モバイルウォレットの世界市場：決済手段、利害関係者、用途別-2025-2030年予測

モバイルウォレット市場は、2023年に1,884億2,000万米ドルと評価され、2024年には2,241億1,000万米ドルに達すると予測され、CAGR 19.03％で成長し、2030年には6,381億1,000万米ドルに達すると予測されています。

モバイルウォレットの範囲と定義には、ユーザーがオンラインや店舗での取引に必要な支払認証情報を保存・管理できるデジタルアプリケーションが含まれ、シームレスな金融取引が促進されます。スマートフォンの普及率の上昇、非接触型決済技術の進歩、便利で安全な金融サービスへの需要により、モバイルウォレットは今日のデジタル経済において不可欠なものとなっています。その用途はeコマース、小売、銀行、サービス部門にまたがり、最終用途には取引プロセスの合理化を目指す個人消費者や企業が含まれます。モバイルウォレット市場に影響を与える主な成長要因としては、近距離無線通信（NFC）技術の採用増加、デジタル決済に対する政府の取り組みの増加、eコマース売上の増加などが挙げられます。さらに、新興市場は銀行口座を持たない人口が多く、インターネットの普及率が上昇しているため、大きな可能性を秘めています。特筆すべきビジネスチャンスの1つは、ユーザー基盤を拡大するための金融機関との提携や、ユーザーエンゲージメントを高めるためのロイヤルティプログラムにあります。しかし、データ漏洩に対するセキュリティ上の懸念や規制遵守の問題といった課題が、市場成長の障害となっています。生体認証とブロックチェーンの統合における革新は、セキュリティとユーザーの信頼を高める可能性があります。人工知能と機械学習は、パーソナライズされたユーザー体験と不正検出のためにさらに探求される可能性があります。市場は、急速な技術革新、激しい競合、消費者の嗜好の多様性によって特徴付けられ、継続的なイノベーションと適応性が必要とされます。ユーザーデータを分析して消費者行動を理解し、ユーザー中心のソリューションを設計することで、競争力を高めることができます。成長を目指す企業は、多様な市場セグメントに対応するスケーラブルなソリューションに注力すべきであり、ユーザーの不安を解消するために透明性とセキュリティを重視すべきです。また、規制の変化を常に把握し、規制機関とのコラボレーションを促進することも極めて重要です。このように、モバイルウォレットセクターは、特にデジタルトランスフォーメーションと金融包摂が優先される場合、大きな成長の見込みがあります。

市場力学：急速に進化するモバイルウォレット市場の主要市場インサイトを公開

モバイルウォレット市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • スマートフォンの普及とキャッシュレス化に向けた政府の取り組み
  • ネットバンキングとオンライン金融サービスの利用可能性の増加
  • eコマースとオンライン購買の増加
• 市場抑制要因
  • 接続性と互換性の問題
• 市場機会
  • モバイルウォレットにおけるキャンペーンやプロモーションの提供、新技術の統合
  • 複数のウォレットで一意の識別と認証が可能
• 市場の課題
  • オンライン・バンキングの認証情報に対するセキュリティ上の懸念

ポーターの5つの力：モバイルウォレット市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：モバイルウォレット市場における外部からの影響の把握

外部マクロ環境要因は、モバイルウォレット市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析モバイルウォレット市場における競合情勢の把握

モバイルウォレット市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスモバイルウォレット市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、モバイルウォレット市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨モバイルウォレット市場における成功への道筋を描く

モバイルウォレット市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • スマートフォンの普及とキャッシュレス化に向けた政府の取り組み
    • ネットバンキングとオンライン金融サービスの利用可能性の向上
    • 電子商取引とオンライン購入の台頭
  • 抑制要因
    • 接続性と互換性の問題
  • 機会
    • モバイルウォレットにおけるオファーやプロモーション、新しい技術の統合
    • 複数のウォレットに対する固有の識別と認証が可能
  • 課題
    • オンラインバンキングの認証情報に関するセキュリティ上の懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 モバイルウォレット市場支払い方法別

• NFC決済
• リモート支払い

第7章 モバイルウォレット市場利害関係者別

• コンテンツとアプリケーションのアグリゲータ
• 端末およびハードウェアソリューションメーカー
• モバイルネットワーク事業者
• OSS/BSSソリューションプロバイダー
• ソフトウェア開発者

第8章 モバイルウォレット市場：用途別

• マイクロペイメント
• モバイルコマース
• モバイルクーポン
• モバイルチケット
• モバイル転送

第9章 南北アメリカのモバイルウォレット市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のモバイルウォレット市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのモバイルウォレット市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Amazon.com, Inc.
• American Express Company
• Apple Inc.
• AT&T Inc.
• Cash App Investing LLC
• Dwolla, Inc.
• Early Warning Services, LLC
• Google LLC
• JPMorgan Chase & Co.
• Mastercard Incorporated
• PayPal Holdings, Inc.
• Skrill USA, Inc.
• Tencent Holdings Limited
• Vibes Media, LLC

LIST OF FIGURES

• FIGURE 1. MOBILE WALLET MARKET RESEARCH PROCESS
• FIGURE 2. MOBILE WALLET MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MOBILE WALLET MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MOBILE WALLET MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MOBILE WALLET MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MOBILE WALLET MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MOBILE WALLET MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MOBILE WALLET MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MOBILE WALLET MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MOBILE WALLET MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MOBILE WALLET MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MOBILE WALLET MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MOBILE WALLET MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MOBILE WALLET MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MOBILE WALLET MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MOBILE WALLET MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MOBILE WALLET MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MOBILE WALLET MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MOBILE WALLET MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOBILE WALLET MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOBILE WALLET MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOBILE WALLET MARKET DYNAMICS
• TABLE 7. GLOBAL MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOBILE WALLET MARKET SIZE, BY NFC PAYMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOBILE WALLET MARKET SIZE, BY REMOTE PAYMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOBILE WALLET MARKET SIZE, BY CONTENT & APPLICATIONS AGGREGATORS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOBILE WALLET MARKET SIZE, BY HANDSET & HARDWARE SOLUTION MANUFACTURERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOBILE WALLET MARKET SIZE, BY MOBILE NETWORK OPERATORS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOBILE WALLET MARKET SIZE, BY OSS/BSS SOLUTION PROVIDERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOBILE WALLET MARKET SIZE, BY SOFTWARE DEVELOPERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MOBILE WALLET MARKET SIZE, BY MICROPAYMENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MOBILE WALLET MARKET SIZE, BY MOBILE COMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MOBILE WALLET MARKET SIZE, BY MOBILE COUPONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MOBILE WALLET MARKET SIZE, BY MOBILE TICKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MOBILE WALLET MARKET SIZE, BY MOBILE TRANSFERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS MOBILE WALLET MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 32. CANADA MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 33. CANADA MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 34. CANADA MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES MOBILE WALLET MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC MOBILE WALLET MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 49. CHINA MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 50. CHINA MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 51. CHINA MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 52. INDIA MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 53. INDIA MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 54. INDIA MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA MOBILE WALLET MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 104. ITALY MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 105. ITALY MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 106. ITALY MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 116. POLAND MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 117. POLAND MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 118. POLAND MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 119. QATAR MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 120. QATAR MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 121. QATAR MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM MOBILE WALLET MARKET SIZE, BY MODE OF PAYMENT, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM MOBILE WALLET MARKET SIZE, BY STAKEHOLDERS, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM MOBILE WALLET MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 149. MOBILE WALLET MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 150. MOBILE WALLET MARKET, FPNV POSITIONING MATRIX, 2023

The Mobile Wallet Market was valued at USD 188.42 billion in 2023, expected to reach USD 224.11 billion in 2024, and is projected to grow at a CAGR of 19.03%, to USD 638.11 billion by 2030.

The scope and definition of mobile wallets encompass digital applications that enable users to store and manage their payment credentials for online and in-store transactions, thus facilitating seamless financial transactions. They are indispensable in today's digital economy due to increasing smartphone penetration, advancements in contactless payment technologies, and the demand for convenient, secure financial services. Their application spans across e-commerce, retail, banking, and service sectors, while the end-use scope includes individual consumers and businesses looking to streamline transaction processes. Key influencing growth factors in the mobile wallet market include the rise in adoption of near-field communication (NFC) technology, increasing government initiatives for digital payments, and the growth in E-commerce sales. Furthermore, emerging markets exhibit vast potential due to a large unbanked population and rising internet penetration. One notable opportunity lies in partnerships with financial institutions to increase user base and loyalty programs to enhance user engagement. However, challenges such as security concerns over data breaches and regulatory compliance issues present hurdles to market growth. Innovations in biometric authentication and blockchain integration could enhance security and user trust. Artificial intelligence and machine learning can further be explored for personalized user experiences and fraud detection. The market is characterized by rapid technological changes, intense competition, and varying consumer preferences, necessitating continuous innovation and adaptability. Analyzing user data to understand consumer behavior and design user-centric solutions could provide a competitive edge. Businesses aiming for growth should focus on scalable solutions that cater to diverse market segments, emphasizing transparency and security to alleviate user concerns. Keeping abreast of regulatory changes and fostering collaboration with regulatory bodies could also be pivotal. Thus, the mobile wallet sector presents substantial growth prospects, especially where digital transformation and financial inclusion are prioritized.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Wallet Market

The Mobile Wallet Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Penetration of smartphones and government initiatives to go cashless
  • Increasing availability of net banking and online financial services
  • Rise of eCommerce and online purchasing
• Market Restraints
  • Connectivity and compatibility issues
• Market Opportunities
  • Offers and promotions given and new technological integrations in mobile wallets
  • Availability of unique identification and authentication for multiple wallets
• Market Challenges
  • Security concerns with regard to online banking credentials

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Wallet Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Wallet Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Wallet Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Wallet Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Wallet Market

A detailed market share analysis in the Mobile Wallet Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Wallet Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Wallet Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Wallet Market

A strategic analysis of the Mobile Wallet Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Wallet Market, highlighting leading vendors and their innovative profiles. These include Amazon.com, Inc., American Express Company, Apple Inc., AT&T Inc., Cash App Investing LLC, Dwolla, Inc., Early Warning Services, LLC, Google LLC, JPMorgan Chase & Co., Mastercard Incorporated, PayPal Holdings, Inc., Skrill USA, Inc., Tencent Holdings Limited, and Vibes Media, LLC.

Market Segmentation & Coverage

This research report categorizes the Mobile Wallet Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Mode of Payment, market is studied across NFC Payment and Remote Payment.
• Based on Stakeholders, market is studied across Content & Applications Aggregators, Handset & Hardware Solution Manufacturers, Mobile Network Operators, OSS/BSS Solution Providers, and Software Developers.
• Based on Application, market is studied across Micropayments, Mobile Commerce, Mobile Coupons, Mobile Ticketing, and Mobile Transfers.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Penetration of smartphones and government initiatives to go cashless
    • 5.1.1.2. Increasing availability of net banking and online financial services
    • 5.1.1.3. Rise of eCommerce and online purchasing
  • 5.1.2. Restraints
    • 5.1.2.1. Connectivity and compatibility issues
  • 5.1.3. Opportunities
    • 5.1.3.1. Offers and promotions given and new technological integrations in mobile wallets
    • 5.1.3.2. Availability of unique identification and authentication for multiple wallets
  • 5.1.4. Challenges
    • 5.1.4.1. Security concerns with regard to online banking credentials
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Wallet Market, by Mode of Payment

• 6.1. Introduction
• 6.2. NFC Payment
• 6.3. Remote Payment

7. Mobile Wallet Market, by Stakeholders

• 7.1. Introduction
• 7.2. Content & Applications Aggregators
• 7.3. Handset & Hardware Solution Manufacturers
• 7.4. Mobile Network Operators
• 7.5. OSS/BSS Solution Providers
• 7.6. Software Developers

8. Mobile Wallet Market, by Application

• 8.1. Introduction
• 8.2. Micropayments
• 8.3. Mobile Commerce
• 8.4. Mobile Coupons
• 8.5. Mobile Ticketing
• 8.6. Mobile Transfers

9. Americas Mobile Wallet Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Mobile Wallet Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Mobile Wallet Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amazon.com, Inc.
• 2. American Express Company
• 3. Apple Inc.
• 4. AT&T Inc.
• 5. Cash App Investing LLC
• 6. Dwolla, Inc.
• 7. Early Warning Services, LLC
• 8. Google LLC
• 9. JPMorgan Chase & Co.
• 10. Mastercard Incorporated
• 11. PayPal Holdings, Inc.
• 12. Skrill USA, Inc.
• 13. Tencent Holdings Limited
• 14. Vibes Media, LLC