ケフィア市場：製品タイプ別、フレーバー別、流通チャネル別、地域別

世界のケフィア市場は、2025年には32億4,000万米ドルと推定され、2032年には51億1,000万米ドルに達すると予測され、2025～2032年までの年間平均成長率（CAGR）は6.7%で成長すると予測されています。

図.ケフィア市場シェア（%）、2025年地域別

世界のケフィア市場は、ケフィアの摂取に伴う様々な健康効果に対する意識の高まりに牽引され、ここ数年着実な成長を遂げています。ケフィアは、ケフィア粒またはケフィア培養液と牛乳を使って作る発酵乳飲料です。タンパク質、プロバイオティクス、ビタミン、ミネラルが豊富に含まれています。ケフィアの摂取は、胃腸の健康をサポートし、免疫力を高め、血圧値を管理し、さまざまな慢性疾患のリスクを軽減する可能性があります。予防医療と生活習慣病の予防的管理への関心が高まるにつれ、ケフィアのようなプロバイオティクス強化乳製品に対する消費者の関心が世界的に高まっています。さらに、主要企業が様々な果物や野菜風味の革新的なケフィアを発売していることも、今後数年間の市場成長を後押しすると予想されます。

市場力学

消費者の健康意識の高まりと、慢性疾患に対する予防医療アプローチへの注目の高まりが、世界のケフィア市場の成長を促進する主要要因となっています。ケフィアはプロバイオティクスが豊富な発酵乳飲料であり、消化器系と免疫系の健康に役立ちます。ケフィアの摂取が体重管理、血圧低下、糖尿病管理、特定のがんリスク低減に役立つことを実証する研究により、その健康上の利点に対する認識が高まっています。このため、ケフィアの世界の普及が進んでいます。さらに、健康な腸と全体的な健康の関連性に関する知識の高まりが、ケフィアのようなプロバイオティクス製品の売上を押し上げています。しかし、ヨーグルトのような代替品の存在や、通常の牛乳に比べてケフィアの価格が比較的高いことなどにより、市場の成長はある程度抑制される可能性があります。一方、ライフスタイルの動向の変化、多忙なスケジュール、「外出先での」スナックやドリンクへの嗜好の高まりにより、ボトル入りケフィア製品やフードサービスカテゴリーに可能性が広がっています。このことは、今後数年間、市場参入企業に有利な機会をもたらすと予想されます。

本調査の主要特徴

• 本レポートは、世界のケフィア市場を詳細に分析し、2024年を基準年とした予測期間（2025～2032年）の市場規模と複合年間成長率（CAGR%）を記載しています。
• また、さまざまなセグメントにわたる潜在的な収益機会を解明し、この市場の魅力的な投資提案マトリックスについて解説しています。
• また、市場促進要因、抑制要因、機会、新製品の上市や承認、市場動向、地域による展望、主要企業が採用する競争戦略などに関する重要な考察も提供しています。
• 企業ハイライト、製品ポートフォリオ、主要なハイライト、財務実績、戦略などのパラメータに基づいて、世界のケフィア市場の主要企業をプロファイルしています。
• このレポートから洞察により、マーケティング担当者や企業の経営陣は、将来の製品の発売、タイプのアップグレード、市場拡大、マーケティング戦術に関する情報に基づいた意思決定を行うことができます。
• ケフィアの世界市場レポートは、投資家、サプライヤー、製品メーカー、流通業者、新規参入者、財務アナリストなど、この産業のさまざまな利害関係者に対応しています。
• 利害関係者は、世界のケフィア市場分析に使用される様々な戦略マトリックスを通じて、意思決定が容易になります。

目次

第1章 調査の目的と前提条件

• 調査目的
• 前提条件
• 略語

第2章 市場展望

• レポートの説明
  • 市場の定義と範囲
• エグゼクティブサマリー

第3章 市場力学、規制、動向の分析

• 市場力学
• 影響分析
• 規制シナリオ
• 製品の発売/承認
• PEST分析
• ポーター分析
• 合併と買収のシナリオ

第4章 世界のケフィア市場、製品タイプ別、2025～2032年（10億米ドル）

• イントロダクション
• 乳製品由来ケフィア
• 植物由来ケフィア

第5章 世界のケフィア市場、フレーバー別、2025～2032年（10億米ドル）

• イントロダクション
• プレーン/天然
• フルーツフレーバー
• フレーバー

第6章 世界のケフィア市場、流通チャネル別、2025～2032年（10億米ドル）

• イントロダクション
• スーパーマーケット/食料品店
• 健康食品店
• オンラインチャネル

第7章 世界のケフィア市場、地域別、2020～2032年、金額（10億米ドル）

• イントロダクション
• 北米
• ラテンアメリカ
• 欧州
• アジア太平洋
• 中東
• アフリカ

第8章 競合情勢

• Lifeway Foods
• Redwood Hill Farm & Creamery
• Maple Hill Creamery
• Organic Valley
• Wallaby Organic
• Danone SA
• Stonyfield Farm
• Cultures for Health
• Halsa Foods
• Harmons Grocery
• Snowville Creamery
• Helios Nutrition
• Redwood Hill Farm
• Evolve Kefir
• The Hain Celestial Group, Inc.
• Kalona SuperNatural
• Straus Family Creamery
• Seven Stars Farm

第9章 アナリストの推奨事項

• 隆盛と衰退
• 一貫型機会マップ

第10章 参考文献と調査手法

• 参考文献
• 調査手法
• 出版社について

Global Kefir Market is estimated to be valued at USD 3.24 Bn in 2025 and is expected to reach USD 5.11 Bn by 2032, growing at a compound annual growth rate (CAGR) of 6.7% from 2025 to 2032.

Figure. Kefir Market Share (%), By Region 2025

The global kefir market has been witnessing steady growth over the past few years, driven by rising awareness about the various health benefits associated with kefir consumption. Kefir is a fermented milk drink made using kefir grains or kefir cultures and milk. It is a rich source of protein, probiotics, vitamins, and minerals. The consumption of kefir helps support gastrointestinal health, boost immunity, manage blood pressure levels, and may even reduce the risk of various chronic diseases. The rising focus on preventive healthcare and proactive management of lifestyle diseases has been driving greater interest among consumers towards probiotic enriched dairy products like kefir globally. Furthermore, the introduction of various innovative fruit and vegetable flavored variants of kefir by key players is also expected to support the market growth over the coming years.

Market Dynamics:

Increasing health consciousness among consumers, coupled with rising focus on preventive healthcare approaches against chronic diseases, represents the key factor driving the growth of the global kefir market. Kefir is a probiotic-rich fermented dairy beverage that provides several digestive and immune health benefits. Studies demonstrating the role of kefir consumption in aiding weight management, lowering blood pressure, managing diabetes, and reducing the risk of certain cancers have raised awareness about its health advantages. This has been driving its uptake globally. Moreover, growing knowledge about the link between a healthy gut and overall well-being has boosted the sales of probiotic products like kefir. However, the market growth can be restrained to an extent by the presence of alternatives like yogurt and the relatively higher cost of kefir compared to regular milk. Meanwhile, changing lifestyle trends, hectic schedules, and increasing preference towards 'on-the-go' snack and drink options have opened possibilities for kefir products packaged in bottles and foodservice categories. This is anticipated to present lucrative opportunities for market players over the coming years.

Key Features of the Study:

• This report provides in-depth analysis of the global kefir market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global kefir market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Lifeway Foods, Redwood Hill Farm & Creamery, Maple Hill Creamery, Organic Valley, Wallaby Organic, Danone SA, Stonyfield Farm, Cultures for Health, Halsa Foods, Harmons Grocery, Snowville Creamery, Helios Nutrition, Redwood Hill Farm, Evolve Kefir, The Hain Celestial Group, Inc., Kalona SuperNatural, Straus Family Creamery, and Seven Stars Farm
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global kefir market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global kefir market

Detailed Segmentation:

• By Product Type
  • Dairy-Based Kefir
  • Plant-Based Kefir
• By Flavor
  • Plain/Natural
  • Fruit-Flavored
  • Flavored
• By Distribution Channel
  • Supermarkets/Grocery Stores
  • Health Food Stores
  • Online Channels
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Key Players Insights
  • Lifeway Foods
  • Redwood Hill Farm & Creamery
  • Maple Hill Creamery
  • Organic Valley
  • Wallaby Organic
  • Danone SA
  • Stonyfield Farm
  • Cultures for Health
  • Halsa Foods
  • Harmons Grocery
  • Snowville Creamery
  • Helios Nutrition
  • Redwood Hill Farm
  • Evolve Kefir
  • The Hain Celestial Group, Inc.
  • Kalona SuperNatural
  • Straus Family Creamery
  • Seven Stars Farm

Table of Contents

1. RESEARCH OBJECTIVES AND ASSUMPTIONS

• Research Objectives
• Assumptions
• Abbreviations

2. MARKET PURVIEW

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Kefir Market, By Product Type
  • Global Kefir Market, By Flavor
  • Global Kefir Market, By Distribution Channel
  • Global Kefir Market, By Region

3. MARKET DYNAMICS, REGULATIONS, AND TRENDS ANALYSIS

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global Kefir Market, By Product Type, 2025-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Dairy-Based Kefir
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Plant-Based Kefir
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Kefir Market, By Flavor, 2025-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Plain/Natural
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Fruit-Flavored
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Flavored
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global Kefir Market, By Distribution Channel, 2025-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Supermarkets/Grocery Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Health Food Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Online Channels
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global Kefir Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2020 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Flavor, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • U.S.
  • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Flavor, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Flavor, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Flavor, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Flavor, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • GCC Countries
  • Israel
  • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Flavor, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • South Africa
  • North Africa
  • Central Africa

8. COMPETITIVE LANDSCAPE

• Lifeway Foods
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Redwood Hill Farm & Creamery
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Maple Hill Creamery
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Organic Valley
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Wallaby Organic
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Danone SA
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Stonyfield Farm
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Cultures for Health
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Halsa Foods
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Harmons Grocery
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Snowville Creamery
• Helios Nutrition
• Redwood Hill Farm
• Evolve Kefir
• The Hain Celestial Group, Inc.
• Kalona SuperNatural
• Straus Family Creamery
• Seven Stars Farm

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us