書籍市場の市場規模、シェア、成長分析：タイプ別、カテゴリー別、フォーマット別、流通チャネル別、地域別 - 産業予測 2025～2032年

書籍の世界市場規模は2023年に1,419億5,000万米ドルとなり、2024年の1,478億8,000万米ドルから2032年には2,052億1,000万米ドルに成長し、予測期間中（2025年～2032年）のCAGRは4.18％で成長する見通しです。

世界の書籍市場は、ハードカバー、ペーパーバック、オーディオブック、e-書籍など様々なフォーマットで多様な読書嗜好に対応し、堅調を維持しています。e-書籍とオーディオブックの人気が高まり、読者がデバイスを越えて便利に文学にアクセスできるようになったことも、大きな成長要因の一つです。特に発展途上地域における識字率の向上が、この拡大をさらに後押ししています。しかし、ストリーミングサービスとの競合や、低所得地域での成長を制限する書籍価格の高騰といった課題に直面しています。チャンスは、特にアジア太平洋とアフリカにおいて、独立した著者が提供する商品の多様化を可能にするセルフパブリッシングの動向と、地域言語書籍の需要にあります。主な動向は、ノンフィクションやストーリーテリングにおける消費者の嗜好の変化を反映し、デジタルフォーマットや購読モデルへのシフトも示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 顧客と購買基準の分析
• 技術分析

書籍市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 科学
• 歴史的
• ミステリー
• ファンタジー
• 文学
• 教育
• 漫画

書籍市場規模：カテゴリ別& CAGR（2025-2032）

• 市場概要
• フィクション
• ノンフィクション

書籍市場規模：フォーマット別& CAGR（2025-2032）

• 市場概要
• ハードコピー
• 電子書籍
• オーディオブック

書籍市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

書籍市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Penguin Random House LLC（United States）
• Hachette Book Group（France）
• Pearson Plc（United Kingdom）
• HarperCollins Publishers L.L.C.（United States）
• Simon & Schuster, LLC（United States）
• Holtzbrinck Publishing Group（Germany）
• Scholastic Inc.（United States）
• Walt Disney Co.（Marvel Comics）（United States）
• Morris Publishing（United States）
• RELX Group（United Kingdom）
• Bertelsmann SE & Co. KGaA（Germany）
• McGraw-Hill Education（United States）
• Cengage Learning（United States）
• John Wiley & Sons, Inc.（United States）
• Springer Nature（Germany）
• Oxford University Press（United Kingdom）
• Cambridge University Press（United Kingdom）
• Bloomsbury Publishing（United Kingdom）
• SAGE Publications（United States）
• Thomson Reuters（Canada）

結論と提言

Global Books Market size was valued at USD 141.95 billion in 2023 and is poised to grow from USD 147.88 billion in 2024 to USD 205.21 billion by 2032, growing at a CAGR of 4.18% during the forecast period (2025-2032).

The global books market remains robust, catering to diverse reading preferences with various formats, including hardcover, paperback, audiobooks, and e-books. One significant growth driver is the rising popularity of e-books and audiobooks, enabling readers to access literature conveniently across devices. Increased literacy rates, especially in developing regions, further fuel this expansion. However, the market faces challenges such as competition from streaming services and high book prices limiting growth in low-income areas. Opportunities lie in the self-publishing trend, allowing independent authors to diversify offerings, and the demand for regional language books, particularly in Asia-Pacific and Africa. Key trends also indicate a shift toward digital formats and subscription models, reflecting evolving consumer preferences in nonfiction and storytelling.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Books market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Books Market Segments Analysis

Global Books Market is segmented by Type, Category, Format, Distribution Channel and region. Based on Type, the market is segmented into Science, Historical, Mystery, Fantasy, Literary, Educational and Comic. Based on Category, the market is segmented into Fiction and Non-fiction. Based on Format, the market is segmented into Hard Copy, E-Books and Audiobooks. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Books Market

The global books market is being significantly influenced by the rise of e-books and audiobooks, driven by evolving technology and changing consumer preferences. As digital reading formats gain popularity, an increasing number of individuals are opting for e-books due to their convenience, portability, and often lower costs compared to traditional print books. E-books also enhance accessibility, allowing readers to customize font sizes and styles, which is particularly beneficial for those with visual impairments. Similarly, audiobooks appeal to those who enjoy listening to literature while engaged in other activities like commuting. With the expansion of internet access and faster connections, the ease of obtaining e-books and audiobooks has reached unprecedented levels.

Restraints in the Global Books Market

The global books market faces significant challenges due to high production costs, which can adversely affect overall demand. When publishers encounter increased expenses, they often struggle to price their books competitively. Consequently, elevated production costs can result in higher retail prices, potentially discouraging readers and reducing demand. Furthermore, these costs may compel publishers to print fewer copies, making it challenging for readers to locate desired titles, especially those that aren't bestsellers. This situation can lead to frustration among consumers and ultimately impact overall interest in books, contributing to a decline in market demand as choices become limited.

Market Trends of the Global Books Market

The Global Books market is witnessing a pronounced trend towards the rise of e-books and audiobooks, propelled by the widespread adoption of smartphones, tablets, and dedicated e-readers. This shift emphasizes convenience and flexibility, enabling readers to access a diverse range of titles on-the-go across various devices, thereby enhancing their reading experience. With technological advancements and the integration of multimedia features in digital formats, consumers are increasingly favoring these options over traditional printed books. Furthermore, subscription services and innovative platforms are expanding the reach of digital literature, attracting a broader audience and reshaping the landscape of the publishing industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Technology Analysis

Global Books Market Size by Type & CAGR (2025-2032)

• Market Overview
• Science
• Historical
• Mystery
• Fantasy
• Literary
• Educational
• Comic

Global Books Market Size by Category & CAGR (2025-2032)

• Market Overview
• Fiction
• Non-fiction

Global Books Market Size by Format & CAGR (2025-2032)

• Market Overview
• Hard Copy
• E-Books
• Audiobooks

Global Books Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Books Market Size & CAGR (2025-2032)

• North America (Type, Category, Format, Distribution Channel)
  • US
  • Canada
• Europe (Type, Category, Format, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Format, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Format, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Format, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Penguin Random House LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hachette Book Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson Plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HarperCollins Publishers L.L.C. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simon & Schuster, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Holtzbrinck Publishing Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scholastic Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Walt Disney Co. (Marvel Comics) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Morris Publishing (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RELX Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bertelsmann SE & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McGraw-Hill Education (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cengage Learning (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Wiley & Sons, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Springer Nature (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oxford University Press (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cambridge University Press (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloomsbury Publishing (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAGE Publications (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thomson Reuters (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations