シャンプーの市場規模、シェア、成長分析：タイプ別、形状別、価格別、髪質別、流通チャネル別、地域別 - 産業予測 2025～2032年

シャンプーの世界市場規模は2023年に345億4,000万米ドルとなり、2024年の360億2,000万米ドルから2032年には496億8,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは4.1％で成長する見通しです。

世界のシャンプー市場は、個人の衛生意識の高まり、都市化、環境に優しい製品への需要の急増を原動力に力強い成長を遂げています。処方における技術的進歩は、天然成分や個別化ソリューションへの消費者シフトとともに、市場力学を再構築しています。インフルエンサーマーケティングと持続可能性の動向は、技術革新を後押しし、消費者の関心を拡大する上で極めて重要であり、特にプレミアムヘアケアソリューションへの需要が高まっている新興国ではその傾向が顕著です。消費者が環境への影響について知識を深めるにつれて、オーガニック素材を使用した環境意識の高いシャンプーが人気を集め、クリーンな美容が主流の期待へと移行しつつあります。しかし、市場は激しい競争、調達コストの上昇、合成化学物質に対する規制強化などの課題に直面しており、企業は進化する消費者の需要に応えるため、研究開発と革新的なソリューションに注力する必要に迫られています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 供給と需要の動向分析
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術評価
• 顧客の購買行動
• 原材料の分析
• 特許分析
• ケーススタディ分析

シャンプー市場規模：タイプ別

• 市場概要
• 薬用
• 非薬用

シャンプー市場規模：形状別

• 市場概要
• 液体
• バー
• パウダー
• その他

シャンプー市場規模：価格別

• 市場概要
• 低
• 中
• 高

シャンプー市場規模：髪質別

• 市場概要
• 普通髪
• 乾燥髪
• 脂性髪
• くせ毛・波状毛
• 直毛
• その他

シャンプー市場規模：流通チャネル別

• 市場概要
• オンライン
• オフライン
  • スーパーマーケット/ハイパーマーケット
  • コンビニエンスストア
  • その他

シャンプー市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• L'Oreal
• Procter & Gamble
• Unilever Plc
• Henkel AG & Co. KGaA
• Shiseido Company, Limited
• Kao Corporation
• Godrej Consumer Products Limited
• Revlon, Inc.
• Amway Corporation
• Coty Inc.
• Johnson & Johnson
• Estee Lauder Companies Inc.
• Olaplex Holdings, Inc.
• Oriflame Cosmetics Global SA
• Natura & Co Holding SA
• Colgate-Palmolive Company
• Bath & Body Works
• Moroccanoil
• PAI-SHAU
• Amka Products

結論と提言

Global Shampoo market size was valued at USD 34.54 Billion in 2023 and is poised to grow from USD 36.02 Billion in 2024 to USD 49.68 Billion by 2032, growing at a CAGR of 4.1% during the forecast period (2025-2032).

The global shampoo market is experiencing robust growth driven by heightened awareness of personal hygiene, urbanization, and a surge in demand for eco-friendly products. Technological advancements in formulations, alongside a consumer shift towards natural ingredients and personalized solutions, are reshaping market dynamics. Influencer marketing and sustainability trends are crucial in boosting innovation and expanding consumer interest, particularly in emerging economies where the demand for premium hair care solutions is rising. As consumers become more informed about environmental impacts, eco-conscious shampoos made from organic materials are gaining traction, transitioning clean beauty into a mainstream expectation. However, the market faces challenges such as fierce competition, rising sourcing costs, and stricter regulations on synthetic chemicals, prompting companies to focus on R&D and innovative solutions to meet evolving consumer demands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shampoo market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shampoo Market Segments Analysis

The global Shampoo Market is segmented by Type, Form, Price, Hair Type, Distribution Channel and region. Based on Type, the market is segmented into Medicated and Non-Medicated. Based on Form, the market is segmented into Liquid, Bar, Powder and Others. Based on Price, the market is segmented into Low, Medium and High. Based on Hair Type, the market is segmented into Normal Hair, Dry Hair, Oily Hair, Curly or Wavy Hair, Straight Hair and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shampoo Market

The global shampoo market is experiencing a significant shift as brands embrace advanced technologies to develop specialized formulations targeting specific hair and scalp concerns. Notably, in 2023, L'Oreal launched a new shampoo line featuring microencapsulation technology that allows active ingredients to be released gradually, ensuring prolonged benefits for users. This innovative approach has resulted in a 5% revenue increase in their Hair Care segment. According to the American Chemical Society, 67% of consumers now favor shampoos that provide tailored solutions, such as anti-hair loss or dandruff treatments, underscoring the influence of technological advancements on the future of personalized hair care.

Restraints in the Global Shampoo Market

The global shampoo market faces a considerable challenge due to the unpredictable pricing of essential raw materials, such as surfactants and essential oils. Recent data from the U.S. Bureau of Labor Statistics (2023) indicates a 5-8% rise in the cost of chemical ingredients utilized in cosmetics over the last two years. This instability in raw material prices directly impacts production expenses, compelling companies, including industry giants like Procter & Gamble (P&G), to revise their pricing strategies. For instance, in 2021, P&G implemented a price increase of 4-11% on its entire product line, inclusive of shampoos, as a response to inflation in raw material costs.

Market Trends of the Global Shampoo Market

In 2024, the global shampoo market is witnessing a pronounced shift towards sustainability, propelled by consumer demand for eco-friendly products. This trend is underscored by industry giants like Unilever and L'Oreal unveiling new lines that feature biodegradable formulas and packaging crafted from recycled materials. Unilever's commitment to incorporating biodegradable ingredients in 30% of its products illustrates the industry's evolving focus on minimizing environmental impact, particularly in response to growing concerns regarding microplastics and plastic waste. As environmentally conscious purchasing becomes increasingly mainstream, brands must adapt to stay competitive, indicating a robust long-term trend towards sustainability within the beauty sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Supply & Demand Trend Analysis
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Assessment
• Customer Buying Behaviour
• Raw Material Analysis
• Patent Analysis
• Case Study Analysis

Global Shampoo Market Size by Type & CAGR (2025-2032)

• Market Overview
• Medicated
• Non-Medicated

Global Shampoo Market Size by Form & CAGR (2025-2032)

• Market Overview
• Liquid
• Bar
• Powder
• Others

Global Shampoo Market Size by Price & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Shampoo Market Size by Hair Type & CAGR (2025-2032)

• Market Overview
• Normal Hair
• Dry Hair
• Oily Hair
• Curly or Wavy Hair
• Straight Hair
• Others

Global Shampoo Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline
  • Supermarket/Hypermarket
  • Convenience Stores
  • Others

Global Shampoo Market Size & CAGR (2025-2032)

• North America (Type, Form, Price, Hair Type, Distribution Channel)
  • US
  • Canada
• Europe (Type, Form, Price, Hair Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Form, Price, Hair Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Form, Price, Hair Type, Distribution Channel)
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East & Africa (Type, Form, Price, Hair Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Olaplex Holdings, Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Cosmetics Global SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co Holding SA
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moroccanoil
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PAI-SHAU
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amka Products
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations