ケフィアの市場規模、シェア、成長分析：形状別、性質別、タイプ別、製品別、流通チャネル別、地域別 - 産業予測 2025～2032年

ケフィア市場規模は2023年に18億米ドルと評価され、2024年の19億米ドルから2032年には28億7,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは5.3％で成長する見通しです。

ケフィア市場は、腸の健康に役立つことで知られるプロバイオティクスを豊富に含む飲食品や飲料に対する消費者の意識と需要の高まりによって大きな成長を遂げています。代替発酵製品との激しい競合や厳格な品質管理の必要性といった課題に直面しているもの、市場は技術革新と製品の多様化の機会を提供しています。主な企業は、消費者の関心を引くために、新しいフレーバー、配合、人目を引くパッケージの開発に注力しなければなりません。ケフィアのクリーミーなテクスチャーと健康増進の特性により、この発酵乳飲料は健康志向の消費者の共感を得続けています。特に米国のケフィア市場は、今後の予測期間においても堅調なCAGRを維持すると予想され、将来の成長の可能性を強く示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 特許分析

ケフィア市場規模：形状別

• 市場概要
• オーガニック
• 従来型

ケフィア市場規模：性質別

• 市場概要
• フレーバー
• ノンフレーバー

ケフィア市場規模：タイプ別

• 市場概要
• ミルクケフィア
• ウォーターケフィア

ケフィア市場規模：製品別

• 市場概要
• 動物性
• 植物性

ケフィア市場規模：流通チャネル別

• 市場概要
• オンライン
• オフライン

ケフィア市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Lifeway Foods, Inc.（USA）
• Nestle S.A.（Switzerland）
• Danone S.A.（France）
• The Hain Celestial Group, Inc.（USA）
• Green Valley Creamery（USA）
• Muller（Germany）
• Biotiful Dairy Ltd.（UK）
• Nourish Kefir（UK）
• Redwood Hill Farm & Creamery（USA）
• OSM Krasnystaw（Poland）
• E.l du Pont de Nemours and Company（USA）
• Archer Daniels Midland Company（USA）
• Kerry Group（Ireland）
• Danlac Canada Inc.（Canada）
• Dohler Group（Germany）
• Koninklijke DSM N.V.（Netherlands）
• Valio Ltd.（Finland）
• Maple Hill Creamery（USA）
• Babushka Kefir（Australia）

結論と提言

Kefir Market size was valued at USD 1.8 billion in 2023 and is poised to grow from USD 1.9 billion in 2024 to USD 2.87 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The kefir market is witnessing significant growth driven by rising consumer awareness and demand for probiotic-rich foods and beverages, renowned for their gut health benefits. Despite facing challenges like intense competition from alternative fermented products and the necessity for stringent quality control, the market presents opportunities for innovation and product diversification. To thrive, key players must focus on developing new flavors, formulations, and eye-catching packaging to capture consumer interest. With kefir's creamy texture and health-promoting attributes, this fermented milk beverage continues to resonate with health-conscious consumers. The U.S. kefir market, in particular, is expected to sustain a robust compound annual growth rate (CAGR) in the coming forecast period, indicating strong potential for future growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Kefir market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Kefir Market Segments Analysis

Global Kefir Market is segmented by Form, Nature, Type, Product, Distribution Channel and region. Based on Form, the market is segmented into Organic and Conventional. Based on Nature, the market is segmented into Flavored and Non-flavored. Based on Type, the market is segmented into Milk Kefir and Water Kefir. Based on Product, the market is segmented into Animal-based and Plant-based. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Kefir Market

The rising consumer awareness regarding the health advantages of kefir has significantly propelled its market growth. In 2022, a marked increase in health-conscious individuals led to a heightened interest in functional, probiotic-rich foods. Kefir emerged as a preferred option, prized for its beneficial effects on digestive and immune health, making it a natural and nutritious choice. Companies like Lifeway Foods, a prominent producer in the kefir industry, reported surging demand for their offerings as consumers increasingly focused on improving gut health. This trend underscores the shifting consumer priorities toward healthier dietary options that promote overall well-being.

Restraints in the Kefir Market

Although the kefir market is experiencing overall growth, it is hindered by a lack of awareness and familiarity in specific regions. In 2022, kefir encountered difficulties in gaining traction in areas where fermented dairy products are not part of the traditional diet. This issue has particularly affected its presence in certain Latin American and Asia Pacific countries, where kefir remains largely unfamiliar. Consequently, the limited recognition of this probiotic beverage has restricted market expansion opportunities, making it a significant restraint for the kefir industry as it seeks to broaden its reach and attract a wider consumer base.

Market Trends of the Kefir Market

The kefir market has seen a notable trend in the expansion of flavored varieties, driven by evolving consumer preferences for diverse and innovative products. In 2022, brands such as Lifeway Foods and The Coconut Collaborative capitalized on this trend by introducing an array of unique flavors, including mango, matcha, and turmeric-infused options. This diversification not only appeals to health-conscious consumers seeking probiotic benefits but also engages younger demographics looking for exciting flavor experiences. As a result, flavored kefir is gaining traction in the marketplace, with forecasts suggesting continued growth as more consumers seek variety and functional benefits in their dairy alternatives.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Kefir Market Size by Form & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Kefir Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Flavored
• Non-flavored

Global Kefir Market Size by Type & CAGR (2025-2032)

• Market Overview
• Milk Kefir
• Water Kefir

Global Kefir Market Size by Product & CAGR (2025-2032)

• Market Overview
• Animal-based
• Plant-based

Global Kefir Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Kefir Market Size & CAGR (2025-2032)

• North America (Form, Nature, Type, Product, Distribution Channel)
  • US
  • Canada
• Europe (Form, Nature, Type, Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Nature, Type, Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Nature, Type, Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Nature, Type, Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Lifeway Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Valley Creamery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biotiful Dairy Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nourish Kefir (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redwood Hill Farm & Creamery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OSM Krasnystaw (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E.l du Pont de Nemours and Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danlac Canada Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dohler Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke DSM N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valio Ltd. (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maple Hill Creamery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babushka Kefir (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations