市場調査レポート

商品コード

1647551

アメリカンウイスキーの市場規模、シェア、成長分析：製品別、用途別、流通チャネル別、年齢層別、地域別 - 産業予測 2025年～2032年

American Whisky Market Size, Share, and Growth Analysis, By Product (Bourbon Whiskey, Tennessee Whiskey), By Application (Beverages, Food Recipes), By Distribution Channel, By Age Group - Industry Forecast 2025-2032

出版日: 2025年01月30日
発行: SkyQuest
ページ情報: 英文 242 Pages
納期: 3～5営業日

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概要
目次

概要

サンプル依頼リストに入れる

アメリカンウイスキー2023年の市場規模は115億米ドルで、2024年の122億5,000万米ドルから2032年には202億7,000万米ドルに成長し、予測期間中（2025～2032年）のCAGRは6.5%で推移する見通しです。

2023年10月現在、アメリカンウイスキー市場は、ブレンデッド、シングルモルト、アイリッシュ、ジャパニーズ、スコッチ、バーボン、テネシー、カナディアン、ライウイスキーなど多様な選択肢で活況を呈しています。バーボンの人気は世界的に急上昇しているが、これは米国産プレミアムウイスキーに対する消費者の需要の高まりと、スーパープレミアムおよびウルトラプレミアムの大幅な増加によるものです。カクテル産業の急成長がこの拡大をさらに後押ししているほか、有利な為替レートが海外でのアメリカンウイスキーの販売を後押ししています。特筆すべきは、高級テネシーウイスキーとバーボンウイスキーが二桁成長を遂げたことで、高品質・超高級品に対する消費者の強い嗜好が浮き彫りになっています。全体として、アメリカンウイスキーの見通しは引き続き堅調であり、国内外における幅広い魅力を反映しています。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他欧州地域
アジア太平洋地域
- 中国
- インド
- 日本
- 韓国
- その他アジア太平洋地域
ラテンアメリカ
- ブラジル
- その他ラテンアメリカ地域
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主な市場企業が採用した戦略
市場の最近の動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 会社概要
- 製品ポートフォリオ分析
- セグメント別シェア分析
- 収益の前年比比較（2022-2024）

主要企業プロファイル

Brown-Forman（US）
Beam Suntory（US）
Diageo（UK）
Heaven Hill Distilleries（US）
Sazerac Company（US）
Wild Turkey（US）
Jim Beam（US）
Jack Daniel's（US）
Maker's Mark（US）
Four Roses Distillery（US）
Buffalo Trace Distillery（US）
Heaven's Door Spirits（US）
WhistlePig Whiskey（US）
Angel's Envy（US）
Michter's Distillery（US）
MGP Ingredients（US）
Balcones Distilling（US）

結論と推奨事項

Product Code: SQMIG30F2028

American Whisky Market size was valued at USD 11.5 billion in 2023 and is poised to grow from USD 12.25 billion in 2024 to USD 20.27 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

As of October 2023, the American whiskey market is thriving with a diverse range of options, including Blended, Single Malt, Irish, Japanese, Scotch, Bourbon, Tennessee, Canadian, and Rye whiskies. Bourbon's popularity is surging globally, driven by increasing consumer demand for premium U.S. whiskies and a significant rise in super-premium and ultra-premium offerings. The cocktail industry's rapid growth further fuels this expansion, alongside favorable exchange rates that bolster American whiskey sales overseas. Notably, luxury Tennessee and Bourbon whiskies have experienced double-digit growth, highlighting a strong consumer preference for high-quality, super-premium products. Overall, the outlook for American whiskey remains robust, reflecting a broadening appeal both domestically and internationally.

Top-down and bottom-up approaches were used to estimate and validate the size of the American Whisky market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

American Whisky Market Segments Analysis

Global American Whisky Market is segmented by Product, Application, Distribution Channel, Age Group. Based on Product, the market is segmented into Bourbon Whiskey, Tennessee Whiskey, Rye Whiskey, Corn Whiskey, Blended American Whiskey and Single Malt American Whiskey. Based on Application, the market is segmented into Beverages, Food Recipes, Gifting and Collectibles, Bars and Pubs, Personal Consumption and Others. Based on Distribution, the market is segmented into Off-Trade, Online Retailers, Specialty Stores, Direct to Consumer and On trade. Based on Age Group, the market is segmented into 18-25, 26-35, 36-50 and 51 and Above.

Driver of the American Whisky Market

The American whiskey market is poised for growth, driven by several key factors, including the rise in international travel and an increase in the number of restaurants and bars. As tourism flourishes, sales through duty-free shops are expected to see a significant boost, highlighting the connection between travel and whiskey consumption. Tourists often seek refreshing chilled beverages to unwind after a day of exploration, further propelling demand within the sector. This combination of factors positions the whiskey market for robust expansion, capitalizing on the preferences of travelers who are eager to indulge in quality whiskey experiences while on vacation.

Restraints in the American Whisky Market

The American whiskey market faces constraints due to its competitive landscape, marked by a limited number of vendors. The barrier to entry for new competitors is significant, primarily due to the high initial investment needed and the complexities of navigating stringent industry regulations. This environment puts pressure on existing manufacturers, who may be compelled to reduce prices in response to intensified competition. Such price reductions could adversely affect their profit margins, making it challenging for businesses to maintain profitability while trying to capture market share. As a result, these factors collectively pose considerable restraints on the growth and sustainability of the market.

Market Trends of the American Whisky Market

The American whiskey market is currently experiencing a transformative trend characterized by evolving consumer preferences, heightened disposable income, and a burgeoning interest in premium offerings. This shift is particularly evident in the thriving flavored whiskey segment, which has seen a significant expansion driven by a diverse array of flavor profiles such as apple, citrus, honey, and even more unconventional options like peanut butter and cinnamon. As consumers seek unique taste experiences and experimentation, distilleries are increasingly innovating their product lines, leading to enhanced availability and accessibility. This dynamic landscape signifies a robust growth trajectory, positioning American whiskey as a key player in the global spirits market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global American Whisky Market Size by Product & CAGR (2025-2032)

Market Overview
Bourbon Whiskey
Tennessee Whiskey
Rye Whiskey
Corn Whiskey
Blended American Whiskey
Single Malt American Whiskey

Global American Whisky Market Size by Application & CAGR (2025-2032)

Market Overview
Beverages
Food Recipes
Gifting and Collectibles
Bars and Pubs
Personal Consumption
Others

Global American Whisky Market Size by Distribution & CAGR (2025-2032)

Market Overview
Off-Trade
Online Retailers
Specialty Stores
Direct to Consumer
On trade

Global American Whisky Market Size by Age Group & CAGR (2025-2032)

Market Overview
18-25
26-35
36-50
51 and Above

Global American Whisky Market Size & CAGR (2025-2032)

North America (Product, Application, Distribution, Age Group)
- US
- Canada
Europe (Product, Application, Distribution, Age Group)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product, Application, Distribution, Age Group)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product, Application, Distribution, Age Group)
- Brazil
- Rest of Latin America
Middle East & Africa (Product, Application, Distribution, Age Group)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Brown-Forman (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beam Suntory (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heaven Hill Distilleries (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sazerac Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Wild Turkey (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jim Beam (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Jack Daniel's (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Maker's Mark (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Four Roses Distillery (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Buffalo Trace Distillery (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heaven's Door Spirits (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WhistlePig Whiskey (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Angel's Envy (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Michter's Distillery (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MGP Ingredients (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Balcones Distilling (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

アメリカンウイスキーの市場規模、シェア、成長分析：製品別、用途別、流通チャネル別、年齢層別、地域別 - 産業予測 2025年～2032年

American Whisky Market Size, Share, and Growth Analysis, By Product (Bourbon Whiskey, Tennessee Whiskey), By Application (Beverages, Food Recipes), By Distribution Channel, By Age Group - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と見通し

主な市場の考察

アメリカンウイスキー市場規模：製品別& CAGR（2025-2032）

アメリカンウイスキー市場規模：用途別& CAGR（2025-2032）

アメリカンウイスキー市場規模：流通別& CAGR（2025-2032）

アメリカンウイスキー市場規模：年齢層別& CAGR（2025-2032）

アメリカンウイスキー市場規模：地域別& CAGR（2025-2032）