オーガニックシャンプーの市場規模、シェア、成長分析：流通チャネル別、用途別、地域別 - 産業予測 2025～2032年

オーガニックシャンプーの世界市場規模は2023年に23億米ドルと評価され、2024年の24億2,000万米ドルから2032年には36億米ドルに成長し、予測期間（2025-2032年）のCAGRは5.1％で成長する見通しです。

オーガニックシャンプー市場は、従来のシャンプーに含まれる有害な化学物質に関連するリスクに対する消費者の意識の高まりによって大きな成長を遂げています。可処分所得の増加や消費者の嗜好の変化に後押しされた、オーガニックやクリーンラベルのパーソナルケア製品へのシフトなどが注目されます。汚染、ストレス、ライフスタイル要因による髪と頭皮の問題の蔓延が、消費者に栄養価の高いオーガニック代替品を求めるようにさせています。ビーガンやクルーエルティフリーの動向の高まりは、市場の可能性をさらに高めています。さらに、eコマースの拡大により、多様なオーガニックシャンプーブランドへのアクセスが容易になり、売上にプラスの影響を与えています。しかし、コストの上昇や新製品への懐疑的な見方といった課題は、成長を妨げる可能性があります。Medimix、Kinu Baby Care、XYON、Straandなどのブランドによる最近の製品発表は、この市場のダイナミックな状況を裏付けています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 顧客と購買基準の分析
• 原材料の分析
• 特許分析

オーガニックシャンプー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• スーパーマーケットとハイパーマーケット
• 専門小売業者
• 医療小売業者
• オンラインストア
• その他

オーガニックシャンプー市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 商業目的（サロン・スパ）
• 個人用

オーガニックシャンプー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Aveda（USA）
• Avalon Organics（USA）
• Burt's Bees（USA）
• Desert Essence（USA）
• Dr. Bronner's（USA）
• Faith In Nature（UK）
• Giovanni Cosmetics（USA）
• Green People（UK）
• Himalaya Herbals（India）
• Jason Natural Products（USA）
• John Masters Organics（USA）
• Juice Beauty（USA）
• Kiehl's（USA）
• Lavera（Germany）
• Logona（Germany）
• Love Beauty and Planet（USA）
• Maui Moisture（USA）
• Nature's Gate（USA）
• OGX（USA）
• Organic Shop（Russia）

結論と提言

Global Organic Shampoo Market size was valued at USD 2.3 billion in 2023 and is poised to grow from USD 2.42 billion in 2024 to USD 3.6 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The organic shampoo market is experiencing significant growth driven by increasing consumer awareness of the risks associated with harmful chemicals in conventional shampoos. Highlights include a shift towards organic and clean label personal care products, fueled by rising disposable incomes and changing consumer preferences. The prevalence of hair and scalp issues due to pollution, stress, and lifestyle factors is leading consumers to seek nourishing organic alternatives. The rise in vegan and cruelty-free trends further enhances market potential. Additionally, the expansion of e-commerce facilitates easy access to diverse organic shampoo brands, positively impacting sales. However, challenges such as higher costs and skepticism towards new products may hinder growth. Recent product launches by brands like Medimix, Kinu Baby Care, XYON, and Straand underscore the dynamic landscape of this market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Organic Shampoo market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Organic Shampoo Market Segments Analysis

Global Organic Shampoo Market is segmented by Distribution Channel, Application and region. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Specialist Retailers, Medical Retailers, Online Stores and Others. Based on Application, the market is segmented into Commercial Purposes (Salons & Spas) and Personal. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Organic Shampoo Market

The global organic shampoo market is being significantly driven by the implementation of strict regulations by governments worldwide concerning cosmetic ingredients. These regulations are aimed at promoting the adoption of organic and natural formulations in personal care products. As a result, consumers are increasingly guided to trust and choose organic shampoos, as they align with the growing preference for safer and more environmentally friendly products. This trend is anticipated to bolster the market for organic shampoos even further in the upcoming years, reflecting a shift towards healthier, sustainable choices in the hair care industry.

Restraints in the Global Organic Shampoo Market

One significant constraint facing the Global Organic Shampoo market is the higher price point of organic shampoos compared to conventional alternatives. This disparity in cost arises from the use of natural ingredients and the lack of synthetic preservatives. Consequently, these elevated prices may hinder market growth, particularly in price-sensitive regions where consumers prioritize affordability. As a result, the financial burden associated with organic shampoos could limit their accessibility and appeal, potentially curtailing market expansion through 2032. Thus, the cost factor stands as a critical challenge for the organic shampoo industry, influencing consumer choices and market dynamics.

Market Trends of the Global Organic Shampoo Market

The Global Organic Shampoo market is increasingly trending towards the incorporation of Ayurvedic and herbal ingredients, reflecting a growing consumer preference for natural and sustainable beauty alternatives. Brands are leveraging the beneficial properties of traditional ingredients like neem, amla, hibiscus, and bhringraj to enhance product efficacy, particularly in promoting hair strength and soothing the scalp. This strategic focus not only sets companies apart in a competitive landscape but also aligns with the holistic wellness movement driving demand for organic products. As consumers become more discerning about ingredient transparency and environmental impact, the integration of these herbal elements is expected to catalyze market growth significantly.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Patent Analysis

Global Organic Shampoo Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Specialist Retailers
• Medical Retailers
• Online Stores
• Others

Global Organic Shampoo Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial Purposes (Salons & Spas)
• Personal

Global Organic Shampoo Market Size & CAGR (2025-2032)

• North America (Distribution Channel, Application)
  • US
  • Canada
• Europe (Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Aveda (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avalon Organics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burt's Bees (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Desert Essence (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Bronner's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Faith In Nature (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Giovanni Cosmetics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green People (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Herbals (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jason Natural Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Masters Organics (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Juice Beauty (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiehl's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lavera (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logona (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Love Beauty and Planet (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maui Moisture (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nature's Gate (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OGX (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Organic Shop (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations