シャンプーバーの市場規模、シェア、成長分析：タイプ別、ヘアタイプ別、流通チャネル別、地域別 - 産業予測 2025～2032年

シャンプーバーの世界市場規模は、2023年に1,074万米ドルと評価され、2024年の1,156万米ドルから2032年には2,076万米ドルに成長し、予測期間（2025-2032年）のCAGRは7.6%で成長する見通しです。

プラスチックフリーのシャンプーバーに対する需要の高まりは、健康、衛生、従来の化学ベースの化粧品に関連する悪影響を取り巻く消費者の意識の高まりを反映しています。深刻化するプラスチック廃棄物問題に対処するため、環境に優しく、包装を必要としないパーソナルケア製品を選ぶ人が増えています。パラベンやフタル酸エステルといった有害な化合物を含まない、より安全な代替品を消費者が求める中、オーガニック、ハーブ、天然成分への動向は勢いを増しています。8,000万人のアメリカ人に影響を及ぼしている広範な抜け毛のような健康への懸念が、オーガニックヘアケアソリューションへの関心をさらに高めています。同時に、世界のプラスチック汚染は差し迫った環境危機であり、各ブランドはプラスチック包装の廃止を余儀なくされています。EUが特定のパラベンを禁止するなど、政府の規制も後押ししており、近い将来、ナチュラルで持続可能なシャンプーバー市場はさらに活性化すると予想されます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

シャンプーバー市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• グリセリンベース
• コールドプロセス固体界面活性剤

シャンプーバー市場規模：ヘアタイプ別 & CAGR（2025-2032）

• 市場概要
• 普通
• 乾燥
• 油っぽい
• その他

シャンプーバー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オンライン
• オフライン

シャンプーバー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• L'Oreal S.A.（France）
• The Procter & Gamble Company（United States）
• Shiseido Company, Limited（Japan）
• Unilever PLC（United Kingdom）
• Johnson & Johnson（United States）
• Kao Corporation（Japan）
• Henkel AG & Co. KGaA（Germany）
• L'Occitane International S.A.（Luxembourg）
• Beiersdorf AG（Germany）
• Colgate-Palmolive Company（United States）
• Amorepacific Corporation（South Korea）
• Estee Lauder Companies Inc.（United States）
• Reckitt Benckiser Group plc（United Kingdom）
• Church & Dwight Co., Inc.（United States）
• Godrej Consumer Products Limited（India）
• Lush Retail Ltd.（United Kingdom）
• Ethique Limited（New Zealand）
• Davines S.p.A.（Italy）
• HiBAR（United States）
• J.R. Liggett, Ltd.（United States）

結論と推奨事項

Global Shampoo Bar Market size was valued at USD 10.74 million in 2023 and is poised to grow from USD 11.56 million in 2024 to USD 20.76 million by 2032, growing at a CAGR of 7.6% during the forecast period (2025-2032).

The rising demand for plastic-free shampoo bars reflects a heightened consumer awareness surrounding health, hygiene, and the adverse effects associated with traditional chemical-based cosmetics. Increasingly, individuals are opting for eco-friendly, packaging-free personal care products to combat escalating plastic waste issues. The trend towards organic, herbal, and natural ingredients is gaining momentum as consumers seek safer alternatives, free from harmful compounds like parabens and phthalates. Health concerns, such as widespread hair loss affecting 80 million Americans, further fuel interest in organic hair care solutions. Concurrently, global plastic pollution-a pressing environmental crisis-has compelled brands to abandon plastic packaging. Supportive government regulations, like the EU's ban on specific parabens, are expected to further bolster the market for natural and sustainable shampoo bars in the near future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shampoo Bar market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shampoo Bar Market Segmental Analysis

Global Shampoo Bar Market is segmented by Type, Hair, Distribution Channel and region. Based on Type, the market is segmented into Glycerin-based and Cold-processed Solid-surfactant. Based on Hair, the market is segmented into Normal, Dry, Oily and Others. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shampoo Bar Market

Drivers of the Global Shampoo Bar Market: The growth of the shampoo bar market is being significantly driven by the rising demand for sustainable products. Shampoo bars are promoted as eco-friendly alternatives to conventional liquid shampoos, primarily due to their minimal or biodegradable packaging. They also require less energy and resources for production and transportation, contributing to a lower environmental impact. As consumers become increasingly aware of sustainability issues, the appeal of shampoo bars continues to grow, aligning with the trend towards greener choices in personal care products. This shift is expected to further enhance the market's development and expansion in the coming years.

Restraints in the Global Shampoo Bar Market

The global shampoo bar market faces significant challenges due to the limited availability of raw materials, which hampers its growth potential. As this product category remains relatively unfamiliar to many consumers, access can be inconsistent across various regions. This scarcity not only restricts consumers' ability to discover and experiment with shampoo bars but also impacts the overall supply chain, making it challenging for retailers to stock these items. Consequently, the market's expansion is stunted, as potential buyers may struggle to find suitable options in their local areas, ultimately hindering widespread adoption and acceptance of shampoo bars.

Market Trends of the Global Shampoo Bar Market

The Global Shampoo Bar market is witnessing a significant surge driven by the rising consumer demand for sustainable and eco-friendly products. As environmental concerns heighten, consumers are increasingly opting for plastic-free alternatives to traditional bottled shampoo. Shampoo bars stand out in this trend, as they are often packaged in recyclable or biodegradable materials, thereby reducing plastic waste. This shift aligns with the broader movement towards sustainable living, inspiring brands to innovate and create formulations that are not only environmentally friendly but also effective. Consequently, the shampoo bar market is projected to expand rapidly, catering to the conscientious consumer seeking greener options.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Shampoo Bar Market Size by Type & CAGR (2025-2032)

• Market Overview
• Glycerin-based
• Cold-processed Solid-surfactant

Global Shampoo Bar Market Size by Hair & CAGR (2025-2032)

• Market Overview
• Normal
• Dry
• Oily
• Others

Global Shampoo Bar Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Shampoo Bar Market Size & CAGR (2025-2032)

• North America (Type, Hair, Distribution Channel)
  • US
  • Canada
• Europe (Type, Hair, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Hair, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Hair, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Hair, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Occitane International S.A. (Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush Retail Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ethique Limited (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Davines S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HiBAR (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• J.R. Liggett, Ltd. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations