ドライシャンプーの市場規模、シェア、成長分析：形態別、流通チャネル別、最終用途別、地域別 - 産業予測 2025～2032年

ドライシャンプーの世界市場規模は2023年に38億8,000万米ドルと評価され、2024年の42億9,000万米ドルから2032年には95億3,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは10.5％で成長する見通しです。

ドライシャンプー市場は、外出先でも使える便利なヘアケアソリューションを求める消費者の需要によって、大きな成長を遂げています。この革新的なヘア製品は、コーンスターチやカオリンなどの油分を吸収する成分を香料と組み合わせることで、水を使わずに髪を効果的に洗浄します。ドライシャンプーは余分な皮脂を吸収し、臭いを中和するように設計されており、頻繁に洗う必要がなく、脂性頭皮の管理に理想的なソリューションとなっています。消費者が忙しいライフスタイルの中で、素早く効率的なグルーミングオプションを優先するようになったため、カラーリングをした頭皮や敏感な頭皮に対応するために、ティントタイプや無香料タイプなど、多様な製品を提供するように市場が拡大しています。ヘアスタイリングやトリートメントサービスへの関心の高まりがこの成長をさらに後押しし、多様な顧客の嗜好に合わせた幅広い製品ラインナップにつながっています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 特許分析

ドライシャンプー市場規模：形態別& CAGR（2025-2032）

• 市場概要
• スプレー
• 粉
• その他

ドライシャンプー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

ドライシャンプー市場規模：最終用途別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性
• 子供

ドライシャンプー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble Co.（USA）
• L'Oreal S.A.（France）
• Unilever（UK/Netherlands）
• Henkel AG & Co. KGaA（Germany）
• Kao Corporation（Japan）
• Church & Dwight Co., Inc.（USA）
• Revlon, Inc.（USA）
• Shiseido Company, Limited（Japan）
• Amorepacific Corporation（South Korea）
• Johnson & Johnson（USA）
• Estee Lauder Companies Inc.（USA）
• Oriflame Holding AG（Switzerland）
• Beiersdorf AG（Germany）
• Pierre Fabre Group（France）
• L'Occitane en Provence（France）
• Avon Products, Inc.（UK）
• Clarins Group（France）
• Colgate-Palmolive Company（USA）

結論と推奨事項

Global Dry Shampoo Market size was valued at USD 3.88 billion in 2023 and is poised to grow from USD 4.29 billion in 2024 to USD 9.53 billion by 2032, growing at a CAGR of 10.5% during the forecast period (2025-2032).

The dry shampoo market is experiencing significant growth, driven by consumer demand for convenient, on-the-go hair care solutions. This innovative hair product effectively cleanses hair without water, utilizing oil-absorbing ingredients like cornstarch or kaolin combined with fragrance. Dry shampoo is designed to absorb excess sebum and neutralize odor, making it an ideal solution for managing oily scalps without the need for frequent washing. As consumers prioritize quick and efficient grooming options amidst busy lifestyles, the market has expanded to include diverse offerings such as tinted and unscented varieties catering to color-treated and sensitive scalps. The increasing interest in hair styling and treatment services further supports this growth, leading to a broader range of products tailored to diverse customer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Dry Shampoo market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Dry Shampoo Market Segments Analysis

Global Dry Shampoo Market is segmented by Form, Distribution Channel, End Use and region. Based on Form, the market is segmented into Spray, Powder and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End Use, the market is segmented into Men, Women and Children. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Dry Shampoo Market

The global dry shampoo market is significantly driven by product innovation, which is leading to the premiumization of offerings. Dry shampoos, a relatively recent development in hair care, do not require water and cater to various hair types. Conventional shampoo can detrimentally strip hair of its natural oils with daily use. In response to this consumer challenge, manufacturers are focusing on launching advanced dry shampoos that incorporate multifunctional benefits, enhancing their value. As these products are imbued with additional features, their market price increases, further propelling the growth of the dry shampoo sector on a global scale.

Restraints in the Global Dry Shampoo Market

The global dry shampoo market may face significant challenges due to increasing consumer awareness regarding the adverse effects of various chemical ingredients and preservatives found in cosmetics. As more individuals become informed about harmful substances such as formaldehyde, synthetic fragrances, and sodium lauryl sulfate, the demand for dry shampoo products may diminish. Factors contributing to this decline include the growing availability of reliable information about the chemical components in hair care products and heightened public sensitivity to their potential negative impacts, which can lead to allergies and alterations in hair texture. Consequently, these concerns may restrict the market's growth in the foreseeable future.

Market Trends of the Global Dry Shampoo Market

The Global Dry Shampoo market is witnessing a significant upward trend, driven largely by the growing popularity of personalized home salon services facilitated by mobile applications. Over the past decade, an increasing number of service providers in developed regions like North America and Europe have adopted a water-efficient approach to hair care, utilizing dry shampoos to cater to the evolving consumer preference for convenience and efficiency. These products offer an affordable, easy-to-access solution for instant hair refreshment, aligning seamlessly with the needs of modern lifestyles. As the demand for quick and effective hair care options accelerates, the dry shampoo market is poised for substantial growth in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Dry Shampoo Market Size by Form & CAGR (2025-2032)

• Market Overview
• Spray
• Powder
• Others

Global Dry Shampoo Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Dry Shampoo Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Dry Shampoo Market Size & CAGR (2025-2032)

• North America (Form, Distribution Channel, End Use)
  • US
  • Canada
• Europe (Form, Distribution Channel, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Distribution Channel, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Distribution Channel, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Distribution Channel, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pierre Fabre Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane en Provence (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clarins Group (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations