スムージーの市場規模、シェア、成長分析：製品タイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

スムージー市場規模は2023年に104億1,000万米ドルと評価され、2024年の113億2,000万米ドルから2032年には220億6,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは8.7％で成長する見通しです。

健康飲料、特にフルーツベースのスムージーの世界市場は、特に中国やインドなどの新興国で大きな成長を遂げています。この急成長の背景には、栄養価の高い選択肢を求める消費者需要の増加と健康的な生活に対する意識の高まりがあります。COVID-19の大流行も乳製品をベースとした製品やタンパク質が豊富な飲料への関心を高め、市場の拡大をさらに後押ししています。消費者が食物繊維の多い飲料を求める傾向が強まるなか、企業は健康志向の高い顧客に対応するため、無脂肪のスムージーを導入して対応しています。特筆すべきは、米国を拠点とする企業による多額の投資が、フィットネス界で好まれる低糖スムージーの利用可能性を高めていることです。さらに、慢性的な健康問題の蔓延が消費者に栄養を優先させる動機付けとなっており、健康意識が世界的に高まり続ける中、スムージー分野のさらなるビジネスチャンスへの道を開いています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 原材料の分析

スムージー市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• フルーツベース
• 乳製品ベース
• その他の製品タイプ

スムージー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケット/ハイパーマーケット
• スムージーバー
• コンビニエンスストア
• オンライン

スムージー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• PepsiCo Inc.（USA）
• The Coca-Cola Company（USA）
• Danone S.A.（France）
• Nestle S.A.（Switzerland）
• Bolthouse Farms, Inc.（USA）
• Barfresh Food Group, Inc.（USA）
• Innocent Drinks（UK）
• Suja Life, LLC（USA）
• Smoothie King Franchise, Inc.（USA）
• MTY Food Group（Canada）
• Jamba Juice Company（USA）
• Tropical Smoothie Cafe（USA）
• Ella's Kitchen Ltd.（UK）
• Maui Wowi（USA）
• Boost Juice Bars（Australia）
• Naked Juice Company（USA）
• Odwalla, Inc.（USA）
• Daily Harvest（USA）
• Happy Planet Foods, Inc.（Canada）
• Sambazon, Inc.（USA）

結論と提言

Smoothies Market size was valued at USD 10.41 billion in 2023 and is poised to grow from USD 11.32 billion in 2024 to USD 22.06 billion by 2032, growing at a CAGR of 8.7% during the forecast period (2025-2032).

The global market for healthy drinks, particularly fruit-based smoothies, is experiencing significant growth, especially in developing nations like China and India. This surge is driven by increasing consumer demand for nutritious options and heightened awareness of healthy living. The COVID-19 pandemic has also boosted interest in dairy-based products and protein-rich beverages, further propelling market expansion. As consumers increasingly seek high-fiber drink options, companies are responding by introducing fat-free smoothies to cater to health-conscious clientele. Notably, significant investments from U.S.-based players are enhancing the availability of low-sugar smoothies favored in fitness circles. Additionally, the rising prevalence of chronic health issues is motivating consumers to prioritize nutrition, paving the way for further opportunities in the smoothie sector as health awareness continues to rise globally.

Top-down and bottom-up approaches were used to estimate and validate the size of the Smoothies market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Smoothies Market Segments Analysis

Global Smoothies Market is segmented by Product Type, Distribution Channel and region. Based on Product Type, the market is segmented into Fruit-Based, Dairy-Based and Other Product Types. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Smoothie Bars, Convenience Stores and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Smoothies Market

The increasing demand for healthy food alternatives is a significant driver in the smoothies market, as individuals are becoming more health-conscious and seeking convenient ways to incorporate essential nutrients into their diets. Smoothies have gained popularity due to their versatility and the ability to blend a variety of fruits, vegetables, and other nutritious ingredients, making them an attractive option for busy lifestyles. As consumers prioritize wellness and nutrient-rich diets, the appeal of smoothies continues to rise, positioning them as a favorable choice for those looking to enhance their overall health in a convenient format.

Restraints in the Smoothies Market

The smoothies market faces a significant restraint due to the relatively high cost of these beverages compared to other drink and food options. This pricing may deter budget-conscious consumers who prioritize affordability over premium beverage choices. As a result, the appeal of smoothies could be limited, particularly among those who are hesitant to spend more on these products. Consequently, market growth could be hindered as price-sensitive individuals may opt for more economical alternatives instead of investing in smoothies, thereby impacting overall sales and consumer reach within this segment. This financial barrier presents a challenge for the industry's expansion.

Market Trends of the Smoothies Market

The smoothies market is witnessing a significant trend towards plant-based and vegan offerings, driven by an increasing consumer shift towards healthier lifestyles and sustainable eating habits. As individuals seek to incorporate more fruits, vegetables, and nutritious ingredients into their diets, the demand for smoothies made with non-dairy milk alternatives, such as almond, oat, and coconut, is on the rise. Additionally, there is a growing interest in vegan protein sources like pea and hemp, which cater to health-conscious consumers. This evolution reflects a broader movement towards clean-label products, propelling innovation and variety within the smoothies industry to meet the needs of health-oriented and environmentally conscious consumers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global Smoothies Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Fruit-Based
• Dairy-Based
• Other Product Types

Global Smoothies Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Smoothie Bars
• Convenience Stores
• Online

Global Smoothies Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• PepsiCo Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bolthouse Farms, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barfresh Food Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innocent Drinks (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suja Life, LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smoothie King Franchise, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MTY Food Group (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jamba Juice Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tropical Smoothie Cafe (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ella's Kitchen Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maui Wowi (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boost Juice Bars (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naked Juice Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Odwalla, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daily Harvest (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Happy Planet Foods, Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sambazon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations