インドネシアのモバイルウォレット市場、タイプ別、テクノロジー別、エンドユーザー別、地域別、機会、予測、2018年～2032年

インドネシアのモバイルウォレット市場は、スマートフォンの高い普及率、政府の支援、スーパーアプリの台頭、eコマースブームなどを背景に、2025～2032年の予測期間中にCAGR 17.22％を記録し、2024年の2億9,720万米ドルから2032年には10億5,941万米ドルに成長すると予測されています。インドネシアのモバイルウォレット市場は、国の決済に関する物語を塗り替えつつあります。かつては現金に依存し、断片的だった同諸島は現在、スマートフォンに精通した人口、eコマースの普及率上昇、金融包摂を推進する政府主導の取り組みによって、アプリベースの金融サービスを急速に採用しています。

この動きは、ライドヘイリング大手がデジタル決済機能を提供したことから始まりました。その後、スーパーアプリが登場しました。今日、モバイルウォレットは請求書の支払いだけでなく、ランチの割り勘、投資信託への投資、モバイルデータの追加、さらにはBNPLへのアクセスにも使われています。2億人を超えるインターネットユーザーと、デジタルファーストの強い若者層により、モバイルウォレットは日常的な商取引に組み込まれつつあります。

ジャカルタ、スラバヤ、バンドンなどの都市部では、利用が進んでいます。しかし、地方での普及は、フィンテックと地方銀行、代理店ネットワーク、QRIS（インドネシアの国家QR基準）との提携によって急速に拡大しています。その結果、ロイヤルティ、キャッシュバック、利便性、リーチが競争の鍵となるダイナミックな決済エコシステムが形成されています。

例えば、アンタラによると、2025年5月、インドネシア銀行（BI）は、インドネシア人が2025年8月17日から日本と中国での支払いにクイック・レスポンス・コード・インドネシア標準（QRIS）を使用できるようになると発表しました。BIと日本の決済当局は主要な技術的ステップについて合意しており、日本での展開準備は順調に進んでいます。サンドボックステストは5月中旬に開始される予定で、インドネシアの独立記念日に正式サービスが開始される予定です。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 お客様の声

• 回答者の人口統計
• モバイルウォレットの認知度
• モバイルウォレットに期待される主な機能
• 主な促進要因と採用

第5章 インドネシアのモバイルウォレット市場の展望、2018年～2032年

• 市場規模分析と予測
  • 金額別
• 市場シェア分析と予測
  • タイプ別
    • 近接モバイル決済
    • リモートモバイル決済
    • ピアツーピア転送
  • テクノロジー別
    • 近距離無線通信
    • QRコード
    • 磁気セキュアトランスミッション
    • その他
  • エンドユーザー別
    • 個人
    • 企業
  • 州別
    • 西ジャワ
    • 東ジャワ
    • 中部ジャワ
    • 北スマトラ
  • 企業別市場シェア分析（上位5社およびその他- 金額別、2024年）
• 2024年市場マップ分析
  • タイプ別
  • テクノロジー別
  • エンドユーザー別
  • 地域別

第6章 需要供給分析

第7章 バリューチェーン分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 市場力学

• 市場促進要因
• 市場の課題

第11章 市場動向と発展

第12章 収益モデル分析（ベストエフォートベース）

第13章 ケーススタディ

第14章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• トップ5企業のSWOT分析
• 市場トップ10の主要企業の情勢
  • PT Visionet Internasional（OVO）
  • 会社概要
  • 主要経営陣
  • 製品とサービス
  • 財務状況（報告通り）
  • 主要市場への注力と地理的プレゼンス
  • 最近の動向/コラボレーション/ パートナーシップ/ 合併と買収
  • PT Fintek Karya Nusantara（LinkAja）
  • PT Espay Debit Indonesia Koe（Dana）
  • PT Aplikasi Karya Anak Bangsa（GoPay）
  • Sea Group（ShopeePay）
  • Grab Indonesia（GrabPay）
  • PT Telekomsel（TCASH/LinkAja heritage）
  • BCA Digital（Blu/Jenius digital wallet）
  • PT Bank Rakyat Indonesia（BRI LinkePay）
  • PT Bank Central Asia（BCA Pay）

上記の企業は市場シェアに応じて注文を保留するものではなく、調査作業中に入手可能な情報に応じて変更される可能性があります。

第15章 戦略的提言

第16章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Indonesia Mobile Wallet Market, By Value, In USD Million, 2018-2032F
• Figure 2. Indonesia Mobile Wallet Market Share (%), By Type, 2018-2032F
• Figure 3. Indonesia Mobile Wallet Market Share (%), By Technology, 2018-2032F
• Figure 4. Indonesia Mobile Wallet Market Share (%), By End-user, 2018-2032F
• Figure 5. Indonesia Mobile Wallet Market Share (%), By Region, 2018-2032F
• Figure 6. By Type Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 7. By Technology Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 8. By End-user Map-Market Size (USD Million) & Growth Rate (%), 2024
• Figure 9. By Region Map-Market Size (USD Million) & Growth Rate (%), 2024

Indonesia mobile wallet market is projected to witness a CAGR of 17.22% during the forecast period 2025-2032, growing from USD 297.20 million in 2024 to USD 1,059.41 million in 2032F, owing to high smartphone penetration, government support, rising super apps, and e-commerce boom. Indonesia mobile wallet market is rewriting the nation's payment narrative. Once cash-reliant and fragmented, the archipelago is now rapidly adopting app-based financial services, driven by a smartphone-savvy population, rising e-commerce penetration, and government-led efforts to promote financial inclusion.

The movement began with ride-hailing giants offering digital payment features. Then came the super apps. Today, mobile wallets are not just for paying bills, they are for splitting lunch tabs, investing in mutual funds, topping up mobile data, and even accessing BNPL. With over 200 million internet users and a strong digital-first youth demographic, mobile wallets are becoming embedded in daily commerce.

Urban centers such as Jakarta, Surabaya, and Bandung lead the way in usage. However, rural penetration is growing rapidly, driven by partnerships between fintechs and local banks, agent networks, and QRIS (Indonesia's national QR standard). The result is a dynamic payments ecosystem where loyalty, cashback, convenience, and reach are key levers of competition.

For instance, in May 2025, Bank Indonesia (BI) announced that Indonesians will be able to use the Quick Response Code Indonesian Standard (QRIS) for payments in Japan and China starting August 17, 2025, according to Antara. Preparations for the Japan rollout are on track, with BI and Japanese payment authorities having agreed on key technical steps. Sandbox testing is scheduled to begin in mid-May, with the official launch planned for Indonesia's Independence Day.

Proximity Mobile Payments See Widespread Adoption in Urban Areas Aiding Market Growth

Indonesia's dense urban environments are ideal for proximity payments, whether it's tapping to pay at Alfamart or scanning a QR code at a food stall. NFC and QR technologies have made in-person, smartphone-based transactions seamless for both merchants and consumers. For instance, in May 2025, Indonesian digital wallet giant OVO took a significant step in its transformation into a comprehensive financial ecosystem with the launch of OVO Nabung, a digital savings product developed in collaboration with Superbank. This demonstrates how these giants are expanding into new systems to attract more customers.

The move reflects OVO's ambition to evolve beyond its roots in e-wallet and payment services and compete more aggressively in the rapidly advancing digital finance space. This trend indicates that physical commerce remains the king, but now it's being digitally paid for.

National Push for QRIS Drives Payment Standardization, Giving Rise to Market

QRIS is Indonesia's national QR standard, enabling interoperability across wallets and banks. Bank Indonesia's QRIS (Quick Response Code Indonesian Standard) is revolutionizing the way digital payments are scaled. By unifying QR code infrastructure across wallets and banks, QRIS allows any user to scan and pay at any registered merchant, regardless of provider. This standardization is crucial for Indonesia's vast informal economy, enabling smartphones to serve as universal wallets for both users and microbusinesses.

For instance, Bank Indonesia reports in October 2024 that QRIS transactions surged by 209.6% YoY, with 53.3 million users and 34.23 million merchants. They have also waived off the merchant discount rate (MDR) for transactions up to USD 32 (Rp 500,000) made through the Quick Response Indonesian Standard (QRIS) system since December 2024.

Dominance of Individual Consumers in Mobile Wallet Usage

While businesses are increasingly using mobile wallets for disbursements and payroll, individual consumers dominate usage in terms of both transaction volume and frequency. Wallets are used for groceries, ride-hailing services, peer-to-peer transfers, mobile top-ups, and even gaming. This trend highlights how wallets are not just financial tools, but lifestyle apps embedded in everyday routines.

For instance, in July 2023, GoTo Financial officially rolled out the GoPay app across Indonesia, making digital financial services accessible to all, including those who do not use Gojek or Tokopedia. Starting today, users in every Indonesian city can download the app on Android and iOS, gaining access to features such as up to 100 free transfers per month, discounted phone credit and bill payments, and an expense report tool for better financial planning. The new GoPay app helped individual consumers by simplifying mobile wallet usage, offering a secure and user-friendly platform that enables instant, cashless transactions and facilitates easier financial management.

Key Players Landscape and Outlook

Indonesia's mobile wallet landscape is highly competitive, with five major players, OVO, GoPay, ShopeePay, Dana, and LinkAja, vying for dominance. Each offers overlapping services, but competes on cashback offers, super app ecosystems, offline merchant networks, and bank partnerships.

ShopeePay leverages Shopee's e-commerce base for payment loyalty, while GoPay remains strong in mobility-linked use cases. OVO is focusing on loyalty programs and integrating financial services. Meanwhile, Dana has positioned itself as the digital wallet for everyday Indonesians, offering a range of services from investment access to bill splitting. Smaller players, such as BRI LinkePay and Blu by BCA, are growing through banking integration, while LinkAja continues to tap into state-linked disbursement channels. QRIS interoperability and the rise of embedded finance are reshaping competitive dynamics, favoring those who can scale beyond payments.

For example, in March 2025, tiket.com, Indonesia's first Online Travel Agent (OTA), officially entered a strategic partnership with DANA, one of the country's largest digital wallets. Through the "tiket.com DANA-in Liburanmu" program, customers can now enjoy a more practical and efficient transaction experience on a single platform, with the added option of making digital payments via DANA. This partnership not only expands payment options for tiket.com customers but also enhances transaction security and convenience with over 200 million users across Indonesia.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Awareness of Mobile Wallet
• 4.3. Key Features Expected in Mobile Wallets
• 4.4. Key Drivers and Adoption

5. Indonesia Mobile Wallet Market Outlook, 2018-2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Type
    • 5.2.1.1. Proximity Mobile Payments
    • 5.2.1.2. Remote Mobile Payments
    • 5.2.1.3. Peer-to-Peer Transfers
  • 5.2.2. By Technology
    • 5.2.2.1. Near Field Communication
    • 5.2.2.2. QR Code
    • 5.2.2.3. Magnetic Secure Transmission
    • 5.2.2.4. Others
  • 5.2.3. By End-user
    • 5.2.3.1. Individual
    • 5.2.3.2. Businesses
  • 5.2.4. By Province
    • 5.2.4.1. West Java
    • 5.2.4.2. East Java
    • 5.2.4.3. Central Java
    • 5.2.4.4. North Sumatra
  • 5.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 5.3. Market Map Analysis, 2024
  • 5.3.1. By Type
  • 5.3.2. By Technology
  • 5.3.3. By End-user
  • 5.3.4. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Market Dynamics

• 10.1. Market Drivers
• 10.2. Market Challenges

11. Market Trends and Developments

12. Revenue Model Analysis (Best Effort Basis)

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. PT Visionet Internasional (OVO)
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. PT Fintek Karya Nusantara (LinkAja)
  • 14.3.3. PT Espay Debit Indonesia Koe (Dana)
  • 14.3.4. PT Aplikasi Karya Anak Bangsa (GoPay)
  • 14.3.5. Sea Group (ShopeePay)
  • 14.3.6. Grab Indonesia (GrabPay)
  • 14.3.7. PT Telekomsel (TCASH / LinkAja heritage)
  • 14.3.8. BCA Digital (Blu/Jenius digital wallet)
  • 14.3.9. PT Bank Rakyat Indonesia (BRI LinkePay)
  • 14.3.10. PT Bank Central Asia (BCA Pay)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer