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コネクテッドTVの市場規模、シェア、動向分析レポート：スクリーンサイズ別、流通別、技術別、地域別、セグメント予測、2025年～2030年

Connected TV Market Size, Share & Trends Analysis Report By Screen Size (Less than 30 inches, 30 to 50 inches, 50 to 70 inches, above 70 inches), By Distribution, By Technology (LED, OLED), By Region, And Segment Forecasts, 2025 - 2030

出版日
ページ情報
英文 80 Pages
納期
2～10営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.35円
コネクテッドTVの市場規模、シェア、動向分析レポート：スクリーンサイズ別、流通別、技術別、地域別、セグメント予測、2025年～2030年
出版日: 2025年05月22日
発行: Grand View Research
ページ情報: 英文 80 Pages
納期: 2～10営業日
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  • 概要
  • 図表
  • 目次
概要

コネクテッドTVの市場規模と動向：

世界のコネクテッドTV市場規模は、2024年に2,676億7,000万米ドルと推定され、2025年から2030年にかけてCAGR 12.80％で成長すると予測されます。

この拡大は主に、消費者にオンデマンドの膨大なコンテンツを競合価格で提供するストリーミング・サービスの普及によってもたらされます。

視聴者が従来のケーブルTVや衛星TVからNetflix、Disney+、Amazon Prime Videoのようなプラットフォームにますます移行するにつれて、コネクテッドTV機器の需要が急増し、現代のホームエンターテイメントに好まれる媒体となっています。技術の進歩は、この成長を促進する上で重要な役割を果たしています。メーカー各社は、4Kや8K解像度、HDR、OLED、QLEDディスプレイ、AIを活用したコンテンツ推薦など、最先端の機能を統合しています。これらのイノベーションは視聴体験を大幅に向上させ、プレミアム・エンタテインメント・ソリューションを求める消費者を引き付けています。音声制御、スマートホームとの統合、パーソナライズされたユーザーインターフェースは、コネクテッドTVを従来のテレビからさらに差別化し、より高い普及率を促進します。

高速インターネットの普及とスマートホームエコシステムの拡大も、コネクテッドTV市場の成長を加速させています。ブロードバンドインフラの改善により、シームレスなストリーミングが可能になり、クラウドゲームやAI主導の提案などの高度な機能をサポートしています。スマートホームが普及するにつれて、消費者はテレビがエンターテインメント、コミュニケーション、ホームオートメーションの中心的ハブとして機能することをますます期待するようになり、コネクテッドテレビの魅力を高めています。

地域別の市場力学がこの分野の拡大にさらに貢献しています。北米と欧州は、高い可処分所得、高度なインターネット・インフラ、最新技術への旺盛な意欲により、大きな市場シェアを占めています。しかし、アジア太平洋地域、特に中国とインドは、所得の増加、急速な都市化、ストリーミング品質とアクセシビリティを向上させる5Gネットワークの展開に後押しされ、急成長が見込まれています。

もう1つの大きな成長要因は、オーバー・ザ・トップ（OTT）プラットフォームと広告支援型ビデオ・オン・デマンド（AVOD）モデルの台頭です。これらのサービスは、従来のテレビに代わる柔軟で手頃な価格の代替サービスを提供し、若年層やコードカッターの進化する嗜好に対応しています。さまざまなストリーミング・プラットフォームで独占コンテンツやローカライズされたコンテンツが利用できることは、消費者がコネクテッドTVに投資するインセンティブをさらに高め、エンターテインメント分野での優位性を確固たるものにしています。

サムスン、LG、ソニーのような既存の電子機器メーカーと、アマゾン、アップル、グーグルのようなハイテク大手が競合情勢にあり、継続的な技術革新と市場の進化が保証されています。戦略的パートナーシップ、合併、技術的進歩は市場をさらに推進し、コネクテッドTVを今後何年にもわたってデジタルホームとエンターテインメントのエコシステムに不可欠なものにすると予想されます。

急速な成長にもかかわらず、コネクテッドTV（CTV）市場はいくつかの課題に直面しています。大きな問題のひとつは市場の集中で、グーグルやアマゾンのような少数の大企業がOSを独占しています。このような集中は、競争の低下、価格の上昇、イノベーションの制限、消費者の選択肢の減少につながる可能性があります。

もう1つの課題は、コネクテッドTVに関連するコストが従来のTVに比べて高いことです。この価格プレミアムは、特に可処分所得の低い地域では、CTVの採用を思いとどまらせる可能性があります。さらに、変化への抵抗感や従来のテレビ視聴習慣が市場浸透を遅らせています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 コネクテッドTV市場の変数、動向、範囲

  • 市場系統の見通し
  • 浸透と成長の見込みマッピング
  • 業界バリューチェーン分析
    • 生の画面サイズの見通し
    • 製造業と技術の動向
    • 販売チャネル分析
    • 利益率分析
  • 市場力学
    • 市場促進要因分析
    • 市場抑制要因分析
    • 市場機会
    • 市場の課題
  • 業界分析- ポーターのファイブフォース分析
  • 市場参入戦略

第4章 コネクテッドTV市場：スクリーンサイズの推定・動向分析

  • コネクテッドTV市場：主なポイント
  • 変動分析と市場シェア、2024年と2030年
  • スクリーンサイズ別、2018年～2030年
    • 30インチ以下
    • 30～50インチ
    • 50～70インチ
    • 70インチ以上

第5章 コネクテッドTV市場：技術の推定・動向分析

  • コネクテッドTV市場：主なポイント
  • 変動分析と市場シェア、2024年と2030年
  • 技術別、2018年～2030年
    • LED
    • 有機EL
    • その他

第6章 コネクテッドTV市場：流通の推定・動向分析

  • コネクテッドTV市場：主なポイント
  • 変動分析と市場シェア、2024年と2030年
  • 流通別、2018年～2030年
    • オンライン
    • オフライン

第7章 コネクテッドTV市場：地域の推定・動向分析

  • コネクテッドTV市場：地域展望
  • 地域変動分析と市場シェア、2024年と2030年
  • 地域別・国別、2018年～2030年
    • 北米
    • 欧州
    • アジア太平洋
    • 中南米
    • 中東・アフリカ

第8章 競合分析

  • 主要市場参入企業による最近の動向と影響分析
  • 企業分類
  • 参入企業の概要
  • 財務実績
  • 製品ベンチマーク
  • 企業市場シェア分析、2024年（％）
  • 企業ヒートマップ分析
  • 戦略マッピング
  • 企業プロファイル
    • Samsung Electronics
    • LG Electronics
    • Sony Corporation
    • Panasonic Corporation
    • Philips
    • TCL Technology
    • Xiaomi Corporation
    • Hisense Group
    • Vizio Inc.
    • Sharp Electronics
    • Roku
    • Skyworth
    • Haier Group
図表

List of Tables

  • Table 1 Connected TV market - Key market driver analysis
  • Table 2 Connected TV market - Key market restraint analysis
  • Table 3 Connected TV market estimates & forecast, by screen size (USD Billion)
  • Table 4 Connected TV market estimates & forecast, by technology (USD Billion)
  • Table 5 Connected TV market estimates & forecast, by distribution channel (USD Billion)
  • Table 6 North America Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 7 North America Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 8 North America Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 9 North America Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 10 U.S macro-economic outlay
  • Table 11 U.S Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 12 U.S Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 13 U.S Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 14 U.S Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 15 Canada macro-economic outlay
  • Table 16 Canada Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 17 Canada Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 18 Canada Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 19 Canada Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 20 Mexico macro-economic outlay
  • Table 21 Mexico Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 22 Mexico Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 23 Mexico Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 24 Mexico Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 25 Europe Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 26 Europe Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 27 Europe Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 28 Europe Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 29 Germany macro-economic outlay
  • Table 30 Germany Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 31 Germany Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 32 Germany Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 33 Germany Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 34 UK macro-economic outlay
  • Table 35 UK Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 36 UK Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 37 UK Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 38 UK Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 39 France macro-economic outlay
  • Table 40 France Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 41 France Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 42 France Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 43 France Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 44 Italy macro-economic outlay
  • Table 45 Italy Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 46 Italy Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 47 Italy Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 48 Italy Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 49 Spain macro-economic outlay
  • Table 50 Spain Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 51 Spain Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 52 Spain Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 53 Spain Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 54 Asia Pacific Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 55 Asia Pacific Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 56 Asia Pacific Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 57 Asia Pacific Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 58 China macro-economic outlay
  • Table 59 China Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 60 China Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 61 China Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 62 China Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 63 Japan macro-economic outlay
  • Table 64 Japan Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 65 Japan Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 66 Japan Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 67 Japan Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 68 India macro-economic outlay
  • Table 69 India Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 70 India Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 71 India Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 72 India Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 73 Australia macro-economic outlay
  • Table 74 New Zealand macro-economic outlay
  • Table 75 Australia & New Zealand Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 76 Australia & New Zealand Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 77 Australia & New Zealand Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 78 Australia Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 79 South Korea macro-economic outlay
  • Table 80 South Korea Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 81 South Korea Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 82 South Korea Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 83 South Korea Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 84 Central & South America Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 85 Central & South America Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 86 Central & South America Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 87 Central & South America Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 88 Brazil macro-economic outlay
  • Table 89 Brazil Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 90 Brazil Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 91 Brazil Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 92 Brazil Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 93 Middle East & Africa Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 94 Middle East & Africa Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 95 Middle East & Africa Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 96 Middle East & Africa Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 97 UAE macro-economic outlay
  • Table 98 UAE Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Table 99 UAE Connected TV market revenue estimates and forecast by screen size, 2018 - 2030 (USD Billion)
  • Table 100 UAE Connected TV market revenue estimates and forecast by technology, 2018 - 2030 (USD Billion)
  • Table 101 UAE Connected TV market revenue estimates and forecast by distribution, 2018 - 2030 (USD Billion)
  • Table 102 Recent developments & impact analysis, by key market participants
  • Table 103 Company market share, 2023
  • Table 104 Company heat map analysis
  • Table 105 Companies undergoing key strategies

List of Figure

  • Fig. 1 Connected TV market segmentation
  • Fig. 2 Primary research pattern
  • Fig. 3 Primary research approaches
  • Fig. 4 Primary research process
  • Fig. 5 Market snapshot
  • Fig. 6 Product snapshot
  • Fig. 7 Packaging snapshot
  • Fig. 8 Regional snapshot
  • Fig. 9 Competitive landscape snapshot
  • Fig. 10 Connected TV market size, 2018 to 2030 (USD Billion)
  • Fig. 11 Connected TV market: Penetration & growth prospect mapping
  • Fig. 12 Connected TV market: Value chain analysis
  • Fig. 13 Connected TV market: Profit margin analysis
  • Fig. 14 Connected TV market: Market dynamics
  • Fig. 15 Connected TV market: Porter's five forces analysis
  • Fig. 16 Connected TV market, by screen size: Key Takeaways
  • Fig. 17 Connected TV market: Product movement analysis, 2024 & 2030 (%)
  • Fig. 18 Rosa gallica market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 19 Rosa damascene market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 20 Rosa centifolia market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 21 Connected TV market, by technology: Key Takeaways
  • Fig. 22 Connected TV market: distribution movement analysis, 2024 & 2030 (%)
  • Fig. 23 Connected TV market: Regional outlook, 2024 & 2030 (USD Billion)
  • Fig. 24 Regional marketplace: Key takeaways
  • Fig. 25 North America Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 26 U.S Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 27 Canada Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 28 Mexico Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 29 Europe Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 30 UK Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 31 Germany Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 32 France Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 33 Italy Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 34 Spain Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 35 Asia Pacific Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 36 China Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 37 Japan Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 38 India Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 39 Australia & New Zealand Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 40 South Korea Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 41 Central & South America Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 42 Brazil Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 43 Middle East & Africa Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 44 UAE Connected TV market estimates and forecast, 2018 - 2030 (USD Billion)
  • Fig. 45 Key company categorization
  • Fig. 46 Company market share analysis, 2023
  • Fig. 47 Strategic framework of the Connected TV market
目次
Product Code: GVR-4-68040-587-2

Connected TV Market Size & Trends:

The global connected TV market size was estimated at USD 267.67 billion in 2024 and is expected to grow at a CAGR of 12.80% from 2025 to 2030. This expansion is primarily driven by the widespread adoption of streaming services, which offer consumers a vast array of on-demand content at competitive prices.

As viewers increasingly shift from traditional cable and satellite TV to platforms like Netflix, Disney+, and Amazon Prime Video, the demand for connected TV devices has surged, making them the preferred medium for modern home entertainment. Technological advancements play a crucial role in fueling this growth. Manufacturers are integrating cutting-edge features such as 4K and 8K resolution, HDR, OLED, and QLED displays, and AI-powered content recommendations. These innovations significantly enhance the viewing experience, attracting consumers seeking premium entertainment solutions. Voice control, smart home integration, and personalized user interfaces further differentiate connected TVs from conventional televisions, driving higher adoption rates.

The proliferation of high-speed internet and the expansion of smart home ecosystems have also accelerated connected TV market growth. Improved broadband infrastructure enables seamless streaming and supports advanced features like cloud gaming and AI-driven suggestions. As smart homes become more prevalent, consumers increasingly expect their TVs to function as central hubs for entertainment, communication, and home automation, reinforcing the appeal of connected TVs.

Regional market dynamics further contribute to the sector's expansion. North America and Europe hold substantial market shares due to high disposable incomes, advanced internet infrastructure, and a strong appetite for the latest technology. However, the Asia Pacific region, particularly China and India, is expected to witness the fastest growth, fueled by rising incomes, rapid urbanization, and the deployment of 5G networks, which enhance streaming quality and accessibility.

Another significant growth driver is the rise of over-the-top (OTT) platforms and advertising-supported video on demand (AVOD) models. These services offer flexible, affordable alternatives to traditional TV, catering to the evolving preferences of younger demographics and cord-cutters. The availability of exclusive and localized content on various streaming platforms further incentivizes consumers to invest in connected TVs, solidifying their dominance in the entertainment sector.

The competitive landscape, featuring established electronics manufacturers like Samsung, LG, and Sony alongside tech giants like Amazon, Apple, and Google, ensures continuous innovation and market evolution. Strategic partnerships, mergers, and technological advancements are expected to propel the market further, making connected TVs an integral part of the digital home and entertainment ecosystem for years to come.

Despite its rapid growth, the connected TV (CTV) market faces several challenges. One major issue is market concentration, where a few large tech firms like Google and Amazon dominate the operating system landscape. This concentration can lead to reduced competition, higher prices, limited innovation, and less consumer choice, as these companies may engage in self-preferencing by promoting their content over competitors' offerings.

Another challenge is the high cost associated with connected TVs compared to traditional TVs. This price premium can deter some consumers from adopting CTVs, especially in regions with lower disposable incomes. Additionally, resistance to change and conventional TV-watching habits slow down market penetration.

Global Connected TV Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and analyzes the latest industry trends and opportunities in each sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the global connected TV market report based on screen size, distribution channel, technology, and region:

  • Screen Size Outlook (Revenue, USD Billion, 2018 - 2030)
  • Below 30 inches
  • 30 to 50 inches
  • 50 to 70 inches
  • Above 70 inches
  • Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)
  • Online
  • Offline
  • Technology Outlook (Revenue, USD Billion, 2018 - 2030)
  • LED
  • OLED
  • Others
  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Spain
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia & New Zealand
    • South Korea
  • Central & South America
    • Brazil
  • Middle East & Africa
    • UAE

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Screen Size Outlook
  • 2.3. Technology Outlook
  • 2.4. Distribution Outlook
  • 2.5. Competitive Landscape Outlook

Chapter 3. Connected TV Market Variables, Trends & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Raw Screen Size Outlooks
    • 3.3.2. Manufacturing and Technology Trends
    • 3.3.3. Sales Channel Analysis
    • 3.3.4. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Market Opportunities
    • 3.4.4. Market Challenges
  • 3.5. Industry Analysis - Porter's Five Forces Analysis
  • 3.6. Market Entry Strategies

Chapter 4. Connected TV Market: Screen Size Estimates & Trend Analysis

  • 4.1. Connected TV Market by Screen Size: Key Takeaways
  • 4.2. Screen Size Movement Analysis & Market Share, 2024 & 2030
  • 4.3. Market Estimates & Forecasts, by Screen Size, 2018 - 2030 (USD Billion)
    • 4.3.1. Below 30 inches
      • 4.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 4.3.2. 30 to 50 inches
      • 4.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 4.3.3. 50 to 70 inches
      • 4.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 4.3.4. Above 70 inches
      • 4.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 5. Connected TV Market: Technology Estimates & Trend Analysis

  • 5.1. Connected TV Market, by Technology: Key Takeaways
  • 5.2. Technology Movement Analysis & Market Share, 2024 & 2030
  • 5.3. Market Estimates & Forecasts, by Technology, 2018 - 2030 (USD Billion)
    • 5.3.1. LED
      • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.2. OLED
      • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 5.3.3. Others
      • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Connected TV Market: Distribution Estimates & Trend Analysis

  • 6.1. Connected TV Market, by Distribution: Key Takeaways
  • 6.2. Distribution Movement Analysis & Market Share, 2024 & 2030
  • 6.3. Market Estimates & Forecasts, by Distribution, 2018 - 2030 (USD Billion)
    • 6.3.1. Online
      • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 6.3.2. Offline
      • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Connected TV Market: Regional Estimates & Trend Analysis

  • 7.1. Connected TV Market: Regional Outlook
  • 7.2. Regional Movement Analysis & Market Share, 2024 & 2030
  • 7.3. Market Estimates & Forecasts, by Region & Country, 2018 - 2030 (USD Billion)
    • 7.3.1. North America
      • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.1.2. U.S.
        • 7.3.1.2.1. Key country dynamics
        • 7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.1.3. Canada
        • 7.3.1.3.1. Key country dynamics
        • 7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.1.4. Mexico
        • 7.3.1.4.1. Key country dynamics
        • 7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.2. Europe
      • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.2. Germany
        • 7.3.2.2.1. Key country dynamics
        • 7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.3. UK
        • 7.3.2.3.1. Key country dynamics
        • 7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.4. France
        • 7.3.2.4.1. Key country dynamics
        • 7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.5. Italy
        • 7.3.2.5.1. Key country dynamics
        • 7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.2.6. Spain
        • 7.3.2.6.1. Key country dynamics
        • 7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.3. Asia Pacific
      • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.2. China
        • 7.3.3.2.1. Key country dynamics
        • 7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.3. Japan
        • 7.3.3.3.1. Key country dynamics
        • 7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.4. India
        • 7.3.3.4.1. Key country dynamics
        • 7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.5. Australia & New Zealand
        • 7.3.3.5.1. Key country dynamics
        • 7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.3.6. South Korea
        • 7.3.3.6.1. Key country dynamics
        • 7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.4. Central & South America
      • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.4.2. Brazil
        • 7.3.4.2.1. Key country dynamics
        • 7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Billion)
    • 7.3.5. Middle East & Africa
      • 7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
      • 7.3.5.2. UAE
        • 7.3.5.2.1. Key country dynamics

Chapter 8. Competitive Analysis

  • 8.1. Recent Developments & Impact Analysis, by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Participant's Overview
  • 8.4. Financial Performance
  • 8.5. Product Benchmarking
  • 8.6. Company Market Share Analysis, 2024 (%)
  • 8.7. Company Heat Map Analysis
  • 8.8. Strategy Mapping
  • 8.9. Company Profiles
    • 8.9.1. Samsung Electronics
      • 8.9.1.1. Company overview
      • 8.9.1.2. Financial performance
      • 8.9.1.3. Product benchmarking
      • 8.9.1.4. Strategic initiatives
    • 8.9.2. LG Electronics
      • 8.9.2.1. Company overview
      • 8.9.2.2. Financial performance
      • 8.9.2.3. Product benchmarking
      • 8.9.2.4. Strategic initiatives
    • 8.9.3. Sony Corporation
      • 8.9.3.1. Company overview
      • 8.9.3.2. Financial performance
      • 8.9.3.3. Product benchmarking
      • 8.9.3.4. Strategic initiatives
    • 8.9.4. Panasonic Corporation
      • 8.9.4.1. Company overview
      • 8.9.4.2. Financial performance
      • 8.9.4.3. Product benchmarking
      • 8.9.4.4. Strategic initiatives
    • 8.9.5. Philips
      • 8.9.5.1. Company overview
      • 8.9.5.2. Financial performance
      • 8.9.5.3. Product benchmarking
      • 8.9.5.4. Strategic initiatives
    • 8.9.6. TCL Technology
      • 8.9.6.1. Company overview
      • 8.9.6.2. Financial performance
      • 8.9.6.3. Product benchmarking
      • 8.9.6.4. Strategic initiatives
    • 8.9.7. Xiaomi Corporation
      • 8.9.7.1. Company overview
      • 8.9.7.2. Financial performance
      • 8.9.7.3. Product benchmarking
      • 8.9.7.4. Strategic initiatives
    • 8.9.8. Hisense Group
      • 8.9.8.1. Company overview
      • 8.9.8.2. Financial performance
      • 8.9.8.3. Product benchmarking
      • 8.9.8.4. Strategic initiatives
    • 8.9.9. Vizio Inc.
      • 8.9.9.1. Company overview
      • 8.9.9.2. Financial performance
      • 8.9.9.3. Product benchmarking
      • 8.9.9.4. Strategic initiatives
    • 8.9.10. Sharp Electronics
      • 8.9.10.1. Company overview
      • 8.9.10.2. Financial performance
      • 8.9.10.3. Product benchmarking
      • 8.9.10.4. Strategic initiatives
    • 8.9.11. Roku
      • 8.9.11.1. Company overview
      • 8.9.11.2. Financial performance
      • 8.9.11.3. Product benchmarking
      • 8.9.11.4. Strategic initiative
    • 8.9.12. Skyworth
      • 8.9.12.1. Company overview
      • 8.9.12.2. Financial performance
      • 8.9.12.3. Product benchmarking
      • 8.9.12.4. Strategic initiatives
    • 8.9.13. Haier Group
      • 8.9.13.1. Company overview
      • 8.9.13.2. Financial performance
      • 8.9.13.3. Product benchmarking
      • 8.9.13.4. Strategic initiatives