鮮魚市場の市場規模、シェア、成長分析、製品別、形態別、流通チャネル別、地域別 - 産業予測、2025-2032年

鮮魚の世界市場規模は、2023年に2,353億1,000万米ドルと評価され、2024年の2,435億5,000万米ドルから2032年には3,207億米ドルに成長し、予測期間（2025-2032年）のCAGRは3.5％で成長する見通しです。

鮮魚の世界市場は、先進国と新興国双方の需要急増に牽引され、大幅な成長が見込まれています。FAO（国連食糧農業機関）によると、食用魚の世界的消費量は人口増加率を上回っており、慢性疾患リスクの低減における役割など、鮮魚の健康上の利点に対する意識の高まりがその原動力となっています。コールドチェーン・ロジスティクスと流通の革新は、魚の生産量の増加と相まって、市場の拡大をさらに促進しています。高カロリー食品よりもタンパク質が豊富な食事を好む傾向が強まっていることから、魚は必須オメガ 3脂肪酸を豊富に含む、望ましい低脂肪タンパク源として位置づけられています。この増加傾向は、都市化、所得の増加、高級で多様な食品オプションへの嗜好の高まりに後押しされて、インドやインドネシアのような急成長市場で特に顕著です。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析

鮮魚市場の市場規模：製品別

• 市場概要
• 遠洋魚
• 底生魚

鮮魚市場の市場規模：形態別

• 市場概要
• フレッシュ
• フローズン

鮮魚市場の市場規模：流通チャネル別

• 市場概要
• オフライン
• オンライン

鮮魚市場の市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Maruha Nichiro Corporation（Japan）
• Nippon Suisan Kaisha（Nissui）（Japan）
• Thai Union Group（Thailand）
• Mowi ASA（Norway）
• SalMar ASA（Norway）
• Leroy Seafood Group（Norway）
• Grieg Seafood ASA（Norway）
• Bakkafrost（Faroe Islands）
• Australis Seafoods S.A.（Chile）
• Camanchaca S.A.（Chile）
• High Liner Foods（Canada）
• Tassal Group Limited（Australia）
• Sanford Limited（New Zealand）
• Clearwater Seafoods Incorporated（Canada）
• Pacific Seafood Group（United States）
• Cooke Aquaculture（Canada）
• Nissui Corporation（Japan）
• Pesquera Exalmar S.A.A.（Peru）
• Empresas AquaChile S.A.（Chile）
• Stolt-Nielsen Limited（United Kingdom）

結論と提言

Global Fresh Fish Market size was valued at USD 235.31 billion in 2023 and is poised to grow from USD 243.55 billion in 2024 to USD 320.7 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

The global market for fish is poised for substantial growth, driven by surging demand across both developed and developing nations. According to the Food and Agriculture Organization (FAO), global consumption of food fish is outpacing population growth, driven by heightened awareness of the health benefits of fresh fish, including its role in reducing chronic disease risks. Innovations in cold chain logistics and distribution, coupled with increased fish production, are further catalyzing market expansion. The rise in preference for protein-rich diets over high-calorie foods positions fish as a desirable low-fat protein source, rich in essential omega-3 fatty acids. This upward trend is especially pronounced in burgeoning markets like India and Indonesia, fueled by urbanization, rising incomes, and a growing appetite for premium, diverse food options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Fresh Fish market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Fresh Fish Market Segments Analysis

Global Fresh Fish Market is segmented by Product, Form, Distribution Channel and region. Based on Product, the market is segmented into Pelagic Fish and Demersal Fish. Based on Form, the market is segmented into Fresh and Frozen. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Fresh Fish Market

The Global Fresh Fish market is significantly influenced by the rising demand for protein-rich diets as consumers increasingly opt for alternatives to high-calorie foods. Fresh fish provides a low-fat protein source while offering essential vitamins, including omega-3 fatty acids, vital for muscle development and overall well-being. This growing health consciousness among consumers is anticipated to persist throughout the forecast period, driving interest in natural, sustainable, and nutritious food options. As more individuals prioritize their health and seek out beneficial dietary choices, the market for fresh fish continues to thrive and evolve, catering to these preferences.

Restraints in the Global Fresh Fish Market

A significant limitation in the global fresh fish market is the environmental consequences associated with commercial fishing and aquaculture. Practices such as overfishing, habitat destruction, and pollution threaten to deplete fish populations and damage marine ecosystems. Moreover, the use of antibiotics and chemicals in fish farming raises consumer apprehensions regarding the safety and sustainability of these products. In response to these challenges, there is an increasing focus on adopting sustainable and responsible fishing methodologies, alongside the advancement of innovative technologies aimed at improving fish production. Addressing these issues is vital for maintaining consumer trust and ensuring the market's long-term viability.

Market Trends of the Global Fresh Fish Market

The global fresh fish market is experiencing a notable shift towards sustainability and traceability, driven by rising consumer awareness regarding environmental impacts and ethical sourcing practices. As more individuals prioritize eco-friendly choices, demand for responsibly harvested fish is surging, prompting businesses to implement sustainable fishing and aquaculture methods. This trend fuels investments in technology that enhances supply chain transparency, enabling brands to provide verifiable information about their sourcing. Additionally, stringent labeling and certification processes are being adopted to foster consumer trust and confidence, ultimately shaping a market landscape that values not only quality but also ethical consumption patterns.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Fresh Fish Market Size by Product & CAGR (2025-2032)

• Market Overview
• Pelagic Fish
• Demersal Fish

Global Fresh Fish Market Size by Form & CAGR (2025-2032)

• Market Overview
• Fresh
• Frozen

Global Fresh Fish Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Fresh Fish Market Size & CAGR (2025-2032)

• North America (Product, Form, Distribution Channel)
  • US
  • Canada
• Europe (Product, Form, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Form, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Form, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Form, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Maruha Nichiro Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Suisan Kaisha (Nissui) (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thai Union Group (Thailand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mowi ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SalMar ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Leroy Seafood Group (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grieg Seafood ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bakkafrost (Faroe Islands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australis Seafoods S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Camanchaca S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• High Liner Foods (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tassal Group Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sanford Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clearwater Seafoods Incorporated (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pacific Seafood Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cooke Aquaculture (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nissui Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pesquera Exalmar S.A.A. (Peru)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Empresas AquaChile S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stolt-Nielsen Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations