視覚効果の市場規模、シェア、成長分析、コンポーネント別、タイプ別、用途別、地域別 - 産業予測 2025～2032年

視覚効果の世界市場規模は、2023年に96億米ドルと評価され、予測期間（2025-2032年）のCAGRは9.75％で成長し、2024年の106億5,000万米ドルから2032年には224億2,000万米ドルに成長する見通しです。

世界の視覚効果（VFX）市場は、主に没入型コンテンツに対する需要の増加と、CGIおよびリアルタイムレンダリング技術の進歩によって、力強い成長が見込まれています。特にNetflixやDisney+のようなOTTプラットフォームを通じた直接的なデジタルコンテンツ消費の台頭は、Netflixが2024年に170億米ドル以上をVFXを多用したオリジナル作品に投じるなど、消費者体験に変革をもたらしつつあります。しかし、この業界は、厳しい制作スケジュールから生じる労働問題や、アーティストの燃え尽き症候群など、大きな課題に直面しています。このようなハードルは、スタジオが新興経済諸国に費用対効果の高い解決策を求めることにつながるが、AI支援ツールやバーチャル制作などの技術革新は効率化の可能性を提供し、メタバースやバーチャルインフルエンサーを含む将来のアプリケーションに対する楽観的な見方を後押しします。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 供給と需要の動向分析
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• 技術評価
• バリューチェーン分析
• 規制分析
• 特許分析
• ケーススタディ分析

視覚効果市場規模：コンポーネント別& CAGR（2025-2032）

• 市場概要
• ソフトウェア
• ハードウェア
• サービス

視覚効果市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• マットペイント
• アニメーション
• 合成
• モデリング
• モーションキャプチャ
• その他

視覚効果市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 映画
• ゲーム
• 広告
• その他

視覚効果市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Ruckus Marketing, LLC
• Indigo Productions
• 17 Projects
• The Monk studios
• Weta FX
• Brandium Agency
• eDesign
• Machiavel Studios
• Orizon
• Colormatics
• Fishfinger
• Fireart Studio
• Covalent
• Prolific studio
• Bumbuk studio
• Nomadigo
• Tokyo design studio
• Null station
• Haut CGI
• 3：13 film

結論と提言

Global Visual Effect market size was valued at USD 9.60 Billion in 2023 and is poised to grow from USD 10.65 Billion in 2024 to USD 22.42 Billion by 2032, growing at a CAGR of 9.75% in the forecast period (2025-2032).

The global visual effects (VFX) market is poised for robust growth, primarily driven by the increasing demand for immersive content and advancements in CGI and real-time rendering technologies. The rise of direct digital content consumption, particularly through OTT platforms like Netflix and Disney+, is transforming consumer experiences, with Netflix committing over $17 billion in 2024 to VFX-heavy originals. However, the industry faces significant challenges, including labor issues stemming from tight production schedules and burnout among artists, highlighted by concerns from over 200 VFX artists at major studios like Marvel. While these hurdles can lead studios to seek cost-effective solutions in developing economies, innovations such as AI-assisted tools and virtual production offer potential for efficiency, driving optimism for future applications, including the metaverse and virtual influencers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Visual Effect market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Visual Effect Market Segments Analysis

The global Visual Effect market is segmented into component, type, application, and region. By component, the market is classified into software, hardware, and services. Depending on type, it is divided into matte painting, animation, compositing, modelling, motion capture, and others. According to application, the market is categorized into movies, gaming, advertisements, and others. Regionally, the market is analyzed across North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America.

Driver of the Global Visual Effect Market

The global visual effects (VFX) market is experiencing significant growth due to advancements in technology, particularly the integration of AI-driven software, 3D rendering, and real-time rendering techniques. Major players in the industry, such as Disney and Industrial Light & Magic (ILM), have adopted AI technologies to improve post-production efficiency and enhance the visual quality of their products. For instance, ILM set new benchmarks in 2023 with its real-time rendering techniques used in "The Mandalorian," which not only accelerated production timelines but also raised the overall quality of visual effects. This innovative approach has greatly contributed to the escalating demand within the market.

Restraints in the Global Visual Effect Market

The Global Visual Effects (VFX) market faces several constraints primarily due to the high costs associated with production. Creating high-quality visual effects necessitates the use of expensive software, advanced hardware, and highly skilled personnel, which can significantly inflate overall expenses. For instance, a report from Pixar Animation Studios in 2023 indicated that the production costs for an animated film featuring extensive VFX could easily surpass $150 million. Notably, Marvel Studios' Avengers: Endgame (2019) allocated around $200 million solely for VFX. Such exorbitant expenses represent a significant barrier for smaller studios, thereby restricting competition and stifling innovation within the industry.

Market Trends of the Global Visual Effect Market

The Global Visual Effects (VFX) market is witnessing a transformative shift driven by the integration of AI-powered tools and automation, significantly enhancing content creation processes. As studios respond to the surging demand for high-quality visual content across film, television, and gaming, they are increasingly adopting AI-driven algorithms for key tasks such as rotoscoping, compositing, and color correction. This technological evolution not only accelerates production timelines and improves accuracy but also reduces manual labor, helping studios lower costs and maintain competitive standards. Consequently, the VFX landscape is rapidly evolving as companies prioritize these innovative tools to ensure sustainable growth and production excellence.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Supply & Demand Trend Analysis
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Technology Assessment
• Value Chain Analysis
• Regulatory Analysis
• Patent Analysis
• Case Study Analysis

Global Visual Effect Market Size by Component & CAGR (2025-2032)

• Market Overview
• Software
• Hardware
• Services

Global Visual Effect Market Size by Type & CAGR (2025-2032)

• Market Overview
• Matte Painting
• Animation
• Compositing
• Modelling
• Motion Capture
• Others

Global Visual Effect Market Size by Application & CAGR (2025-2032)

• Market Overview
• Movies
• Gaming
• Advertisements
• Others

Global Visual Effect Market Size & CAGR (2025-2032)

• North America (Component, Type, Application)
  • US
  • Canada
• Europe (Component, Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Type, Application)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (Component, Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ruckus Marketing, LLC
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Indigo Productions
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 17 Projects
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Monk studios
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weta FX
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brandium Agency
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• eDesign
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Machiavel Studios
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orizon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colormatics
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fishfinger
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fireart Studio
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Covalent
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prolific studio
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bumbuk studio
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nomadigo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tokyo design studio
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Null station
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haut CGI
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 3:13 film
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations