion in 2024 to USD 11.76 billion by 2032, growing at a CAGR of 15.89% during the forecast period (2025-2032).

The rising demand for virtual experiences is propelling the growth of virtual tour software across various industries, including real estate, tourism, education, and retail. Enhanced functionalities like 3D rendering, artificial intelligence, and virtual reality are revolutionizing how organizations operate and engage customers. The digital transformation of customer engagement assets is driving expansion within the virtual tour software market, as companies seek innovative methods to connect with consumers. With features such as live-guided tours, 360° views, and virtual staging, the industry is poised for continued evolution. The scalability and interactivity of virtual tour platforms enable personalized digital experiences and increased audience engagement across multiple channels. Businesses are increasingly adopting this technology to broaden their global reach and reduce physical infrastructure costs while offering on-demand access to customers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Virtual Tour Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Virtual Tour Software Market Segments Analysis

The global virtual tour software market is segmented into platform type, deployment mode, functionality, application, end-user type, and region. By platform type, the market is classified into cloud-based and on-premise. Depending on the deployment mode, it is bifurcated into self-hosted and managed. According to functionality, the market is divided into 360-degree Virtual Tours, High-Resolution Image Stitching, Interactive Features, Virtual Reality (VR) Support, and Augmented Reality (AR) Integration. As per the application, it is categoried into real estate, hospitality, retail, education, and healthcare. As per end-user type, it is categorized into professional photographers, real estate agents, business owners, educational institutions, and healthcare providers. Regionally, it is analysed across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

Driver of the Global Virtual Tour Software Market

The growth of globalization has prompted businesses to operate within increasingly remote environments, leading various sectors such as real estate, education, tourism, and healthcare to adopt virtual tour solutions aimed at enhancing user engagement and service accessibility. The appeal of immersive 360-degree tours for showcasing properties, museums, and educational campuses has driven significant adoption of this technology across both developed and emerging markets. This trend highlights the potential for virtual tours to transform how industries interact with their audiences, providing a richer, more interactive experience that caters to the demands of a global customer base.

Restraints in the Global Virtual Tour Software Market

The Global Virtual Tour Software market faces significant challenges due to the initial costs associated with advanced technology and necessary customizations, which can be particularly burdensome for small and medium-sized enterprises. Additionally, the need for specialized staff training adds to the financial strain. Implementing these complex systems on-site necessitates a dedicated in-house IT team to manage and maintain them, presenting a barrier for many businesses lacking such technical expertise. This combination of high upfront investment and limited IT support can hinder the widespread adoption of virtual tour technology, ultimately restricting its utilization across various market segments.

Market Trends of the Global Virtual Tour Software Market

The Global Virtual Tour Software market is witnessing a robust trend toward AI-driven personalization and automation, transforming the user experience by enhancing interactivity and engagement. By incorporating artificial intelligence into their platforms, companies are streamlining processes like image stitching, object recognition, and content tagging, thereby enabling rapid creation of immersive tours. This technology facilitates personalized user journeys, allowing individuals to receive intelligent content recommendations based on their unique preferences. As a result, consumers enjoy highly contextualized virtual experiences that cater to their interests, driving demand for sophisticated and dynamic offerings in the virtual tour landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Virtual Tour Software Market Size by Platform type & CAGR (2025-2032)

• Market Overview
• Cloud-based
• On-premise

Global Virtual Tour Software Market Size by Deployment mode & CAGR (2025-2032)

• Market Overview
• Self-hosted
• Managed

Global Virtual Tour Software Market Size by Functionality & CAGR (2025-2032)

• Market Overview
• 360-degree Virtual Tours
• High-Resolution Image Stitching
• Interactive Features
• Virtual Reality (VR) Support
• Augmented Reality (AR) Integration

Global Virtual Tour Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Real Estate
• Hospitality
• Retail
• Education
• Healthcare

Global Virtual Tour Software Market Size by End User type & CAGR (2025-2032)

• Market Overview
• Professional Photographers
• Real Estate Agents
• Business Owners
• Educational Institutions
• Healthcare Providers

Global Virtual Tour Software Market Size & CAGR (2025-2032)

• North America (Platform type, Deployment mode, Functionality, Application, End User type)
  • US
  • Canada
• Europe (Platform type, Deployment mode, Functionality, Application, End User type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform type, Deployment mode, Functionality, Application, End User type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform type, Deployment mode, Functionality, Application, End User type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform type, Deployment mode, Functionality, Application, End User type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• 360 Degree Tours
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeAway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Real Estate Photography
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VRBO
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panoramas
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virtual Walkthrough
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guided Tours
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zillow
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3D Virtual Tour
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations