スコッチウイスキーの市場規模、シェア、成長分析、製品タイプ別、価格別、ターゲット消費者別、流通チャネル別、地域別 - 産業予測 2025～2032年

スコッチウイスキーの世界市場規模は2023年に195億米ドルと評価され、2024年の199億5,000万米ドルから2032年には321億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.7%で成長する見通しです。

スコッチウイスキー市場は、クラフトスピリッツやプレミアムスピリッツに対する世界の需要の高まりに後押しされ、特にアジア太平洋やラテンアメリカのような新興国市場では、急成長する中産階級が高級品を好むようになり、力強い成長を遂げています。この成長を後押ししている主な要因には、ヘリテージ・ブランディング、スコットランドへの観光客の増加、国際輸出を後押しするシングルモルトや熟成ブレンドへの評価の高まりなどがあります。eコマースの台頭により、ブランドはこれまで十分なサービスを受けられなかった市場の消費者と、より効果的につながることができるようになりました。しかし、厳しい国際貿易政策、物品税、ブレグジットのような地政学的緊張といった課題が、輸出の原動力を脅かしています。さらに、環境への配慮から持続可能な慣行が求められ、生産コストが上昇しています。ジャパニーズ・ウイスキーやアメリカン・バーボンのような成長カテゴリーとの競合は、スコッチ・ブランドに革新性と伝統的アイデンティティの両立をさらに迫っています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 消費者行動分析
  • 人口統計分析
  • 消費者の動向と嗜好
  • 購入決定に影響を与える要因
  • 消費者の成分採用
  • 観察と推奨事項
• 規制マトリックス
• 技術分析

スコッチウイスキー市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• ブレンド
• シングルモルト
• シングルグレイン
• ブレンデッドモルト
• ブレンド穀物
• その他

スコッチウイスキー市場規模：価格別& CAGR（2025-2032）

• 市場概要
• スタンダード
• プレミアム
• スーパープレミアム＆ラグジュアリー

スコッチウイスキー市場規模：ターゲット消費者別& CAGR（2025-2032）

• 市場概要
• 10代
• 若者
• 中年

スコッチウイスキー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オントレード
  • ホテル
  • レストラン
  • バー
  • クラブ
• オフトレード
  • 酒屋
  • スーパーマーケット
  • 専門店
• オンライン小売

スコッチウイスキー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Johnnie Walker
• Ballantine's
• Chivas Regal
• Grant's
• William Lawson's
• Dewar's
• Black & White
• William Peel
• J&B
• Label 5
• Buchanan's
• Sir Edward's
• Glenfiddich
• Passport
• Teacher's Highland Cream
• The Glenlivet
• Bell's
• Old Parr

結論と提言

Global Scotch Whisky Market size was valued at USD 19.50 Billion in 2023 and is poised to grow from USD 19.95 Billion in 2024 to USD 32.18 Billion by 2032, growing at a CAGR of 6.7% in the forecast period (2025-2032).

The Scotch whisky market is experiencing robust growth, fueled by rising global demand for craft and premium spirits, particularly in emerging regions like Asia-Pacific and Latin America, where a burgeoning middle class is developing a taste for luxury products. Key factors enhancing this growth include heritage branding, increasing tourism to Scotland, and a growing appreciation for single malts and aged blends, which boost international exports. The rise of e-commerce has enabled brands to connect more effectively with consumers in previously under-served markets. However, challenges such as strict international trade policies, excise taxes, and geopolitical tensions like Brexit threaten export dynamics. Moreover, environmental concerns demand sustainable practices that raise production costs. The competition from growing categories like Japanese whisky and American bourbon further pressures Scotch brands to balance innovation with traditional identity.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Scotch Whisky market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Scotch Whisky Market Segments Analysis

The global Scotch Whisky Market is segmented on the basis of product type, product quality, application, target consumer, distribution channel and region. By product type, the market is segmented into blended, single malt, single grain

Driver of the Global Scotch Whisky Market

The global Scotch whisky market is being significantly driven by the increasing demand for whisky-based cocktails, notably highballs, which are gaining traction among millennial and Gen Z demographics. These younger consumers tend to prefer lighter beverages that mix whisky with soda or other mixers, reflecting their desire for refreshing drink options. This shift towards more approachable cocktail sipping is reshaping drinking culture, making whisky accessible and appealing to a broader range of consumers. As highballs exemplify this trend, they exemplify the versatility of Scotch whisky, encouraging a shift away from traditional neat or on-the-rocks consumption patterns.

Restraints in the Global Scotch Whisky Market

A major constraint facing the global Scotch whisky market is the implementation of elevated import taxes and regulatory hurdles across different regions. These high taxes raise the overall retail prices, limiting accessibility for budget-conscious consumers. Additionally, the intricate regulatory landscape, which includes varying import standards and labeling requirements, poses challenges for new brands seeking to enter the market. This complexity may hinder international growth and expansion efforts, particularly in emerging markets, where the cost of compliance can be prohibitively high, ultimately restricting the market's development potential.

Market Trends of the Global Scotch Whisky Market

The global Scotch whisky market is currently experiencing a pronounced trend towards premiumization, with consumers increasingly favoring higher-end, aged expressions that offer richer flavors and unique tasting experiences. This shift is driving a surge in demand for limited-edition releases and innovative cask finishes, including those that utilize sherry and wine casks for added complexity. North America and Europe are at the forefront of this trend, as discerning enthusiasts seek distinctive and luxurious options within the Scotch category. As a result, producers are adapting their offerings to cater to these evolving consumer preferences, positioning themselves for sustained growth in a competitive market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Consumer Behaviour Analysis
  • Demographic Analysis
  • Consumer Trends and Preferences
  • Factors Affecting Buying Decision
  • Consumer Ingredient Adoption
  • Observations & Recommendations
• Regulation Matrix
• Technology Analysis

Global Scotch Whisky Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Blended
• Single Malt
• Single Grain
• Blended Malt
• Blended Grain
• Others

Global Scotch Whisky Market Size by Pricing & CAGR (2025-2032)

• Market Overview
• Standard
• Premium
• Super Premium & Luxury

Global Scotch Whisky Market Size by Target Consumer & CAGR (2025-2032)

• Market Overview
• Teenagers
• Young Adults
• Middle-Aged Adults

Global Scotch Whisky Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• On-Trade
  • Hotels
  • Restaurants
  • Bar
  • Clubs
• Off-Trade
  • Liquor stores
  • Supermarkets
  • Specialty Stores
• Online Retail

Global Scotch Whisky Market Size & CAGR (2025-2032)

• North America (Product Type, Pricing, Target Consumer, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Pricing, Target Consumer, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Pricing, Target Consumer, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Pricing, Target Consumer, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Pricing, Target Consumer, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Johnnie Walker
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ballantine's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chivas Regal
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grant's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Lawson's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dewar's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black & White
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Peel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J&B
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Label 5
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Buchanan's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sir Edward's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Glenfiddich
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Passport
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teacher's Highland Cream
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Glenlivet
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bell's
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Old Parr
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations