ライスシャンプーバー市場- 世界の産業規模、シェア、動向、機会、予測、性状別、毛髪タイプ別、流通チャネル別、地域別＆競合、2020-2030年

ライスシャンプーバーの世界市場は、2024年に10億2,000万米ドルと評価され、予測期間中にCAGR 7.76％で成長し、2030年には17億6,000万米ドルに達すると予測されています。

この成長の主因は、持続可能で環境に配慮した美容ソリューションに対する消費者の関心の高まりです。環境への関心が高まるにつれ、プラスチック包装の液体シャンプーをやめ、廃棄物を最小限に抑えることができるライスシャンプーバーのような固形シャンプーに移行する消費者が増えています。ライスウォーターやライスブランオイルといった米由来の成分は、髪に栄養を与え、強くし、見た目の美しさを向上させる能力で人気を集めています。これらの製品は、化学薬品を使わない自然なヘアケアの選択肢を求める消費者にアピールしています。さらに、コンパクトで旅行にも便利な多機能製品への需要の高まりが、市場拡大をさらに後押ししています。米の髪への効能に対する認識が高まるにつれ、市場は先進国と新興国の両地域で勢いを増し続けています。

市場促進要因

ヘアケアソリューションの革新

主な市場課題

消費者の認識不足

主な市場動向

持続可能で環境に優しいパッケージへの需要の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のライスシャンプーバー市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • バイネイチャー（オーガニック、レギュラー）
  • 髪質別（乾燥、脂性、縮れ、カラーリング、普通）
  • 流通チャネル別（スーパーマーケット、ハイパーマーケット、専門店、オンライン、その他）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のライスシャンプーバー市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のライスシャンプーバー市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のライスシャンプーバー市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカのライスシャンプーバー市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のライスシャンプーバー市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Viori Beauty LLC
  • Kitsch
  • Yao Secret
  • Terra Mistica
  • Seek Bamboo
  • Airnex
  • KinKind Limited
  • Clean Earth Soap Company
  • Sunday's Company
  • Okoboji Soap Company

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Rice Shampoo Bar Market was valued at USD 1.02 billion in 2024 and is projected to reach USD 1.76 billion by 2030, growing at a CAGR of 7.76% during the forecast period. This growth is primarily driven by increasing consumer interest in sustainable and eco-conscious beauty solutions. As environmental concerns intensify, more individuals are moving away from plastic-packaged liquid shampoos and turning toward solid alternatives like rice shampoo bars, which help minimize waste. Rice-derived ingredients, such as rice water and rice bran oil, are gaining popularity for their ability to nourish, strengthen, and enhance the appearance of hair. These products appeal to consumers seeking chemical-free, natural hair care options. In addition, rising demand for compact, travel-friendly, and multi-functional products is further supporting market expansion. As awareness of rice's hair benefits grows, the market continues to gain momentum across both developed and emerging regions.

Key Market Drivers

Innovation in Hair Care Solution

Innovation in hair care solutions is a major factor driving the growth of the global rice shampoo bar market. As consumers seek effective natural alternatives to conventional liquid shampoos, brands are responding with advanced formulations utilizing rice-based components like rice water and rice bran oil. These ingredients are known for their benefits in improving hair texture, reducing frizz, promoting strength, and enhancing shine. Innovative offerings are increasingly designed to cater to specific hair types and concerns such as dryness, oiliness, or damage, broadening their appeal. In addition, advancements in production processes have led to improved shampoo bar texture, usability, and longevity. Multi-functional variants that combine cleansing, moisturizing, and scalp care are also gaining traction. These continuous innovations in formulation and application not only meet evolving consumer expectations but also help strengthen the positioning of rice shampoo bars as a reliable, sustainable, and versatile hair care option.

Key Market Challenges

Lack of Awareness Among Consumers

Limited consumer awareness remains a significant barrier in the growth of the global rice shampoo bar market. Despite offering eco-friendly, nutrient-rich, and chemical-free benefits, rice shampoo bars are still relatively unfamiliar to many potential users. Conventional liquid shampoos continue to dominate retail shelves, and consumers may hesitate to adopt solid shampoos due to uncertainty around usage, storage, and efficacy. Additionally, concerns over lather production, product residue, and compatibility with different hair types can deter adoption. In some markets, limited brand visibility and insufficient product education further restrict market penetration. Misconceptions and knowledge gaps highlight the need for targeted awareness efforts by manufacturers. To address this challenge, companies are focusing on educational campaigns, tutorials, and influencer partnerships to better inform and engage consumers. Building trust and understanding around product functionality is essential to encouraging trial and fostering long-term customer adoption.

Key Market Trends

Growing Demand for Sustainable & Eco-Friendly Packaging

A prominent trend shaping the global rice shampoo bar market is the rising consumer demand for sustainable and eco-friendly packaging solutions. According to recent studies, as of 2024, nearly 60-70% of consumers are willing to pay more for sustainably packaged products. As environmental consciousness grows, shampoo bars are gaining favor for their plastic-free, minimal packaging-typically using biodegradable, recyclable, or compostable materials. This aligns with broader zero-waste movements and consumer preferences for reducing single-use plastic. The solid form of rice shampoo bars also allows for lower packaging requirements and more efficient shipping, further reducing environmental impact. In parallel, these bars often contain organic and non-toxic ingredients, enhancing their appeal among consumers seeking safe and ethical hair care solutions. As sustainability continues to influence purchasing behavior, the emphasis on eco-conscious packaging and product design is expected to significantly contribute to the ongoing growth of the rice shampoo bar market.

Key Market Players

• Viori Beauty LLC
• Kitsch
• Yao Secret
• TERRA MISTICA
• Seek Bamboo
• Airnex
• KinKind Limited
• Clean Earth Soap Company
• Sunday's Company
• Okoboji Soap Company

Report Scope:

In this report, the Global Rice Shampoo Bar Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Rice Shampoo Bar Market, By Nature:

• Organic
• Regular

Rice Shampoo Bar Market, By Hair Type:

• Dry
• Oily
• Curly
• Color-Treated
• Normal

Rice Shampoo Bar Market, By Distribution Channel:

• Supermarket & Hypermarket
• Specialty Stores
• Online
• Others

Rice Shampoo Bar Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Rice Shampoo Bar Market.

Available Customizations:

Global Rice Shampoo Bar Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Rice Shampoo Bar Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Nature (Organic, Regular)
  • 5.2.2. By Hair Type (Dry, Oily, Curly, Color-Treated, Normal)
  • 5.2.3. By Distribution Channel (Supermarket & Hypermarket, Specialty Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Rice Shampoo Bar Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Nature
  • 6.2.2. By Hair Type
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Rice Shampoo Bar Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Nature
      • 6.3.1.2.2. By Hair Type
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Rice Shampoo Bar Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Nature
      • 6.3.2.2.2. By Hair Type
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Rice Shampoo Bar Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Nature
      • 6.3.3.2.2. By Hair Type
      • 6.3.3.2.3. By Distribution Channel

7. Europe Rice Shampoo Bar Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Nature
  • 7.2.2. By Hair Type
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Rice Shampoo Bar Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Nature
      • 7.3.1.2.2. By Hair Type
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Rice Shampoo Bar Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Nature
      • 7.3.2.2.2. By Hair Type
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Rice Shampoo Bar Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Nature
      • 7.3.3.2.2. By Hair Type
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Rice Shampoo Bar Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Nature
      • 7.3.4.2.2. By Hair Type
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Rice Shampoo Bar Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Nature
      • 7.3.5.2.2. By Hair Type
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Rice Shampoo Bar Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Nature
  • 8.2.2. By Hair Type
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Rice Shampoo Bar Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Nature
      • 8.3.1.2.2. By Hair Type
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan Rice Shampoo Bar Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Nature
      • 8.3.2.2.2. By Hair Type
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Rice Shampoo Bar Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Nature
      • 8.3.3.2.2. By Hair Type
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Australia Rice Shampoo Bar Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Nature
      • 8.3.4.2.2. By Hair Type
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Rice Shampoo Bar Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Nature
      • 8.3.5.2.2. By Hair Type
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Rice Shampoo Bar Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Nature
  • 9.2.2. By Hair Type
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Rice Shampoo Bar Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Nature
      • 9.3.1.2.2. By Hair Type
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Rice Shampoo Bar Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Nature
      • 9.3.2.2.2. By Hair Type
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Rice Shampoo Bar Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Nature
      • 9.3.3.2.2. By Hair Type
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Rice Shampoo Bar Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Nature
      • 9.3.4.2.2. By Hair Type
      • 9.3.4.2.3. By Distribution Channel

10. South America Rice Shampoo Bar Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Nature
  • 10.2.2. By Hair Type
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Rice Shampoo Bar Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Nature
      • 10.3.1.2.2. By Hair Type
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Rice Shampoo Bar Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Nature
      • 10.3.2.2.2. By Hair Type
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Rice Shampoo Bar Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Nature
      • 10.3.3.2.2. By Hair Type
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Viori Beauty LLC
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Kitsch
  • 14.1.3. Yao Secret
  • 14.1.4. Terra Mistica
  • 14.1.5. Seek Bamboo
  • 14.1.6. Airnex
  • 14.1.7. KinKind Limited
  • 14.1.8. Clean Earth Soap Company
  • 14.1.9. Sunday's Company
  • 14.1.10. Okoboji Soap Company

15. Strategic Recommendations

16. About Us & Disclaimer