ケフィア市場：タイプ、フレーバー、用途別-2025～2030年世界予測

ケフィア市場は2023年に40億8,000万米ドルと評価され、2024年には43億3,000万米ドルに達すると予測され、CAGR 6.36％で成長し、2030年には62億8,000万米ドルに達すると予測されています。

コーカサス地方原産の発酵乳製品であるケフィアは、世界の健康・ウェルネス市場で大きな支持を得ています。ケフィアの範囲は、乳製品ベース、非乳製品、フレーバーバリエーションなど様々なカテゴリーを網羅し、多様な消費者の嗜好に対応しています。ケフィアの定義は、消化器系の健康をサポートし、免疫機能を高め、健康全般に貢献するプロバイオティクスを豊富に含む組成にあります。市場におけるケフィアの必要性は、腸の健康の重要性に対する消費者の意識の高まりと、天然機能性食品に対する需要の増加によってもたらされます。その用途は、個人消費からスムージー、サラダドレッシング、焼き菓子への組み込みまで、広範囲に及びます。最終用途は主に、小売消費者、外食サービス業者、革新的な健康補助食品を求める健康志向の人々です。

成長の主要影響要因には、健康意識の高まり、機能性食品に対する食生活の嗜好の変化、植物ベースの食生活の急増傾向などがあり、これが乳製品以外の代替食品への需要を後押ししています。さらに、製品のイノベーションと風味の多様化が消費者の関心を高め、市場の裾野を広げています。しかし、市場は製品の腐敗性、他のプロバイオティクス製品との高い競合、味や食感による消費者の敬遠といった限界に直面しています。また、健康強調表示に関する規制上の課題も市場拡大の妨げとなります。潜在的な機会は、流通網の拡大、消費者教育の強化、ケフィアの効能を広めるためのデジタルマーケティングの活用にあります。保存可能な製剤の開発、スーパーフードとの相乗効果の探求、ニッチな食事ニーズ（ケトジェニックやパレオなど）の対象化といったイノベーションは、成長の見込みを提示します。菌株固有の健康上の利点や環境的にサステイナブル生産プロセスに関する調査は、競争上の優位性をもたらす可能性があります。ケフィア市場はダイナミックでありながら細分化されており、戦略的パートナーシップ、製品イノベーション、新興市場動向の活用を通じて、差別化と成長の余地が十分にあります。これらの競合考察は、進化する市場情勢の中で競合を維持するために、継続的な研究開発、消費者とのエンゲージメント、健康とサステナビリティの動向の活用に焦点を当てた多面的なアプローチを概説しています。

市場力学：急速に進化するケフィア市場の主要な市場洞察を公開

ケフィア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネス機会の獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 調理済み食品に対する需要の高まり
  • 機能性飲料の人気の高まり
  • 消化器系の健康に対する消費者の意識の高まり
• 市場抑制要因
  • ケフィアの高コスト
• 市場機会
  • 先進パッケージングソリューション開発のための研究開発活動の成長
  • プロバイオティクスの人気上昇
• 市場課題
  • 膨満感、吐き気、腸けいれん、便秘などのケフィアの副作用

ポーターのファイブフォース：ケフィア市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ケフィア市場における外部からの影響の把握

外部マクロ環境要因は、ケフィア市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：ケフィア市場における競合情勢の把握

ケフィア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：ケフィア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ケフィア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：ケフィア市場における成功への道筋を描く

ケフィア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • レディトゥイート食品の需要増加
    • 機能性飲料の人気が高まる
    • 消費者の消化器系の健康に関する意識を高める
  • 抑制要因
    • ケフィアのコストが高い
  • 機会
    • 先進パッケージングソリューションを開発するための研究とイノベーション活動の成長
    • プロバイオティクスの人気の高まり
  • 課題
    • 膨満感、吐き気、腸のけいれん、便秘などのケフィアの副作用
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 ケフィア市場：タイプ別

• イントロダクション
• 冷凍ケフィア
• ギリシャ語ケフィア
• 低脂肪ケフィア
• オーガニックケフィア

第7章 ケフィア市場：フレーバー別

• イントロダクション
• フレーバー
• レギュラー

第8章 ケフィア市場：用途別

• イントロダクション
• 乳製品
• 栄養補助食品
• 医薬品
• ソース＆ディップ

第9章 南北アメリカのケフィア市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋のケフィア市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのケフィア市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Babushka Kefir
• BIoTiful Dairy Ltd.
• Danone S.A
• DuPont de Nemours, Inc.
• Fresh Made Dairy
• Green Valley Creamery by Redwood Hill Farm & Creamery, Inc.
• Krasnystaw OSM
• Lifeway Foods Inc.
• Maple Hill Creamery, LLC
• Nestle S.A.
• Nourish Kefir
• Redwood Hill Farm & Creamery, Inc.
• The Hain Celestial Group, Inc.
• Valio Ltd.
• Yeo Valley Organic Limited

LIST OF FIGURES

• FIGURE 1. KEFIR MARKET RESEARCH PROCESS
• FIGURE 2. KEFIR MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL KEFIR MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL KEFIR MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL KEFIR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL KEFIR MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL KEFIR MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL KEFIR MARKET SIZE, BY FLAVOR, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL KEFIR MARKET SIZE, BY FLAVOR, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL KEFIR MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL KEFIR MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS KEFIR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS KEFIR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES KEFIR MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES KEFIR MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC KEFIR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC KEFIR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA KEFIR MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA KEFIR MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. KEFIR MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. KEFIR MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. KEFIR MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL KEFIR MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL KEFIR MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL KEFIR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. KEFIR MARKET DYNAMICS
• TABLE 7. GLOBAL KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL KEFIR MARKET SIZE, BY FROZEN KEFIR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL KEFIR MARKET SIZE, BY GREEK KEFIR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL KEFIR MARKET SIZE, BY LOW FAT CONTENT KEFIR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL KEFIR MARKET SIZE, BY ORGANIC KEFIR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL KEFIR MARKET SIZE, BY FLAVORED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL KEFIR MARKET SIZE, BY REGULAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL KEFIR MARKET SIZE, BY DAIRY PRODUCTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL KEFIR MARKET SIZE, BY DIETARY SUPPLEMENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL KEFIR MARKET SIZE, BY PHARMACEUTICALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL KEFIR MARKET SIZE, BY SAUCES & DIPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS KEFIR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 30. CANADA KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. CANADA KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 32. CANADA KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES KEFIR MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC KEFIR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 47. CHINA KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. CHINA KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 49. CHINA KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. INDIA KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. INDIA KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 52. INDIA KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA KEFIR MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 102. ITALY KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. ITALY KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 104. ITALY KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 114. POLAND KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. POLAND KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 116. POLAND KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 117. QATAR KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. QATAR KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 119. QATAR KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM KEFIR MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM KEFIR MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM KEFIR MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 147. KEFIR MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. KEFIR MARKET, FPNV POSITIONING MATRIX, 2023

The Kefir Market was valued at USD 4.08 billion in 2023, expected to reach USD 4.33 billion in 2024, and is projected to grow at a CAGR of 6.36%, to USD 6.28 billion by 2030.

Kefir, a fermented dairy product originating from the Caucasus region, has gained significant traction in the global health and wellness market. The scope of kefir encompasses various categories such as dairy-based, non-dairy, and flavored variations, catering to diverse consumer preferences. Its definition is grounded in its probiotic-rich composition, which supports digestive health, boosts immune function, and contributes to overall well-being. The necessity for kefir in the market is driven by rising consumer awareness of gut health's importance, coupled with increasing demand for natural, functional foods. Its application is vast, spanning from individual consumption to incorporation into smoothies, salad dressings, and baked goods. Predominantly, the end-use encompasses retail consumers, food service providers, and health-conscious populations seeking innovative health supplements.

Key growth influencers include heightened health awareness, changing dietary preferences toward functional foods, and the burgeoning trend of plant-based diets, which propels demand for non-dairy kefir alternatives. Additionally, product innovations and flavor diversification enhance consumer interest and broaden market reach. However, the market faces limitations such as product perishability, high competition from other probiotic products, and consumer reluctance due to taste and texture. Also, regulatory challenges pertaining to health claims can hinder market expansion. Potential opportunities lie in expanding the distribution network, enhancing consumer education, and leveraging digital marketing to promote kefir's benefits. Innovations like developing shelf-stable formulations, exploring synergies with superfoods, and targeting niche dietary needs (such as ketogenic or paleo) present prospects for growth. Research into strains-specific health benefits and environmentally sustainable production processes can provide competitive advantages. The kefir market is dynamic yet fragmented, presenting ample room for differentiation and growth through strategic partnerships, product innovation, and leveraging emerging market trends. These insights outline a multi-faceted approach focusing on continuous R&D, consumer engagement, and leveraging health and sustainability trends to stay competitive in an evolving market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Kefir Market

The Kefir Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising demand for ready to eat food products
  • Increasing popularity of functional beverages
  • Accelerating awareness about digestive health among consumers
• Market Restraints
  • High cost of kefir
• Market Opportunities
  • Growth in research and innovation activities to develop advanced packaging solutions
  • Rising popularity of probiotics
• Market Challenges
  • Side effects of kefir such as bloating, nausea, intestinal cramping, and constipation

Porter's Five Forces: A Strategic Tool for Navigating the Kefir Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Kefir Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Kefir Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Kefir Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Kefir Market

A detailed market share analysis in the Kefir Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Kefir Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Kefir Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Kefir Market

A strategic analysis of the Kefir Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Kefir Market, highlighting leading vendors and their innovative profiles. These include Babushka Kefir, Biotiful Dairy Ltd., Danone S.A, DuPont de Nemours, Inc., Fresh Made Dairy, Green Valley Creamery by Redwood Hill Farm & Creamery, Inc., Krasnystaw OSM, Lifeway Foods Inc., Maple Hill Creamery, LLC, Nestle S.A., Nourish Kefir, Redwood Hill Farm & Creamery, Inc., The Hain Celestial Group, Inc., Valio Ltd., and Yeo Valley Organic Limited.

Market Segmentation & Coverage

This research report categorizes the Kefir Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Frozen Kefir, Greek Kefir, Low Fat Content Kefir, and Organic Kefir.
• Based on Flavor, market is studied across Flavored and Regular.
• Based on Application, market is studied across Dairy Products, Dietary Supplements, Pharmaceuticals, and Sauces & Dips.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising demand for ready to eat food products
    • 5.1.1.2. Increasing popularity of functional beverages
    • 5.1.1.3. Accelerating awareness about digestive health among consumers
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of kefir
  • 5.1.3. Opportunities
    • 5.1.3.1. Growth in research and innovation activities to develop advanced packaging solutions
    • 5.1.3.2. Rising popularity of probiotics
  • 5.1.4. Challenges
    • 5.1.4.1. Side effects of kefir such as bloating, nausea, intestinal cramping, and constipation
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Kefir Market, by Type

• 6.1. Introduction
• 6.2. Frozen Kefir
• 6.3. Greek Kefir
• 6.4. Low Fat Content Kefir
• 6.5. Organic Kefir

7. Kefir Market, by Flavor

• 7.1. Introduction
• 7.2. Flavored
• 7.3. Regular

8. Kefir Market, by Application

• 8.1. Introduction
• 8.2. Dairy Products
• 8.3. Dietary Supplements
• 8.4. Pharmaceuticals
• 8.5. Sauces & Dips

9. Americas Kefir Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Kefir Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Kefir Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Babushka Kefir
• 2. Biotiful Dairy Ltd.
• 3. Danone S.A
• 4. DuPont de Nemours, Inc.
• 5. Fresh Made Dairy
• 6. Green Valley Creamery by Redwood Hill Farm & Creamery, Inc.
• 7. Krasnystaw OSM
• 8. Lifeway Foods Inc.
• 9. Maple Hill Creamery, LLC
• 10. Nestle S.A.
• 11. Nourish Kefir
• 12. Redwood Hill Farm & Creamery, Inc.
• 13. The Hain Celestial Group, Inc.
• 14. Valio Ltd.
• 15. Yeo Valley Organic Limited