デジタルサイネージソフトウェアの市場規模：展開タイプ別、用途別、エンドユーザー産業別、地域別、2024年～2031年

デジタルサイネージソフトウェア市場の評価、2024年～2031年

デジタルサイネージソフトウェア市場は、様々なセグメントにおけるパフォーマンス、アクセシビリティ、持続可能性の進化する基準を満たすための最先端技術の採用により、大幅な成長を遂げています。金融サービス業界における広範なアプリケーションは、幅広い顧客に高度なソリューションを提供する上で、その重要性を裏付けています。デジタルサイネージサービスは、業務効率と顧客成果の向上に不可欠であり、2023年の市場評価額は141億3,000万米ドルに達し、2031年までに市場規模は約409億6,000万米ドルに達すると予測されます

スマートテクノロジーとモノのインターネット（IoT）ソリューションの統合は、効率的なデジタルサイネージシステムの需要を促進しています。これらの進歩は、自動分析システムや予測分析といったAI主導の技術とシームレスに統合し、運用の精度を高めるために不可欠です。このような統合により、2024年から2031年にかけて市場はCAGR15.70％で成長し、サービス品質と顧客体験の向上が期待されます。

デジタルサイネージソフトウェア市場定義/概要

デジタルサイネージソフトウェアは、LCD、LED、プロジェクションシステムなどの電子サイネージパネルにデジタル素材を作成、管理、表示できる専門プラットフォームです。このソフトウェアにより、ユーザーはマルチメディア・メッセージの作成、再生のスケジュール設定、複数のスクリーンにまたがる素材の遠隔操作が可能になり、さまざまな場面でのコミュニケーションやエンゲージメントを向上させることができます。リアルタイムの更新、IoTやAIなどの他のテクノロジーとの相互作用、さまざまなメディアフォーマットのサポートにより、デジタルサイネージソフトウェアは、ダイナミックで的を絞った情報をうまく伝えるために、小売、接客、教育、金融サービスなどの業界で広く使用されています。

デジタルサイネージソフトウェアは、さまざまな業界で数多くの用途があり、動的な情報表示を通じてコミュニケーションとエンゲージメントを向上させています。小売業では、プロモーション、広告、製品情報を表示するために使用され、消費者体験を向上させ、売上を増加させます。企業では、アナウンス、業績指標、イベント情報などを表示することで、社内コミュニケーションを向上させる。ホスピタリティ・ビジネスでは、道案内、イベント・カレンダー、プロモーション・コンテンツにデジタルサイネージを使用し、ゲストの体験を向上させています。教育機関では、学内アナウンス、緊急通知、情報表示などに利用されています。さらに、金融サービス業では、リアルタイムの市場データ、顧客とのコミュニケーション、サービス・プロモーションを提供するためにデジタルサイネージが活用されており、これらすべてが顧客エンゲージメントと業務効率の向上に貢献しています。

デジタルサイネージソフトウェアの将来は、技術の開発と消費者ニーズの変化により、有望視されています。AIや機械学習との統合により、よりパーソナライズされた予測コンテンツが可能になり、ユーザーのエンゲージメントが高まる。モノのインターネット（IoT）の利用が増えれば、シームレスな接続とリアルタイムのデータ更新が可能になり、デジタルサイネージはよりインタラクティブで応答性の高いものになります。拡張現実（AR）と仮想現実（VR）は没入感のある体験を提供し、クラウド・コンピューティングの改善は拡張性と管理能力を高めると予想されます。さらに、持続可能性が重視されるようになることで、エネルギー効率の高いディスプレイや環境に優しい素材の技術革新に拍車がかかり、デジタルサイネージはスマートシティやインテリジェントインフラの不可欠な要素として確立されます。

急速なデジタル化はデジタルサイネージソフトウェア市場をどのように牽引するか？

急速なデジタル化がデジタルサイネージソフトウェア市場の主要な促進要因です。デジタルプラットフォームへの移行は、情報を表示するための多様で動的な方法を提供するデジタルサイネージソリューションの使用を急いでいます。企業は、リアルタイムでターゲットを絞ったコンテンツを提供するデジタルサイネージの能力を活用し、消費者の体験とエンゲージメントを向上させるため、古い静的な看板からデジタルサイネージへの置き換えを進めています。この傾向は、デジタルサイネージが変化する割引や顧客の嗜好に即座に対応し、よりダイナミックでパーソナライズされたショッピング体験を提供できる小売業などの業界で特に顕著です。

スマート・テクノロジーとモノのインターネット（IoT）の台頭は、デジタルサイネージソフトウェアの可能性を高め、デジタルサイネージを現代のコミュニケーション戦略に不可欠な要素へと変貌させました。IoTの統合により、デジタルサイネージシステムはさまざまなソースからデータを収集・利用できるようになり、より正確で適切なコンテンツ配信が可能になりました。例えば、センサーやカメラは、顧客の行動や人口統計に関する洞察を提供し、よりターゲットを絞った広告や情報発信を可能にします。このようなデータ主導のアプローチは、マーケティング・イニシアティブの成功を高めるだけでなく、ビジネスの選択に役立つ実用的なインサイトを提供することで、業務効率も向上させる。

COVID-19の大流行後、世界的にデジタルトランスフォーメーションが推し進められ、デジタルサインの導入が進んでいます。急速に変化する今日の環境において、組織は社内外の利害関係者との効果的なコミュニケーションを維持する必要性をますます認識するようになっています。デジタルサイネージは、安全衛生の最新情報、離れたスタッフとのコミュニケーション、公共情報の表示など、重要な情報を配信するための多用途で拡張性のある方法を提供します。より多くの企業や公共スペースがデジタル時代を受け入れるにつれて、様々なデジタルプラットフォームやテクノロジーとスムーズに統合する先進的なデジタルサイネージソフトウェアの需要が高まり、今後数年間で大きな市場成長が見込まれます。

高い初期投資はデジタルサイネージソフトウェア市場の妨げになるか？

高い初期投資価格は、特に中小企業（SME）にとって、デジタルサイネージソフトウェア市場の拡大に大きな障壁となる可能性があります。デジタルサイネージシステムのハードウェア、ソフトウェア、インストール、継続的なメンテナンス費用は高額になる可能性があります。多くの組織、特に経営資源が限られている組織にとっては、こうした初期費用が抑止力となり、より手頃な価格の従来型サイネージに切り替えて導入を延期したり、断念したりする可能性があります。さらに、設置やメンテナンスに専門的な技術スキルが必要なため、コスト全体がかさみ、潜在的なユーザーがデジタルサイネージシステムに投資するのを妨げる可能性もあります。

これらの課題にもかかわらず、デジタルサイネージが提供する長期的なメリットと投資収益率（ROI）は、初期費用を相殺することができます。デジタルサイネージソリューションは、静的なサイネージにはないダイナミックな素材、リアルタイムの更新、インタラクティブな機能を提供します。これらの利点は、顧客エンゲージメントの向上、収益の増加、業務効率の改善につながります。例えば、小売環境では、デジタルサイネージは、ターゲットを絞った広告やプロモーションを通じて、購買決定に影響を与え、売上を増加させることができます。このようなメリットは、企業が顧客体験の向上やより効率的なコミュニケーション戦術を実現することで、初期投資を正当化するのに役立つと思われます。

デジタルサイネージ市場は、初期コストの削減をターゲットとした改良と進歩を目の当たりにしています。クラウドベースのデジタルサイネージソフトウェア・ソリューションのイントロダクションが参入障壁を下げる一方で、技術の進歩はハードウェア・コンポーネントのコストを押し下げています。クラウドベースのシステムは、大規模なオンサイト機器の必要性を排除し、企業が小規模で開始し、必要に応じてデジタルサイネージネットワークを開発できるように、企業とともに成長することができるスケーラブルなソリューションを提供します。さらに、リースやサブスクリプション・ベースのモデルなど、新たな資金調達オプションが利用可能になりつつあり、企業は長期にわたって費用を分散することができ、デジタルサイネージをより手頃な価格にすることができます。このような動向が続けば、多額の初期費用が市場に与える影響も軽減され、さまざまな分野でより広範な導入が可能になると予想されます。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 デジタルサイネージソフトウェア市場：展開別

• オンプレミス
• クラウドベース

第5章 デジタルサイネージソフトウェア市場：用途別

• 広告
• 情報
• エンターテイメント
• インタラクティブ

第6章 デジタルサイネージソフトウェア市場：エンドユーザー別

• 小売
• 運輸
• ヘルスケア
• 企業
• 教育

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Scala Inc.
• Signagelive
• Broadsign International LLC
• Omnivex Corporation
• Navori
• IntuiLab SA
• Mvix Inc.
• NoviSign Digital Signage Inc.
• Samsung Electronics Co. Ltd.
• Panasonic Corporation

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Digital Signage Software Market Valuation - 2024-2031

The Digital Signage Software Market is experiencing substantial growth driven by the adoption of cutting-edge technology to meet evolving standards in performance, accessibility, and sustainability across various segments. Its extensive application in the financial services industry underscores its importance in delivering advanced solutions to a wide range of clients. Digital signage services are crucial for enhancing operational efficiency and client outcomes reflected in the market's valuation of USD 14.13 Billion in 2023 by enabling the market to reach approximatelyUSD 40.96 Billion by 2031.

The integration of smart technology and Internet of Things (IoT) solutions is fueling demand for efficient digital signage systems. These advancements are vital for seamless integration with AI-driven technologies such as automated analysis systems and predictive analytics which boost operational accuracy. This integration is set to enhance service quality and client experience by enabling the market to grow at a compound annual growth rate(CAGR) of 15.70% between 2024 and 2031.

Digital Signage Software Market: Definition/ Overview

Digital signage software is a specialised platform that allows you to create, manage, and display digital material on electronic signage panels like LCDs, LEDs, and projection systems. This software enables users to create multimedia messages, schedule playback, and remotely manipulate material across several screens, hence improving communication and engagement in a variety of contexts. With real-time updates, interaction with other technologies such as IoT and AI, and support for a variety of media formats, digital signage software is widely used in industries such as retail, hospitality, education, and financial services to successfully convey dynamic and targeted information.

Digital signage software has numerous applications in a variety of industries, improving communication and engagement through dynamic information displays. In retail, it is used to display promotions, adverts, and product information so improving the consumer experience and increasing sales. It improves internal communications in businesses by presenting announcements, performance indicators, and event information. The hospitality business uses digital signage for wayfinding, event calendars, and promotional content to improve guest experiences. Educational institutions use it for campus announcements, emergency notifications, and informational displays. Furthermore, in financial services, digital signage is utilised to provide real-time market data, customer communications, and service promotions all of which contribute to increased client engagement and operational efficiency.

The future of digital signage software seems promising, thanks to developing technology and changing consumer needs. Integration with AI and machine learning will allow for more personalised and predictive content increasing user engagement. The increasing usage of the Internet of Things (IoT) will allow for seamless connectivity and real-time data updates making digital signage more interactive and responsive. Augmented reality (AR) and virtual reality (VR) are expected to deliver immersive experiences while cloud computing improvements will boost scalability and management capabilities. Furthermore, the growing emphasis on sustainability will spur innovation in energy-efficient displays and eco-friendly materials, establishing digital signage as an essential component of smart cities and intelligent infrastructure.

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How Rapid Digitalization Drive the Digital Signage Software Market?

Rapid digitalization is a major driver of the Digital Signage Software Market since it changes how businesses and organisations communicate and interact with their consumers. The move to digital platforms has hastened the use of digital signage solutions which offer a varied and dynamic way to show information. Businesses are progressively replacing old static signs with digital signage to capitalise on its capacity to give real-time, targeted content hence improving consumer experience and engagement. This tendency is especially noticeable in industries such as retail where digital signage can instantly respond to changing discounts and customer preferences providing a more dynamic and personalised shopping experience.

The rise of smart technology and the Internet of Things (IoT) has increased the possibilities of digital signage software transforming it into an essential component of modern communication strategies. IoT integration enables digital signage systems to collect and use data from a variety of sources resulting in more accurate and relevant content delivery. Sensors and cameras, for example can provide insight into customer behaviour and demographics enabling for more targeted advertising and information dissemination. This data-driven approach not only increases the success of marketing initiatives but it also improves operational efficiencies by giving actionable insights that inform business choices.

The global push for digital transformation following the COVID-19 pandemic has pushed the deployment of digital signs. In today's quickly changing climate, organisations are increasingly recognising the need of maintaining effective communication with both internal and external stakeholders. Digital signage provides a versatile and scalable method for distributing vital information like as health and safety updates, distant staff communications, and public information displays. As more businesses and public spaces embrace the digital era, the demand for advanced digital signage software that integrates smoothly with various digital platforms and technologies is expected to rise resulting in significant market growth in the coming years.

Will High Initial Investment Hamper the Digital Signage Software Market?

High initial investment prices might pose a substantial barrier to the expansion of the Digital Signage Software Market especially for small and medium-sized businesses (SMEs). The hardware, software, installation, and ongoing maintenance costs for digital signs systems can be high. For many organisations, particularly those with limited resources, these upfront expenses may be a deterrent prompting them to postpone or abandon adoption in favour of more affordable traditional signage alternatives. Furthermore, the necessity for specialised technical skills for installation and maintenance might increase the entire cost preventing potential users from investing in digital signage systems.

Despite these challenges, the long-term benefits and return on investment (ROI) provided by digital signage can offset the upfront costs. Digital signage solutions offer dynamic material, real-time updates, and interactive features that static signs cannot match. These benefits can result in increased client engagement, more revenue, and better operational efficiency. For example, in retail environments, digital signage can influence purchase decisions and increase sales through targeted advertising and promotions. These advantages might help justify the initial investment as firms realise improved client experiences and more efficient communication tactics.

The market is witnessing improvements and advances targeted at lowering the starting costs. Advances in technology are pushing down the cost of hardware components while the introduction of cloud-based digital signage software solutions is lowering the entrance barrier. Cloud-based systems eliminate the need for extensive on-site equipment and provide scalable solutions that can grow with the company allowing businesses to begin small and develop their digital signage networks as needed. Furthermore, new financing options including as leasing and subscription-based models are becoming available allowing businesses to spread out their expenses over time and making digital signage more affordable. As these trends continue, the impact of large initial expenditures on the market is expected to reduce allowing for broader adoption across multiple sectors.

Category-Wise Acumens

Will Need for Dynamic and Interactive Displays For Targeted Advertising Drive the Application Segment?

The advertising segment is dominating the market. The demand for dynamic and interactive displays for targeted advertising drives the application segment of the digital signage industry. In an era where consumer attention is more fractured, businesses look for new ways to engage customers and differentiate themselves from the competition. Dynamic digital signage supports real-time content updates allowing businesses to display relevant adverts, promotions, and information tailored to specific audiences. This tailored strategy not only increases the success of marketing campaigns but it also improves the whole customer experience by giving personalised and timely information.

Interactive displays maximise the potential of digital signage by encouraging direct contact between the brand and the consumer. Touchscreen technology, for example enables customers to interact with material, examine goods, and obtain extra information at their leisure. This level of engagement results in a more immersive and engaging experience increasing consumer satisfaction and sales. Retailers, in particular, profit from interactive displays since they can display product catalogues provide virtual try-on experiences, and provide self-service alternatives making shopping more convenient and entertaining for customers.

The capacity to collect and analyse data with interactive digital signage is critical for enhancing targeted advertising tactics. Sensors and analytics systems can provide useful information about customer behaviour, preferences, and engagement patterns. This data-driven strategy enables organisations to continually optimise their content and marketing activities ensuring that their audiences receive the most relevant and impactful messaging. As businesses recognise the benefits of dynamic and interactive displays in promoting customer engagement and enhancing marketing ROI, demand for sophisticated digital signage systems is likely to increase fueling the application segment of the market.

Will Availability of Real-Time Content Updates Drive the End-User Industry Segment?

The retail segment is dominating the market. Real-time content updates are a major driver of the end-user industry segment in the digital signage market. Retail, transportation, hotel, and healthcare industries rely on fast and appropriate information dissemination to improve customer experiences, increase operational efficiency, and generate corporate results. Real-time updates enable these industries to dynamically modify signage information based on factors such as inventory levels, promotions, or changing conditions ensuring that messages are relevant and impactful.

In retail, for example, real-time updates allow firms to provide personalised promotions, product recommendations, and pricing information to customers as they buy resulting in higher sales and customer happiness. Similarly, in transportation hubs like airports or train stations, real-time updates on departure times, gate changes, or security alerts help passengers navigate their journeys more efficiently and reduce the likelihood of missed connections or delays.

The ability to deliver real-time material updates increases the overall versatility and efficacy of digital signage solutions across a variety of businesses. Whether showing emergency notifications in healthcare institutions, event schedules in hospitality venues, or safety reminders in manufacturing plants, real-time updates guarantee that digital signage remains an effective tool for communication and engagement in dynamic contexts. As organisations prioritise agility and responsiveness in their communication strategies, the need for digital signage solutions that can deliver real-time content changes is likely to fuel growth in the end-user market.

Country/Region Wise Acumens

How High Consumer Spending Drive the Digital Signage Software Market in North America Region?

