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市場調査レポート
商品コード
1736434
オンデマンドランドリーサービスの世界市場:コンポーネント、サービス、ランドリー物品、用途、地域別、2026~2032年Global On-Demand Laundry Service Market By Component (Apps, Services), Service (Laundry Care, Dry Clean), Laundry Items (Bedding, Robes), Application (Residential, Commercial), & Region for 2026-2032 |
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オンデマンドランドリーサービスの世界市場:コンポーネント、サービス、ランドリー物品、用途、地域別、2026~2032年 |
出版日: 2025年05月02日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2~3営業日
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低価格で便利なランドリーへのニーズの高まりが、オンラインオンデマンドランドリーサービスの需要を高めています。世界の生活水準の向上と顧客要件の変化が、サービスに対するニーズを後押ししています。デジタルプラットフォームとオンラインサービスへのシフトは、消費者の利便性と効率性への嗜好を培い、オンラインランドリーサービスの採用を促進し、2024年には433億6,000万米ドルの評価額を超え、2032年には約4,053億6,000万米ドルの評価額に達します。
これに加えて、技術革新がオンラインランドリーサービスの効率的な運営を後押しし、ユーザーフレンドリーなオンライン予約プラットフォーム、モバイルアプリケーション、洗練された追跡システムを組み込んでいるため、このニッチ市場は2026~2032年までCAGR 35.56%で成長することができます。
世界のオンデマンドランドリーサービス市場定義/概要
オンラインランドリーサービスは、プロフェッショナルなランドリーサービスを求める個人や企業に便利で効率的なソリューションを記載しています。これらのサービスでは通常、集荷を予約し、指定された場所でランドリー物を預けるか、敷地内で直接ランドリー物を受け取る。その後、ランドリー物は処理され、クリーニングされ、畳まれ、顧客に返送されます。
オンラインランドリーサービスは、忙しいライフスタイルの人、狭いアパートや共同生活スペースに住んでいる人、体の不自由な人や動きの不自由な人に特に有利です。さらに、企業や組織は、ランドリー業務を合理化し、効率を高めるために、こうしたサービスの恩恵を受けることができます。
より多くの人々が多忙なライフスタイルを採用し、便利な解決策を求めるようになるにつれ、オンラインランドリーサービスの需要は高まると予想されます。モバイルアプリや自動ランドリー設備などの技術革新は、これらのサービスの効率性と利便性をさらに高めると考えられます。また、持続可能性とエコフレンドリープラクティスが重視されるようになったことで、オンラインランドリーサービスは差別化を図り、環境意識の高い消費者に対応する機会を得ています。
都市化の進展と社会人の多忙なライフスタイルが、オンラインオンデマンドランドリーサービス市場の大きな成長を促しています。米国労働統計局によると、2023年現在、共働き世帯の65%がランドリー作業に費やす時間は毎日30分以下と回答しています。市場をリードするCleanlyは2024年3月15日、集配時間を最適化するAIを活用したスケジューリングシステムの開始を発表しました。2024年4月1日、リンスは新たに15都市圏に事業を拡大し、都市部のプロフェッショナルを対象に即日サービスを開始しました。
スマートフォンの普及とデジタル決済の普及が市場拡大を加速させています。米連邦準備制度理事会(FRB)の報告によると、2023年のサービス向けモバイル決済取引は前年比で42%増加しました。重要な進展として、2024年2月28日、DhobiLiteはモバイルアプリの機能強化と非接触型デリバリー事業の拡大のため、シリーズCで5,000万米ドルの資金を確保しました。同社はまた、2024年第1四半期にアプリベースの予約が300%増加したことを報告しています。
環境意識と節水への取り組みが主要な市場促進要因として浮上しています。米国環境保護庁(EPA)は2023年、業務用コインランドリーの1回当たりの水使用量は家庭用ランドリー機より40%少ないと推定しています。2024年3月20日、鷲尾は生分解性洗剤と水リサイクルシステムを使用したエコフレンドリー洗浄プログラムを発表しました。
EPAの2023年水道料金調査によると、水道料金は年平均4.2%上昇します。集中クリーニング施設を設立するには多額の設備投資が必要で、中規模事業では50万米ドルを超えることも多いです。人件費は依然として根強い課題で、労働統計局は2023年のランドリー労働者の賃金上昇率を5.1%と報告しています。
デジタルトランスフォーメーションにもかかわらず、多くのコインランドリーサービスはリアルタイムの追跡や品質管理システムに苦戦しており、顧客満足度に影響を与えています。米国国勢調査局の2023年サービス年次調査によると、ランドリーサービスの43%しかデジタル決済と追跡システムを完全に統合していないです。Tide Cleanersは2024年1月、モバイルアプリの技術的問題がホリデーシーズンの注文の約15%に影響を与えたと報告しています。産業はまた、異なる場所や時間帯で一貫したサービス品質を維持するという課題にも直面しています。
配送ロジスティクスは引き続き大きな課題となっており、運輸省は2023年中に大都市圏の配送時間に影響を与える都市部の混雑が23%増加すると報告しています。郊外では顧客密度が高いため、ビジネスモデルが維持できないことが多く、1回あたりの配送コストは平均8~12ドルとなっています。大手オンデマンドランドリープラットフォームのリンスは2024年2月、持続不可能なユニットエコノミーのため、いくつかの郊外市場での事業を中断せざるを得なかったことを明らかにしました。この産業はまた、デジタルプラットフォームの導入を進める地元のクリーニング店との激しい競合にも直面しています。
The growing need for low-cost, convenient laundry is increasing the demand for the online on-demand laundry services. Globally rising living standards and changing customer requirements are driving the need for services. The shift towards digital platforms and online services has cultivated a preference for convenience and efficiency among consumers, driving the adoption of online laundry services, surpassing USD 43.36 Billion valued in 2024 to reach a valuation of around USD 405.36 Billion by 2032.
In addition to this, innovations in technology have empowered online laundry services to operate efficiently, incorporating user-friendly online booking platforms, mobile applications, and sophisticated tracking systems, thus enabling the niche market grow at a CAGR of 35.56% from 2026 to 2032.
Global On-Demand Laundry Service Market: Definition/ Overview
Online laundry services provide a convenient and efficient solution for individuals and businesses seeking professional laundry services. These services typically involve scheduling a pickup, dropping off laundry at a designated location, or having it picked up directly from premises. The laundry is then processed, cleaned, folded, and delivered back to the customer.
Online laundry services are particularly advantageous for individuals with busy lifestyles, those residing in small apartments or shared living spaces, and individuals with disabilities or limited mobility. Furthermore, businesses and organizations can benefit from these services to streamline their laundry operations and enhance efficiency.
As more people adopt busy lifestyles and seek convenient solutions, the demand for online laundry services is expected to rise. Innovations in technology, such as mobile apps and automated laundry facilities, will further enhance the efficiency and convenience of these services. Also, the growing emphasis on sustainability and eco-friendly practices presents opportunities for online laundry services to differentiate themselves and cater to environmentally conscious consumers.
The increasing urbanization and busy lifestyles of working professionals are driving significant growth in the online on-demand laundry service market. According to the U.S. Bureau of Labor Statistics, as of 2023, 65% of dual-income households report spending less than 30 minutes daily on laundry tasks. Leading market player Cleanly announced on March 15, 2024, the launch of its AI-powered scheduling system to optimize pickup and delivery times. On April 1, 2024, Rinse expanded its operations to 15 new metropolitan areas, targeting urban professionals with same-day service options.
Growing smartphone penetration and digital payment adoption are accelerating market expansion. The Federal Reserve reported that mobile payment transactions for services increased by 42% in 2023 compared to the previous year. In a significant development, on February 28, 2024, DhobiLite secured $50 million in Series C funding to enhance its mobile app features and expand its contactless delivery operations. The company also reported a 300% increase in app-based bookings during the first quarter of 2024.
Environmental consciousness and water conservation efforts are emerging as key market drivers. The U.S. Environmental Protection Agency (EPA) estimated that commercial laundromats use 40% less water per load than home washing machines in 2023. On March 20, 2024, Washio introduced its eco-friendly cleaning program using biodegradable detergents and water recycling systems.
The laundry service industry faces significant challenges in maintaining profitability due to rising utility costs, with water rates increasing by an average of 4.2% annually according to the EPA's 2023 water rate survey. Establishing centralized cleaning facilities requires substantial capital investment, often exceeding $500,000 for mid-sized operations. Labor costs remain a persistent challenge, with the Bureau of Labor Statistics reporting a 5.1% increase in wages for laundry workers in 2023.
Despite the digital transformation, many laundries services struggle with real-time tracking and quality control systems, affecting customer satisfaction rates. According to the U.S. Census Bureau's 2023 Service Annual Survey, only 43% of laundry services have fully integrated digital payment and tracking systems. Tide Cleaners reported in January 2024 that technical issues with their mobile app affected approximately 15% of their orders during the holiday season. The industry also faces challenges in maintaining consistent service quality across different locations and time slots.
Delivery logistics continue to pose significant challenges, with the Department of Transportation reporting a 23% increase in urban congestion affecting delivery times in major metropolitan areas during 2023. Customer density in suburban areas often makes the business model unsustainable, with an average cost per delivery of $8-12. Rinse, a leading on-demand laundry platform, disclosed in February 2024 that they had to suspend operations in several suburban markets due to unsustainable unit economics. The industry also faces intense competition from local dry cleaners who are increasingly adopting digital platforms.
The laundry care segment is dominating the global on-demand laundry service market driven by the rising urbanization and busy lifestyles continue to drive demand, with the segment experiencing a 12.3% year-over-year growth. The Department of Commerce reported that urban households spend an average of $976 annually on laundry services. Cleanly, a major market player, announced in February 2024 that their laundry care segment grew by 28% in Q4 2023, significantly outperforming other service categories.
Mobile app-based bookings accounted for 67% of all laundry service transactions in 2023, as reported by the Bureau of Labor Statistics' Consumer Expenditure Survey. The shift towards digital platforms has significantly boosted market accessibility and customer convenience. The Federal Reserve's 2023 Digital Payments Study showed a 34% increase in digital payments for laundry services. In
The residential segment dominating the global on-demand laundry service market, driven by urbanization and the growing number of dual-income households. According to the U.S. Census Bureau's 2023 American Community Survey, 68% of urban households report spending more than 2 hours weekly on laundry-related tasks. This trend has been further amplified by remote work adoption, with the Bureau of Labor Statistics reporting that 27.8% of employed persons worked from home in 2023.
The residential segment's dominance is particularly pronounced in metropolitan areas, where time-strapped consumers are willing to pay premium prices for convenience. The Department of Housing and Urban Development's 2023 report indicates that 72% of apartment complexes in major cities lack in-unit laundry facilities, creating a substantial market opportunity.
The North American region dominates the global on-demand laundry service market, driven by the rising adoption of digital payment solutions and increasing disposable income, with the U.S. Census Bureau reporting that e-commerce transactions for personal services grew by 32% in 2023. The region's dominance is further strengthened by the presence of major players and technological infrastructure, with Washio's January 2024 announcement of expanding its autonomous delivery pilots to 15 new cities through a $50 million investment.
The market's growth is also fueled by strategic partnerships between laundry service providers and real estate developers, with Tide Cleaners reporting in March 2024 that they secured contracts with 200 new residential complexes. Consumer preference for contactless services, initially accelerated by the pandemic, has become a permanent behavior shift, with the Department of Commerce reporting that digital service bookings increased by 45% in 2023 compared to pre-pandemic levels.
The Asia Pacific region is poised for rapid CAGR growth in the global on-demand laundry service market, driven by rapid urbanization and a burgeoning middle class, with China's National Bureau of Statistics reporting that urban households spend 35% more on convenience services in 2023 compared to 2022. The increasing smartphone penetration, reaching 83% in Southeast Asia according to the GSMA 2024 Mobile Economy Report, has created a fertile ground for digital laundry platforms.
Technological innovation and strategic partnerships are fueling market expansion, with the Asian Development Bank reporting that digital payment adoption in the region grew by 42% in 2023, significantly benefiting the on-demand service sector. The integration of AI-powered logistics optimization and eco-friendly cleaning solutions has enhanced operational efficiency and market appeal, particularly among environmentally conscious millennials.
The global on-demand laundry service market is a dynamic and competitive landscape, with a mix of established players and emerging challengers vying for market share. These players are actively working to strengthen their presence by implementing strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are dedicated to continuously improving their product line to meet the needs of a wide range of customers in different regions.
Some of the key players operating in the global on-demand laundry service market include: