トルティーヤチップスの市場規模、シェア、成長分析、製品別、タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

トルティーヤチップス市場規模は2023年に281億米ドルと評価され、2024年の297億3,000万米ドルから2032年には466億7,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.8％で成長する見通しです。

トルティーヤチップス市場は、消費者の健康意識の高まりと、低脂肪、オーガニック、グルテンフリーのような健康的なスナック・オプションに対する需要の急増に牽引され、活況を呈しています。この動向により、各ブランドは健康志向の消費者にアピールするため、代替穀物を使用したり、栄養価を高めたりして、製品の配合を革新しています。利便性と嗜好の進化により、トルティーヤチップスの人気スナッキングチョイスとしての地位はさらに強化され、多様な料理への応用やフレーバープロファイルが拡大しています。プレミアム化が進み、各社がグルメ嗜好に応える職人技を駆使した製品を発売しています。さらに、消費者直販モデルを含むeコマースの成長は、買い物行動の顕著な変化を浮き彫りにしており、今後数年間は市場の堅調な拡大と製造における持続可能性の統合が期待されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ

トルティーヤチップス市場規模：製品別& CAGR（2025-2032）

• 市場概要
• オーガニック
• 従来型

トルティーヤチップス市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 焼く
• 揚げる

トルティーヤチップス市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

トルティーヤチップス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• PepsiCo（Frito-Lay）（USA）
• Mondelez International（Ritz）（USA）
• Grupo Bimbo（Barcel）（Mexico）
• Campbell Soup Company（Cape Cod）（USA）
• General Mills（Old El Paso）（USA）
• Herr's Snacks（USA）
• San Miguel Corporation（Purefoods）（Philippines）
• Intersnack Group（Germany）
• J&J Snack Foods（USA）
• Tyson Foods（USA）
• Utz Brands（USA）
• Hain Celestial Group（TERRA Chips）（USA）

結論と提言

Tortilla Chips Market size was valued at USD 28.1 billion in 2023 and is poised to grow from USD 29.73 billion in 2024 to USD 46.67 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The tortilla chips market is thriving, driven by escalating consumer health awareness and a surge in demand for healthier snack options like low-fat, organic, and gluten-free varieties. This trend has prompted brands to innovate product formulations, employing alternative grains and enhancing nutritional profiles to appeal to health-conscious consumers. Convenience and evolving tastes have further bolstered tortilla chips' status as a popular snacking choice, with diverse culinary applications and an expanding array of flavor profiles. Premiumization is on the rise, with companies launching artisanal products that cater to gourmet preferences. Additionally, the growth of e-commerce, including direct-to-consumer models, underscores a notable shift in shopping behaviors, promising robust market expansion and the integration of sustainability in manufacturing over the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Tortilla Chips market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Tortilla Chips Market Segments Analysis

Global Tortilla Chips Market is segmented by Product, Type, Distribution Channel and region. Based on Product, the market is segmented into Organic and Conventional. Based on Type, the market is segmented into Baked and Fried. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Tortilla Chips Market

The growth of the global tortilla chips market is significantly fueled by the rising demand for healthier snacking options, as consumers increasingly seek low-fat, organic, and gluten-free alternatives. This trend has prompted brands to respond by launching healthier versions of traditional tortilla chips, effectively meeting the evolving preferences of health-conscious customers. As a result, the market for tortilla chips is expanding, driven by the desire for better-for-you snack choices that do not compromise on taste or texture. This shift towards nutritious snacking options is playing a pivotal role in propelling market growth in the tortilla chips segment.

Restraints in the Tortilla Chips Market

The global tortilla chips market faces notable challenges due to increasing health concerns surrounding the high sodium levels commonly found in many traditional products. As health-conscious consumers seek out heart-healthy and low-sodium alternatives, companies are compelled to innovate and create healthier versions of tortilla chips to meet this evolving demand. This shift puts pressure on manufacturers to reformulate their offerings, balancing flavor and texture with nutritional considerations. The need to address these health-related issues presents a significant restraint for the market, as brands strive to appeal to a consumer base that prioritizes wellness and healthier eating choices.

Market Trends of the Tortilla Chips Market

The tortilla chips market is experiencing a significant shift driven by the health and wellness trend, as consumers increasingly seek nutritious snacking options. This shift has prompted brands to innovate by introducing low-fat, gluten-free, and organic varieties of tortilla chips that cater to health-conscious shoppers. The demand for clean-label products made with wholesome ingredients is on the rise, reflecting a broader change in eating habits and lifestyle choices among today's consumers. As a result, companies are investing in research and development to create innovative snacks that not only satisfy taste preferences but also align with the growing desire for healthful, guilt-free indulgence.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Tortilla Chips Market Size by Product & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Tortilla Chips Market Size by Type & CAGR (2025-2032)

• Market Overview
• Baked
• Fried

Global Tortilla Chips Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Tortilla Chips Market Size & CAGR (2025-2032)

• North America (Product, Type, Distribution Channel)
  • US
  • Canada
• Europe (Product, Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo (Frito-Lay) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondelez International (Ritz) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo (Barcel) (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (Cape Cod) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Mills (Old El Paso) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Herr's Snacks (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• San Miguel Corporation (Purefoods) (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intersnack Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J&J Snack Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tyson Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Utz Brands (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group (TERRA Chips) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations