市場調査レポート

商品コード

1737027

プロテインバー市場：タンパク質含有量別、製品タイプ別、地域別 - 産業予測 2025年～2032年

Protein Bar Market By Protein Content (Medium Protein (16 Gm - 25 gm), High Protein (Above 25 Gm)), By Product Type (Meal Replacement Bars, Low/No Sugar Bars), By Region - Industry Forecast 2025-2032

出版日: 2025年05月22日
発行: SkyQuest
ページ情報: 英文 176 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 768,500円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 899,000円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,029,500円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=145.00円

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概要
目次

概要

サンプル依頼リストに入れる

プロテインバーの世界市場規模は、2023年に151億米ドルと評価され、予測期間（2025-2032年）にCAGR 6.5％で成長し、2024年の160億8,000万米ドルから2032年には266億1,000万米ドルに成長する見通しです。

プロテインバーの世界の需要は、消費者が便利な栄養ソリューションをますます求めるようになり、健康とフィットネスに対する意識の高まりによって大きく牽引されています。この動向は、プロテインバーが筋肉の回復、体重管理、健康全般に不可欠なタンパク質の迅速な摂取に最適であることを強調し、特にスポーツ愛好家やボディビルダーにアピールしています。多忙なライフスタイルにより、消費者は持ち運びが可能で簡単に組み込めるスナックオプションを求めるようになり、利便性が極めて重要な役割を果たしています。健康を重視する食品動向の台頭は嗜好を変化させ、砂糖や人工的な原材料を最小限に抑えた高タンパク質製品を好むようになっています。このシフトは、クリーンラベルで栄養価の高いスナックへの消費者全体のシフトを反映しており、特にミレニアル世代やZ世代といった健康意識の高い層をターゲットとするプロテインバーセグメントにおけるさらなるイノベーションを促進します。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024年）

主要企業プロファイル

Quest Nutrition（USA）
ONE Brands（USA）
Pure Protein（USA）
Built Bar（USA）
No Cow（USA）
GoMacro（USA）
Glanbia plc（Ireland）
General Mills Inc.（USA）
Kellogg Company（USA）
Mars, Incorporated（USA）
The Simply Good Foods Company（USA）
Nestle S.A.（Switzerland）
Abbott Laboratories（USA）
Amway Corp.（USA）

結論と提言

Product Code: SQMIG30I2467

Global Protein Bar Market size was valued at USD 15.1 billion in 2023 and is poised to grow from USD 16.08 billion in 2024 to USD 26.61 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The global demand for protein bars is substantially driven by a growing health and fitness consciousness, with consumers increasingly seeking convenient nutritional solutions. This trend highlights protein bars as optimal for quick protein intake, essential for muscle recovery, weight management, and overall health, particularly appealing to sports enthusiasts and bodybuilders. Convenience plays a pivotal role, as busy lifestyles push consumers towards portable, easily integrated snack options. The rise of health-focused food trends is reshaping preferences, leading to a preference for high-protein products with minimal sugar or artificial ingredients. This shift reflects a broader consumer shift towards clean-label, nutritious snacks, catalyzing further innovation in the protein bar segment, specifically targeting health-conscious demographics such as millennials and Gen Z.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Protein Bar market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Protein Bar Market Segments Analysis

Global Protein Bar Market is segmented by Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel and region. Based on Protein Content, the market is segmented into Medium Protein (16 Gm - 25 gm), High Protein (Above 25 Gm) and Low Protein (0-15 gm). Based on Product Type, the market is segmented into Meal Replacement Bars, Low/No Sugar Bars, Functional Immune & Health Bar, Low-Carb Protein Bars, Energy Protein Bars and Others. Based on Protein Source Type, the market is segmented into Animal Protein and Plant Protein. Based on Flavor, the market is segmented into Cranberry, Fruit & Nut Bar, Choco Almond, Chocolate and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Protein Bar Market

The Global Protein Bar market is witnessing significant growth, driven by the rising consumer preference for convenient and nutritious snack alternatives. As more individuals become health-conscious, awareness around healthy eating has surged, leading to an increased demand for protein bars, which are often low in sugar and packed with beneficial ingredients. These bars are gaining traction among those looking to replace traditional snacks with healthier options, reflecting a broader trend toward improved wellbeing. Consequently, the market for protein bars continues to expand as consumers prioritize health, convenience, and nutritional value in their snacking choices.

Restraints in the Global Protein Bar Market

Despite the growing popularity of protein bars, the higher costs associated with specialty options, especially organic or customized varieties, pose a significant restraint on the market. Consumers who are budget-conscious may find these products beyond their financial reach, limiting their accessibility. Retail pricing is primarily influenced by the increased production expenses linked to certain types of plant-based protein bars or those utilizing premium animal-based proteins. As a result, these elevated costs can deter potential buyers, ultimately hindering overall market growth and adoption among price-sensitive consumers who prioritize affordability in their purchasing decisions.

Market Trends of the Global Protein Bar Market

The global protein bar market is witnessing a notable shift towards plant-based products, driven by the rising trend of plant-based diets among consumers. With an increasing number of individuals adopting vegetarian, vegan, and flexitarian lifestyles, the demand for plant-based protein bars made from ingredients like peas, rice, and hemp is surging. Manufacturers are responding to this trend by diversifying their offerings, introducing innovative flavors and formats that appeal to health-conscious consumers seeking sustainable, high-protein snacks. This growing emphasis on plant-derived ingredients not only aligns with environmental concerns but also caters to a broad demographic seeking nutritious and convenient options, thereby shaping the future landscape of the protein bar market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Protein Bar Market Size by Protein Content & CAGR (2025-2032)

Market Overview
Medium Protein (16 Gm - 25 gm)
High Protein (Above 25 Gm)
Low Protein (0-15 gm)

Global Protein Bar Market Size by Product Type & CAGR (2025-2032)

Market Overview
Meal Replacement Bars
Low/No Sugar Bars
Functional Immune & Health Bar
Low-Carb Protein Bars
Energy Protein Bars
Others

Global Protein Bar Market Size by Protein Source Type & CAGR (2025-2032)

Market Overview
Animal Protein
Plant Protein

Global Protein Bar Market Size by Flavor & CAGR (2025-2032)

Market Overview
Cranberry
Fruit & Nut Bar
Choco Almond
Chocolate
Others

Global Protein Bar Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Offline
Online

Global Protein Bar Market Size & CAGR (2025-2032)

North America (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
- US
- Canada
Europe (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Protein Content, Product Type, Protein Source Type, Flavor, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Quest Nutrition (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ONE Brands (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pure Protein (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Built Bar (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
No Cow (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GoMacro (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Glanbia plc (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
General Mills Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kellogg Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mars, Incorporated (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Simply Good Foods Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nestle S.A. (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Abbott Laboratories (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corp. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

プロテインバー市場：タンパク質含有量別、製品タイプ別、地域別 - 産業予測 2025年～2032年

Protein Bar Market By Protein Content (Medium Protein (16 Gm - 25 gm), High Protein (Above 25 Gm)), By Product Type (Meal Replacement Bars, Low/No Sugar Bars), By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

世界のプロテインバー市場規模：タンパク質含有量別& CAGR（2025-2032）

世界のプロテインバー市場規模：製品タイプ別& CAGR（2025-2032）

世界のプロテインバー市場規模：タンパク質源タイプ別& CAGR（2025-2032）

世界のプロテインバー市場規模：フレーバー別& CAGR（2025-2032）

世界のプロテインバー市場規模：流通チャネル別& CAGR（2025-2032）

世界のプロテインバー市場規模：地域別& CAGR（2025-2032）