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市場調査レポート
商品コード
1715325
エアフライヤー市場:タイプ、動作モード、容量、販売チャネル、エンドユーザー別-2025-2030年世界予測Air Fryer Market by Type, Mode of Operation, Capacity, Sales Channel, End User - Global Forecast 2025-2030 |
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エアフライヤー市場:タイプ、動作モード、容量、販売チャネル、エンドユーザー別-2025-2030年世界予測 |
出版日: 2025年04月01日
発行: 360iResearch
ページ情報: 英文 181 Pages
納期: 即日から翌営業日
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エアフライヤー市場は、2024年には15億米ドルとなり、2025年には16億1,000万米ドル、CAGR 7.17%で成長し、2030年には22億8,000万米ドルに達すると予測されています。
主な市場の統計 | |
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基準年 2024 | 15億米ドル |
推定年 2025 | 16億1,000万米ドル |
予測年 2030 | 22億8,000万米ドル |
CAGR(%) | 7.17% |
エアフライヤー業界は過去10年間に著しい成長を遂げ、幅広い家電市場の中で最もダイナミックな分野の1つに浮上しました。より健康的な調理方法とエネルギー効率の高い技術に重点を置いたエアフライヤーは、消費者が伝統的な揚げ物を調理する方法を一変させました。この技術は、急速な空気循環を利用して、油をふんだんに使わなくてもカリッとした食感を生み出すもので、健康志向のライフスタイルを持つ消費者から、キッチンに革新を求める料理愛好家まで、幅広い消費者にアピールしています。
近年、業界各社は技術革新、デザイン機能の向上、高度な調理機構を採用するようになり、消費者に広く受け入れられるようになりました。市場は住宅厨房で拡大しただけでなく、一貫性、スピード、使いやすさが最重要視される業務用ユーザーの間でも確固たる地位を築いています。スマート家電がどこにでもあるようになるにつれ、技術、エネルギー効率、料理の多様性を兼ね備えたエアフライヤーは際立っています。デザインから機能性まで、この業界のあらゆる側面は、急速な技術進化と持続可能で便利な調理ソリューションに傾倒する消費者の嗜好に支えられています。
本レポートでは、エアフライヤー市場の基盤を掘り下げ、現在の動向、セグメンテーション戦略、地域の強み、主要プレイヤーを評価します。また、製品提供、消費者参加戦略、地域市場力学を再定義した変革的シフトについても探求します。経験豊富な専門家であれ、このイノベーション中心の市場セグメントを支える原動力を理解したい意思決定者であれ、ここで紹介する洞察は、進化するエアフライヤー業界の物語を知る包括的なガイドとなることでしょう。
技術動向と消費者動向の中、エアフライヤーの情勢は一変する
エアフライヤー市場は現在、市場全体の様相を変えつつあるいくつかの変革期を迎えています。イノベーションとテクノロジーがこうした変化の中心にあり、新たなアプリケーションと性能指標の改善を推進しています。メーカー各社は、より簡単な操作、遠隔操作、強化された安全機能を促進するため、エアフライヤー・モデルにスマート技術を統合する傾向を強めています。その結果、製品のリリースは、ユーザーフレンドリーなインターフェイスと接続性をより重視するようになり、消費者体験の向上への道が開かれました。
デザインの美観と機能性にも大きな進化が見られます。従来のモデルからデジタル・インターフェースを備えたより洗練されたシステムへの進化は、料理の効率性とグルメ・レベルの性能を融合させるというメーカーのコミットメントを強調しています。このシフトは、直感的な操作性を備えた製品を提供する必要性から生まれただけでなく、より厳しいエネルギー基準や衛生規制を満たすためにも役立っています。さらに、モジュラー・コンポーネントの統合は、多用途性とスペース効率が高く評価される現代のライフスタイルへの適応を反映しています。
消費者の嗜好もまた、市場の変化を促しています。健康問題や適切な栄養摂取に対する意識の高まりに伴い、ユーザーは、伝統的な揚げ物の味や食感を保ちつつ、油の消費量を削減する機器を求めるようになっています。テクノロジーとより健康的な調理法への衝動の融合が、性能に妥協することなく出力を最大化する革新的なエアフライヤーのバリエーションを生み出しました。
製品の安全性とエネルギー効率の基準が着実に改善されているため、規制の状況も一役買っています。これらの競合要因は、技術の進歩、設計動向の変化、消費者の期待の進化が、市場の成長を確保するだけでなく、革新と改善の継続的なサイクルの中で競争力学を再構築していることを示しています。
多様な市場の視点から導き出された市場セグメンテーションの主要な洞察
包括的な市場セグメンテーションを分析する中で、製品特性と事業モデルの統合的な視点に基づくいくつかの重要な洞察が浮かび上がってきました。タイプに基づくセグメンテーションでは、市場をバスケット型、カウンタートップ型、パドル型、オーブントースター型などの明確なカテゴリーに分け、それぞれが多様な使用シナリオに対応する独自の機能を提供します。これらの製品タイプの役割を理解することで、メーカーは特定の消費者ニーズを解決することを目的とした設計とマーケティング戦略を微調整することができます。
さらに、市場を操作モードに基づいて区分すると、デジタル式フライヤーと手動式フライヤーの間に明確な区分が現れます。この分類は、ユーザー・インターフェースを簡素化する自動化とデジタル制御へのシフトを際立たせるだけでなく、伝統的なユーザー主導の調理方法へのうなづきとして、手動操作への持続的な関心を明らかにしています。このような二面性は、高度な調理モデルと簡単な調理モデルの両方の需要に応えるものです。
容量に基づくセグメンテーションは、エアフライヤーを大容量、中容量、小容量ユニットに分類することで、もう一つ詳細なレイヤーを導入しています。この差別化は、様々な大きさの家庭、業務用厨房、スペースや容量、出力の一貫性が鍵となる特殊な場などの市場ニーズに対応するために重要です。市場セグメンテーションは、容量と性能のバランスをとったモデルを開発することで、このセグメントで革新を続けています。
販売チャネルに基づくセグメンテーションは、市場運営に関するさらなる洞察を提供します。オフライン販売は、百貨店、家電・電化製品専門店、スーパーマーケットやハイパーマーケットといった伝統的な小売業態に依存しています。同時に、オンライン販売チャネルの重要性も増しており、企業のウェブサイトやeコマース・プラットフォームを重視することで、顧客は詳細な製品情報、レビュー、競争力のある価格にアクセスできるようになっています。この2つのチャネル構造は、今日のデジタル時代におけるオムニチャネル購買行動への消費者動向を反映しており、不可欠です。
最後に、エンドユーザー別のセグメンテーションでは、商業用市場と住宅用市場を区別しています。カフェテリア、ホテル、レストラン、学校給食などの革新的なアプリケーションを含む業務用セグメントでは、厳しい条件下でも安定した性能を発揮するよう設計された、堅牢で使用頻度の高いモデルが重視されます。これは、個人的なライフスタイルの選択と家庭での調理経験が、使いやすく、美観に優れ、エネルギー効率の高いモデルへの需要を促進する住宅セグメントとは対照的です。これらのセグメンテーションを総合すると、エアフライヤー市場に対する微妙な理解が得られ、利害関係者は製品の配置と市場開拓の効果を最適化するための戦略を立てることができます。
The Air Fryer Market was valued at USD 1.50 billion in 2024 and is projected to grow to USD 1.61 billion in 2025, with a CAGR of 7.17%, reaching USD 2.28 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2024] | USD 1.50 billion |
Estimated Year [2025] | USD 1.61 billion |
Forecast Year [2030] | USD 2.28 billion |
CAGR (%) | 7.17% |
The air fryer industry has experienced significant growth over the past decade, emerging as one of the most dynamic sectors within the broader home appliance market. With an emphasis on healthier cooking alternatives and energy-efficient technology, air fryers have transformed the way consumers prepare traditional fried foods. This technology leverages rapid air circulation to produce crispy textures without the need for abundant oil, appealing to a wide range of consumers from those with health-conscious lifestyles to culinary enthusiasts seeking innovation in the kitchen.
In recent years, industry players have increasingly embraced innovation, improved design functionality, and advanced cooking mechanisms, leading to broader consumer acceptance. The market has not only expanded in residential kitchens but has also found a firm footing among commercial users, where consistency, speed, and ease of use are paramount. As smart appliances become ubiquitous, the air fryer stands out with its combination of technology, energy efficiency, and culinary versatility. Every facet of the industry, from design to functionality, is underpinned by rapid technological evolution and consumer preferences that lean towards sustainable and convenient cooking solutions.
This report will delve into the underpinnings of the air fryer market, evaluating its current trends, segmentation strategies, regional strengths, and key players. It also explores the transformative shifts that have redefined product offerings, consumer engagement strategies, and regional market dynamics. Whether you are a seasoned expert or a decision-maker looking to understand the driving forces behind this innovation-centric market segment, the insights presented here will serve as a comprehensive guide to the evolving narrative of the air fryer industry.
Transformative Shifts in the Air Fryer Landscape Amidst Technological and Consumer Trends
The air fryer market is currently witnessing several transformative shifts that are reshaping the entire landscape. Innovation and technology are at the heart of these changes, driving new applications and improved performance metrics. Manufacturers are increasingly integrating smart technology with air fryer models to facilitate easier operation, remote control, and enhanced safety features. As a result, product releases are more aligned with user-friendly interfaces and connectivity, paving the way for enhanced consumer experiences.
A significant evolution occurs in design aesthetics and functionality. The evolution from traditional models to more sophisticated systems with digital interfaces underscores the commitment of manufacturers to blend culinary efficiency with gourmet-level performance. This shift is not only born out of a need to offer products with intuitive controls but also serves to meet tighter energy standards and health regulations. Moreover, the integration of modular components reflects an adaptation to modern lifestyles, where versatility and space efficiency are highly valued.
Consumer preferences have also driven changes within the market. With growing awareness around health issues and proper nutrition, users now demand appliances that reduce oil consumption while retaining the taste and texture of traditionally fried foods. The marriage of technology and the urge for healthier cooking methods has resulted in innovative air fryer variations that maximize output without compromising on performance.
The regulation landscape too plays a role, as product safety and energy efficiency standards have steadily improved. These converging factors illustrate how advancements in technology, changing design trends, and evolving consumer expectations are not only securing market growth but reshaping competitive dynamics in an ongoing cycle of innovation and improvement.
Key Segmentation Insights Derived from Diverse Market Perspectives
In analyzing the comprehensive market segmentation, several key insights have emerged based on an integrated view of product characteristics and operating models. The segmentation based on type divides the market into distinct categories, such as Basket-style, Countertop, Paddle, and Toaster-Oven air fryers, each offering unique features that cater to varied usage scenarios. Understanding the role of these product types allows manufacturers to fine-tune design and marketing strategies aimed at solving specific consumer needs.
Furthermore, when the market is segmented based on mode of operation, a clear divide emerges between digital air fryers and their manual counterparts. This categorization not only accentuates the shift toward automation and digital controls, which simplify user interfaces, but also reveals a sustained interest in manual operations as a nod to traditional, user-driven cooking methods. This duality meets the demand for both advanced and straightforward cooking models.
Capacity-based segmentation introduces another layer of detail, categorizing air fryers into large, medium, and small capacity units. This differentiation is critical for addressing market needs across households of varying sizes, commercial kitchens, and specialized venues where space, volume, or output consistency is key. Manufacturers continue to innovate in this segment by creating models that balance capacity with performance, ensuring that both budget-conscious buyers and premium markets are well catered for.
The segmentation based on sales channel offers additional insights into market operations. Offline sales rely on traditional retail formats like department stores, electronics and appliance specialty stores, and supermarkets and hypermarkets. Simultaneously, online sales channels have become increasingly important, with emphasis on company websites and e-commerce platforms that allow customers to access detailed product information, reviews, and competitive pricing. This dual channel structure is essential, as it reflects broader consumer trends towards omnichannel purchasing behavior in today's digital age.
Finally, segmentation by end user distinguishes between commercial and residential markets. The commercial segment, which includes innovative applications within cafeterias, hotels and restaurants, and school canteens, emphasizes robust, high-usage models designed to perform consistently under demanding conditions. This is contrasted with the residential segment where personal lifestyle choices and home-based cooking experiences drive demand for user-friendly, aesthetically pleasing, and energy-efficient models. Collectively, these segmentation insights offer a nuanced understanding of the air fryer market, enabling stakeholders to develop tailored strategies that optimize product placement and marketing efficacy.
Based on Type, market is studied across Basket-style Air Fryers, Countertop Air Fryers, Paddle Air Fryers, and Toaster-Oven Air Fryers.
Based on Mode of Operation, market is studied across Digital Air Fryer and Manual Air Fryer.
Based on Capacity, market is studied across Large, Medium, and Small.
Based on Sales Channel, market is studied across Offline and Online. The Offline is further studied across Department Stores, Electronics & Appliance Specialty Stores, and Supermarkets & Hypermarkets. The Online is further studied across Company Websites and E-commerce Platforms.
Based on End User, market is studied across Commercial and Residential. The Commercial is further studied across Cafeterias, Hotels & Restaurants, and School Canteens.
Regional Trends Revealing Opportunities Across Americas, Europe, Middle East & Africa, and Asia-Pacific
The evolution of the air fryer market is underscored by significant insights derived from analyzing regional trends. In the Americas, technological advancements combined with shifting consumer preferences have spurred brisk market activity. Consumers in this region are quick to adopt new cooking technologies that promise healthier eating outcomes and energy-efficient operations.
Across Europe, the Middle East, and Africa, market growth is propelled by both heightened awareness of health benefits and increasing investments in smart home appliances. The convergence of regulatory changes and consumer demand for multifunctional cooking devices has fostered a robust market landscape. Manufacturers are keenly aligning product offerings with regional standards, leading to enhancements not only in product design but also in overall market accessibility.
In the Asia-Pacific region, technological adoption is being driven by rapid urbanization and rising disposable incomes. Here, innovative design coupled with price-sensitive product options ensures that even the most cost-conscious consumer segments are reached. At the same time, urban consumers in this region are driving demand for compact, efficient, and versatile air fryers that fit seamlessly into modern lifestyles. This geographic spread of trends and opportunities signifies that regional dynamics are pivotal in shaping market strategies and future product developments.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Connecticut, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Leading Companies Paving the Way as Key Market Innovators
The industry is dominated by a wide array of companies that continue to set benchmarks in the air fryer market. Renowned companies such as American Micronic Instruments Pvt Ltd and Bajaj Electricals Ltd. have secured a foothold by providing products that combine both reliability and innovation. Additionally, brands like BLACK+DECKER Inc. and Breville Pty Ltd. have capitalized on their heritage of quality engineering and consumer trust to further their reach in evolving market segments.
Emerging alongside established names, labels such as Chefman by RJ Brands, LLC and Cosori by Vesync Co., Ltd have contributed to the narrative of innovation by strategically leveraging modern designs and advanced technology. The legacy of Cuisinart by Conair LLC, along with Dash, LLC, underscores a trajectory that merges culinary tradition with emerging trends in smart appliances. Furthermore, global giants like De' Longhi Group and Electrolux Group are continuously investing in research and technology to stay ahead in the competitive environment.
Other prominent players, including GoWISE USA by Ming's Mark Inc., Groupe SEB, and Haier Smart Home Co., LTD, play a significant role in shaping consumer perceptions with versatile product lines and dedicated after-sales service. Hamilton Beach Brands Holding Company, Kalorik Electronics Technology (Xiamen) Co., Ltd, and KENT RO Systems Limited have also established positioning through focused market segmentation and innovative marketing techniques. The industry is further enriched by contributions from Midea Group Co., Ltd., Newell Brands Inc., NuWave, LLC, Panasonic Holdings Corporation, and Russell Hobbs, Inc. by SPECTRUM BRANDS HOLDINGS, INC., each reinforcing their niche markets with superior product performance and longevity.
SECURA MONDE INTERNATIONAL LIMITED, SharkNinja, Inc., Taurus Group, Tristar Group, Typhur Inc., Versuni (Philips Domestic Appliances), and Xiaomi Corporation round out the group of influential entities whose strategic investments in research, development, and marketing continue to drive market expansion. Their ongoing efforts in innovation have not only improved product quality but have elevated consumer expectations, creating a highly competitive and rapidly evolving industry landscape.
The report delves into recent significant developments in the Air Fryer Market, highlighting leading vendors and their innovative profiles. These include American Micronic Instruments Pvt Ltd, Bajaj Electricals Ltd., BLACK+DECKER Inc., Breville Pty Ltd., Chefman by RJ Brands, LLC., Cosori by Vesync Co., Ltd, Cuisinart by Conair LLC, Dash, LLC, De' Longhi Group, Electrolux Group, GoWISE USA by Ming's Mark Inc., Groupe SEB, Haier Smart Home Co., LTD, Hamilton Beach Brands Holding Company, Kalorik Electronics Technology (Xiamen) Co.,Ltd, KENT RO Systems Limited, Midea Group Co., Ltd., Newell Brands Inc., NuWave, LLC, Panasonic Holdings Corporation, Russell Hobbs, Inc. by SPECTRUM BRANDS HOLDINGS, INC., SECURA MONDE INTERNATIONAL LIMITED, SharkNinja, Inc., Taurus Group, Tristar Group, Typhur Inc., Versuni (Philips Domestic Appliances), and Xiaomi Corporation. Actionable Recommendations for Industry Leaders to Capitalize on Market Trends
1.
Increase investments in research and development to integrate smart technologies, enhance energy efficiency, and expand product functionalities within new models. Companies should focus on creating products that not only exceed current safety and energy standards but also innovate in design and usability.
2.
Revisit and refine segmentation strategies by closely monitoring customer preferences and technological trends. An in-depth analysis of product variations based on type, capacity, mode of operation, sales channel, and end-user demographics will be essential in tailoring product offerings that resonate with diverse market segments.
3.
Strengthen omnichannel distribution strategies. By optimizing both offline presence-through department stores, electronics and appliance specialty stores, and supermarkets and hypermarkets-and online sales platforms via company websites and established e-commerce channels, companies can ensure a seamless purchasing experience for consumers. This approach not only maximizes reach but also maintains competitive pricing and personalized customer support.
4.
Enhance customer engagement through robust digital marketing campaigns. Utilizing targeted content, data analytics, and social media outreach can communicate the benefits of air fryers effectively, thereby reinforcing brand loyalty and driving consumer interest. These campaigns should emphasize the technological advances and health benefits that differentiate modern air fryers from traditional cooking appliances.
5.
Capitalize on regional insights by customizing product features and promotional strategies that cater to local tastes, regulatory requirements, and cultural preferences. This localized approach will also help in addressing specific consumer concerns while leveraging growth opportunities unique to each region.
6.
Establish collaboration with culinary experts and influencers to further endorse product benefits and offer practical demonstrations. Real-time feedback and expert endorsements can increase consumer trust and translate into higher sales volumes.
By implementing these strategies, industry leaders will be better positioned to navigate market complexities, stimulate growth, and drive the sector towards a future marked by innovation and sustained consumer engagement.
Conclusion: Capturing Opportunity Amid Dynamic Market Evolution
In summary, the evolution of the air fryer market represents a confluence of innovative technology, evolving consumer preferences, and dynamic market segmentation. The industry is witnessing a thoughtful integration of smart technology with traditional culinary techniques, ensuring that products are not only effective from a performance perspective but also align with modern demands for healthier, energy-efficient cooking solutions.
The comprehensive segmentation analysis highlights the importance of understanding varied product types, operation modes, capacity needs, sales channels, and end-user preferences. Such insights offer a granular perspective that can help manufacturers capture a broader market share by addressing niche demands and adjusting product functionalities accordingly. Regional insights further stress the importance of adaptive strategies, as growth in markets such as the Americas, Europe, Middle East & Africa, and Asia-Pacific is fueled by local consumer expectations, economic conditions, and regulatory factors.
Additionally, an examination of key companies within the space reveals that sustained product innovation combined with strategic market positioning has been a driving force behind the success of industry leaders. This competitive landscape is set to intensify as the demand for technologically advanced and user-friendly appliances continues to grow.
In closing, embracing these market trends, while simultaneously fostering innovation and customer-centric strategies, will be vital for all stakeholders. The air fryer market is poised for substantial expansion, with opportunities unfolding at every level-from product development to channel diversification. Stakeholders who are proactive in aligning their strategies with these emerging trends will be best positioned to lead in this competitive landscape.