エアフライヤーの市場規模、シェア、成長分析：デバイス別、製品別、容量別、ワット数別、用途別、流通チャネル別、地域別 - 産業予測 2025～2032年

エアフライヤー市場規模は2023年に11億米ドルと評価され、2024年の11億8,000万米ドルから2032年には20億9,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは7.4％で成長する見通しです。

エアフライヤー市場は、主に消費者の健康意識の高まりと、より健康的な調理オプションへの需要によって、大きな成長を遂げています。高脂肪食に伴う健康への悪影響に対する意識が高まるにつれ、従来の揚げ物調理法に代わる調理法を求める消費者が増えており、エアフライヤーは人気の高い選択肢となっています。注目すべきことに、市場は2024年までに小売総売上高で5,000億米ドルを超えると予想されており、エアフライヤーを含む主要キッチン家電がかなりのシェアを占めています。従来の調理器具に比べて初期費用が高いことや、味の違いに関する認識など、いくつかの課題はあるものの、スマート機能や多様なアクセサリーなどのイノベーションが製品の魅力を高めています。より効率的でカスタマイズ可能な調理ソリューションへのシフトは、技術に精通した消費者層の拡大を引き寄せ、市場の拡大をさらに促進するとみられます。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• ケーススタディ
• 規制情勢
• 特許分析

エアフライヤー市場規模：デバイス別

• 市場概要
• マニュアル
• 自動

エアフライヤー市場規模：製品別

• 市場概要
• エアフライヤーオーブン
• エアフライヤートースターオーブン
• エアフライヤーバスケット

エアフライヤー市場規模：容量別

• 市場概要
• 小
• 中
• 大

エアフライヤー市場規模：ワット数別

• 市場概要
• 1200ワット以下
• 1200～1500ワット
• 1500ワット以上

エアフライヤー市場規模：用途別

• 市場概要
• 住宅用
• 商業用

エアフライヤー市場規模：流通チャネル別

• 市場概要
• オンライン
• オフライン

エアフライヤー市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Philips（Netherlands）
• Cosori（USA）
• Ninja（USA）
• Instant Pot（USA）
• GoWISE USA（USA）
• Cuisinart（USA）
• Dash（USA）
• Chefman（USA）
• NuWave（USA）
• T-fal（France）
• Hamilton Beach（USA）
• Farberware（USA）
• Bella（USA）
• PowerXL（USA）
• Breville（Australia）
• De'Longhi（Italy）
• Gourmia（USA）
• Kalorik（Belgium）
• Emeril Lagasse（USA）

結論と提言

Air Fryer Market size was valued at USD 1.1 billion in 2023 and is poised to grow from USD 1.18 billion in 2024 to USD 2.09 billion by 2032, growing at a CAGR of 7.4% during the forecast period (2025-2032).

The air fryer market is experiencing significant growth, driven primarily by consumers' increasing health consciousness and the demand for healthier cooking options. As awareness of the negative health effects associated with high-fat diets rises, more consumers are seeking alternatives to traditional deep-frying methods, positioning air fryers as a popular choice. Notably, the market is expected to exceed USD 500 billion in total retail sales by 2024, with major kitchen appliances, including air fryers, capturing a substantial share. Despite some challenges, such as higher initial costs compared to traditional cooking appliances and perceptions regarding taste differences, innovations like smart features and diverse accessories are enhancing product appeal. This shift towards more efficient and customizable cooking solutions is likely to attract a growing tech-savvy consumer base, further propelling market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Air Fryer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Air Fryer Market Segments Analysis

Global Air Fryer Market is segmented by Device, Product, Capacity, Wattage, Application, Distribution Channel and region. Based on Device, the market is segmented into Manual and Automatic. Based on Product, the market is segmented into Air Fryer Oven, Air Fryer Toaster Oven and Air Fryer Basket. Based on Capacity, the market is segmented into Small, Medium and Large. Based on Wattage, the market is segmented into Below 1200 Watts, 1200-1500 Watts and Above 1500 Watts. Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Air Fryer Market

The air fryer market is significantly driven by the demand for convenient and time-efficient cooking solutions. Air fryers facilitate quicker meal preparation times than traditional ovens and stovetops, appealing to consumers seeking hassle-free cooking experiences. Their user-friendly design and rapid cooking capabilities make them particularly attractive to individuals with busy lifestyles, who prioritize both efficiency and ease of use in their kitchen appliances. As people continue to search for ways to streamline meal preparation, the popularity of air fryers is likely to grow, reinforcing their position as essential cooking devices in modern households.

Restraints in the Air Fryer Market

The air fryer market faces certain limitations due to the distinctive cooking methods these appliances employ, which diverge from traditional practices. Users must often modify their familiar recipes and adapt their cooking techniques, presenting a potential learning curve that can deter some consumers. Understanding the ideal temperatures and cooking durations for various foods can be a challenge, causing reluctance to fully embrace air frying. As a result, many individuals may struggle to adjust their existing recipes or feel hesitant to explore new culinary possibilities, which could hinder the widespread adoption of air fryers in households.

Market Trends of the Air Fryer Market

The Air Fryer market is witnessing a notable trend towards the adoption of hybrid cooking appliances that incorporate air frying capabilities with other cooking methods, such as toasting, baking, and grilling. This growing popularity is driven by consumer demand for versatile, space-saving solutions that enhance kitchen efficiency. As households prioritize convenience and multifunctionality, these innovative appliances cater to diverse culinary needs while minimizing clutter. Consequently, brands are increasingly focusing on developing hybrid designs that appeal to modern consumers seeking efficiency and advanced cooking options, ultimately shaping a competitive landscape that emphasizes adaptability and user-friendly features in the air fryer segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Air Fryer Market Size by Device & CAGR (2025-2032)

• Market Overview
• Manual
• Automatic

Global Air Fryer Market Size by Product & CAGR (2025-2032)

• Market Overview
• Air Fryer Oven
• Air Fryer Toaster Oven
• Air Fryer Basket

Global Air Fryer Market Size by Capacity & CAGR (2025-2032)

• Market Overview
• Small
• Medium
• Large

Global Air Fryer Market Size by Wattage & CAGR (2025-2032)

• Market Overview
• Below 1200 Watts
• 1200-1500 Watts
• Above 1500 Watts

Global Air Fryer Market Size by Application & CAGR (2025-2032)

• Market Overview
• Residential
• Commercial

Global Air Fryer Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Air Fryer Market Size & CAGR (2025-2032)

• North America (Device, Product, Capacity, Wattage, Application, Distribution Channel)
  • US
  • Canada
• Europe (Device, Product, Capacity, Wattage, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Device, Product, Capacity, Wattage, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Device, Product, Capacity, Wattage, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Device, Product, Capacity, Wattage, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cosori (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ninja (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instant Pot (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoWISE USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cuisinart (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dash (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chefman (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NuWave (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T-fal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hamilton Beach (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Farberware (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bella (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PowerXL (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breville (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• De'Longhi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gourmia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kalorik (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Emeril Lagasse (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations