スムージーの市場レポート：製品、流通チャネル、包装材料、消費パターン、地域別、2025-2033年

スムージーの市場の世界市場規模は2024年に173億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに254億米ドルに達し、2025年から2033年にかけて4.15%の成長率（CAGR）を示すと予測しています。外出先での食事オプションに対する需要の高まり、様々なフレーバーでの幅広い入手可能性、有機および料理用ハーブ飲料に対する需要の高まりが、市場を牽引する主な要因のいくつかです。

消費者の健康志向の高まりが市場成長を促進

消費者は消化器系の健康障害を予防するため、より健康的な飲食品を積極的に摂取することに関心を持っています。また、ビタミン、タンパク質、プレバイオティクスやプロバイオティクスなどの消化器系健康活性成分の摂取量も増加しており、機能性食品や飲料の消費量も増加しています。さらに、大衆の間で予防健康に対する意識が高まっていることも、スムージーの需要を刺激しています。これとは別に、皮膚の健康増進、免疫力の向上、エネルギーレベルの改善に役立つとしてスムージーの消費が増加していることも、市場の成長を後押ししています。

市場構造、主要企業による市場シェア、主要企業の市況分析、主要成功戦略、競合ダッシュボード、企業評価象限などの競合分析が本レポートで取り上げられています。また、主要企業の詳細プロファイルも掲載しています。市場構造は細分化されており、多数のプレーヤーが業界で活動しています。スムージー業界では、緩やかな市場成長、低い製品差別化と切り替えコスト、様々な流通チャネルへの容易なアクセスにより、新規参入のボリュームが大きいです。

スムージーとは何か？

スムージーは、生の果物や野菜をパルプ状にして、通常ミキサーを使って製造される濃厚な飲料です。砕いた氷、蜂蜜、砂糖、ステビア、シロップ、ホエイ・パウダー、ナッツ、ナッツ・バター、種子、紅茶、チョコレート、ハーブ・サプリメント、栄養補助食品などを使っても製造されます。レタス、ケール、コラード・グリーン、ホウレンソウなどの緑の葉野菜を統合して調製することができ、免疫系を改善し、望ましくない食欲を抑え、消化を促進します。水、フルーツジュース、植物性ミルク、牛乳、ヨーグルト、アイスクリーム、カッテージチーズなどの液体をベースにしています。健康的な食事で推奨され、食事の代わりとなることを意図した、果物や野菜が大量または複数回分含まれています。体脂肪を分解し、循環系をすっきりさせることで、体重を減らすのを助けます。また、食物繊維の摂取量を増やし、Ⅱ型糖尿病や心臓病のリスクを予防する効果もあります。

スムージーの市場傾向：

現在、健康食品を摂取することの利点に関する大衆の意識の高まりが、市場の成長を支える重要な要因のひとつとなっています。これに加えて、多忙なライフスタイルや世界中の個人の長時間労働により、外出先での食事オプションに対する需要が増加しています。これは、飲食品（F&B）産業の繁栄とともに、市場の成長を促進しています。さらに、主要メーカーは、セリアック病やグルテンに関連するその他の病状の兆候や症状を管理するために、グルテンフリーのスムージーを導入しています。これらのメーカーはまた、より革新的な製品に注力することで売上を伸ばしており、これが市場の成長に寄与しています。さらに、炭水化物を多く含む食品よりも、ヘルシーでタンパク質が豊富なスナックや食事を好む傾向が強まっていることも、市場にプラスの影響を与えています。これとは別に、食物繊維と栄養素が豊富なスムージーの需要が増加していることも、業界の投資家に有利な成長機会を提供しています。これに伴い、アップル、ストロベリー、ストロベリーバナナ、ビーツ＆ベリー、ブルーベリーバナナ、マンゴートロピックスなど、様々なフレーバーのスムージーが幅広く販売されていることが、市場の成長を強化しています。さらに、カイエン、ローズマリー、バジル、ターメリック、フェンネル、コリアンダーなど、オーガニックや料理用ハーブスムージーの需要の高まりが、良好な市場見通しをもたらしています。

本レポートで扱う主な質問

• 2024年の世界のスムージーの市場の市場規模は？
• 2025-2033年の世界のスムージーの市場の予想成長率は？
• 世界のスムージーの市場を牽引する主要因は何か？
• 世界のスムージーの市場に対するCOVID-19の影響は？
• 世界のスムージーの市場の製品別内訳は？
• 世界のスムージーの市場の流通チャネル別内訳は？
• 世界のスムージーの市場の包装材別の内訳は？
• 世界のスムージーの市場の消費パターン別内訳は？
• 世界のスムージーの市場の主要地域は？
• 世界のスムージーの市場における主要プレイヤー/企業は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のスムージーの市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：製品別
• 市場内訳：流通チャネル別
• 市場内訳：包装材料別
• 市場内訳：消費パターン別
• 市場内訳：地域別
• 市場予測

第6章 市場内訳：製品別

• 乳製品ベース
  • 市場動向
  • 市場予測
• フルーツベース
  • 市場動向
  • 市場予測

第7章 市場内訳：流通チャネル別

• レストランとスムージーバー
  • 市場動向
  • 市場予測
• スーパーマーケットとハイパーマーケット
  • 市場動向
  • 市場予測
• コンビニエンスストア
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第8章 市場内訳：包装材料別

• プラスチック
  • 市場動向
  • 市場予測
• 紙
  • 市場動向
  • 市場予測
• ガラス
  • 市場動向
  • 市場予測
• その他
  • 市場動向
  • 市場予測

第9章 市場内訳：消費パターン別

• 屋外
  • 市場動向
  • 市場予測
• 自宅
  • 市場動向
  • 市場予測

第10章 市場内訳：地域別

• 北米
  • 市場動向
  • 市場予測
• 欧州
  • 市場動向
  • 市場予測
• アジア太平洋地域
  • 市場動向
  • 市場予測
• 中東・アフリカ
  • 市場動向
  • 市場予測
• ラテンアメリカ
  • 市場動向
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• バイヤーの交渉力
• サプライヤーの交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

• 価格指標
• 価格構造
• マージン分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Smoothie King
  • Maui Wowi Hawaiian Coffees & Smoothies
  • Suja Juice
  • Innocent Drinks
  • Bolthouse Farms
  • Jamba Juice Company
  • Ella's Kitchen Ltd
  • Barfresh Food Group, Inc
  • Tropical Smoothie Cafe

List of Figures

• Figure 1: Global: Smoothies Market: Major Drivers and Challenges
• Figure 2: Global: Smoothies Market: Sales Value (in Billion USD), 2019-2024
• Figure 3: Global: Smoothies Market: Breakup by Product (in %), 2024
• Figure 4: Global: Smoothies Market: Breakup by Distribution Channel (in %), 2024
• Figure 5: Global: Smoothies Market: Breakup by Packaging Material (in %), 2024
• Figure 6: Global: Smoothies Market: Breakup by Consumption Pattern (in %), 2024
• Figure 7: Global: Smoothies Market: Breakup by Region (in %), 2024
• Figure 8: Global: Smoothies Market Forecast: Sales Value (in Billion USD), 2025-2033
• Figure 9: Global: Smoothies Industry: SWOT Analysis
• Figure 10: Global: Smoothies Industry: Value Chain Analysis
• Figure 11: Global: Smoothies Industry: Porter's Five Forces Analysis
• Figure 12: Global: Smoothies (Dairy-Based) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 13: Global: Smoothies (Dairy-Based) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 14: Global: Smoothies (Fruit-Based) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 15: Global: Smoothies (Fruit-Based) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 16: Global: Smoothies Market: Sales through Restaurants and Smoothie Bars (in Million USD), 2019 & 2024
• Figure 17: Global: Smoothies Market Forecast: Sales through Restaurants and Smoothie Bars (in Million USD), 2025-2033
• Figure 18: Global: Smoothies Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
• Figure 19: Global: Smoothies Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
• Figure 20: Global: Smoothies Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
• Figure 21: Global: Smoothies Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
• Figure 22: Global: Smoothies Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
• Figure 23: Global: Smoothies Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
• Figure 24: Global: Smoothies (Plastic) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 25: Global: Smoothies (Plastic) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 26: Global: Smoothies (Paper) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 27: Global: Smoothies (Paper) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 28: Global: Smoothies (Glass) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 29: Global: Smoothies (Glass) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 30: Global: Smoothies (Other Packaging Types) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 31: Global: Smoothies (Other Packaging Types) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 32: Global: Smoothies (Out of Home) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 33: Global: Smoothies (Out of Home) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 34: Global: Smoothies (At Home) Market: Sales Value (in Million USD), 2019 & 2024
• Figure 35: Global: Smoothies (At Home) Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 36: North America: Smoothies Market: Sales Value (in Million USD), 2019 & 2024
• Figure 37: North America: Smoothies Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 38: Europe: Smoothies Market: Sales Value (in Million USD), 2019 & 2024
• Figure 39: Europe: Smoothies Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 40: Asia Pacific: Smoothies Market: Sales Value (in Million USD), 2019 & 2024
• Figure 41: Asia Pacific: Smoothies Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 42: Middle East and Africa: Smoothies Market: Sales Value (in Million USD), 2019 & 2024
• Figure 43: Middle East and Africa: Smoothies Market Forecast: Sales Value (in Million USD), 2025-2033
• Figure 44: Latin America: Smoothies Market: Sales Value (in Million USD), 2019 & 2024
• Figure 45: Latin America: Smoothies Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

• Table 1: Global: Smoothies Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Smoothies Market Forecast: Breakup by Product (in Million USD), 2025-2033
• Table 3: Global: Smoothies Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
• Table 4: Global: Smoothies Market Forecast: Breakup by Packaging Material (in Million USD), 2025-2033
• Table 5: Global: Smoothies Market Forecast: Breakup by Consumption Pattern (in Million USD), 2025-2033
• Table 6: Global: Smoothies Market Forecast: Breakup by Region (in Million USD), 2025-2033
• Table 7: Global: Smoothies Market Structure
• Table 8: Global: Smoothies Market: Key Players

The global smoothies market size reached USD 17.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 25.4 Billion by 2033, exhibiting a growth rate (CAGR) of 4.15% during 2025-2033. The growing demand for on-the-go-meal options, wide availability in various flavors, and rising demand for organic and culinary herbal beverages represent some of the key factors driving the market.

Increasing Health Consciousness Among Consumers Augmenting Market Growth

Consumers are actively interested in consuming healthier foods and beverages to prevent digestive health disorders. They are also increasing their intake of vitamins, proteins, and active digestive health ingredients, such as prebiotics and probiotics, and are consuming more functional foods and drinks. In addition, the growing awareness about preventive health among the masses is catalyzing the demand for smoothies. Apart from this, the increasing consumption of smoothies, as it aids in enhancing skin health, boosting immunity, and improving energy levels, is propelling the growth of the market.

Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is fragmented with a large number of players operating in the industry. The volume of new entrants is high in the smoothies industry due to the moderate market growth, low product differentiation and switching costs, and easy access to various distribution channels.

What are Smoothies?

Smoothie is a thick beverage manufactured from pulped raw fruit or vegetables, typically using a blender. It is also produced using crushed ice, honey, sugar, stevia, syrup, whey powder, nuts, nut butter, seeds, tea, chocolate, herbal supplements, or nutritional supplements. It can be prepared by integrating green leafy vegetables, such as lettuce, kale, collard greens, and spinach, to improve the immune system, lessen undesirable cravings, and enhance digestion. It has a liquid base, such as water, fruit juice, plant milk, milk, yogurt, ice cream, or cottage cheese. It includes large or multiple servings of fruits and vegetables, which are recommended in a healthy diet and intended to be a meal replacement. It assists in losing weight by dissolving body fat and clearing up the circulatory system. It also aids in increasing fiber intake and preventing the risk of type II diabetes and heart disease.

Smoothies Market Trends:

At present, the rising awareness among the masses about the benefits of consuming healthy food products represents one of the key factors supporting the growth of the market. Besides this, there is an increase in the demand for on-the-go-meal options due to hectic lifestyles and the long working hours of individuals across the globe. This, along with the thriving food and beverage (F&B) industry, is propelling the growth of the market. Moreover, key manufacturers are introducing gluten-free smoothies to manage signs and symptoms of celiac disease and other medical conditions associated with gluten. These manufacturers are also focusing on more innovative products to enhance their sales, which is contributing to the growth of the market. In addition, the growing preference for healthy and protein-enriched snacks and meals over carbohydrate-laden food products is positively influencing the market. Apart from this, the increasing demand for smoothies, as they are rich in fiber and nutrients, is offering lucrative growth opportunities to industry investors. In line with this, the wide availability of smoothies in various flavors, such as apple, strawberry, strawberry banana, beetroot and berries, blueberry banana, and mango tropics, is strengthening the growth of the market. Additionally, the growing demand for organic and culinary herbal smoothies, such as cayenne, rosemary, basil, turmeric, fennel, and cilantro, is offering a favorable market outlook.

Key Market Segmentation:

Product Insights:

• Dairy-Based
• Fruit-Based

Distribution Channel Insights:

• Restaurants and Smoothie Bars
• Supermarkets and Hypermarkets
• Convenience Stores
• Others

Packaging Material Insights:

• Plastic
• Paper
• Glass
• Others

Consumption Pattern Insights:

• Out of Home
• At Home

Regional Insights:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America
• The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, North America was the largest market for smoothies. Other factors driving the North America smoothies market included the hectic lifestyle and changing food habits of individuals, rising consumption on account of easy availability. Moreover, key players are adding natural ingredients, such as plant sterols, probiotics, and fibers in smoothies to increase nutritional content and their overall sales.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global smoothies market. Some of the companies covered in the report include:

• Smoothie King
• Maui Wowi Hawaiian Coffees & Smoothies
• Suja Juice
• Innocent Drinks
• Bolthouse Farms
• Jamba Juice Company
• Ella's Kitchen Ltd
• Barfresh Food Group, Inc
• Tropical Smoothie Cafe

Key Questions Answered in This Report

• 1.What was the size of the global smoothies market in 2024?
• 2.What is the expected growth rate of the global smoothies market during 2025-2033?
• 3.What are the key factors driving the global smoothies market?
• 4.What has been the impact of COVID-19 on the global smoothies market?
• 5.What is the breakup of the global smoothies market based on the product?
• 6.What is the breakup of the global smoothies market based on the distribution channel?
• 7.What is the breakup of the global smoothies market based on the packaging material?
• 8.What is the breakup of the global smoothies market based on the consumption pattern?
• 9.What are the key regions in the global smoothies market?
• 10.Who are the key players/companies in the global smoothies market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Smoothies Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Product
• 5.5 Market Breakup by Distribution Channel
• 5.6 Market Breakup by Packaging Material
• 5.7 Market Breakup by Consumption Pattern
• 5.8 Market Breakup by Region
• 5.9 Market Forecast

6 Market Breakup by Product

• 6.1 Dairy-Based
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Fruit-Based
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Restaurants and Smoothie Bars
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Supermarkets and Hypermarkets
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Convenience Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Others
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast

8 Market Breakup by Packaging Material

• 8.1 Plastic
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Paper
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Glass
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Consumption Pattern

• 9.1 Out of Home
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 At Home
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Europe
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Asia Pacific
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Middle East and Africa
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Latin America
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

• 14.1 Price Indicators
• 14.2 Price Structure
• 14.3 Margin Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Smoothie King
  • 15.3.2 Maui Wowi Hawaiian Coffees & Smoothies
  • 15.3.3 Suja Juice
  • 15.3.4 Innocent Drinks
  • 15.3.5 Bolthouse Farms
  • 15.3.6 Jamba Juice Company
  • 15.3.7 Ella's Kitchen Ltd
  • 15.3.8 Barfresh Food Group, Inc
  • 15.3.9 Tropical Smoothie Cafe