トルティーヤの市場規模、シェア、成長分析、製品タイプ別、性質別、加工タイプ別、供給源別、流通チャネル別、地域別 - 産業予測 2025～2032年

トルティーヤの世界市場規模は2023年に456億1,000万米ドルとなり、予測期間（2025-2032年）のCAGRは5.2%で、2024年の479億8,000万米ドルから2032年には719億8,000万米ドルに成長する見通しです。

世界のトルティーヤ市場は、エスニック料理、特にメキシカン料理やテックスメックス料理への関心の高まりに加え、グルテンフリーや低炭水化物など、より健康的なオプションへの需要の高まりによって活況を呈しています。多忙な消費者は、手軽な食事ソリューションとしてのトルティーヤの利便性を重視し、その人気をさらに高めています。しかし、メーカーは原材料価格の変動や国際的なサプライチェーンにおける製品品質の維持といった課題に直面しています。こうしたハードルにもかかわらず、革新的なフレーバーやフィリングを披露する動向が冒険好きな消費者にアピールし、市場は活況を呈しています。持続可能性への注目の高まりは、環境に優しいパッケージの採用を通じて明らかです。特に、世界各国の料理への需要が高まり、eコマースが拡大するにつれて、市場情勢は、既存ブランドにも新規参入ブランドの両方に機会を提供し、トルティーヤ市場の著しい成長軌道を確実なものにしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

トルティーヤの市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• トルティーヤチップ
• タコシェル
• トスターダ
• 小麦粉トルティーヤ
• コーントルティーヤ
• その他の製品

トルティーヤの市場規模：性質別& CAGR（2025-2032）

• 市場概要
• オーガニック
• 従来型

トルティーヤの市場規模：加工タイプ別& CAGR（2025-2032）

• 市場概要
• 新鮮
• 冷凍

トルティーヤの市場規模：供給源別& CAGR（2025-2032）

• 市場概要
• 小麦
• トウモロコシ

トルティーヤの市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケット
• スーパーマーケット
• コンビニエンスストア
• オンライン
• その他の流通チャネル

トルティーヤの市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Gruma S.A.B. de C.V.（Mexico）
• PepsiCo（USA）
• Easy Food（USA）
• La Tortilla Factory（USA）
• Mission Foods（Mexico）
• Bimbo Bakeries USA（USA）
• Old El Paso（USA）
• Barilla Holding（Italy）
• Tyson Foods（USA）
• Azteca Foods（USA）
• Grupo Bimbo（Mexico）
• Santa Fe Tortilla Company（USA）
• Grupo Lala（Mexico）
• Casa Sanchez Foods（USA）
• Mrs. Freshley's（USA）
• Tumaros（USA）
• El Milagro（USA）
• Hain Celestial Group（USA）
• Baker Mills（USA）
• Santa Maria Food（UK）

結論と提言

Global Tortilla Market size was valued at USD 45.61 billion in 2023 and is poised to grow from USD 47.98 billion in 2024 to USD 71.98 billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The global tortilla market is flourishing, fueled by the rising interest in ethnic cuisines, especially Mexican and Tex-Mex, alongside an increased demand for healthier options such as gluten-free and low-carb varieties. Busy consumers value the convenience of tortillas as quick meal solutions, further boosting their popularity. However, manufacturers face challenges like fluctuating raw material prices and maintaining product quality across international supply chains. Despite these hurdles, the market thrives, with trends showcasing innovative flavors and fillings appealing to adventurous eaters. A growing focus on sustainability is evident through the adoption of eco-friendly packaging. The evolving landscape offers opportunities for both established brands and newcomers, particularly as the demand for international cuisine rises and e-commerce expands, ensuring the tortilla market's remarkable growth trajectory.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tortilla market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Tortilla Market Segments Analysis

Global Tortilla Market is segmented by Product Type, Nature, Processing Type, Source, Distribution Channel and region. Based on Product Type, the market is segmented into Tortilla Chips, Taco Shells, Tostadas, Flour Tortillas, Corn Tortillas and Other Products. Based on Nature, the market is segmented into Organic and Conventional. Based on Processing Type, the market is segmented into Fresh and Frozen. Based on Source, the market is segmented into Wheat and Corn. Based on Distribution Channel, the market is segmented into Hypermarkets, Supermarkets, Convenience Stores, Online and Other Distribution Channels. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Tortilla Market

The growing global fascination with ethnic foods, especially Mexican and Tex-Mex cuisines, significantly fuels the global tortilla market. As consumers embrace diverse culinary experiences, there has been an increased demand for authentic Mexican dishes like tacos, quesadillas, and burritos, which rely heavily on tortillas as a key ingredient. In the United States, for example, the popularity of Mexican cuisine has transformed tortillas into a staple food item within homes and restaurants, further driving their consumption. This trend reflects a broader appetite for international flavors, encouraging both the production and purchase of tortillas worldwide.

Restraints in the Global Tortilla Market

The global tortilla market encounters obstacles stemming from the volatility in raw material prices, particularly for essential ingredients like corn and wheat. Fluctuations in these costs can significantly influence manufacturing expenses. For example, an increase in corn prices driven by adverse weather or unpredictable market conditions may result in higher production costs for manufacturers. Consequently, this situation could lead to elevated retail prices, which may reduce consumer affordability and ultimately impact overall market demand. As a result, the instability of raw material prices poses a considerable restraint on the growth and accessibility of the tortilla market worldwide.

Market Trends of the Global Tortilla Market

The global tortilla market is increasingly responding to environmental concerns by adopting sustainable packaging solutions, becoming a prominent trend in the industry. Manufacturers are progressively shifting towards eco-friendly materials, such as compostable and biodegradable wrappers, in a bid to minimize plastic waste. Innovations in packaging, including plant-based materials like cornstarch-based films and paper-based options, are gaining traction as companies strive to meet consumer expectations for sustainability. This movement not only addresses ecological issues but also allows brands to differentiate themselves in a competitive landscape, appealing to environmentally conscious consumers seeking responsible and sustainable food choices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Tortilla Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Tortilla Chips
• Taco Shells
• Tostadas
• Flour Tortillas
• Corn Tortillas
• Other Products

Global Tortilla Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Tortilla Market Size by Processing Type & CAGR (2025-2032)

• Market Overview
• Fresh
• Frozen

Global Tortilla Market Size by Source & CAGR (2025-2032)

• Market Overview
• Wheat
• Corn

Global Tortilla Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets
• Supermarkets
• Convenience Stores
• Online
• Other Distribution Channels

Global Tortilla Market Size & CAGR (2025-2032)

• North America (Product Type, Nature, Processing Type, Source, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Nature, Processing Type, Source, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Nature, Processing Type, Source, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Nature, Processing Type, Source, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Nature, Processing Type, Source, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Gruma S.A.B. de C.V. (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Easy Food (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Tortilla Factory (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mission Foods (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bimbo Bakeries USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Old El Paso (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barilla Holding (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tyson Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Azteca Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Bimbo (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Santa Fe Tortilla Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grupo Lala (Mexico)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casa Sanchez Foods (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mrs. Freshley's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tumaros (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• El Milagro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hain Celestial Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baker Mills (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Santa Maria Food (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations