サルフェートフリーシャンプーの市場規模、シェア、動向分析レポート：最終用途別、形態別、流通チャネル別、地域別、セグメント別予測、2025年～2030年

サルフェートフリーシャンプー市場の成長と動向：

Grand View Research, Inc.の新しいレポートによると、世界のサルフェートフリーシャンプー市場規模は2030年までに81億7,000万米ドルに達すると予測されています。

同市場は2025年から2030年にかけてCAGR 8.2％で成長すると予測されています。クリーンで健康志向の美容製品への消費者シフトの高まりが市場に強く影響しています。消費者は、頭皮への刺激、乾燥、天然油分の除去など、従来の硫酸塩の悪影響に気付き、より優しい代替品を求めるようになっています。これは特に、頭皮が敏感な人、カラーリングや化学処理をした髪、カーリーやテクスチャーのある髪質の人に当てはまります。マイルドでありながら効果的なヘアケア製品への需要が、サルフェートフリーの製品の大幅な増加につながっています。その結果、サルフェートフリーのシャンプーはもはやニッチや高級品に限定されることなく、主流ブランドやドラッグストアのラインでも広く入手できるようになり、世界的に入手しやすさと消費者の普及が進んでいます。

市場を牽引するもう一つの主要動向は、ウェルネス、美容、持続可能性の融合です。今日の消費者は、機能的なヘアケアだけでなく、より幅広いライフスタイルの価値観に沿った製品を求めています。サルフェートフリーのシャンプーは、植物エキスやエッセンシャルオイル、植物由来の成分を配合した、より清潔で自然なものと考えられています。これは、美容ルーチンが全体的なウェルネスもサポートするという、ホリスティック・パーソナルケアへの関心の高まりとよく一致しています。さらに、各ブランドは、リサイクル可能なボトルや固形のシャンプーバーなど、環境に優しいパッケージでサルフェートフリーのオプションを提供することで、持続可能性のムーブメントに対応しています。これらのイノベーションは、倫理的な調達、残酷なテスト、環境への影響が性能と同じくらい重要であるという、消費者行動の深い変化を反映しています。

デジタルの影響力とパーソナライゼーションも市場を形成しています。eコマースやソーシャルメディアの台頭により、消費者は製品の成分や効能、ユーザーレビューなどの情報に簡単にアクセスできるようになりました。インフルエンサーによる推薦や皮膚科医による推薦は、一般消費者を啓蒙し、購買の意思決定を形成する上で極めて重要です。同時に、オンライン・プラットフォームの拡大により、消費者はニッチなブランドを発見し、フケ、薄毛、縮れ毛のコントロールなど、特定の髪質や悩みに対応したサルフェートフリー製品を探すことができます。製品の認知度の向上、ニーズに合わせた処方、健康志向の動機付けにより、今後数年間も市場の力強い成長が続くと予想されます。

サルフェートフリーシャンプー市場レポートハイライト

• 2024年には、女性用サルフェートフリーシャンプーが市場全体を支配しました。これは、女性のヘアケアニーズ、特にカラー処理した髪、傷んだ髪、質感のある髪に対する意識が高まっているためです。女性は髪の健康を維持するために、優しく栄養価の高い処方を求める傾向が強いです。このような需要に加え、ターゲットを絞ったマーケティングや、女性に焦点を当てた製品の多様化が、より高い普及率と市場シェアを牽引しました。
• リキッド／ジェル状サルフェートフリーシャンプーが2024年の市場を独占しました。これらの製剤は塗布しやすく、髪に均一に広がり、刺激の強い硫酸塩を使用していないにもかかわらず満足のいく泡立ちを提供します。さらに、液状／ジェル状シャンプーは、量販ブランドから高級品まで、さまざまな価格帯や小売チャネルで広く販売されています。さまざまな髪質や髪の悩みに対応できる汎用性の高さは、市場で最も人気のあるフォーマットとしての地位をさらに強固なものにしています。
• オンラインチャネルを通じたサルフェートフリーシャンプーの販売は、消費者の買い物行動の変化と美容とパーソナルケア業界のデジタル化の進展により、大きく成長すると予想されます。オンラインプラットフォームは、より大きな利便性、製品の多様性、実店舗では入手できないようなニッチなブランドや国際的なサルフェートフリーブランドへのアクセスを提供します。消費者は簡単に成分を比較し、レビューを読み、情報に基づいた意思決定をすることができます。インフルエンサーマーケティング、ターゲット広告、ソーシャルメディアの動向も、オンラインでの発見と購入を促進する上で重要な役割を果たしています。さらに、定期購入モデルやパーソナライズされたレコメンデーションは顧客維持を強化し、オンラインチャネルを多くの買い物客に好ましい選択にしています。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 サルフェートフリーシャンプー市場の変数、動向、範囲

• 市場系統の見通し
  • 親市場の見通し
  • 関連市場見通し
• 浸透と成長の見通しマッピング
• 業界バリューチェーン分析
  • 販売/小売チャネル分析
  • 利益率分析（業界レベル）
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 市場機会
  • 市場の課題
• 業界分析ツール
  • ポーターのファイブフォース分析
• 市場参入戦略

第4章 サルフェートフリーシャンプー市場：消費者行動分析

• 人口統計分析
• 消費者の動向と嗜好
• 購入決定に影響を与える要因
• 消費者製品の採用動向
• 観察と推奨事項

第5章 サルフェートフリーシャンプー市場：最終用途の推定・動向分析

• サルフェートフリーシャンプー市場、用途別：主なポイント
• 最終用途変動分析と市場シェア、2024年と2030年
• 最終用途別
  • 男性
  • 女性
  • ユニセックス

第6章 サルフェートフリーシャンプー市場：形態の推定・動向分析

• サルフェートフリーシャンプー市場、形態別：主なポイント
• フォーム変動分析と市場シェア、2024年と2030年
• フォーム別
  • 液体/ゲル
  • バー
  • 乾燥/粉末

第7章 サルフェートフリーシャンプー市場：流通チャネルの推定・動向分析

• サルフェートフリーシャンプー市場、流通チャネル別：主なポイント
• 流通チャネル変動分析と市場シェア、2024年と2030年
• 流通チャネル別
  • スーパーマーケットとハイパーマーケット
  • 専門店
  • オンライン小売
  • その他

第8章 サルフェートフリーシャンプー市場：地域の推定・動向分析

• サルフェートフリーシャンプー市場：地域展望
• 地域マーケットプレイス：重要なポイント
• 地域別、2018年～2030年
  • 北米
  • 欧州
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第9章 サルフェートフリーシャンプー市場：競合情勢

• 主要市場参入企業による最近の動向と影響分析
• 企業分類
• 参入企業の概要
• 財務実績
• 最終用途ベンチマーク
• 企業市場シェア分析、2024年（％）
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル

List of Tables

• Table 1 Sulfate-free shampoo market: Key market driver analysis
• Table 2 Sulfate-free shampoo market: Key market restraint analysis
• Table 3 Sulfate-free shampoo market estimates & forecast, by end use (USD Billion)
• Table 4 Men sulfate-free shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 5 Women sulfate-free shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 6 Unisex sulfate-free shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
• Table 7 Sulfate-free shampoo market estimates & forecast, by form (USD Billion)
• Table 8 Liquid/gel sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 9 Bar sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 10 Dry/powder sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Table 11 Sulfate-free shampoo market estimates & forecast, by distribution channel (USD Billion)
• Table 12 Sulfate-free shampoo market estimates & forecast, by supermarket & hypermarkets, 2018 - 2030 (USD Billion)
• Table 13 Sulfate-free shampoo market estimates & forecast, by specialty stores, 2018 - 2030 (USD Billion)
• Table 14 Sulfate-free shampoo market estimates & forecast, by online channel, 2018 - 2030 (USD Billion)
• Table 15 Sulfate-free shampoo market estimates & forecast, by other channels, 2018 - 2030 (USD Billion)
• Table 16 North America sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 17 North America sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 18 North America sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 19 North America sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 20 U.S. macro-economic outlay
• Table 21 U.S. sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 22 U.S. sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 23 U.S. sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 24 U.S. sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 25 Canada macro-economic outlay
• Table 26 Canada sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 27 Canada sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 28 Canada sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 29 Canada sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 30 Mexico macro-economic outlay
• Table 31 Mexico sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 32 Mexico sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 33 Mexico sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 34 Mexico sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 35 Europe sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 36 Europe sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 37 Europe sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 38 Europe sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 39 Germany macro-economic outlay
• Table 40 Germany sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 41 Germany sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 42 Germany sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 43 Germany sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 44 UK macro-economic outlay
• Table 45 UK sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 46 UK sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 47 UK sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 48 UK sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 49 France macro-economic outlay
• Table 50 France sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 51 France sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 52 France sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 53 France sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 54 Italy macro-economic outlay
• Table 55 Italy sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 56 Italy sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 57 Italy sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 58 Italy sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 59 Spain macro-economic outlay
• Table 60 Spain sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 61 Spain sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 62 Spain sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 63 Spain sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 64 Asia Pacific sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 65 Asia Pacific sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 66 Asia Pacific sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 67 Asia Pacific sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 68 China macro-economic outlay
• Table 69 China sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 70 China sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 71 China sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 72 China sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 73 India macro-economic outlay
• Table 74 India sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 75 India sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 76 India sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 77 India sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 78 South Korea macro-economic outlay
• Table 79 South Korea sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 80 South Korea sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 81 South Korea sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 82 South Korea sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 83 Central & South America sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 84 Central & South America sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 85 Central & South America sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 86 Central & South America sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 87 Brazil macro-economic outlay
• Table 88 Brazil sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 89 Brazil sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 90 Brazil sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 91 Brazil sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 92 Argentina macro-economic outlay
• Table 93 Argentina sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 94 Argentina sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 95 Argentina sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 96 Argentina sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 97 Middle East & Africa sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 98 Middle East & Africa sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 99 Middle East & Africa sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 100 Middle East & Africa sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 101 South Africa macro-economic outlay
• Table 102 South Africa sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 103 South Africa sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 104 South Africa sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 105 South Africa sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 106 UAE macro-economic outlay
• Table 107 UAE sulfate-free shampoo market estimates and forecast, 2018 - 2030 (USD Billion)
• Table 108 UAE sulfate-free shampoo market revenue estimates and forecast by end use, 2018 - 2030 (USD Billion)
• Table 109 UAE sulfate-free shampoo market revenue estimates and forecast by form, 2018 - 2030 (USD Billion)
• Table 110 UAE sulfate-free shampoo market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Billion)
• Table 111 Recent developments & impact analysis, by key market participants
• Table 112 Company market share, 2024
• Table 113 Company heat map analysis
• Table 114 Companies undergoing key strategies

List of Figures

• Fig. 1 Sulfate-free shampoo market segmentation
• Fig. 2 Information procurement
• Fig. 3 Primary research pattern
• Fig. 4 Primary research approaches
• Fig. 5 Primary research process
• Fig. 6 Market snapshot
• Fig. 7 Segment snapshot
• Fig. 8 Regional snapshot
• Fig. 9 Competitive landscape Snapshot
• Fig. 10 Global parent industry and sulfate-free shampoo market size (USD Billion)
• Fig. 11 Global sulfate-free shampoo market size, 2018 to 2030 (USD Billion)
• Fig. 12 Sulfate-free shampoo market: Penetration & growth prospect mapping
• Fig. 13 Sulfate-free shampoo market: Value chain analysis
• Fig. 14 Sulfate-free shampoo market: Profit-margin analysis
• Fig. 15 Sulfate-free shampoo market: Dynamics
• Fig. 16 Sulfate-free shampoo market: Porter's five forces analysis
• Fig. 17 Factors influencing buying decisions for sulfate-free shampoo
• Fig. 18 Sulfate-free shampoo market, by end use: Key takeaways
• Fig. 19 Sulfate-free shampoo market: End use movement analysis, 2024 & 2030 (%)
• Fig. 20 Sulfate-free shampoo market for men estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 21 Sulfate-free shampoo market for women estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 22 Unisex sulfate-free shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 23 Sulfate-free shampoo market, by form: Key takeaways
• Fig. 24 Sulfate-free shampoo market: form movement analysis: 2024 & 2030 (%)
• Fig. 25 Liquid/Gel sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 26 Bar sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 27 Dry/powder sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 28 Sulfate-free shampoo market, by distribution channel: Key takeaways
• Fig. 29 Sulfate-free shampoo market: Distribution channel movement analysis, 2024 & 2030 (%)
• Fig. 30 Sulfate-free shampoo market estimates & forecast, through supermarket & hypermarkets, 2018 - 2030 (USD Billion)
• Fig. 31 Sulfate-free shampoo market estimates & forecast, through specialty stores, 2018 - 2030 (USD Billion)
• Fig. 32 Sulfate-free shampoo market estimates & forecast, through online channel, 2018 - 2030 (USD Billion)
• Fig. 33 Sulfate-free shampoo market estimates & forecast, through other channels, 2018 - 2030 (USD Billion)
• Fig. 34 Sulfate-free shampoo market revenue: Regional outlook, 2024 & 2030 (USD Billion)
• Fig. 35 Regional marketplace: Key takeaways
• Fig. 36 North America sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 37 U.S. sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 38 Canada sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 39 Mexico sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 40 Europe sulfate-free shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 41 UK sulfate-free shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 42 Germany sulfate-free shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 43 France sulfate-free shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 44 Italy sulfate-free shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 45 Spain sulfate-free shampoo market estimates & forecasts, 2018 - 2030 (USD Billion)
• Fig. 46 Asia Pacific sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 47 China sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 48 India sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 49 South Korea sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 50 Central & South America sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 51 Brazil sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 52 Argentina sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 53 Middle East & Africa sulfate-free shampoo estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 54 South Africa sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 55 UAE sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
• Fig. 56 Key company categorization
• Fig. 57 Company market share analysis, 2024
• Fig. 58 Strategic framework of sulfate-free shampoo market

Sulfate-Free Shampoo Market Growth & Trends:

The global sulfate-free shampoo market size is expected to reach USD 8.17 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 8.2% from 2025 to 2030. A growing consumer shift toward clean, health-conscious beauty products strongly influences the market. Consumers are becoming more aware of the negative effects of traditional sulfates, such as scalp irritation, dryness, and the stripping of natural oils, and are seeking gentler alternatives. This is especially true for individuals with sensitive scalps, color-treated or chemically processed hair, and curly or textured hair types. The demand for mild yet effective hair care products has led to a significant rise in sulfate-free formulations. As a result, sulfate-free shampoos are no longer limited to niche or luxury segments but are now widely available across mainstream brands and drugstore lines, increasing accessibility and consumer adoption globally.

Another key trend driving the market is the convergence of wellness, beauty, and sustainability. Consumers today are not only looking for functional hair care but also products that align with their broader lifestyle values. Sulfate-free shampoos are often considered cleaner and more natural, frequently infused with botanical extracts, essential oils, and plant-based ingredients. This aligns well with the growing interest in holistic personal care, where beauty routines also support overall wellness. In addition, brands are responding to the sustainability movement by offering sulfate-free options in eco-friendly packaging, such as recyclable bottles and solid shampoo bars. These innovations reflect a deeper shift in consumer behavior, where ethical sourcing, cruelty-free testing, and environmental impact are just as important as performance.

Digital influence and personalization are also shaping the market. The rise of e-commerce and social media has made it easier for consumers to access information about product ingredients, benefits, and user reviews. Influencer endorsements and dermatologist-backed recommendations are crucial in educating the public and shaping purchasing decisions. At the same time, expanding online platforms enable consumers to discover niche brands and explore sulfate-free products that cater to specific hair types and concerns, such as dandruff, hair thinning, or frizz control. Increased product visibility, tailored formulations, and health-driven motivations are expected to continue driving strong market growth over the coming years.

Sulfate-free Shampoo Market Report Highlights:

• The sulfate-free shampoo for women dominated the overall market in 2024, due to greater awareness of hair care needs among women, particularly for color-treated, damaged, or textured hair. Women are more likely to seek gentle, nourishing formulas that preserve hair health. This demand, combined with targeted marketing and a wider variety of female-focused products, drove higher adoption and market share.
• Liquid/gel sulfate-free shampoo dominated the market in 2024. These formulations are easy to apply, spread evenly through the hair, and provide a satisfying lather despite being free of harsh sulfates. Furthermore, liquid/gel shampoos are widely available across various price points and retail channels, from mass-market brands to premium offerings. Their versatility for different hair types and concerns further solidified their position as the most popular format in the market.
• The sulfate-free shampoo sale through online channels is expected to grow significantly due to shifting consumer shopping behavior and the increasing digitalization of the beauty and personal care industry. Online platforms offer greater convenience, product variety, and access to niche or international sulfate-free brands that may not be available in physical stores. Consumers can easily compare ingredients, read reviews, and make informed decisions. Influencer marketing, targeted ads, and social media trends also play a key role in driving online discovery and purchases. In addition, subscription models and personalized recommendations enhance customer retention, making online channels a preferred choice for many shoppers.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Sulfate-Free Shampoo Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Penetration and Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Sales/Retail Channel Analysis
  • 3.3.2. Profit Margin Analysis (Industry-level)
• 3.4. Market Dynamics
  • 3.4.1. Market Driver Analysis
  • 3.4.2. Market Restraint Analysis
  • 3.4.3. Market Opportunities
  • 3.4.4. Market Challenges
• 3.5. Industry Analysis Tools
  • 3.5.1. Porter's Five Forces Analysis
• 3.6. Market Entry Strategies

Chapter 4. Sulfate-Free Shampoo Market: Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends & Preferences
• 4.3. Factors Affecting Buying Decisions
• 4.4. Consumer Product Adoption Trends
• 4.5. Observations & Recommendations

Chapter 5. Sulfate-Free Shampoo Market: End Use Estimates & Trend Analysis

• 5.1. Sulfate-Free Shampoo Market, By End Use: Key Takeaways
• 5.2. End Use Movement Analysis & Market Share, 2024 & 2030
• 5.3. Sulfate-Free Shampoo Market Estimates & Forecast, By End Use (USD Billion)
  • 5.3.1. Men
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.2. Women
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 5.3.3. Unisex
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 6. Sulfate-Free Shampoo Market: Form Estimates & Trend Analysis

• 6.1. Sulfate-Free Shampoo Market, By Form: Key Takeaways
• 6.2. Form Movement Analysis & Market Share, 2024 & 2030
• 6.3. Sulfate-Free Shampoo Market Estimates & Forecast, By Form (USD Billion)
  • 6.3.1. Liquid/Gel
    • 6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.2. Bar
    • 6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 6.3.3. Dry/Powder
    • 6.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 7. Sulfate-Free Shampoo Market: Distribution Channel Estimates & Trend Analysis

• 7.1. Sulfate-Free Shampoo Market, By Distribution Channel: Key Takeaways
• 7.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
• 7.3. Sulfate-Free Shampoo Market Estimates & Forecast, By Distribution Channel (USD Billion)
  • 7.3.1. Supermarkets & Hypermarkets
    • 7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.2. Specialty Stores
    • 7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.3. Online Retail
    • 7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Billion)
  • 7.3.4. Others
    • 7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Billion)

Chapter 8. Sulfate-Free Shampoo Market: Regional Estimates & Trend Analysis

• 8.1. Sulfate-Free Shampoo Market: Regional Outlook
• 8.2. Regional Marketplaces: Key Takeaways
• 8.3. Market Estimates & Forecasts, by Region, 2018 - 2030 (USD Billion)
  • 8.3.1. North America
    • 8.3.1.1. North America sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.2. U.S.
      • 8.3.1.2.1. Key country dynamics
      • 8.3.1.2.2. U.S. sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.3. Canada
      • 8.3.1.3.1. Key country dynamics
      • 8.3.1.3.2. Canada sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.1.4. Mexico
      • 8.3.1.4.1. Key country dynamics
      • 8.3.1.4.2. Mexico sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
  • 8.3.2. Europe
    • 8.3.2.1. Europe sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.2. UK
      • 8.3.2.2.1. Key country dynamics
      • 8.3.2.2.2. UK sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.3. Germany
      • 8.3.2.3.1. Key country dynamics
      • 8.3.2.3.2. Germany sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.4. France
      • 8.3.2.4.1. Key country dynamics
      • 8.3.2.4.2. France sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.5. Italy
      • 8.3.2.5.1. Key country dynamics
      • 8.3.2.5.2. Italy sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.2.6. Spain
      • 8.3.2.6.1. Key country dynamics
      • 8.3.2.6.2. Spain sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
  • 8.3.3. Asia Pacific
    • 8.3.3.1. Asia Pacific sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.2. China
      • 8.3.3.2.1. Key country dynamics
      • 8.3.3.2.2. China sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.3. India
      • 8.3.3.3.1. Key country dynamics
      • 8.3.3.3.2. India sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.3.4. South Korea
      • 8.3.3.4.1. Key country dynamics
      • 8.3.3.4.2. South Korea sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
  • 8.3.4. Central & South America
    • 8.3.4.1. Central & South America sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.4.2. Brazil
      • 8.3.4.2.1. Key country dynamics
      • 8.3.4.2.2. Brazil sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.4.3. Argentina
      • 8.3.4.3.1. Key country dynamics
      • 8.3.4.3.2. Argentina sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
  • 8.3.5. Middle East & Africa
    • 8.3.5.1. Middle East & Africa sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.2. South Africa
      • 8.3.5.2.1. Key country dynamics
      • 8.3.5.2.2. South Africa sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)
    • 8.3.5.3. UAE
      • 8.3.5.3.1. Key country dynamics
      • 8.3.5.3.2. UAE sulfate-free shampoo market estimates & forecast, 2018 - 2030 (USD Billion)

Chapter 9. Sulfate-Free Shampoo Market: Competitive Landscape

• 9.1. Recent developments & impact analysis, by key market participants
• 9.2. Company Categorization
• 9.3. Participant's Overview
• 9.4. Financial Performance
• 9.5. End Use Benchmarking
• 9.6. Company Market Share Analysis, 2024 (%)
• 9.7. Company Heat Map Analysis
• 9.8. Strategy Mapping
• 9.9. Company Profiles
  • 9.9.1. L'Oreal
    • 9.9.1.1. Company Overview
    • 9.9.1.2. Financial Performance
    • 9.9.1.3. Product Portfolios
    • 9.9.1.4. Strategic Initiatives
  • 9.9.2. Unilever
    • 9.9.2.1. Company Overview
    • 9.9.2.2. Financial Performance
    • 9.9.2.3. Product Portfolios
    • 9.9.2.4. Strategic Initiatives
  • 9.9.3. Johnson & Johnson
    • 9.9.3.1. Company Overview
    • 9.9.3.2. Financial Performance
    • 9.9.3.3. Product Portfolios
    • 9.9.3.4. Strategic Initiatives
  • 9.9.4. Procter & Gamble
    • 9.9.4.1. Company Overview
    • 9.9.4.2. Financial Performance
    • 9.9.4.3. Product Portfolios
    • 9.9.4.4. Strategic Initiatives
  • 9.9.5. Moroccanoil
    • 9.9.5.1. Company Overview
    • 9.9.5.2. Financial Performance
    • 9.9.5.3. Product Portfolios
    • 9.9.5.4. Strategic Initiatives
  • 9.9.6. The Estee Lauder Companies (Aveda)
    • 9.9.6.1. Company Overview
    • 9.9.6.2. Financial Performance
    • 9.9.6.3. Product Portfolios
    • 9.9.6.4. Strategic Initiatives
  • 9.9.7. Davines
    • 9.9.7.1. Company Overview
    • 9.9.7.2. Financial Performance
    • 9.9.7.3. Product Portfolios
    • 9.9.7.4. Strategic Initiatives
  • 9.9.8. Hush Health Limited
    • 9.9.8.1. Company Overview
    • 9.9.8.2. Financial Performance
    • 9.9.8.3. Product Portfolios
    • 9.9.8.4. Strategic Initiatives
  • 9.9.9. Ethique Consumer Products, Inc
    • 9.9.9.1. Company Overview
    • 9.9.9.2. Financial Performance
    • 9.9.9.3. Product Portfolios
    • 9.9.9.4. Strategic Initiatives
  • 9.9.10. Henkel Corporation. (Zotos Professional)
    • 9.9.10.1. Company Overview
    • 9.9.10.2. Financial Performance
    • 9.9.10.3. Product Portfolios
    • 9.9.10.4. Strategic Initiatives