ウイスキーの市場規模、シェア、成長分析：飲料タイプ別、製品タイプ別、フレーバー別、エンドユーザー別、販売チャネル別、地域別 - 産業予測 2025～2032年

ウイスキー市場規模は2023年に892億米ドルとなり、2024年の953億5,000万米ドルから2032年には1,626億2,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは6.9％で成長する見通しです。

ウイスキー市場は、社会人のライフスタイル嗜好が進化し、社交や週末の集まりを優先する傾向が強まっていることを背景に力強い成長を遂げています。この変化は、ウイスキーの消費を助長する環境を醸成し、市場の拡大に大きく寄与しています。さらに、手頃な価格でウイスキーを入手できるようになったことに加え、高級品や超高級品への嗜好が高まり、消費者の行動が形成されつつあります。高品質のウイスキーに対する需要は、開発途上国と先進国の両方で特に顕著であり、様々な社会経済的セグメントを超越しています。このようなプレミアム志向の広がりは、多様な消費者層が卓越したウイスキー体験を選択するダイナミックな市場を浮き彫りにし、2023年10月現在、市場の上昇軌道を確固たるものにしています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ウイスキー市場規模：飲料タイプ別

• 市場概要
• アルコールウイスキー
• ノンアルコールウイスキー

ウイスキー市場規模：製品タイプ別

• 市場概要
• バーボンウイスキー
• スコッチウイスキー
• モルテッドウイスキー
• ライ麦ウイスキー
• コーンウイスキー
• ブレンドウイスキー
• その他のウイスキータイプ（小麦スピリットなど）

ウイスキー市場規模：フレーバー別

• 市場概要
• 無味
• 風味
  • 柑橘類
  • ハニー
  • キャラメル
  • サイダー
  • りんご
  • その他

ウイスキー市場規模：エンドユーザー別

• 市場概要
• HoReCa（ホスピタリティ）
• 家庭用品小売

ウイスキー市場規模：販売チャネル別

• 市場概要
• 企業向け
• 消費者向け
  • 近代小売
  • 伝統的な酒屋
  • 専門店
  • オンライン小売
  • その他の小売業

ウイスキー市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Diageo（UK）
• Pernod Ricard（France）
• Beam Suntory（US）
• Brown-Forman（US）
• Edrington（UK）
• Bacardi（Bermuda）
• Suntory（Japan）
• Remy Cointreau（France）
• William Grant & Sons（UK）
• Michter's（US）
• Heaven Hill（US）
• Wild Turkey（US）
• Buffalo Trace（US）
• Four Roses（US）
• Maker's Mark（US）
• Elijah Craig（US）
• George Dickel（US）
• Templeton Rye（US）
• Compass Box（UK）

結論と提言

Whiskey Market size was valued at USD 89.2 billion in 2023 and is poised to grow from USD 95.35 billion in 2024 to USD 162.62 billion by 2032, growing at a CAGR of 6.9% during the forecast period (2025-2032).

The whiskey market is witnessing robust growth driven by evolving lifestyle preferences among working professionals, who are increasingly prioritizing socializing and weekend gatherings. This shift is fostering an environment conducive to whiskey consumption, contributing significantly to the market's expansion. Furthermore, the rise in accessibility to affordable whiskey options, coupled with a growing appetite for premium and super-premium products, is shaping consumer behavior. The demand for high-quality whiskey is particularly pronounced across both developing and developed nations, transcending various socioeconomic segments. This widespread inclination towards premium offerings highlights a dynamic market where diverse consumer bases are opting for exceptional whiskey experiences, solidifying the market's upward trajectory as of October 2023.

Top-down and bottom-up approaches were used to estimate and validate the size of the Whiskey market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Whiskey Market Segments Analysis

Global Whiskey Market is segmented by Beverage Type, Product Type, Flavor, End User, Sales Channel and region. Based on Beverage Type, the market is segmented into Alcoholic Whiskey and Non- Alcoholic Whiskey. Based on Product Type, the market is segmented into Bourbon Whiskey, Scotch Whiskey, Malted Whiskey, Rye Whiskey, Corn Whiskey, Blended Whiskey and Other Whiskey Types (Wheat, Spirit, etc). Based on Flavor, the market is segmented into Unflavored and Flavored. Based on End User, the market is segmented into HoReCa and Household Retail. Based on Sales Channel, the market is segmented into B2B and B2C. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Whiskey Market

The whiskey market is expected to experience substantial growth, driven by a considerable increase in demand for blended whiskeys fueled by a widening global consumer base. The super-premium segment is particularly positioned for remarkable expansion in developed nations like the U.K., France, the U.S., and Canada over the coming years. This anticipated growth can be attributed to several key factors, predominantly the trends of innovation and premiumization sweeping through the industry. As consumers seek higher quality and unique flavors, these driving forces are set to influence the market dynamics positively, highlighting the ongoing evolution and increasing sophistication of whiskey consumption worldwide.

Restraints in the Whiskey Market

The whiskey market is currently experiencing certain limitations due to the rise of innovative non-alcoholic beverages and a notable shift in consumer preferences toward juices and carbonated drinks. In recent years, the popularity of non-alcoholic options has surged, highlighted by offerings such as Heineken 0.0 and Budweiser Zero. This trend is largely driven by an increasing awareness of health issues and a growing desire for healthier beverage choices among consumers. As more people gravitate toward these alternatives, the whiskey market may face challenges in maintaining its traditional consumer base and attracting new customers amidst changing tastes and preferences.

Market Trends of the Whiskey Market

The whiskey market is experiencing a notable uptrend, driven by escalating global demand for alcoholic beverages. This growth is influenced by shifting consumer preferences favoring premium and craft options, increased urbanization, and a rising middle-class demographic with greater disposable income. Additionally, the market is benefiting from evolving social norms that celebrate whiskey culture, leading to enhanced consumption patterns. Data from the American Addiction Centers highlights a significant global alcohol consumption, exceeding 445 billion liters annually, indicating a robust demand for spirits, including whiskey. This trend positions the whiskey industry for sustained expansion and increased market share in the competitive beverage landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Whiskey Market Size by Beverage Type & CAGR (2025-2032)

• Market Overview
• Alcoholic Whiskey
• Non- Alcoholic Whiskey

Global Whiskey Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Bourbon Whiskey
• Scotch Whiskey
• Malted Whiskey
• Rye Whiskey
• Corn Whiskey
• Blended Whiskey
• Other Whiskey Types (Wheat, Spirit, etc)

Global Whiskey Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Unflavored
• Flavored
  • Citrus
  • Honey
  • Caramel
  • Cider
  • Apple
  • Others

Global Whiskey Market Size by End User & CAGR (2025-2032)

• Market Overview
• HoReCa
• Household Retail

Global Whiskey Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• B2B
• B2C
  • Modern Trade
  • Traditional Liquor Stores
  • Specialty Stores
  • Online Retail
  • Other Retail Formats

Global Whiskey Market Size & CAGR (2025-2032)

• North America (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • US
  • Canada
• Europe (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Beverage Type, Product Type, Flavor, End User, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edrington (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• William Grant & Sons (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Michter's (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heaven Hill (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wild Turkey (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Buffalo Trace (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Roses (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maker's Mark (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elijah Craig (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• George Dickel (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Templeton Rye (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Compass Box (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations