モバイルウォレットの市場規模、シェア、成長分析：技術別、用途別、地域別 - 産業予測 2025～2032年

モバイルウォレットの世界市場規模は2023年に91億米ドルとなり、2024年の116億8,000万米ドルから2032年には857億2,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは28.3％で成長する見通しです。

世界のモバイルウォレット市場は、スマートフォンの普及とインターネットへのアクセスの増加により、急速な成長を遂げています。消費者がデジタル技術をますます受け入れるようになるにつれ、モバイルウォレットは、特に効率的な決済ソリューションが求められる拡大するeコマース分野において、安全でタイムリーな取引のための好ましい方法として台頭してきました。非接触型決済の急増は、デジタル決済システムを奨励する政府の規制と政策に支えられ、デジタルウォレットへの移行をさらに加速させています。暗号化や生体認証といったセキュリティ機能の強化が、消費者の受容を後押ししています。さらに、ロイヤリティプログラムやパーソナライズされたプロモーションの統合は、ユーザーへの訴求力を高めています。新興市場は銀行口座を持たない人口が多いため拡大の機会があり、ブロックチェーンやAIのような技術革新はユーザーエンゲージメントを向上させる。全体として、モバイルウォレットは将来のデジタル経済にとって不可欠な存在になりつつあります。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩

モバイルウォレット市場規模：技術別& CAGR（2025-2032）

• 市場概要
• 遠隔性
• 近接性

モバイルウォレット市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 小売業とeコマース
• ホスピタリティと交通
• 銀行業務
• 自販機
• その他

モバイルウォレット市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Alipay（China）
• WeChat Pay（China）
• PayPal（United States）
• Apple Pay（United States）
• Google Pay（United States）
• Samsung Wallet（South Korea）
• Amazon Pay（United States）
• PhonePe（India）
• MobiKwik（India）
• Maya（Philippines）
• Boku（United States）
• Venmo（United States）
• Zelle（United States）
• Cash App（United States）
• GrabPay（Singapore）
• GoPay（Indonesia）
• LINE Pay（Japan）
• Paytm（India）
• Freecharge（India）
• Ant Group（China）

結論と提言

Global Mobile Wallet Market size was valued at USD 9.1 billion in 2023 and is poised to grow from USD 11.68 billion in 2024 to USD 85.72 billion by 2032, growing at a CAGR of 28.3% during the forecast period (2025-2032).

The global mobile wallet market is experiencing rapid growth, driven by rising smartphone adoption and internet accessibility. As consumers increasingly embrace digital technology, mobile wallets have emerged as a preferred method for secure and timely transactions, particularly in the expanding e-commerce sector that demands efficient payment solutions. The surge in contactless payments further accelerates the transition to digital wallets, supported by government regulations and policies that encourage digital payment systems. Enhanced security features such as encryption and biometric authentication boost consumer acceptance. Additionally, the integration of loyalty programs and personalized promotions enhances user appeal. Emerging markets offer expansion opportunities due to unbanked populations, while innovations like blockchain and AI improve user engagement. Overall, mobile wallets are becoming indispensable to the future digital economy.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Mobile Wallet market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Mobile Wallet Market Segments Analysis

Global Mobile Wallet Market is segmented by Technology, Application and region. Based on Technology, the market is segmented into Remote and Proximity. Based on Application, the market is segmented into Retail & e-commerce, Hospitality & transportation, Banking, Vending machine and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Mobile Wallet Market

The expansion of the global mobile wallet market is significantly driven by the proliferation of high-speed internet and the increasing availability of affordable mobile handsets. As more individuals gain access to cost-effective devices and mobile data, digital payments are becoming increasingly accessible. This trend is particularly evident in emerging regions like Asia-Pacific and Latin America, where enhanced internet connectivity has spurred the adoption of mobile wallets for various transactions, including e-commerce bill payments and peer-to-peer transfers. Consequently, these advancements are contributing to the broader acceptance and utilization of mobile wallets across diverse consumer demographics.

Restraints in the Global Mobile Wallet Market

Despite notable advancements in biometric authentication, tokenization, and encryption, the Global Mobile Wallet market continues to face significant restraints due to the persistent risks of cyberattacks. Many consumers remain hesitant to fully embrace digital payment solutions, primarily due to concerns over phishing attacks, identity theft, and hacking incidents. Additionally, the absence of consistent cybersecurity regulations across various regions hampers the establishment of a unified security framework, which in turn fosters distrust in mobile payment platforms, particularly in areas where regulatory oversight is inadequate. This ongoing uncertainty poses challenges for the growth and acceptance of mobile wallet technologies.

Market Trends of the Global Mobile Wallet Market

The Global Mobile Wallet market is witnessing significant growth driven by the integration of Artificial Intelligence (AI) and Blockchain technologies. AI enhances mobile wallet functionality by providing personalized financial insights, advanced fraud detection, and sophisticated budgeting tools, while AI-powered chatbots streamline customer service, making digital payments more user-friendly. Concurrently, the adoption of Blockchain technology facilitates secure cryptocurrency transactions, promoting transparency and decentralization in financial exchanges. This synergy between AI and Blockchain not only captivates tech-savvy consumers and businesses but also elevates the overall safety, efficiency, and appeal of mobile payment solutions, solidifying their foothold in the digital finance ecosystem.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Mobile Wallet Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Remote
• Proximity

Global Mobile Wallet Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail & e-commerce
• Hospitality & transportation
• Banking
• Vending machine
• Others

Global Mobile Wallet Market Size & CAGR (2025-2032)

• North America (Technology, Application)
  • US
  • Canada
• Europe (Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Alipay (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• WeChat Pay (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PayPal (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apple Pay (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google Pay (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Wallet (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Pay (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PhonePe (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MobiKwik (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maya (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boku (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Venmo (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zelle (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cash App (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GrabPay (Singapore)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoPay (Indonesia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LINE Pay (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paytm (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Freecharge (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ant Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations