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市場調査レポート
商品コード
1806347
エアフライヤーの世界市場:タイプ、動作モード、容量、販売チャネル、エンドユーザー別-2025-2030年予測Air Fryer Market by Type, Mode of Operation, Capacity, Sales Channel, End User - Global Forecast 2025-2030 |
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エアフライヤーの世界市場:タイプ、動作モード、容量、販売チャネル、エンドユーザー別-2025-2030年予測 |
出版日: 2025年08月28日
発行: 360iResearch
ページ情報: 英文 189 Pages
納期: 即日から翌営業日
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エアフライヤー市場は、2024年には15億米ドルとなり、2025年には16億1,000万米ドル、CAGR 7.17%で成長し、2030年には22億8,000万米ドルに達すると予測されています。
主な市場の統計 | |
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基準年2024 | 15億米ドル |
推定年2025 | 16億1,000万米ドル |
予測年2030 | 22億8,000万米ドル |
CAGR(%) | 7.17% |
高速コンベクションオーブンの初期の導入以来、エアフライヤーは健康志向の個人と熱心な家庭料理愛好家の両方に対応する極めて重要な調理器具として台頭してきました。熱風を高速で食品に循環させるように設計されたこの器具は、油の使用量を劇的に減らしながら、揚げ物のサクサクした食感を再現します。フライドポテト、手羽先、野菜メドレーなどの料理が、過剰な油消費に伴う健康リスクを伴わずに望ましい食感を実現できるため、消費者は罪悪感のない嗜好をますます受け入れています。
過去10年間、エアフライヤー分野は技術的躍進とライフスタイルの嗜好の進化に牽引され、一連の変革期を迎えてきました。スマートコネクティビティ機能の出現は、Wi-Fi対応ユニットによる遠隔監視やモバイルアプリケーションとの統合を可能にし、期待を高めました。レシピ・プラットフォームや音声アシスタントとの同期機能は、調理プロセスを合理化するだけでなく、機器とユーザー間のシームレスな相互作用を育みます。このようなデジタル統合は、家電製品カテゴリー全体で観察される広範なパターンを反映しており、純粋な機能改善よりも体験主導型のイノベーションが優位を占めています。
2025年に向けて発表される関税調整は、エアフライヤーのサプライチェーンの複雑さに影響を与え、バリューチェーン全体の利害関係者に連鎖的な考慮事項を生み出すことになります。発熱体、電子制御基板、特殊ノンスティックコーティングなどの重要部品を輸入するメーカーは、コスト構造の上昇に遭遇する可能性があります。このような変化により、相手先商標製品メーカーは調達戦略を見直さざるを得なくなり、受注をより低荷重の地域に振り向けたり、国内での部品製造に取り組んだりする機会を探ることになります。代替サプライヤーへの移行にかかるリードタイムは、従来の計画サイクルを超える可能性があるため、結果はすぐには出ず、一様でもないと思われます。
製品デザインのレンズを通して市場を見ると、バスケット型エアフライヤーは、直感的に取り外し可能なトレーで洗浄が簡単で、日常の家庭調理の基本的選択肢であり続けています。カウンタートップ型エアフライヤーは、コンパクトな設置面積と美観を生かし、キッチンスペースの最適化を求める都市生活者に人気のある選択肢となっています。パドル式エアフライヤーは、食材の移動を自動化する革新的な撹拌調理機構を導入しており、手で振ることなく安定した仕上がりを実現します。オーブントースター型エアフライヤーは、トースト、ベーキング、エアフライの機能を1台に統合した多機能性と汎用性を兼ね備えており、多用途投資を優先する消費者にアピールします。
南北アメリカでは、健康志向と料理への好奇心の融合により、消費者のエアフライ技術への熱意が持続しています。手軽な食事ソリューションと多様な食事動向が共存する北米では、大手小売チェーンが競って最新モデルを店頭に陳列しています。中南米市場では、都市部の中産階級の成長とデジタル・コマースの台頭を背景に、関心が高まっています。食材の入手可能性や典型的な調理方法の地域差は、機器の販売方法や採用方法に影響を与え、地域ごとのレシピガイドが消費者の関心を高める有力なきっかけとなっています。
世界の既存家電メーカーと機敏な新規参入メーカーは、エアフライヤー分野で絶え間ないイノベーションを推進する競争ダンスを繰り広げています。既存の家電大手は、アプリとの接続、音声コマンド機能、ダイナミック調理アルゴリズムなどの機能を統合するために、広範な研究開発資源を活用しています。電子機器やソフトウェア機能へのこうした投資は、シームレスなユーザー体験へのコミットメントを強調するもので、多くの場合、補完的な保証プログラムや専用のカスタマーサービス・チャネルによって裏付けられています。一方、キッチン用品専門ブランドは、調理性能を最適化するために、高級素材、高度な焦げ付き防止コーティング、洗練された熱工学に注力することで、ニッチを切り拓いています。
競争が激化する中で成功するためには、業界リーダーはユーザーの利便性を高め、継続的なエンゲージメントを促進するIoT機能の統合を優先すべきです。パーソナライズされたレシピ提案、調理分析、遠隔モニタリングを備えたコンパニオン・アプリケーションを提供することで、ブランドは販売時点にとどまらない長期的な関係を築くことができます。同時に、エントリー、中級、高級の価格セグメントに対応する段階的な製品アプローチは、初めて購入するユーザーだけでなく、高度な機能を求める愛好家にも対応し、包括的な市場カバーを可能にします。
本調査では、1次調査と2次調査を厳格に組み合わせることで、確かな知見を導き出しました。業界の出版物、規制当局への提出書類、企業の開示資料の机上分析により基礎的な背景を明らかにする一方、上級幹部、製品エンジニア、調達マネージャーとの一連の詳細なインタビューにより、戦略的優先事項や業務上の課題に関する直接的な視点を提供しました。これらの定性的な調査は、消費者と商業バイヤーの代表的なサンプルに配布された構造化調査によって補完され、多様なセグメントにわたる微妙な嗜好と購買基準を捉えました。
総合分析では、技術統合、進化する消費者行動、地政学的要因がどのようにエアフライヤー産業の軌道を形成するために収束しつつあるかが浮き彫りになっています。スマート・コネクティビティとデジタル・ユーザー・インターフェースは調理体験を再定義しつつあり、一方では健康志向の物語が低油分の代替品への関心を持続的に高めています。同時に、2025年の関税調整のような規制の変化が、企業にサプライチェーンの再調整と現地化戦略の追求を促しています。
The Air Fryer Market was valued at USD 1.50 billion in 2024 and is projected to grow to USD 1.61 billion in 2025, with a CAGR of 7.17%, reaching USD 2.28 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2024] | USD 1.50 billion |
Estimated Year [2025] | USD 1.61 billion |
Forecast Year [2030] | USD 2.28 billion |
CAGR (%) | 7.17% |
Since the early introductions of high-speed convection ovens, the air fryer has emerged as a pivotal culinary appliance that caters to health-conscious individuals and avid home cooks alike. Designed to circulate hot air through food at high velocity, this appliance replicates the crisp texture of deep frying while dramatically reducing oil usage. Consumers have increasingly embraced the promise of guilt-free indulgence, allowing dishes such as french fries, chicken wings, and vegetable medleys to achieve desirable textures without the health risks associated with excessive oil consumption.
The integration of digital interfaces and programmable cooking presets has elevated convenience, enabling precise temperature control and customized cooking cycles. As a result, the air fryer has transcended its original niche, finding its way into small urban kitchens, large family households, and even professional culinary establishments. Over time, the appliance's footprint has expanded, with variations in basket size, capacity, and design aesthetics responding to evolving consumer needs and kitchen configurations.
In recent years, the convergence of culinary empowerment and wellness trends has reinforced the air fryer's relevance. Social media influencers and cooking content creators have spotlighted innovative recipes that leverage its versatility, fostering a community-driven culture of experimentation. Simultaneously, rising interest in plant-based diets and functional ingredients has aligned perfectly with the appliance's ability to enhance textures and flavors without compromising nutritional profiles. Consequently, manufacturers and retailers are focusing on educational initiatives that bridge technical features with practical cooking guidance, ensuring consumers can maximize value from their investment.
This introduction sets the stage for an in-depth examination of the critical shifts, segmentation patterns, regional dynamics, and strategic imperatives that will define the trajectory of the air fryer ecosystem.
Over the past decade, the air fryer segment has undergone a series of transformative shifts driven by technological breakthroughs and evolving lifestyle preferences. The emergence of smart connectivity features has elevated expectations, with Wi-Fi enabled units allowing remote monitoring and integration with mobile applications. The ability to synchronize with recipe platforms and voice assistants not only streamlines the cooking process, but also cultivates seamless interactions between device and user. This digital integration reflects broader patterns observed across home appliance categories, where experience-driven innovation holds sway over purely functional improvements.
Consumer behavior has likewise evolved in parallel with these technological advancements. The surge in direct-to-consumer channels and e-commerce platforms has reshaped purchase dynamics, encouraging brands to refine their digital marketing strategies and invest in immersive product demonstrations. As professional chefs and culinary enthusiasts share photo-rich cooking journeys, prospective buyers increasingly rely on user-generated content to inform their decisions. This community-driven approach has prompted manufacturers to bolster their social proof mechanisms and emphasize quality certifications and performance benchmarks.
Meanwhile, partnerships between appliance makers and ingredient suppliers have introduced bundled offerings that underscore convenience and value. Ready-to-cook meal kits optimized for air fryer preparation have gained traction in subscription services, further blurring the lines between appliance and culinary solution. In addition, health and wellness narratives now permeate product messaging, with food scientists evaluating fat reduction efficacy and antioxidant retention. Collectively, these innovations and behavior shifts are raising the bar for incumbent players, demanding a balanced strategy that harmonizes technological prowess with authentic consumer experiences.
The forthcoming tariff adjustments announced for 2025 are set to influence the intricacies of the air fryer supply chain, creating a cascade of considerations for stakeholders across the value chain. Manufacturers importing critical components such as heating elements, electronic control boards, and specialized nonstick coatings may encounter elevated cost structures. These changes compel original equipment producers to reassess sourcing strategies, exploring opportunities to reallocate orders to lower-duty regions or engage in domestic component fabrication. The outcome will neither be immediate nor uniform, as lead times for transitioning to alternative suppliers could extend beyond conventional planning cycles.
In anticipation of these regulatory shifts, several air fryer vendors have initiated strategic collaborations with local assemblers and contract manufacturers. Such alliances aim to balance tariff exposures while maintaining strict adherence to quality and safety standards. Concurrently, supply chain managers are intensifying dialogues with logistics partners to optimize freight routes and consolidate shipments, effectively mitigating incremental duty burdens. Despite these efforts, the cumulative impact may manifest as modest price adjustments for consumers, particularly in premium and feature-rich product segments where margin flexibility is limited.
Moreover, businesses are leveraging this period of recalibration to reinforce supply chain resilience. By establishing multi-tiered sourcing frameworks that integrate regional suppliers with global component networks, companies are able to absorb regulatory fluctuations without compromising product timelines. As the 2025 tariff environment takes shape, the air fryer industry stands at a crossroads where collaborative agility and localized capabilities will determine competitive positioning and long-term sustainability.
In exploring the market through the lens of product design, basket-style air fryers remain a foundational option for everyday home cooking, offering an intuitive removable tray for easy cleaning. Countertop air fryers capitalize on compact footprints and aesthetic appeal, making them a popular choice for urban dwellers seeking to optimize kitchen space. Paddle air fryers introduce an innovative stir-and-cook mechanism that automates ingredient movement, delivering consistent results without manual shaking. Toaster-oven air fryers blend multifunctionality with versatility, combining toasting, baking, and air frying capabilities into a single appliance, thus appealing to consumers prioritizing multiuse investments.
Transitioning to operational features, the divide between digital air fryers and manual models reveals distinct user motivations. Those who favor fully digital interfaces value programmable presets and precision cooking, embedding advanced functionality into daily meal preparation routines. Conversely, manual air fryer enthusiasts appreciate the simplicity of knob controls, which enable direct adjustments without navigating complex menus or digital dependencies. This dichotomy underscores a broader trend toward balancing technological sophistication with tactile user experiences.
Capacity-driven segmentation highlights how family size and usage frequency shape purchasing decisions. Large-capacity units target households and small-scale commercial venues requiring the ability to prepare substantial quantities in one cycle. Medium-sized machines strike a balance between batch size and countertop footprint, aligning with couples or small families. Compact options cater to individuals or dormitory settings, where efficiency and portability are paramount.
Evaluating distribution pathways, the offline environment encompasses department stores that offer curated appliance showcases, electronics and appliance specialty outlets that provide expert demonstrations, and supermarkets and hypermarkets that leverage impulse purchases and promotional bundling. The online landscape is dominated by brand-owned e-commerce portals enabling direct engagement and curated bundles, while third-party platforms facilitate broad reach and convenience through rapid shipping and customer review ecosystems.
Finally, end user segmentation differentiates between residential adopters and commercial professionals. Residential consumers prioritize ease of use and multifunctionality for everyday meals. Commercial operators in cafeterias, hotels, restaurants, and school canteens seek scalable performance, durability, and compliance with safety standards. These five segmentation dimensions collectively inform a nuanced understanding of buyer personas, product positioning, and channel strategies essential for sustained growth.
Across the Americas, consumer enthusiasm for air frying technology has been sustained by a convergence of health-conscious living and culinary curiosity. In North America, where quick meal solutions and diverse dietary trends coexist, leading retail chains compete to feature the latest models with prominent in-store displays. Latin American markets are experiencing incremental interest, driven by urban middle-class growth and a rise in digital commerce. Regional variations in ingredient availability and typical cooking practices influence how devices are marketed and adopted, with localized recipe guides serving as a potent catalyst for consumer engagement.
In the EMEA region, Western European nations have demonstrated mature demand, characterized by high penetration rates in home appliance ownership and a willingness to invest in premium-quality units. Central and Eastern European consumers are catching up, with distributors actively tailoring financing options and seasonal promotions to accelerate adoption. In the Middle East, affinity for modern kitchen gadgets and social cooking traditions create opportunities for compact and design-focused air fryers. Meanwhile, the African market remains in its infancy, with initial growth centered around metropolitan hubs where infrastructure supports stable power supply and retail distribution.
Asia-Pacific presents a multifaceted landscape driven by both rapid innovation and shifting consumer demographics. In East Asian economies, manufacturers often introduce feature-rich models with smart integration and multifunctional capabilities, appealing to tech-savvy households. South and Southeast Asian markets are embracing air fryers as part of a broader trend toward home cooking and healthier eating, supported by collaborations with local culinary influencers. Australia and New Zealand showcase consistent demand within developed markets, while emerging markets such as India are witnessing incremental uptake, accelerated by localized content strategies and financing flexibility. Collectively, these regional profiles underscore the importance of tailored market entry approaches, culturally attuned marketing, and adaptive product roadmaps.
Global appliance incumbents and agile newcomers are engaging in a competitive dance that propels continuous innovation within the air fryer segment. Established household appliance giants leverage extensive research and development resources to integrate features such as app connectivity, voice command functionality, and dynamic cooking algorithms. These investments in electronics and software capabilities underscore a commitment to seamless user experiences, often backed by complementary warranty programs and dedicated customer service channels. Meanwhile, specialized kitchenware brands are carving niches by focusing on premium materials, advanced nonstick coatings, and refined thermal engineering to optimize cooking performance.
Collaborative partnerships have emerged as a strategic fulcrum, with several outfits joining forces with component suppliers to accelerate feature rollouts and enhance supply chain robustness. Patent portfolios are being expanded to protect unique heating technologies and proprietary air circulation pathways, highlighting an industry that values intellectual property as a core asset. At the same time, customer feedback loops are strengthening product roadmaps, with manufacturers conducting iterative trials and integrating voice-of-consumer insights into new model specifications.
On the distribution front, certain brands have prioritized omnichannel expansion, forging agreements with home goods megastores, specialty electronics retailers, and major e-commerce marketplaces. These alliances facilitate portfolio diversification and localized marketing campaigns, ensuring high visibility during key selling seasons. Furthermore, a subset of firms is forging strategic ties with meal kit providers and food delivery services, embracing a hybrid model that transcends traditional appliance retail. Collectively, these corporate maneuvers reveal an ecosystem where innovation, quality assurance, and partnership-driven strategies serve as the cornerstones of competitive advantage.
To thrive amid intensifying competition, industry leaders should prioritize the integration of IoT capabilities that enhance user convenience and foster ongoing engagement. By offering companion applications with personalized recipe suggestions, cooking analytics, and remote monitoring, brands can build long-term relationships that extend beyond the point of sale. At the same time, a tiered product approach that addresses entry-level, mid-tier, and premium pricing segments will enable inclusive market coverage, catering to first-time buyers as well as enthusiasts seeking advanced features.
Operationally, companies would benefit from diversifying their supply chain footprint to mitigate the effects of tariff fluctuations and logistics disruptions. Establishing regional assembly hubs and securing alternative component sources can enhance agility, reducing lead times and ensuring production continuity. Simultaneously, fostering closer partnerships with retail and online channel stakeholders-through co-branded promotions and experiential pop-up demonstrations-can drive heightened brand awareness and facilitate capture of latent demand.
On the marketing front, leveraging localized content strategies that highlight region-specific cooking techniques and ingredient pairings will resonate better with targeted consumer groups. Collaborations with culinary experts, nutritionists, and social media influencers can amplify credibility and broaden reach. Lastly, embedding sustainability credentials by adopting energy-efficient designs, recyclable packaging, and extended product lifecycle programs will address growing environmental concerns and differentiate offerings in a crowded marketplace. These tactical measures collectively position industry leaders to not only defend existing share but also to unlock new avenues of growth.
This study employed a rigorous blend of primary and secondary research techniques to generate robust insights. Desk analysis of industry publications, regulatory filings, and company disclosures provided the foundational context, while a series of in-depth interviews with senior executives, product engineers, and procurement managers offered firsthand perspectives on strategic priorities and operational challenges. These qualitative explorations were complemented by a structured survey distributed to a representative sample of consumers and commercial buyers, capturing nuanced preferences and purchasing criteria across diverse segments.
Data triangulation played a pivotal role in ensuring accuracy and reliability. Quantitative findings were cross-verified against shipment records, retail tracking data, and publicly available trade statistics to confirm observed trends and eliminate anomalies. A panel of independent experts reviewed preliminary conclusions, challenging assumptions and validating interpretations. Iterative feedback loops enabled the research team to refine key themes and focus areas, resulting in a comprehensive narrative that reflects both the macroeconomic environment and on-the-ground realities.
Analytical frameworks such as SWOT assessments, Porter's Five Forces, and value chain mapping were applied to dissect competitive dynamics, supplier ecosystems, and end user requirements. This layered approach allowed for the identification of critical inflection points, strategic imperatives, and potential areas for differentiation. By marrying empirical data with expert judgment, the research delivers actionable intelligence that equips stakeholders to navigate the evolving landscape of air fryer technology and consumer demand.
The collective analysis highlights how technological integration, evolving consumer behaviors, and geopolitical factors are converging to shape the air fryer industry's trajectory. Smart connectivity and digital user interfaces are redefining cooking experiences, while health-oriented narratives continue to fuel sustained interest in lower-oil alternatives. At the same time, regulatory shifts such as the 2025 tariff adjustments are prompting companies to recalibrate their supply chains and pursue localization strategies.
Segmentation analysis reveals that product design preferences, operational modes, capacity requirements, channel dynamics, and distinct end user needs must be addressed through tailored offerings. Regional insights underscore the necessity of culturally attuned marketing and adaptable distribution models across the Americas, EMEA, and Asia-Pacific landscapes. Examination of leading players demonstrates the importance of collaborative partnerships, patent-driven innovation, and omnichannel expansion to maintain competitive advantages.
Ultimately, success in this segment will hinge on a balanced approach that intertwines product innovation, supply chain agility, and targeted customer engagement. Companies able to translate these insights into cohesive strategies stand to capture both incremental growth and deeper brand loyalty. As market conditions continue to evolve, informed decision makers who act decisively on these strategic imperatives will be best positioned to thrive in a dynamic and competitive environment.