ファーストフードの市場規模、シェア、成長分析：製品別、サービスタイプ別、エンドユーザー別、地域別 - 産業予測 2025～2032年

ファーストフードの市場規模は2023年に5,480億8,000万米ドルとなり、予測期間（2025年～2032年）のCAGRは4.0%で、2024年の5,700億米ドルから2032年には7,800億9,000万米ドルに成長する見通しです。

ファーストフード世界市場は、レストランやファストフードセンターの数を増加させている都市化とグローバリゼーションに牽引され、大きな成長が見込まれています。手軽で手頃な価格の食事を求める労働人口の増加がファーストフードの需要を加速させ、ベジタリアンやビーガン向けのメニューを含む健康的で持続可能なメニューの選択肢など、消費者の嗜好の進化への市場の適応性がこの拡大をさらに加速させています。さらに、デリバリーサービスの充実は、現代の消費者の利便性へのニーズに応えるものです。食生活の動向がより健康的なものへとシフトする中、ベンダーは持続可能性を重視した商品とパッケージの刷新を迫られています。こうした力学は、市場参入企業が消費者のニーズの変化に対応できる可能性が高いことを示しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析

ファーストフード市場規模：製品別& CAGR（2025-2032）

• 市場概要
• ピザ
• パスタ
• ハンバーガー
• サンドイッチ
• アジア/ラテンアメリカファーストフード
• その他

ファーストフード市場規模：サービスタイプ別& CAGR（2025-2032）

• 市場概要
• イートイン
• お持ち帰り
• ドライブスルー
• 宅配
• その他

ファーストフード市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• クイックサービスレストラン
• ファストカジュアルレストラン
• その他

ファーストフード市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• McDonald's Corporation（United States）
• Yum!Brands, Inc.（United States）
• Restaurant Brands International Inc.（Canada）
• Starbucks Corporation（United States）
• Domino's Pizza, Inc.（United States）
• Chipotle Mexican Grill, Inc.（United States）
• Subway（United States）
• Dunkin'Brands Group, Inc.（United States）
• Wendy's Company（United States）
• Burger King（United States）
• Pizza Hut（United States）
• KFC（United States）
• Taco Bell（United States）
• Chick-fil-A, Inc.（United States）
• Papa John's International, Inc.（United States）
• Dairy Queen（United States）
• Arby's Restaurant Group, Inc.（United States）
• Jack in the Box Inc.（United States）
• Sonic Drive-In（United States）
• Hardee's（United States）

結論と推奨事項

Fast Food Market size was valued at USD 548.08 billion in 2023 and is poised to grow from USD 570.0 billion in 2024 to USD 780.09 billion by 2032, growing at a CAGR of 4.0% during the forecast period (2025-2032).

The Global Fast Food Market is poised for significant growth, driven by urbanization and globalization, which are increasing the number of restaurants and fast-food centers. A rising working population seeking quick and affordable meal options has accelerated demand for fast food, while the market's adaptability to evolving consumer preferences-such as healthier and sustainable menu choices, including vegetarian and vegan offers-further fuels this expansion. Additionally, the enhancement of delivery services caters to the modern consumer's need for convenience. As dietary trends shift toward healthier alternatives, vendors must innovate their offerings and packaging, focusing on sustainability. These dynamics indicate a robust potential for market participants to meet the changing needs of their consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fast Food market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fast Food Market Segments Analysis

Global Fast Food Market is segmented by Product, Service Type, End User and region. Based on Product, the market is segmented into Pizza, Pasta, Burgers, Sandwich, Asian/Latin American Fast Food, and Others. Based on Service Type, the market is segmented into Eat-In, Take Away, Drive Through, Home Delivery and Others. Based on End User, the market is segmented into Quick Service Restaurants, Fast Casual Restaurants and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fast Food Market

The fast food market is significantly driven by evolving consumer behaviors and a rise in food expenditure. The increase in multi-person households across various regions, coupled with higher family incomes, has resulted in more consumers opting to dine out. Moreover, while established brands such as McDonald's, KFC, Domino's, and Burger King continue to thrive, a surge in diverse food service options is emerging in both developed and emerging markets. International fast food chains are increasingly targeting foreign markets, particularly among millennials who are driving the demand. Factors such as rising incomes, growing tourism, and shifts in purchasing habits are further propelling the industry's expansion on a global scale.

Restraints in the Fast Food Market

The fast food market is facing significant constraints due to the profound shifts in eating habits brought on by the COVID-19 pandemic. As consumers increasingly seek healthier fast food alternatives, the market's growth potential is likely to be limited in the coming years. The rising consumption of fast food among millennials is contributing to elevated fat intake, which in turn may lead to obesity and various obesity-related chronic diseases. Such health issues, including cancer, diabetes, gallbladder disease, fatty liver, heart disease, arthritis, and joint problems, pose serious risks. Furthermore, the association of fast food consumption with childhood obesity has heightened awareness of dietary choices, further impeding market expansion as consumers prioritize healthier options.

Market Trends of the Fast Food Market

The Fast Food market is experiencing a significant shift towards online ordering, a trend that has been accelerated by the COVID-19 pandemic. As consumers increasingly favor the convenience of digital platforms, food service providers are adapting to meet this demand. This surge in e-commerce is driven by factors such as economic growth, rising disposable incomes, and enhanced internet accessibility. While online food delivery was already prevalent in developed nations, the pandemic catalyzed its rapid adoption in emerging markets like India, Qatar, and Brazil. As a result, the fast-food sector is poised for robust growth, reshaping consumer interactions and expectations within the industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Fast Food Market Size by Product & CAGR (2025-2032)

• Market Overview
• Pizza
• Pasta
• Burgers
• Sandwich
• Asian/Latin American Fast Food
• Others

Global Fast Food Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Eat-In
• Take Away
• Drive Through
• Home Delivery
• Others

Global Fast Food Market Size by End User & CAGR (2025-2032)

• Market Overview
• Quick Service Restaurants
• Fast Casual Restaurants
• Others

Global Fast Food Market Size & CAGR (2025-2032)

• North America (Product, Service Type, End User)
  • US
  • Canada
• Europe (Product, Service Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Service Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Service Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Service Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• McDonald's Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yum! Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Restaurant Brands International Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Starbucks Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Domino's Pizza, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chipotle Mexican Grill, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subway (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dunkin' Brands Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wendy's Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Burger King (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pizza Hut (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KFC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Taco Bell (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chick-fil-A, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Papa John's International, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dairy Queen (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Arby's Restaurant Group, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack in the Box Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonic Drive-In (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hardee's (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations