リキッドメイクアップの市場規模、シェア、成長分析：製品別、流通チャネル別、地域別 - 産業予測 2025～2032年

リキッドメイクアップ市場規模は2023年に82億米ドルと評価され、2024年の86億6,000万米ドルから2032年には133億9,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは5.6％で成長する見通しです。

世界のリキッドメイクアップ市場は、特に女性の間で多様なメーキャップ製品への需要が高まっていることに後押しされ、活況を呈しています。今後も急速な拡大が予測される中、同市場は様々な好みに対応する幅広いリキッドメイクアップオプションの提供に注力しています。インスタグラムやユーチューブなどのソーシャルメディアプラットフォームの影響を受け、メイクアップはアートフォームへと進化し、消費者は自己表現のために高級リキッド製品に投資するようになっています。しかし、天然素材やオーガニック製品へのシフトが合成代替品の人気に影響を与える可能性や、新興国市場におけるプレミアム製品の高コストといった課題もあります。とはいえ、クルエルティフリー（動物実験抜き）の選択肢の増加、技術の進歩、パーソナライズされた製品といった有望な動向は、特にオンラインチャネルや新興の男性消費者層を通じた成長機会を浮き彫りにしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 規制分析
• 特許分析

リキッドメイクアップ市場規模：製品別& CAGR（2025-2032）

• 市場概要
• ファンデーション
• アイメイク
• コンシーラー
• リップ
• その他

リキッドメイクアップ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

リキッドメイクアップ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• L'Oreal（France）
• Estee Lauder Companies, Inc.（US）
• Shiseido Co. Ltd.（Japan）
• Procter & Gamble Co.（US）
• Unilever plc（UK）
• Revlon Inc.（US）
• Amway Corporation（US）
• Kao Corporation（Japan）
• Chanel SA（France）
• Mary Kay Inc.（US）
• LVMH Moet Hennessy Louis Vuitton SE（France）
• Johnson & Johnson（US）
• The Body Shop International Limited（UK）
• Henkel AG & Co. KGaA（Germany）
• Beiersdorf AG（Germany）
• Puig SL（Spain）
• Colgate-Palmolive Company（US）

結論と提言

Liquid Makeup Market size was valued at USD 8.2 billion in 2023 and is poised to grow from USD 8.66 billion in 2024 to USD 13.39 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The global liquid makeup market is thriving, fueled by a rising demand for diverse makeup products, particularly among women. With rapid expansion projected to continue, the market focuses on providing an extensive range of liquid makeup options catering to varying preferences. Influenced by social media platforms like Instagram and YouTube, makeup has evolved into an art form, prompting consumers to invest in premium liquid products for self-expression. However, challenges include a shift towards natural and organic products, potentially impacting the popularity of synthetic alternatives, alongside the high costs of premium offerings in developing markets. Nevertheless, promising trends such as the increase in cruelty-free options, technological advancements, and personalized products highlight growth opportunities, especially through online channels and emerging male consumer segments.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Makeup market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Makeup Market Segments Analysis

Global Liquid Makeup Market is segmented by Product, Distribution Channel and region. Based on Product, the market is segmented into Foundation, Eye Products, Concealer, Lip Products and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Liquid Makeup Market

One of the key factors propelling the global liquid makeup market is the rising demand for premium and luxury liquid makeup items, especially in developed regions. Consumers are increasingly inclined to invest in high-quality liquid makeup solutions that offer enhanced coverage, superior texture, and long-lasting wear. This trend reflects a growing willingness to prioritize quality and aesthetics in cosmetics, leading to a significant shift in purchasing behavior. As a result, the market is witnessing a surge in the popularity of high-end liquid makeup options, further driving growth in this segment and influencing overall market dynamics.

Restraints in the Liquid Makeup Market

The growing awareness regarding environmental sustainability and health has led to a shift in consumer preferences towards natural and organic liquid makeup products, resulting in decreased demand for synthetic and chemical-based alternatives. This trend poses a challenge to the expansion of the market for traditional liquid makeup formulations, as more consumers seek safer, eco-friendly options that prioritize both their well-being and the health of the planet. Consequently, the rise of clean beauty movement may impede the growth of conventional liquid makeup products that rely on synthetic ingredients, pushing manufacturers to adapt their offerings to align with changing consumer values and preferences.

Market Trends of the Liquid Makeup Market

The liquid makeup market is witnessing a notable trend towards multifunctional products, as consumers increasingly favor convenience and efficiency in their beauty routines. Innovative offerings, such as foundation-concealer hybrids and versatile lip and cheek stains, cater to the modern consumer's desire for streamlined routines without compromising on quality. This shift is further fueled by the appeal of cost-effectiveness, allowing shoppers to save money and space in their beauty arsenals. As brands respond to this demand with products that seamlessly blend function with performance, the multifunctional liquid makeup segment is poised for sustained growth, shaping the future landscape of the beauty industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Regulatory Analysis
• Patent Analysis

Global Liquid Makeup Market Size by Product & CAGR (2025-2032)

• Market Overview
• Foundation
• Eye Products
• Concealer
• Lip Products
• Others

Global Liquid Makeup Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Liquid Makeup Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel)
  • US
  • Canada
• Europe (Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Co. Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Body Shop International Limited (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puig SL (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations