デジタルサイネージソフトウェア市場規模、シェア、成長分析：ソフトウェアタイプ別、サービスタイプ別、展開別、用途別、地域別 - 産業予測 2025年～2032年

デジタルサイネージソフトウェア市場規模は2023年に92億米ドルと評価され、2024年の103億7,000万米ドルから2032年には269億8,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは12.7％で成長する見通しです。

デジタルサイネージソフトウェア市場は、継続的な技術の進歩やインフラ開発とともに、公共部門や商業部門からの需要の高まりによって力強い成長を遂げています。電子ペーパーディスプレイ（EPD）、OLED、量子ドットLED（QLED）などの技術革新が世界の需要を大きく伸ばしています。ヘルスケア、ホスピタリティ、小売などの主要な商業セクターがこの動向をリードしており、企業は広告や販促戦略のためにデジタルサイネージを採用しています。ビッグデータとクラウドコンピューティングの統合は、高度なデジタルサイネージソリューションの需要をさらに促進し、視線追跡技術の人気の高まりは消費者行動の分析に役立っています。従来の広告手法には限界があるため、革新的なディスプレイ技術への投資は広告コンテンツの質の向上を目指しており、このダイナミックな業界の市場成長を加速させています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

デジタルサイネージソフトウェア市場規模：ソフトウェアタイプ別& CAGR（2025-2032）

• 市場概要
• エッジサーバーソフトウェア
• コンテンツ管理システム
• その他

デジタルサイネージソフトウェア市場規模：サービスタイプ別& CAGR（2025-2032）

• 市場概要
• 設置サービス
• メンテナンス・サポートサービス
• その他

デジタルサイネージソフトウェア市場規模：展開別& CAGR（2025-2032）

• 市場概要
• オンプレミス
• クラウドベース

デジタルサイネージソフトウェア市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 商業用
  • 小売り
  • 企業
  • ヘルスケア
  • ホスピタリティ
  • 政府
• インフラ
  • 交通機関
  • エンターテインメント
• インフラ
  • 銀行業務
  • 教育
• 産業
• その他の用途

デジタルサイネージソフトウェア市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Navori SA（Switzerland）
• Four Winds Interactive（USA）
• Broadsign International（Canada）
• BrightSign LLC（USA）
• Samsung Electronics Co., Ltd.（South Korea）
• LG Electronics Inc.（South Korea）
• Panasonic Corporation（Japan）
• NEC Corporation（Japan）
• AOPEN Inc.（Taiwan）
• ViewSonic Corporation（USA）
• Advantech Co., Ltd.（Taiwan）
• IAdea Co., Ltd.（Taiwan）
• Intuiface（France）
• Mersive Technologies（USA）
• Visix, Inc.（USA）
• Omnivex Corporation（Canada）
• IntuiLab（France）

結論と推奨事項

Digital Signage Software Market size was valued at USD 9.2 billion in 2023 and is poised to grow from USD 10.37 billion in 2024 to USD 26.98 billion by 2032, growing at a CAGR of 12.7% during the forecast period (2025-2032).

The digital signage software market is experiencing robust growth, driven by heightened demand from public and commercial sectors, alongside ongoing technological advancements and infrastructure development. Innovations such as electronic paper displays (EPD), OLED, and quantum dot LED (QLED) are significantly enhancing global demand. Key commercial sectors including healthcare, hospitality, and retail are leading this trend, as businesses adopt digital signage for advertising and promotional strategies. The integration of big data and cloud computing further propels the demand for advanced digital signage solutions, while the rising popularity of gaze-tracking technology aids in analyzing consumer behavior. As traditional advertising methods prove limited, investments in innovative display technology aim to improve advertising content quality, thus accelerating market growth in this dynamic industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Digital Signage Software market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Digital Signage Software Market Segments Analysis

Global Digital Signage Software Market is segmented by Software Type, Services Type, Deployment, Application and region. Based on Software Type, the market is segmented into Edge Server Software, Content Management System and Others. Based on Services Type, the market is segmented into Installation Services, Maintenance and Support Services and Others. Based on Deployment, the market is segmented into On-Premises and Cloud-Based. Based on Application, the market is segmented into Commercial, Infrastructural, Infrastructural, Industrial and Other Applications. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Digital Signage Software Market

The increasing demand for impactful and engaging advertising and communication tools across diverse industries, including retail, hospitality, healthcare, transportation, and education, is significantly fueling the growth of the digital signage software market. Digital displays provide the advantage of dynamic content presentation, interactive capabilities, and the ability to deliver real-time updates, making them far more attractive and effective compared to conventional static signage. As businesses seek to enhance customer engagement and improve information dissemination, the reliance on innovative digital signage solutions continues to rise, driving the market forward. This trend underscores the importance of adopting modern communication technologies across various sectors.

Restraints in the Digital Signage Software Market

The Digital Signage Software market faces significant constraints due to the complexities involved in implementing these solutions. The integration of various hardware components, software systems, and connectivity requirements can pose challenges that impact the overall performance of digital signage systems. Achieving seamless compatibility among different elements is often difficult, which can lead to disruptions in functionality. This intricate web of requirements necessitates careful planning and execution, and any misalignment can result in inefficiencies, ultimately hindering the effectiveness and appeal of digital signage solutions in various applications. Thus, these integration challenges act as a notable restraint on market growth.

Market Trends of the Digital Signage Software Market

The Digital Signage Software market is increasingly pivoting towards interactive and personalized content, driven by advancements in technology such as touchscreens, facial recognition, and motion sensors. Businesses are recognizing the value of engaging consumers through tailored digital experiences that allow for real-time interaction with displays. By leveraging data on viewer demographics and behaviors, companies are able to curate content that resonates with individual preferences, ultimately enhancing user engagement and optimizing advertising effectiveness. This trend not only fosters a more immersive consumer experience but also presents significant opportunities for businesses seeking to differentiate themselves in a competitive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Digital Signage Software Market Size by Software Type & CAGR (2025-2032)

• Market Overview
• Edge Server Software
• Content Management System
• Others

Global Digital Signage Software Market Size by Services Type & CAGR (2025-2032)

• Market Overview
• Installation Services
• Maintenance and Support Services
• Others

Global Digital Signage Software Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud-Based

Global Digital Signage Software Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
  • Retail
  • Corporate
  • Healthcare
  • Hospitality
  • Government
• Infrastructural
  • Transportation
  • Entertainment
• Infrastructural
  • Banking
  • Education
• Industrial
• Other Applications

Global Digital Signage Software Market Size & CAGR (2025-2032)

• North America (Software Type, Services Type, Deployment, Application)
  • US
  • Canada
• Europe (Software Type, Services Type, Deployment, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Software Type, Services Type, Deployment, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Software Type, Services Type, Deployment, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Software Type, Services Type, Deployment, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Navori SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Four Winds Interactive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Broadsign International (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BrightSign LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AOPEN Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ViewSonic Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Advantech Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IAdea Co., Ltd. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intuiface (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mersive Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visix, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Omnivex Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IntuiLab (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations