市場調査レポート

商品コード

1687604

コネクテッドTV市場規模、シェア、成長分析：画面サイズ別、技術別、スクリーンタイプ別、解像度別、OS別、接続機能別、スマート機能別、地域別 - 産業予測 2025～2032年

Connected TV Market Size, Share, and Growth Analysis, By Screen Size, By Technology, By Screen Type, By Resolution, By Operating System, By Connectivity Features, By Smart Features, By Region - Industry Forecast 2025-2032

出版日: 2025年03月19日
発行: SkyQuest
ページ情報: 英文 192 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 779,047円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 911,338円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,043,629円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=146.99円

全表示
概要
目次

概要

サンプル依頼リストに入れる

コネクテッドTV市場規模は2023年に854億米ドルとなり、2024年の922億3,000万米ドルから2032年には1,707億1,000万米ドルに成長し、予測期間（2025年～2032年）のCAGRは8.0%で推移する見通しです。

コネクテッドTV市場は、主にNetflixやAmazon Prime Videoのようなオーバー・ザ・トップ（OTT）ストリーミング・サービスの台頭によって急成長を遂げています。このシフトは、ディスプレイ技術の進歩、高速インターネットの普及、AI主導の音声アシスタントによるスマート機能の統合に後押しされ、ユーザー体験を向上させ、スマートテレビの需要を牽引しています。AppLovinによるWurlの買収など、テクノロジープロバイダーやコンテンツプロバイダー間の戦略的投資や提携は、コンテンツ配信のエコシステムをさらに強化しています。サイバーセキュリティリスクや不均一なインターネットアクセスといった課題が成長を阻害する可能性はあるもの、継続的な技術の進歩やアマゾンのインタラクティブ広告のような革新的な広告戦略は、今後数年間で状況を再定義し、市場の持続的な勢いを確保すると予想されます。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Samsung Electronics（South Korea）
LG Electronics（South Korea）
Sony Corporation（Japan）
TCL Technology（China）
Hisense Group（China）
Panasonic Corporation（Japan）
Sharp Corporation（Japan）
Roku, Inc.（USA）
Amazon Fire TV（USA）
Google Chromecast（USA）
Apple TV（USA）
Philips（TP Vision）（Netherlands）
Skyworth Digital Holdings Ltd.（China）
Haier Group Corporation（China）
JVC Kenwood Corporation（Japan）
Sanyo Electric Co., Ltd.（Japan）
Funai Electric Co., Ltd.（Japan）
Vestel（Turkey）
Xiaomi Corporation（China）

結論と提言

Product Code: SQMIG25E2166

Connected TV Market size was valued at USD 85.4 billion in 2023 and is poised to grow from USD 92.23 billion in 2024 to USD 170.71 billion by 2032, growing at a CAGR of 8.0% during the forecast period (2025-2032).

The connected TV market is experiencing rapid growth, driven primarily by the rise of over-the-top (OTT) streaming services like Netflix and Amazon Prime Video, as consumers increasingly favor flexible, on-demand viewing over traditional broadcasting. This shift, fueled by advancements in display technologies, high-speed internet proliferation, and the integration of smart features from AI-driven voice assistants, is enhancing user experience and driving demand for smart TVs. Strategic investments and partnerships among technology and content providers, such as AppLovin's acquisition of Wurl, are further strengthening the ecosystem for content delivery. While challenges like cybersecurity risks and uneven internet access could hinder growth, ongoing technological advancements and innovative advertising strategies, like Amazon's interactive ads, are expected to redefine the landscape over the next few years, ensuring sustained market momentum.

Top-down and bottom-up approaches were used to estimate and validate the size of the Connected TV market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Connected TV Market Segments Analysis

Global Connected TV Market is segmented by Screen Size, Technology, Screen Type, Resolution, Operating System, Connectivity Features, Smart Features, Distribution Channel, End-Use and region. Based on Screen Size, the market is segmented into < 40 inches, 40-48 inches, 48-55 inches and > 55 inches. Based on Technology, the market is segmented into LCD, OLED and QLED. Based on Screen Type, the market is segmented into Flat and Curved. Based on Resolution, the market is segmented into HD, Full HD, 4K and 8K. Based on Operating System, the market is segmented into Android TV, Tizen OS, webOS, Fire TV OS and Roku OS. Based on Connectivity Features, the market is segmented into Wi-Fi, Bluetooth, Ethernet, HDMI and USB. Based on Smart Features, the market is segmented into Voice Control, Gesture Control, Content Streaming, Gaming and Smart Home Integration. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End-Use, the market is segmented into Residential and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Connected TV Market

The rapid expansion of over-the-top (OTT) streaming services, including popular platforms like Netflix, Disney+, and Amazon Prime, significantly propels the growth of the global connected TV market. As consumers increasingly shift away from traditional cable television, opting instead for ad-supported, subscription, and on-demand streaming options, there is a rising demand for smart TVs equipped with features like built-in Wi-Fi, high-resolution displays, and efficient content aggregation capabilities. This transition highlights the changing preferences of viewers and underscores the necessity for advanced technology in connected televisions to enhance user experiences and meet evolving market expectations.

Restraints in the Connected TV Market

The global connected TV market faces significant obstacles in regions lacking sufficient internet infrastructure to facilitate high-quality streaming and cloud-based services. In many developing markets, the uneven availability of broadband and the high costs associated with data hinder the adoption of advanced smart TV functionalities, including 4K/8K streaming capabilities and cloud gaming experiences. This technological disparity restricts consumers' access to the full potential of connected TVs, limiting market growth and reducing overall user engagement. Thus, without improvements in internet access and affordability, the proliferation of high-performance smart TVs is likely to remain constrained in these areas.

Market Trends of the Connected TV Market

The Connected TV market is witnessing a significant transformation driven by the surge in ad-supported streaming services, particularly through Advertising Video on Demand (AVOD) platforms. Industry giants like Roku, Amazon, and YouTube are bolstering their offerings of free, ad-supported content, which is attracting a growing audience while simultaneously enticing advertisers looking for cost-effective reach. This trend is catalyzing an increase in advertising revenues, compelling content providers to adopt innovative hybrid monetization strategies that combine Subscription Video on Demand (SVOD) with ad-supported models. As viewers increasingly favor flexible viewing options, this dual approach aids in maximizing audience engagement and revenue potential in the evolving media landscape.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Technology Advancement
Regulatory Landscape
Customer & Buying Criteria Analysis

Global Connected TV Market Size by Screen Size & CAGR (2025-2032)

Market Overview
< 40 inches
40-48 inches
48-55 inches
55 inches

Global Connected TV Market Size by Technology & CAGR (2025-2032)

Market Overview
LCD
OLED
QLED

Global Connected TV Market Size by Screen Type & CAGR (2025-2032)

Market Overview
Flat
Curved

Global Connected TV Market Size by Resolution & CAGR (2025-2032)

Market Overview
HD
Full HD
4K
8K

Global Connected TV Market Size by Operating System & CAGR (2025-2032)

Market Overview
Android TV
Tizen OS
webOS
Fire TV OS
Roku OS

Global Connected TV Market Size by Connectivity Features & CAGR (2025-2032)

Market Overview
Wi-Fi
Bluetooth
Ethernet
HDMI
USB

Global Connected TV Market Size by Smart Features & CAGR (2025-2032)

Market Overview
Voice Control
Gesture Control
Content Streaming
Gaming
Smart Home Integration

Global Connected TV Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Online
Offline

Global Connected TV Market Size by End-Use & CAGR (2025-2032)

Market Overview
Residential
Commercial

Global Connected TV Market Size & CAGR (2025-2032)

North America (Screen Size, Technology, Screen Type, Resolution, Operating System, Connectivity Features, Smart Features, Distribution Channel, End-Use)
- US
- Canada
Europe (Screen Size, Technology, Screen Type, Resolution, Operating System, Connectivity Features, Smart Features, Distribution Channel, End-Use)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Screen Size, Technology, Screen Type, Resolution, Operating System, Connectivity Features, Smart Features, Distribution Channel, End-Use)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Screen Size, Technology, Screen Type, Resolution, Operating System, Connectivity Features, Smart Features, Distribution Channel, End-Use)
- Brazil
- Rest of Latin America
Middle East & Africa (Screen Size, Technology, Screen Type, Resolution, Operating System, Connectivity Features, Smart Features, Distribution Channel, End-Use)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Samsung Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LG Electronics (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sony Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TCL Technology (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hisense Group (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Panasonic Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sharp Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Roku, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amazon Fire TV (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Google Chromecast (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Apple TV (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Philips (TP Vision) (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Skyworth Digital Holdings Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Haier Group Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
JVC Kenwood Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sanyo Electric Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Funai Electric Co., Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vestel (Turkey)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Xiaomi Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

コネクテッドTV市場規模、シェア、成長分析：画面サイズ別、技術別、スクリーンタイプ別、解像度別、OS別、接続機能別、スマート機能別、地域別 - 産業予測 2025～2032年

Connected TV Market Size, Share, and Growth Analysis, By Screen Size, By Technology, By Screen Type, By Resolution, By Operating System, By Connectivity Features, By Smart Features, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

コネクテッドTV市場規模：画面サイズ別& CAGR（2025-2032）

コネクテッドTV市場規模：技術別& CAGR（2025-2032）

コネクテッドTV市場規模：スクリーンタイプ別& CAGR（2025-2032）

コネクテッドTV市場規模：解像度別& CAGR（2025-2032）

コネクテッドTV市場規模：OS別& CAGR（2025-2032）

コネクテッドTV市場規模：接続機能別& CAGR（2025-2032）

コネクテッドTV市場規模：スマート機能別& CAGR（2025-2032）

コネクテッドTV市場規模：流通チャネル別& CAGR（2025-2032）

コネクテッドTV市場規模：最終用途別& CAGR（2025-2032）

コネクテッドTV市場規模：地域別& CAGR（2025-2032）