North America dominates the Digital Signage Software Market. High consumer spending in North America supports the digital signage software industry fueling demand for creative advertising and customer engagement solutions across a wide range of businesses. With a culture that values consumer experiences and brand engagement, North American firms invest substantially in technologies such as digital signs to catch and maintain customers attention. The region's affluent consumer base and competitive retail scene inspire businesses to use dynamic and interactive displays to differentiate themselves, increase sales, and strengthen brand loyalty.

The significant economic growth and technological advancements in North America make use of digital signage software more likely. As businesses want to differentiate themselves in a crowded market, they turn to digital signage systems to deliver targeted and personalised information that resonates with customers. The region's robust infrastructure which includes ubiquitous internet access and modern digital display networks allows for seamless implementation and operation of digital signage systems accelerating market growth.

The popularity of large-scale events such as trade exhibitions, sports competitions, and entertainment festivals creates several chances for businesses to use digital signage for advertising, branding, and information dissemination. Whether it's marketing items in retail settings providing live updates at sporting events, or improving visitor experiences at tourist attractions, digital signage is critical for engaging audiences and driving income. As consumer spending rises and businesses prioritise new marketing methods, demand for digital signage software in North America is predicted to continuously increase fueling regional market expansion.

How Expanding Digital Infrastructure Boost the Digital Signage Software Market in Europe Region?

The Europe region is the fastest-growing region in the Digital Signage Software Market. The growing digital infrastructure in Europe is playing an important role in driving the digital signage software industry by establishing the groundwork for broad deployment and use of digital signage systems. With developments in internet connectivity, 5G networks, and digital display technologies, European firms now have better access to high-speed, dependable communication channels and sophisticated display platforms. This infrastructure facilitates the smooth integration and operation of digital signage software allowing businesses to provide dynamic content, interactive experiences, and real-time updates to their target audiences.

The widespread usage of digital signage networks in public spaces, transit hubs, retail locations, and corporate campuses is increasing the demand for smart software solutions that can manage and optimise content distribution. The growing digital infrastructure provides the scalability and flexibility needed to install digital signage systems in a variety of settings and locations allowing businesses to reach a larger audience and improve customer interaction. Furthermore, the availability of cloud-based digital signage software solutions speeds up deployment and lowers infrastructure costs making it easier for businesses of all sizes to adopt and use digital signage technology.

The European market's emphasis on sustainability and energy efficiency drives innovation in digital signage hardware and software pushing the use of eco-friendly solutions with low environmental effect. As businesses strive to meet regulatory criteria and consumer preferences for sustainable practices, demand for energy-efficient digital signage software that optimises power use and decreases carbon footprint is projected to rise. The rising digital infrastructure in Europe combined with an emphasis on sustainability and technical innovation gives favourable conditions for the region's Digital Signage Software Market to grow further.

Competitive Landscape

The Digital Signage Software Market is a dynamic and competitive industry, marked by a diverse array of players striving to capture market share. These companies are actively engaged in efforts to solidify their presence by implementing strategic initiatives such as collaborations, mergers, acquisitions, and garnering political support. With a focus on innovation, these organizations are continuously enhancing their product offerings to meet the diverse needs of consumers across various regions.

Some prominent players in Digital Signage Software Market include:

Scala Inc., Signagelive, Broadsign International LLC, Omnivex Corporation, Navori, IntuiLab SA, Mvix Inc., NoviSign Digital Signage Inc., Samsung Electronics Co. Ltd., Panasonic Corporation.

Latest Developments

In January 2024, Samsung Electronics America announced a partnership with Buona Beef, a 40-year-old, family-owned and run Italian beef restaurant company situated in the Chicago region, to deliver Samsung kiosks and LED digital menu boards to restaurant locations.

In December 2023, Black Rifle Coffee, a coffee brand that has expanded into retail coffee locations, announced a collaboration with Creative Realities, a technology firm that provides digital signage, experiential, and SaaS services, to revitalise in-store digital signage at physical Black Rifle Coffee locations.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Digital Signage Software Market, By Deployment

• On-Premise
• Cloud-Based

5. Digital Signage Software Market, By Application

• Advertising
• Informational
• Entertainment
• Interactive

6. Digital Signage Software Market, By End-User

• Retail
• Transportation
• Healthcare
• Corporate
• Education

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Scala Inc.
• Signagelive
• Broadsign International LLC
• Omnivex Corporation
• Navori
• IntuiLab SA
• Mvix Inc.
• NoviSign Digital Signage Inc.
• Samsung Electronics Co. Ltd.
• Panasonic Corporation

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References