エアフライヤーの中国市場：製品タイプ別、デバイスタイプ別、ワット数別、容量別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2018年～2032年

中国のエアフライヤー市場は、健康意識の高まり、都市化、便利な調理器具の人気の高まりにより、予測期間2025-2032年のCAGRは5.11％となり、2024年の6億1,000万米ドルから2032年には9億1,000万米ドルに成長すると予測されます。中国のエアフライヤー市場は予測期間中に顕著な成長が見込まれるが、その主な要因は、低油で罪悪感のない調理を求める人々の健康意識の高まりにあります。

都市生活と多忙なライフスタイルにより、便利で時間節約につながる家電製品に対するニーズが中国で高まっています。eコマースやソーシャルコマースの登場で売上は急増し、Tmall（Alibaba (China) Co., Ltd.）やDouyin（Beijing Douyin Information Service Co., Ltd.）のようなプラットフォームによって、顧客は手間をかけずに買い物ができるようになりました。市場は拡大しており、特に揚げ物や焼き物といった西洋の食生活の影響に対応しています。さらに、スマートで多機能な電化製品を台所に導入するという新しい開発を習慣的に受け入れている、技術に詳しい個人も活況を呈しています。潜在的なエアフライヤー市場は、中国におけるエアフライヤー産業の成長を推進するこれらすべての現象によってもたらされます。

例えば、2023年4月、Xiaomi Corporationは、4.5Lのたっぷりとした容量を誇る、回す必要のない同社初のスマートエアフライヤーを発売しました。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
  • ブランド名
  • 消費電力
  • テクノロジー
  • サイズと容量
  • 素材と重量
  • アフターサポート
• 希望する製品タイプ
• 優先流通チャネル

第6章 中国のエアフライヤー市場の展望、2018年～2032年

• 市場規模分析と予測
  • 金額別
  • 数量別
• 市場シェア分析と予測
  • 製品タイプ別
    • リッドベース
    • バスケットベース
    • パドルベース
  • デバイスタイプ別
    • 手動
    • デジタル
  • ワット数別
    • 1200ワット未満
    • 1200ワット～1500ワット
    • 1500ワット超
  • 容量別
    • 3L未満
    • 3L～6L
    • 6L超
  • エンドユーザー別
    • 住宅
    • 商業
  • 流通チャネル別
    • ハイパーマーケット/スーパーマーケット
    • 専門店
    • マルチブランドストア
    • オンライン
    • その他
  • 地域別
    • 南部
    • 東部
    • 北部
    • 北東部
    • 中央部
    • 南西部
    • 北西部
  • 企業別市場シェア分析（上位5社・その他- 金額別、2024年）
• 2024年市場マップ分析
  • 製品タイプ別
  • デバイスタイプ別
  • ワット数別
  • 容量別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第7章 輸入と輸出の分析

第8章 ポーターのファイブフォース分析

第9章 PESTLE分析

第10章 市場力学

• 市場促進要因
• 市場の課題

第11章 市場動向と発展

第12章 ケーススタディ

第13章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• トップ5社のSWOT分析
• 市場トップ10社の主要企業の情勢
  • Midea Group Co. Ltd.
  • Hangzhou Jiuchuang Household Appliances Co., Ltd.（Joyoung Co., Ltd.）
  • Bear Electric Appliance Co., Ltd
  • Zhejiang Supor Co., Ltd.
  • Philips International BV
  • SharkNinja Operating LLC
  • Instant Brands（EMEA）Limited
  • Xiaomi Corporation
  • Panasonic Corporation
  • Toshiba Corporation

第14章 戦略的提言

第15章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. China Air Fryer Market, By Value, In USD Billion, 2018-2032F
• Figure 2. China Air Fryer Market, By Volume, In Thousand Units, 2018-2032F
• Figure 3. China Air Fryer Market Share (%), By Product Type, 2018-2032F
• Figure 4. China Air Fryer Market Share (%), By Device Type, 2018-2032F
• Figure 5. China Air Fryer Market Share (%), By Wattage, 2018-2032F
• Figure 6. China Air Fryer Market Share (%), By Capacity, 2018-2032F
• Figure 7. China Air Fryer Market Share (%), By End-user, 2018-2032F
• Figure 8. China Air Fryer Market Share (%), By Distribution Channel, 2018-2032F
• Figure 9. China Air Fryer Market Share (%), By Region, 2018-2032F
• Figure 10. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 11. By Device Type Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 12. By Wattage Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 13. By Capacity Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 14. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2024
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2024

China air fryer market is projected to witness a CAGR of 5.11% during the forecast period 2025-2032, growing from USD 0.61 billion in 2024 to USD 0.91 billion in 2032, owing to rising health consciousness, urbanization, and the increasing popularity of convenient cooking appliances. The market for air fryers in China is anticipated to have a remarkable rise during the forecast period, which is attributed largely to the increasing health consciousness among people to seek low-oil, guilt-free cooking.

Due to urban living and busy lifestyles, people's need for convenience and time-saving appliances, has increased in China. Sales catapulted with the advent of e-commerce and social commerce, where platforms like Tmall (Alibaba (China) Co., Ltd.) and Douyin (Beijing Douyin Information Service Co., Ltd.) enable customers to shop without hassle. The market has broadened, especially catering to the Western dietary influence of fried and baked foods. Moreover, tech-savvy individuals, who habitually embrace new developments in adopting smart and multi-functional appliances in their kitchens, have also boomed. The potential air fryer market is brought into being by all these phenomena that propel the air fryer industry growth in China.

For instance, in April 2023, Xiaomi Corporation launched its very first smart air fryer that doesn't require turning, boasting a generous 4.5L capacity.

Advancements in Technology Driving the China Air Fryer Market

The China air fryer market is being transformed by rapid technological advancements that are enhancing functionality, convenience, and user experience. Over the years, leading manufacturers have included advanced smart features, such as Wi-Fi, AI cooking programs, and voice control. Now, consumers can keep track of and adjust the cooking modes from their preferred smartphone app, while the AI works in the background to compute the time and temperature required for the different food items. Additionally, multi-functional designs combining air frying with baking, roasting, and dehydrating capabilities are gaining popularity, offering greater scope in compact kitchen spaces. Heating element improvement using rapid air circulation enables faster and more even cooking with minimal power consumption. Some high-end models even use 3D thermal sensors to automatically prevent shutdown due to overheating. R&D investments build momentum in speeding R&D-based innovation quantum leaps in material science (non-stick coatings), energy-efficient models, and greater Internet of things integration, all of which will push the future market expansion of China forward.

For instance, in June 2024, Midea Group Co. Ltd. unveiled its 11QT two-zone air fryer oven. This appliance comes with a sync finish feature, which cleverly synchronizes the cooking times of both zones, ensuring that your meals are perfectly ready to serve at the same moment.

Increasing Awareness Driving the China Air Fryer Market

Consumers increasingly prioritize wellness while refusing to compromise on taste; as a result, the consumption growth has been recorded with health-conscious urbanites, including young professionals and middle-class families, steering away from the conventional deep-frying methods that consume much oil. For instance, in March 2025, SharkNinja Operating LLC launched the CRISPi 4-in-1 portable glass air fryer. The main aim of this launch was to cook feasts from anywhere in the world. This air fryer helps to air fry, roast, crisp, dehydrate, and reheat any ingredients while using less oil. Instead of a pull-out drawer, the air fryer mechanism sits on top of glass cookware, which is thermal-shock resistant.

The market has been trending with the nutrition initiatives by the government advocating reduced oil consumption. Growing interest in cooking at home, and safety regarding the food consumed, where air fryers are considered a means of making fried food available in restaurants, but in a healthier and more controlled environment. Domestic appliance leaders have successfully positioned their air fryers as essential kitchen tools for modern healthy living, leveraging educational marketing campaigns that highlight the health benefits. While the wave of rising awareness in nutrition traveled through digital platforms and channels of public health, more advanced consumers have emerged in the cooking technologies, and the air fryer market was all set for consistent growth across urban centers, and beyond, within China.

Online Segment is Anticipated to Propel the Growth of the Market

The online channel is poised to emerge as the key growth driver for China air fryer market, revolutionizing the way consumers discover, consider, and buy these appliances. The rapid development of social commerce platforms such as Douyin and Xiaohongshu (Xingyin Information Technology (Shanghai) Inc., Ltd.) has provided a complete ecosystem for air fryer promotion, in which live streaming and user-generated recipe content drive purchase decisions directly. Flagship e-commerce festival celebrations like 618 and Double 11 have transformed into essential sales windows, where air fryers always make a list of leading small kitchen devices during these sale periods. Online channels are most prominent among youths, with gadget-oriented consumers demonstrating a particular inclination toward gathering product specifications, comparing prices, and checking end-user reviews before placing online purchases. Manufacturers have moved to address the issue by coming up with web-only models and bundles, with platforms such as JD.com and Tmall introducing upgraded services like next-day shipping and extended guarantees to bypass barriers to buying household appliances online. This digital ecosystem, combining discovery, education, and frictionless purchasing, positions online channels as the dominant force shaping the future of China's air fryer market.

For instance, in September 2023, Xiaomi Corporation unveiled a new product on Xiaomi Youpin, a quality-based e-commerce platform, the Mijia smart air fryer 6.5l tender roast edition. This air fryer offered an innovative misty tender roasting mode. This special feature employed cutting-edge 3D mist creation technology, boosting moisture retention by 23% and ensuring your food comes out perfectly juicy and delicious every time.

Future Market Scenario (2025 - 2032F)

The innovations in technology, the typical introduction of advanced smart features, and exquisiteness in designs are expected to enhance consumer appeal and are expected to continue dominating due to their user-friendly features, such as digital display for temperature and time control.

The commercial sector's adoption of air fryers in restaurants and hospitals to meet dietary requirements further supports market growth.

E-commerce is playing a crucial role in making air fryers more accessible, with competitive pricing and effective marketing strategies driving consumer purchases.

The shift towards low-oil cooking methods is set to expand the China air fryer market.

Key Players Landscape and Outlook

China air fryer market is characterized by fierce competition between domestic players and global brands, with distinct positioning strategies shaping the industry landscape. Domestic leaders dominate through smart technology integration and multi-functional designs, while international players maintain niche positions through premium innovations. Looking ahead, the market is poised for transformation through premiumization, with smart connected devices expected to drive growth, and social commerce platforms becoming increasingly vital sales channels. Technological advancements will focus on IoT ecosystem integration and sustainable materials, while expansion into lower-tier cities and export markets presents new opportunities. Innovation shifts from basic functionality to ecosystem integration and personalized cooking experiences. The coming years will see the market evolve from a standalone appliance segment to an integrated component of smart kitchen ecosystems, with winners being those who can combine technological leadership with deep consumer insights and channel excellence.

For instance, in December 2023, the Hong Kong Science and Technology Parks Corporation (HKSTP) teamed up with Joyoung Co., Ltd. to sign a Memorandum of Understanding (MoU) aimed at creating a Technology Innovation R&D Centre at the Hong Kong Science Park. This center will focus on driving forward advancements in smart integration and IoT technologies, while also nurturing talent development. Joyoung, a well-established company in China, is known for its soymilk makers, food processors, juice extractors, and air fryers.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
  • 5.3.1. Brand Name
  • 5.3.2. Power Consumption
  • 5.3.3. Technology
  • 5.3.4. Size and Capacity
  • 5.3.5. Material and Weight
  • 5.3.6. After-Sales Support
• 5.4. Preferred Product Type
• 5.5. Preferred Distribution Channel

6. China Air Fryer Market Outlook, 2018-2032F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Lid-Based
    • 6.2.1.2. Basket-Based
    • 6.2.1.3. Paddle-Based
  • 6.2.2. By Device Type
    • 6.2.2.1. Manual
    • 6.2.2.2. Digital
  • 6.2.3. By Wattage
    • 6.2.3.1. Below 1200 Watt
    • 6.2.3.2. 1200 Watt - 1500 Watt
    • 6.2.3.3. Above 1500 Watt
  • 6.2.4. By Capacity
    • 6.2.4.1. Below 3L
    • 6.2.4.2. 3L-6L
    • 6.2.4.3. Above 6L
  • 6.2.5. By End-user
    • 6.2.5.1. Residential
    • 6.2.5.2. Commercial
  • 6.2.6. By Distribution Channel
    • 6.2.6.1. Hypermarkets/Supermarkets
    • 6.2.6.2. Specialty Stores
    • 6.2.6.3. Multi-Brand Stores
    • 6.2.6.4. Online
    • 6.2.6.5. Others
  • 6.2.7. By Region
    • 6.2.7.1. South
    • 6.2.7.2. East
    • 6.2.7.3. North
    • 6.2.7.4. Northeast
    • 6.2.7.5. Central
    • 6.2.7.6. Southwest
    • 6.2.7.7. Northwest
  • 6.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2024)
• 6.3. Market Map Analysis, 2024
  • 6.3.1. By Product Type
  • 6.3.2. By Device Type
  • 6.3.3. By Wattage
  • 6.3.4. By Capacity
  • 6.3.5. By End-user
  • 6.3.6. By Distribution Channel
  • 6.3.7. By Region

7. Import and Export Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Market Dynamics

• 10.1. Market Drivers
• 10.2. Market Challenges

11. Market Trends and Developments

12. Case Studies

13. Competitive Landscape

• 13.1. Competition Matrix of Top 5 Market Leaders
• 13.2. SWOT Analysis for Top 5 Players
• 13.3. Key Players Landscape for Top 10 Market Players
  • 13.3.1. Midea Group Co. Ltd.
    • 13.3.1.1. Company Details
    • 13.3.1.2. Key Management Personnel
    • 13.3.1.3. Key Products Offered
    • 13.3.1.4. Key Financials (As Reported)
    • 13.3.1.5. Key Market Focus and Geographical Presence
    • 13.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 13.3.2. Hangzhou Jiuchuang Household Appliances Co., Ltd. (Joyoung Co., Ltd.)
  • 13.3.3. Bear Electric Appliance Co., Ltd
  • 13.3.4. Zhejiang Supor Co., Ltd.
  • 13.3.5. Philips International BV
  • 13.3.6. SharkNinja Operating LLC
  • 13.3.7. Instant Brands (EMEA) Limited
  • 13.3.8. Xiaomi Corporation
  • 13.3.9. Panasonic Corporation
  • 13.3.10. Toshiba Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us and Disclaimer