オンラインオンデマンドホームサービスの市場規模、シェア、成長分析：プラットフォーム別、タイプ別、地域別 - 産業予測 2025～2032年

オンラインオンデマンドホームサービス市場規模は2023年に1,509億3,000万米ドルとなり、2024年の1,701億米ドルから2032年には4,426億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは12.7％で成長する見通しです。

オンラインオンデマンドホームサービス市場は、アクセシブルなホームアメニティに対する世界の需要の高まりにより、大きな成長を遂げています。これらのプラットフォームは、ユーザーとサービスプロバイダー間のシームレスな接続を促進し、効率的な支払いと請求書発行プロセスを可能にします。TATA、Amazon Home Services、Angi Inc.などの企業が革新的なキャンペーンを実施し、消費者の意識とロイヤルティを高めているため、マーケティングと広告戦略の強化がこの拡大において重要な役割を果たしています。Happiness Guaranteeプログラムのようなイニシアチブのイントロダクションもサービス品質を保証し、顧客の信頼を高めています。米国と欧州では、支払いオプションとサービスの利用可能性における急速な進歩が市場の成長をさらに後押ししています。一方、アジア太平洋地域、特に中国、韓国、インドは、この進化する状況への主要な貢献者として浮上し、今後のダイナミックな市場機会を約束しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 顧客と購買基準の分析
• 特許分析

オンラインオンデマンドホームサービス市場規模：プラットフォーム別& CAGR（2025-2032）

• 市場概要
• ウェブ
• 携帯

オンラインオンデマンドホームサービス市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 家庭清掃
  • 庭と芝刈り
  • メイド
  • ランドリー
  • 洗車
  • 害虫駆除
  • その他のハウスクリーニングサービスの種類
• 修理とメンテナンス
  • 配管工事
  • 電気
  • 大工仕事
  • ノートパソコンの修理
  • モバイル修理
  • その他の修理およびメンテナンスサービスの種類
• 健康とウェルネス
  • 美容・サロンサービス
  • フィットネスコーチ
  • 理学療法
  • その他の健康・ウェルネスサービスの種類
• その他のタイプ
  • ベビーシッター
  • ペットケア
  • 梱包と移動
  • その他

オンラインオンデマンドホームサービス市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Amazon Home Services（USA）
• Angi Inc.（USA）
• Handy（USA）
• Helpling（Germany）
• HomeAdvisor（USA）
• HouseJoy（India）
• TaskRabbit（USA）
• Thumbtack（USA）
• Urban Company（India）
• Care.com（USA）
• LawnStarter（USA）
• Merry Maids（USA）
• TaskEasy（USA）
• Jobber（Canada）
• Bizzby（UK）
• Zaarly（USA）
• Porch（USA）
• Alfred（USA）
• Airtasker（Australia）
• HandyPro（USA）

結論と提言

Online On-Demand Home Services Market size was valued at USD 150.93 billion in 2023 and is poised to grow from USD 170.1 billion in 2024 to USD 442.68 billion by 2032, growing at a CAGR of 12.7% during the forecast period (2025-2032).

The online on-demand home services market is experiencing significant growth due to increasing demand for accessible home amenities worldwide. These platforms facilitate seamless connections between users and service providers, enabling efficient payments and invoicing processes. Enhanced marketing and advertising strategies play a crucial role in this expansion, as companies like TATA, Amazon Home Services, and Angi Inc. implement innovative campaigns to boost consumer awareness and loyalty. The introduction of initiatives like the Happiness Guarantee program also ensures service quality, enhancing customer confidence. Rapid advancements in payment options and service availability in the U.S. and Europe further support market growth, while the Asia Pacific region, particularly China, Korea, and India, emerges as a key contributor to this evolving landscape, promising dynamic market opportunities ahead.

Top-down and bottom-up approaches were used to estimate and validate the size of the Online On-Demand Home Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Online On-Demand Home Services Market Segments Analysis

Global Online On-Demand Home Services Market is segmented by Platform, Type and region. Based on Platform, the market is segmented into Web and Mobile. Based on Type, the market is segmented into Home Cleaning, Repairs and Maintenance, Health and Wellness and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Online On-Demand Home Services Market

The Online On-Demand Home Services market is propelled by the fast-paced lifestyle and swift urbanization of today's society. Urban residents place a premium on convenience and efficiency, driving the appeal of outsourced services such as cleaning, plumbing, and home repairs, particularly in bustling metropolitan areas. As an increasing number of individuals seek quick, hassle-free solutions to their household needs, the demand for these services continues to rise. This trend creates substantial opportunities for providers to adapt and respond to the evolving desires of modern consumers, positioning the industry for sustained growth in the coming years as it addresses the dynamic challenges of contemporary living.

Restraints in the Online On-Demand Home Services Market

The Online On-Demand Home Services market faces significant challenges due to a shortage of skilled service providers. This limitation is particularly evident in semi-urban and rural areas, where inadequate training and a lack of qualified personnel lead to diminished customer satisfaction and service quality. The disparity between supply and demand creates obstacles to the market's effective growth, emphasizing the urgent need for enhanced training programs and initiatives aimed at developing a reliable and skilled workforce. Addressing this issue is crucial to improving service delivery and meeting the expectations of consumers in the ever-evolving home services landscape.

Market Trends of the Online On-Demand Home Services Market

The Online On-Demand Home Services market is significantly evolving through the integration of automation and artificial intelligence. This trend enhances user experience by offering advanced features like predictive maintenance, automated scheduling, and personalized service recommendations, ultimately driving customer satisfaction. Providers benefit as these technologies streamline operations, allowing them to process requests more efficiently and accurately. As consumers increasingly demand convenience and seamless service interactions, the adoption of AI-driven solutions becomes imperative for businesses to remain competitive. This shift not only improves operational efficiencies but also shapes the future of home service delivery, positioning companies at the forefront of a tech-driven marketplace.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Online On-Demand Home Services Market Size by Platform & CAGR (2025-2032)

• Market Overview
• Web
• Mobile

Global Online On-Demand Home Services Market Size by Type & CAGR (2025-2032)

• Market Overview
• Home Cleaning
  • Garden and Lawn Mowing
  • Maids
  • Laundry
  • Car Wash
  • Pest Control
  • Other Home Cleaning Service Types
• Repairs and Maintenance
  • Plumbing
  • Electrical
  • Carpentry
  • Laptop Repair
  • Mobile Repair
  • Other Repairs and Maintenance Service Types
• Health and Wellness
  • Beauty/Salon Services
  • Fitness Coach
  • Physiotherapy
  • Other Health and Wellness Service Type
• Other Types
  • Babysitting
  • Pet Care
  • Packing and Moving
  • Others

Global Online On-Demand Home Services Market Size & CAGR (2025-2032)

• North America (Platform, Type)
  • US
  • Canada
• Europe (Platform, Type)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Platform, Type)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Platform, Type)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Platform, Type)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon Home Services (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Angi Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Handy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Helpling (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HomeAdvisor (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HouseJoy (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TaskRabbit (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thumbtack (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Urban Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Care.com (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LawnStarter (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Merry Maids (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TaskEasy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jobber (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bizzby (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zaarly (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Porch (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alfred (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airtasker (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HandyPro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations