大人の塗り絵市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、素材タイプ別、流通チャネル別、地域別、競合、2020-2030年

大人の塗り絵の世界市場は、2024年には1億5,123万米ドルとなり、2030年には3億2,045万米ドルに成長すると予測され、CAGRは9.56%です。

大人の塗り絵市場の主な原動力は、ますますペースの速くなる世界におけるストレス解消と精神的リラクゼーションのニーズの高まりです。メンタルヘルスに対する意識が高まるにつれ、マインドフルネスと感情的な幸福を促進するために、ぬり絵のような創造的なアウトレットに目を向ける個人が増加しています。大人の塗り絵は、その複雑なデザインと多様なテーマで、集中し、くつろぎ、内なる創造性と再びつながるのを助ける、スクリーンを使わないセラピー的な活動を提供します。また、子供の頃のぬり絵のノスタルジックな魅力と、セルフケアを重視する現代的な考え方が相まって、この市場への関心を高めています。手頃な価格で手に入りやすいこと、ソーシャルメディアを通じて人気が高まっていることも、塗り絵の魅力をさらに広げています。その結果、大人の塗り絵はレジャーとしてだけでなく、アートセラピーやウェルネス・ルーティンの貴重なツールとして広く受け入れられています。

市場促進要因

高齢者人口の増加

主な市場課題

違法コピーと著作権問題

主要市場動向

環境に優しく持続可能な実践への注目の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界の大人の塗り絵市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（マンダラ、自然と動物、アーキテクチャ、その他）
  • 資料の種類別（紙媒体、デジタルダウンロード）
  • 流通チャネル別（店舗ベース、非店舗ベース）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米の大人の塗り絵市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の大人の塗り絵市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域の大人の塗り絵市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカの大人の塗り絵市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米の大人の塗り絵市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Newell Brands
  • Faber-Castell Aktiengesellschaft
  • Hartem
  • Staedtler SE
  • Crayola, LLC
  • Dover Publications
  • Sitaram Stationers
  • Fox Chapel Publishing Co., Inc.
  • Photobook Worldwide
  • Arteza LLC

第15章 戦略的提言

第16章 調査会社について・免責事項

Global Adult Coloring Book market was valued at USD 151.23 Million in 2024 and is expected to grow to USD 320.45 Million by 2030 with a CAGR of 9.56%. The Adult Coloring Book market is primarily driven by the growing need for stress relief and mental relaxation in an increasingly fast-paced world. With heightened awareness of mental health, more individuals are turning to creative outlets like coloring to promote mindfulness and emotional well-being. Adult coloring books, with their intricate designs and diverse themes, provide a therapeutic, screen-free activity that helps users focus, unwind, and reconnect with their inner creativity. Also, the nostalgic appeal of childhood coloring combined with the modern emphasis on self-care has fueled interest in this market. The affordability and easy accessibility of these books, along with rising popularity through social media platforms, have further expanded their appeal. As a result, adult coloring books are widely embraced not only for leisure but also as a valuable tool in art therapy and wellness routines.

Key Market Drivers

Rising Elderly Population

The global adult coloring book market is experiencing significant growth, driven in part by the rising elderly population. As a part of this, according to the World Health Organization, as of 2024, by 2030, 1 in 6 people in the world will be aged 60 years or over. At this time the share of the population aged 60 years and over will increase from 1 billion in 2020 to 1.4 billion. As individuals age, they often seek activities that promote mental engagement, relaxation, and fine motor skills maintenance. Adult coloring books offer a therapeutic outlet, providing cognitive stimulation and stress relief, which are particularly beneficial for seniors. The intricate designs and patterns found in these books can help improve concentration and dexterity, making them an appealing choice for older adults. Also, the affordability and accessibility of coloring books make them a practical option for the elderly, who may have limited mobility or resources. The growing awareness of the mental health benefits associated with creative activities has led to increased adoption of adult coloring books among seniors, contributing to the market's expansion. As the global population continues to age, the demand for such engaging and therapeutic products is expected to rise, further propelling the adult coloring book market.

Key Market Challenges

Piracy & Copyright Issues

Piracy and copyright issues pose a significant challenge to the global adult coloring book market. As digital content becomes easier to access and reproduce, unauthorized sharing and duplication of coloring book designs have increased. Many original artists and publishers face losses when their intricate illustrations are scanned, copied, and distributed online without permission. These pirated versions are often offered for free or at significantly lower prices, undercutting legitimate sales and devaluing the creative efforts of designers. This widespread infringement not only impacts revenue but also discourages artists from investing time and resources into new content. Also, enforcing copyright laws across different regions can be difficult and costly, particularly for smaller creators. As the market grows, protecting intellectual property has become more critical than ever. Addressing these issues requires stronger digital rights management, awareness campaigns for ethical consumption, and platforms that support and protect original artistic work in the adult coloring book industry.

Key Market Trends

Rising Focus on Eco-Friendly & Sustainable Practices

The global adult coloring book market is increasingly shifting towards eco-friendly and sustainable practices in response to rising consumer awareness about environmental issues. Publishers are adopting greener production methods, such as using recycled paper, soy-based inks, and biodegradable packaging to minimize their carbon footprint. Some companies are even integrating plantable paper, which contains embedded seeds that can be planted after use, allowing consumers to grow flowers or herbs. This innovative approach adds an extra layer of sustainability, attracting environmentally conscious buyers. Also, digital coloring apps are gaining popularity as an alternative to traditional paper-based books, further reducing paper consumption. As more people seek products that align with their values of sustainability, adult coloring book manufacturers are adapting to meet these demands. This trend reflects a broader movement toward eco-consciousness within the creative and publishing industries, encouraging the use of more environmentally responsible materials and production methods.

Key Market Players

• Newell Brands
• Faber-Castell Aktiengesellschaft
• Hartem
• Staedtler SE
• Crayola, LLC
• Dover Publications
• Sitaram Stationers
• Fox Chapel Publishing Co., Inc.
• Photobook Worldwide
• Arteza LLC

Report Scope:

In this report, the Global Adult Coloring Book Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Adult Coloring Book Market, By Product Type:

• Mandalas
• Nature & Animals
• Architecture
• Others

Adult Coloring Book Market, By Material Type:

• Paper Based
• Digital Downloads

Adult Coloring Book Market, By Distribution Channel:

• Store-Based
• Non-Store Based

Adult Coloring Book Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Adult Coloring Book Market.

Available Customizations:

Global Adult Coloring Book Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Adult Coloring Book Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Mandalas, Nature & Animals, Architecture, Others)
  • 5.2.2. By Material Type (Paper Based, Digital Downloads)
  • 5.2.3. By Distribution Channel (Store-Based, Non-Store Based)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Adult Coloring Book Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Material Type
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Adult Coloring Book Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Material Type
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Adult Coloring Book Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Material Type
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Adult Coloring Book Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Material Type
      • 6.3.3.2.3. By Distribution Channel

7. Europe Adult Coloring Book Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Material Type
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Adult Coloring Book Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Material Type
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Adult Coloring Book Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Material Type
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Adult Coloring Book Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Material Type
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Adult Coloring Book Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Material Type
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Adult Coloring Book Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Material Type
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Adult Coloring Book Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Material Type
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Adult Coloring Book Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Material Type
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan Adult Coloring Book Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Material Type
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Adult Coloring Book Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Material Type
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Australia Adult Coloring Book Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Material Type
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Adult Coloring Book Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Material Type
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Adult Coloring Book Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Material Type
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Adult Coloring Book Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Material Type
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Adult Coloring Book Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Material Type
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Adult Coloring Book Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Material Type
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Adult Coloring Book Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Material Type
      • 9.3.4.2.3. By Distribution Channel

10. South America Adult Coloring Book Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Material Type
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Adult Coloring Book Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Material Type
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Adult Coloring Book Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Material Type
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Adult Coloring Book Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Material Type
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Newell Brands
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Faber-Castell Aktiengesellschaft
  • 14.1.3. Hartem
  • 14.1.4. Staedtler SE
  • 14.1.5. Crayola, LLC
  • 14.1.6. Dover Publications
  • 14.1.7. Sitaram Stationers
  • 14.1.8. Fox Chapel Publishing Co., Inc.
  • 14.1.9. Photobook Worldwide
  • 14.1.10. Arteza LLC

15. Strategic Recommendations

16. About Us & Disclaimer